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All Journal JURNAL SISTEM INFORMASI BISNIS EDUTECH: Jurnal Ilmu Pendidikan dan Ilmu Sosial CESS (Journal of Computer Engineering, System and Science) Al Ishlah Jurnal Pendidikan JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Syntax Literate: Jurnal Ilmiah Indonesia JOURNAL OF APPLIED INFORMATICS AND COMPUTING METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Teknik Informatika UNIKA Santo Thomas INTECOMS: Journal of Information Technology and Computer Science Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Basicedu Journal of Education Technology Aptisi Transactions on Technopreneurship (ATT) SALTeL Journal (Southeast Asia Language Teaching and Learning) JURNAL TEKNOLOGI INFORMASI Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Pendidikan dan Konseling Prosiding National Conference for Community Service Project Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Mitra Mahajana: Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research KLIK: Kajian Ilmiah Informatika dan Komputer Journal of Information System and Technology (JOINT) Edu Cendikia: Jurnal Ilmiah Kependidikan Nama jurnal : International Journal of Education and Humanities International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Joong-Ki : Jurnal Pengabdian Masyarakat KOMMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Basicedu Jurnal Ilmu Pendidikan dan Sosial Mamangan Social Science Journal Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Indonesian Research Journal on Education Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Research Student Jurnal Sains Student Research Cendikia Pendidikan Joong-Ki Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Bilingual : Jurnal Pendidikan Bahasa Inggris JURNAL PENDIDIKAN BAHASA Pengembangan Penelitian Pengabdian Jurnal Indonesia (P3JI) Pande Nami Jurnal (PNJ) Joong-Ki INOVTEK Polbeng - Seri Informatika Journal of Computer Science and Technology Application
Mungkap Mangapul Siahaan
Universitas Internasional Batam
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Journal : JOURNAL OF APPLIED INFORMATICS AND COMPUTING

 1 
Analisis Penerimaan Aplikasi Transportasi Online di Kepulauan Riau Menggunakan Metode Technology Acceptance Model Mangapul Siahaan; Kelvin Kurniawan
Journal of Applied Informatics and Computing Vol 6 No 1 (2022): July 2022
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v6i1.3509

Abstract

Traffic density in the Riau Islands area is increasing day by day. Population density that has exceeded this threshold causes congestion on the road which causes losses to people who are carrying out activities. As e-commerce grows rapidly, it becomes a push for e-commerce applications that develop in line with the community's need for online application-based services that operate on smartphones. The application of online application-based transportation services that are growing rapidly. One of the factors of this online application-based transportation service innovation is the growing number of internet services offered by internet service providers and more and more internet users, so that the internet becomes a necessity and lifestyle for the community. This research is a development of previous research in examining the factors that influence public acceptance of online transportation applications using the UTAUT2 research model; the current study uses the Technology Acceptance Model research model. This questionnaire was distributed to 400 respondents to the residents of the Riau Islands using Amos and SPSS. The results of the analysis of transportation application online acceptance in Riau Kepulauan using Technology Acceptance Model were seen from the construct of behavioral intention use to attitude toward using is 100%, actual system use to behavioral intention to use is 94.7%, perceived usefulness to perceived ease of use is 80.3%, attitude toward using to perceived usefulness is 47.6% whereas behavioral intention use to perceived usefulness is not effected as positive.
Digital Marketing Strategy on Fashion Industry among Z Generation in Batam City Susanti, Tri; Siahaan, Mangapul
Journal of Applied Informatics and Computing Vol. 6 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v6i2.4615

Abstract

The Internet has become a part of society in almost all areas of business. The popularity of the internet causes increase in the needs of the community, especially generation z which has a major influence on daily life. Information that is spread through social networks is a solution to the needs of generation z. They can make purchases online by utilizing digital media and available information. This study was conducted to determine the effect of digital marketing on online purchase intention of generation z in Batam City in the fashion industry through brand equity and consumer perceived value. This study uses an explanatory sequential mixed method that combines both quantitative and qualitative methods. Data collection on the quantitative method was carried out by distributing questionnaires to 404 respondents and analyzed by using the Structural Equation Modeling (SEM) using SPSS Statistics 25 and SPSS AMOS 22. The qualitative method was carried out by interviewing 20 sources and analyzed by classifying the data used to support quantitative results. This study shows that digital marketing does not have a positive effect on online purchase intentions, digital marketing does not have a positive effect on online purchase intentions through brand equity as a mediator, and digital marketing has a positive effect on online purchase intentions through consumer perceived value as a mediator.
Co-Authors , Loren Adi Ahmad Mawardi Lubis Andik Yulianto Anita Panjaitan Anita Sitanggang Annisya Putri Nadhia Anton Luvi Siahaan Apriani Sijabat Ariq Bimantoro Balinda Oca Rosalia Basar Lolo Siahaan Bertaria Sohnata Hutauruk Canni Loren Sianturi Chandra, Jefriyanto Christian, Yefta Christopher Harsana Jasa Daniel Arnoldi Gultom Darius Angtony David Gordon Gultom Deli Dewi, Syasya Tri Puspita Edwards, John Eka Setiawati Eryc, Eryc Febri Yanti Firmansyah, Muhamad Dody Fitri May Danthi Saragih Frank Lurich Gabriella Clarisa Silaban Glorya Natalia Rohani Napitupulu Gultom, Erwin Geovanis Hafizh akmal Haloho, Uci Nursanty Handyca Yeng Hansvirgo Hendi Che Heppy Theresia Sitompul Herna Febrianty Sianipar Herna Febrianty Sianipar Hisar Marulitua Manurung Hutagaol, Yevana Arthika Hutahaean, David Togi Hutahaean, Grace Saurma Indasari Deu Irene Adryana Nababan Jason Angelo Ong Jennifer Jennifer Jocelyn Jocelyn Julia Julia Justin Justin Kelvin Kelvin Kurniawan Kenidy, Ryan Kevin Anderson Kevin William Andri Siahaan Khomali, Carlos Justin Kristiani Siagian Leonita Maria E Manihuruk Liang, Suwarno Lie, Joen Lim, Tevin Lim, Vincent Lorenz, Chintya Marbun, Lastri Evati Mori Maret Ningsihermina Sihombing Maryanto Saragih Maulana, Azhar Meilani Sidabutar Melda Veby Ristella Munthe Melissa Valentino Rosiana Mely Christi Sihotang Mikhael Chendra Muhamad Dody Firmansyah Muhammad Dody Firmansyah Muhammad Ridho Alfarizi Muhammad Sulton Maulana Nababan, Irene Adryana Nainggolan, Lonatasya Sevari Napitupulu, Selviana Novita Forena Simanungkalit Oktaviani, Katherine Oktavina Oktavina Pane, Eva Pratiwi PANJAITAN, MUKTAR B Partohap S. R Sihombing, Partohap S. R Partohap Sihombing Pasaribu, Sunggul Purba, Christian Neni Purba, Johannes Riscy Purba, Rudiarman Purba, Yoel Octobe Restu Maulana Nashuha Ricky Hartanto Rosalia, Balinda Oca Roy Valentino Chandra Ryan Kenidy Ryan Kenidy Sabariman Sabariman Sabariman Sabariman Sama, Hendi Samosir, Hottua Sanggam Magda Lasmaria Siahaan Sanggam Siahaan Satria Lim Sebastian, Rizky Setia Oktaviana Sirait Setiawan Joddy Siahaan, Basar Lolo Siahaan, Rina Devi Siahaan, Theresia Monika SIANTURI, TAMBOS AUGUST Sibagariang, Susy Alestriani Sibarani, Ega Putri Sani Sidabutar, Ropinus Sihombing, Santa R Silitonga, Immanuel Douglas Silvia Torong Simangunsong, Anita Debora Br. Simanjuntak, Fredian Simanjuntak, Harry Cristofel Simatupang, Leo Fernando Sinaga, Asima Rohana Sinaga, Asima Rohani Sinaga, Christa Voni Roulina Sinaga, Lambok Hasudungan Pratama Yuda Sinurat, Bloner Sirait, Esti Marlina Sirait, Jumaria Sirait, Setia Oktaviana Siska Natalia Situmeang Sitorus, Ester Sudy Sumiati Butar-Butar Sunarjo, Richard Andre Sunoto Suwarno Liang Suwarno Suwarno Suwarno Suwarno Syaeful Anas Aklani, Syaeful Syahputra, Bayu Syasya Tri Puspita Dewi Taai, Derwin Tamba, Dian Winda Tambunan, Betty Jeniari Tambunan, Marlina Agkris Terizla, Rizky Fredrin Tevin Lim Theresia Monika Siahaan Thesalonika, Emelda Tiarma Intan Marpaung Tjahyadi, Surya TRI SUSANTI Vanessa, Nancy Vendhy Vendhy Vincent Octarian Vianto Wahid, Syahrul MuArif Wahyu Yudianto Wenky, Wenky Wijaya, Ricky Wijaya Wilson Wilson Yanti kristina Sinaga Yeng, Handyca Yeni Enjela Sianturi Yulsen Zulkarnain Zulkarnain Zulkarnain