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Journal : Creative Research Management Journal

PENGARUH KEPERCAYAAN DAN EMOSI DALAM ULASAN DARING MULTIMODAL TERHADAP KEPUTUSAN KONSUMEN Herawati, Baiq Candra; Anggriani, Rini; Rahmatullah, Arwin Yafi
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6kab8013

Abstract

This study aims to examine the influence of trust and emotional cues embedded in multimodal online reviews on consumer travel decision making. This study employs a systematic literature review approach. Data were collected from 115 empirical journal articles indexed in Scopus and Web of Science, published between 2023 and 2025. The review focuses on text, image, video, influencer, and live-stream-based online reviews related to consumer behavior in travel and service contexts. The findings indicate that trust related cues such as credibility, message consistency, and transparency significantly enhance consumers’ cognitive evaluations, while emotional engagement generated through visual and interactive content strengthens affective responses. The interaction of trust and emotion consistently influences purchase intention and visitation intention. Visual and interactive review formats intensify emotional immersion, whereas text-based reviews reinforce informational reliability. This study is limited to secondary data derived from published empirical studies and does not involve primary behavioral or experimental data. This research contributes to applied consumer behavior, digital marketing, and tourism studies by providing an integrated framework explaining how trust and emotion function across multimodal online review formats to influence consumer decisions.
Co-Authors Abdul Kodir Djaelani Abdul Muhid, Abdul Abdurahman Abdurrahman Acai Sudirman Aditia, Rifqi Aggriani, Nuning Ahmat Adil Ajie, Muhammad Laksamana Akib, Nasifa Tridasari Alpiansah , Restu Andi Ikhsan Wijaya Anjani, Dewi Sekar Anthony Anggrawan Apsari, Fita Arsana, I Made Mangku Arwin Yafi Rahmatullah Asfhin, M. Ashary, Aldi Assa’ady, M Chotibul Umam Ayu Dasriani, Ni Gusti Aziz, Fatahul Baiq Dinna Widiyasti Baiq Nadia Nirwana Cahyadi, Irwan Chandra, Hendika christofer satria Cornelia, Cindy Dayani, Aprilia Dwi Delthan, Stevany Hanalya Deni, Reza Sulpan Dyah Susilowati Ega Dwi Putri Marswandi Fahry Febria Nurmelia Marlina Fikri Rahman, Haikal Helna Wardhana Hendri, Dr. Wira Herawati, Baiq Candra Hijjah, Khasnur Hilda Hastuti I Nyoman Yoga Sumadewa Ibrahim, Isra Dewi Kuntary Indrayanto, Georano Intan Maulina, Intan Irwan Cahyadi Jati, L Jatmiko Jati, Lanang Jatmiko Jatmiko Jati, Lalu Josman, Lady Faerrosa jovabzah, Muhamad putra Khairunnisa Komala, Rina Kusuma, Syarwana Edya Lena, Mirza Lestari, Ni Kadeq Ratna Dwi Liem, Nelson Lilik Widyawati M. Chothibul Umam Assa’ady Mahharani, Ayu Makalmay, Gracia Lelia Anasthasia Mayladewi, Ida Ayu Made Meilyana Meilyana, Meilyana Melati Rosanensi Meqorry Yusfi Mohammad Ziad Anwar Mubarak A. Taufan, Muh. Syahril Mulawarman, Logi Muliani, Ervina Ni Made Dwi Puspitawati Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Lisa Ernawatiningsih Ningsih, Dewi Ayu Ratna Noviansyah Noviansyah, Noviansyah Nurhapiza, Nurhapiza Nurul Huda Nurul Pratiwi Phyta Rahima Prasetia, Muh Andika Prasetia, Muhammad Andika Pratama, Aryan Pratama, Yuda Januar Pratiwi, Khodijah Titin Puspita Dewi Puspita Dewi, Puspita Putra, I Kadek Dhika Pradana Putri Amalia, Nurul R. Ayu Ida Aryani Rahmah, Rizky Mawadatul Rahman, Haikal Fikri Rahmat Rasyid Rahmawati, Afika Dwikesuma Rahmawati, Rahmawati Rasmulia Sembiring Reny Refitaningsih Peby Ria Restu Alpiansah Risfani, Risfani rodhi, mohammad najib Ryzal Satria Aditama Sahroyani, Mira Salsabila, Suci Indah Saputra, Sahdan Sari, Riana Setianingrum, Rifdha Ayu Dwi Sidharta, Raden Bagus Faizal Irany Sofiyan Sofiyan Stevany Hanalyna Dethan Sugijanto, Peter Wijaya Sulfanita, Andi SUMIYATI SUMIYATI Susilo Talidobel Syukur Kahar, Muh. Taufik Hidayat Tilani, Dianisa Tullah, Nurhidayah Two Sulfiar, Ahmat Endang Ulandari, Ni Luh Darmasanti Aprilia Ulya khae Roni , Izzatul Umam Assa’ady, M. Chothibul Umiyatun, Reni Virginia, Cita Wardi, Putri Amalia Wawansyah Widia Febriana, Widia Wijayanti, Monica Chandra Wira Hendri Yuliana, Ika Yuris Danilwan Zahrah Zahrah, Zahrah Zulkarnain, Zulkarnain