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All Journal Jurnal Fitopatologi Indonesia Jurnal Transportasi Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Magister Pendidikan IPA Indonesian Journal of Community Dedication Jurnal Mantik PERSPEKTIF Diagnosis: Jurnal Ilmiah Kesehatan Jurnal Ilmiah Manajemen Kesatuan AL MA'ARIEF : JURNAL PENDIDIKAN SOSIAL DAN BUDAYA Indomera : Jurnal Magister Manajemen Jurnal Borneo Akcaya : Jurnal Penelitian dan Pengembangan Pelayanan Publik Jurnal Agrisistem: Seri Sosek dan Penyuluhan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal SIAR ILMUWAN TANI International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Indonesian Journal of Business Analytics (IJBA) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Neo Journal of economy and social humanities Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mahasiswa Agribisnis Jurnal Manajemen Sistem Informasi Jurnal Manajemen Riset Inovasi Lentera Journal of Economic, Business & Accounting Research Mega Buana Journal of Innovation and Community Service (JICS) Journal of Business Management Jurnal Ilmiah Mahasiswa Agrokomplek El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Ilmiah Nusantara Medimuh : Jurnal Kesehatan Muhammadiyah Nagri Pustaka: Jurnal Pendidikan, Ilmu Sejarah, dan Budaya Media Keperawatan: Politeknik Kesehatan Makassar Journal of Ekonomics, Finance, and Management Studies International Journal of Management, Economic and Accounting Medimuh : Jurnal Kesehatan Muhammadiyah Journal of Finance Integration and Business Independence
Fadli
Universitas Sumatera Utara
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Authenticity, Credibility, and Cultural Context: An Integrated Model of Influencer Marketing in Collectivistic Societies Fadli; Nasution, Muhammad Dharma Tuah Putra; Qamariah, Inneke; Zulkarnain, Siti Hafsah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3785

Abstract

Influencer marketing thrives in Indonesia’s collectivistic culture, where community trust shapes consumer behavior. This study aims to test the Cultural Contingency Theory of Digital Influence, examining how authenticity influences credibility and digital engagement among influencers on Instagram and TikTok. A mixed-methods approach was employed, analyzing data from 152 influencers over eight weeks. The study utilized a natural language processing model tailored for the Indonesian language to assess authenticity, alongside validated scales for credibility, engagement, and consumer skepticism, followed by structural equation modeling for hypothesis testing. Findings reveal that authenticity strongly enhances credibility, which in turn drives digital engagement through likes, comments, and shares. Nano influencers excel in building credibility through authentic, community-driven content reflecting values like mutual cooperation (gotong royong), while micro influencers boost engagement with broader reach. Consumer skepticism weakens the authenticity–credibility link, particularly when content lacks cultural resonance, such as moral character. Engagement is higher in Java than Sumatra, with TikTok favoring raw authenticity and Instagram emphasizing curated aesthetics. This study validates a culturally contingent model, offering insights for tailored marketing strategies, although it is limited by its focus on the standard Indonesian language and short study duration.
THE INFLUENCE OF GOVERNANCE ON BANKING PERFORMANCE MEDIATED BY GREEN BANKING (EMPIRICAL STUDY ON BANKS LISTED ON THE IDX 2020 – 2024) Fadhil Muhammad Barama; Husaini; Fadli
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18465175

Abstract

This study aims to analyze the influence of corporate governance on banking performance as mediated by green banking practices in banks listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. This research uses a quantitative approach with secondary data from the annual reports of 30 banks over 5 years (150 observations). Data analysis was conducted using Partial Least Square (PLS)-based Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The governance variable was measured through the board of commissioners, independent commissioners, audit committee, managerial ownership, and institutional ownership. Bank performance was measured by Return on Assets (ROA) and Tobin's Q, while green banking was measured based on 16 sustainability disclosure indicators. The results show that corporate governance (except for managerial ownership and independent commissioners) has a significant effect on green banking. Green banking has a significant effect on bank performance (ROA and Tobin's Q). Green banking proves to significantly mediate the relationship between corporate governance and banking performance, both for ROA and Tobin's Q. The implementation of green banking acts as a strategic mediating mechanism in transforming good corporate governance practices into improved banking performance, both in terms of profitability (ROA) and market value (Tobin's Q). These findings highlight the need to strengthen green banking policies and strategies as part of sustainable governance in the Indonesian banking sector.
Analysis of The Influence of Customer Experience and Brand Image on Repurchase Decision Through Customer Satisfaction as an Intervening Variable: A Study on Apple Products at Ibox Medan Siregar , Lamriama Valintina Chrystina; Fadli; Sembiring, Beby Karina Fawzeea
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.180

Abstract

This study aims to analyze the influence of Customer Experience and Brand Image on Repurchase Decision with Customer Satisfaction as a mediating variable among Apple product consumers at iBox Medan. The research employs an associative quantitative approach using a survey method. The population consists of Apple users in Medan City, with a total of 150 respondents selected through a purposive sampling technique. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results reveal that both Customer Experience and Brand Image have a positive and significant direct effect on Customer Satisfaction and Repurchase Decision. Moreover, Customer Satisfaction also has a positive and significant impact on Repurchase Decision. The mediation test results indicate that Customer Satisfaction partially mediates the relationship between Customer Experience and Brand Image on Repurchase Decision. These findings suggest that a positive customer experience and a strong brand image enhance satisfaction and encourage consumers to repurchase Apple products.
The Effect Of Service Quality And Advertising Attractiveness On Honda Motorcycle Purchase Decisions With Brand Image As An Intervening Variable At Pt Indako Trading Coy Medan Branch Yusuf , M. Dede; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.181

Abstract

Developments in the business world today present new opportunities and challenges to maximize profits. These conditions are expected to assist each company in developing products and achieving maximum profits, including in the transportation business. Transportation is a vital part of people's daily lives, making it easier for them to get to their destinations. The purpose of this study is to analyze the influence of service quality and advertising appeal on purchasing decisions through brand image at PT Indako Trading Coy, Medan Branch, using a sample of 100 respondents. The analysis used descriptive analysis and path analysis with the Smart PLS application. The results of the study indicate that service quality directly impacts brand image, service quality significantly impacts purchasing decisions, advertising appeal significantly impacts brand image, and advertising appeal significantly impacts purchasing decisions. Indirectly, service quality significantly impacts purchasing decisions through brand image, and advertising appeal significantly impacts purchasing decisions through brand image.
The Role of Entrepreneurship Literacy in Community Empowerment to Improve Local Economic Potential in Denai Sarang Burung Village Dalimunthe, Ritha F; Nauly, Meutia; Hafizah, Nor; Fadli; Ramadani
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.343

Abstract

This study aims to examine the role of entrepreneurial literacy in community empowerment to enhance local economic potential in Denai Sarang Burung Village. The methods used include digitalization training, strengthening market access, and collaboration with international partners. The results show that improving entrepreneurial literacy significantly increases the capacity and competitiveness of women MSME actors. The establishment of institutions such as the Merah Putih Cooperative strengthens coordination and collective marketing, supporting business sustainability. The challenges of women's dual roles as housewives and entrepreneurs have begun to be identified and are the focus of sustainable solutions. This study provides an important foundation for the development of an inclusive and sustainable community-based local economy.
Enterprise Risk Management, Capital Structure, Financial Performance, and Firm Value Fajaryati, Hijroini; Ridwan Nurazi; Rini Andriani; Fadli
Journal of Finance Integration and Business Independence Vol. 2 No. 1 (2026): Journal of Finance Integration and Business Independence
Publisher : YAYASAN BINA BISNIS NUSANTARA MEDAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jofibi.v2i1.89

Abstract

This study analyzes the influence of Enterprise Risk Management (ERM) on capital structure, financial performance, and firm value in banking companies listed on the Indonesia Stock Exchange during 2017–2024. Using a quantitative approach, this study employs secondary data from annual reports, financial statements, IDX publications, OJK reports, and Bank Indonesia reports. Data were analyzed using Generalized Structured Component Analysis (GSCA) to test direct, indirect, and mediating effects. ERM is measured using a COSO-based disclosure index, capital structure is measured by DER and DAR, financial performance by ROA, ROE, and NIM, and firm value by Tobin’s Q. The results show that ERM has a positive and significant effect on capital structure, financial performance, and firm value. Capital structure negatively affects firm value, while financial performance does not significantly affect firm value. These findings indicate that ERM functions as a strategic value driver that strengthens risk governance, capital planning, and market confidence in Indonesian banking.
EVALUATION OF THE EFFECTIVENESS OF THE IMPLEMENTATION OF SERVICE STANDARD POLICIES ON SERVICE QUALITY IN THE CALIBRATION LABORATORY OF THE TESTING AND TESTING UPT MEDAN GOODS QUALITY CERTIFICATION Eka Farra Dewi Sitompul; Sukaria Sinulingga; Fadli; Sugih Arto; Syafrizal Helmi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19968910

Abstract

This study aims Optimal and excellent public service, the expectation of all citizens, serves as a benchmark for the performance of public service institutions/agencies. Describing public dissatisfaction with public services will consistently inform government improvements in evaluating implemented policies To achieve these goals, good, high-quality service is required.Because good, quality service can help the government achieve these goals. Service is crucial for every citizen, as the better the quality of service provided, the greater the public's trust in the government operating in that service sector. Service standards are benchmarks used as guidelines for service delivery and as a reference for assessing service quality as an obligation and promise of service providers to the public in the context of providing quality, fast, easy, affordable, and orderly services. , a hypothesis is a temporary answer to a research problem, where the problem statement can be a statement about the relationship between two or more variables, comparisons, or independent variables
Consumer Perception in Brand-Driven Purchase Decisions for Heated Tobacco Products Tsania Salsabilla; Endang Sulistya Rini; Fadli
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The heated tobacco market has become increasingly competitive, requiring companies to strengthen their brands and better understand consumer behavior to influence purchase decisions. As a premium heated tobacco product, IQOS offers an alternative smoking experience through its heat-not-burn technology. However, preliminary observations indicated that consumer awareness, brand associations, perceptions, and purchase decisions toward IQOS in Medan City were still relatively low. This study aims to analyze the influence of brand awareness and brand association on purchase decisions, with consumer perception serving as an intervening variable. A quantitative research approach was employed using a survey of 160 respondents consisting of active smokers aged 21 years and above who had used or were familiar with IQOS products in Medan City. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results reveal that brand awareness, brand association, and consumer perception have positive and significant effects on purchase decisions. Furthermore, brand awareness and brand association significantly influence consumer perception. Consumer perception was also found to partially mediate the relationships between brand awareness and purchase decisions as well as between brand association and purchase decisions. These findings indicate that stronger brand recognition and favorable brand associations contribute to more positive consumer perceptions, which in turn enhance the likelihood of purchase. The study contributes to the brand equity and consumer behavior literature by providing empirical evidence that consumer perception serves as an important mechanism linking brand-related factors to purchase decisions in the context of heated tobacco products, particularly IQOS in Medan City.
Co-Authors AA Sudharmawan, AA Ade Firmansyah Tanjung Aeko Fria Utama FR Ahmad Alwi Piliang Ahmad Jupri Amrizal Andrie Ridzki Prasetyo Anwar Ardi Arlina Nurbaity Lubis Asngadi Asngadi Aulia Rahman Baizah, Zahratul Beby Karina Fawzeea Sembiring Boontra, Molraphaporn Bustami Chandra Montololu, Freddy Dalimunthe, Ritha F. Dandi Tumanggor Dinda Dini Lestari Efendy Eka Andriani Eka Farra Dewi Sitompul Eka Nurminda Dewi Mandalika Eka Sunarwidi Emmanuela, Estevaniya Emmia Tambarta Kembaren Endang Suilistya Rini Endang Sulistya Rini Endang Sulistya Rini Eva Wardah Fadhil Muhammad Barama Fajaryati, Hijroini Fauzan Fahrussiam Fitra Widya Wati Frengki Putra Ramansyah Frida Ramadini Hafizah, Nor Hambali Harnida Wahyuni Adda Haryani Sinaga Haryono, Iranita Hasanuddin, Indirwan Hasibuan, Surya Dinung Hassyati Shabrina Hefmi Dewi Siahaan Heri Kusmanto Heriyanti, Hera Hertiana Husaini Hutapea, Ayuna Valena Inggrita Gusti Sari Nasution Inneke Qamariah Ira Hairani Br. Damanik Irada Sinta Irvan Tasnur Jannah Simatupang, Nur Juanda Jumsu Trisno Kasmawati Kassaming Kembaren, Emmia Tambarta Khairul Akbar Kusumadi Lailatul Najmi Lesmana, Fakhri Liswarni, Yenny Ma'rufi Martinius Maulidina Yuliani Mayasari, Citra Meutia Nauly Milna Muchtar , Yasmin Chairunisa Muhammad Dharma Tuah Putra Nasution Musdi Ni Made Nike Zeamita Widiyanti Nursan, Muhammad Nurul Chaerani Paidi Pakpahan, David Pranata purnama AL, Jumiarsih Qamariah, Inneke rahmania, alvi Ramadani Rantelino, Martini Rezki Zufina Riani Rico Nur Ilham Ridho, Muhammad Arif Ridwan Nurazi Rika Mariska Rini Andriani Rizal Rulianda P. Wibowo Sakral Hasby Puarada Salsabila Nur Khasanah Samiran Sarrun Sastria, Andi Shelly Sylvia Agustina Silviana Umami Siregar , Lamriama Valintina Chrystina Sugih Arto Sukaria Sinulingga Sulaeman Sulaeman Sumantri, Iswan Suryadi Syafrizal Helmi Syafrizal Helmi Situmorang Tapaul Rozi Tata Sutabri Tinambunan, Mey Ramayanti Toalib, Irmayanti Tsania Salsabilla Uly, Nilawati Wike Vivi Yusuf , M. Dede ZULKARNAIN, SITI HAFSAH Zuriani