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Journal : An Nafi’

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Analisis Saluran dan Margin Pemasaran Komoditas Melon Kirani di Kebun Enha Lima Kabupaten Pelalawan Provinsi Riau Ernawati; Hasanudin; Wahyudi Zikri; Adriansyah
An Nafi': Multidisciplinary Science Vol. 2 No. 1 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This study aims to analyze 1) determine the marketing channels of melons found in Enha Lima Farm, 2) determine the amount of margin of each institution and the total of the entire marketing of melons in Enha Lima Farm. Forms of kirani melon marketing channels in Enha Lima Garden are direct channel marketing and indirect marketing. From these forms of marketing, the amount of margin obtained by channel I (indirect marketing) is Rp.10,000 consisting of a margin for collecting traders of Rp.5,000/Kg, and for retail traders of Rp. 5,000/Kg. Meanwhile, channel II (direct marketing) has no margin because it does not go through marketing institutions or intermediaries where farmers sell melons directly to end consumers. So that channel II (direct marketing) can be said to be profitable for Enha Lima garden farmers. The high value of the margin is influenced by the low value of marketing costs incurred. So that the channel is most profitable for producers or at the farm level. While the Farmer's share value of all channels is said to be efficient, the percentage of marketing channel level I is 66.66%, marketing channel II is 100%.
Co-Authors Abbas, Asyari ABDUL MUJIB Adi Subandi Aditya Dwi Saputra Adriansyah Aghni Siti Faujiah Aghnia Wulandari Agus Dwiyanto, Agus Agustian, Indra Agustiarini, Vitri Ahmad Muzayyin Ahmad Rudiansyah Ahmad Shalahuddin, Ahmad Ahmad Yani Anshori, Ahmad Yani Ahmad Zikri Akbari, Rizki Zulfi Albert Lianto Alfiah, Mila Amanda Risky Amalia Amelia, Rizka Wahyuni Amir Tajrid Amsal ANDINI NURWULANDARI Angga Permadi Awaloedin, Dipa Teruna Badruzaman, Dudi Baharsyah, Syamsudin Bahtiar Wilantara Bambang Gonggo Murcitro Bandi Hermawan Bintoro Bagus Purmono Bungawati Bungawati, Bungawati Cecep Abdul Cholik Daniel Happy Putra Daud, Ilzar Dhimas Andree Priyono Dian Ardiansyah Dian Zahra N Dian Zahra N. Didik Himmawan Dini Nurfajri H. Dini Nurfajri Hayati Dini Setyorini DipaTaruna Djenal Suhara Dody Pratama Marumpe Dwipa, Eliza Rahma Efendi, Suryono Eko Supriyanto Endang Komara Enok Tuti Alawiah Erna Listiana Ernawati Fahrurrozi, Fahrurrozi Fauzan, Rizky gina dewi sonia Giriati Gustaman Habibullah, Fakhrul Hafita, Yuniar Ayu Hamid, Aditia Putra Han, Yonghwa Handayani, Ani Juwita Hanurajasa, Dhike Noordestiasari Hariadi, Fadli Harry Setiawan Helmawati Hemansyah, Yus Hermansyah Hermansyah Hermansyah, Yus Heru Widiyono, Heru Ikram Yakin Irfan Syahyudi Kamsi Kariadi, Mustasyfa Thabib Karsim Karyatun, Subur Khairudin Khusni Kurniawan Lani Maulani Yusuf Lanlan Muhria Lazuardi, Muhammad Abdul Latief Lina Nofiana Maryam Masdar Mazayatul Mufrihah B11212091 Moh Yusup Saepuloh Jamal Muhammad Afif Muhammad Hendri MUHAMMAD SAID Muharomah, Nurul Adilatul Mukhtar Hadi N. Syakirohtul Riskiyah Nandang Muhyidin Nofiana, Lina Nova Yuliasari Novarianti Nugroho Budisantoso Nur Afifah Nurma Wijareni Pamela, Karim Pradini, Gagih Prawito, Priyono Purmono, Bintoro Bagus Putri Rahmah Putri, Elsa Lolita Rachmat Setiawan Rahayu Lestari Ramadania Rasyid, Riana Sari Puspita Ratman Ridho Pangestu Yuwan Rieke Dwi Oktaviani Rifdah Regita Acasia Kadir Riwandi Rizka Wahyuni Amelia ROMI SURADI ME Rosyad, Ali Miftakhu Rudiansyah, Ahmad Sabiq Rizki Hasan Saharudin Saksono, Lalang Sanjaya, Rina Saputra, Gregorius Deri Selma Alfania Sani Septiana Anggraini Setiarso, Gunawan Setiawan, Muhammad Diki Setyorini, Dini Sjarief Widjaja Sri Purwanti Sugiono, Edi Suhara, Djenal Sulistiono, Agus Sumarta, Ryan Puby Tasiroh Tyaksa Putra, Rivanda Usman, Maharani Violin Wahyudi Zikri Wendy Widarta, I Gede Yonghwa Han Yudiyanto, Mohamad Yus Hermansyah Zaedi Zallya Fassya