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STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN DAYA SAING MAESA HOTEL PONOROGO Faridah, Umi; Wibawa, Wisnu Satria; Pangestu, Ragam
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2002

Abstract

Perkembangan teknologi digital dan perubahan perilaku konsumen telah mendorong industri perhotelan, termasuk Maesa Hotel Ponorogo, untuk menerapkan strategi pemasaran digital yang adaptif untuk meningkatkan daya saing. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang digunakan oleh hotel dalam rangka menarik minat calon tamu. Metode yang diterapkan adalah deskriptif kualitatif, mencakup magang, observasi langsung, dan keterlibatan dalam program kerja pemasaran, dengan fokus pada pemanfaatan media sosial (Instagram, Facebook, WhatsApp, TikTok), penggunaan Online Travel Agent (OTA), pembuatan konten promosi visual, dan promosi langsung. Hasilnya menunjukkan bahwa pemasaran digital berkontribusi positif terhadap peningkatan kesadaran masyarakat, jangkauan pasar, serta minat tamu untuk layanan kamar, paket meeting, dan pernikahan. Namun, tantangan seperti keterbatasan sarana promosi, kurangnya konsistensi di media sosial, dan minimnya sumber daya manusia di bidang pemasaran masih ada. Dengan optimalisasi strategi pemasaran digital yang berkelanjutan, Maesa Hotel Ponorogo diharapkan dapat meningkatkan daya saing dan eksistensinya dalam industri perhotelan yang kompetitif.
Penggunaan Gadget Dengan Perilaku Prakonsepsi Pada Wanita Usia Subur faridah, umi; Hidayah, Noor; Wibowo, Irman Ahmad; Elsera, Chori
TRIAGE Jurnal Ilmu Keperawatan Vol 11 No 1 (2024)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/triage.v11i1.989

Abstract

Preconception health care is care that refers to biomedical, behavioral, and social preventive interventions that can increase the chances of having a healthy baby. Preconception has an important role in preventing short-term and long-term adverse health impacts for women and their offspring. Reproductive health outcomes will be achieved by focusing on and improving preconception health. it also has the potential to reduce cases of women and babies dying, and many more suffering long-term disabilities, caused by pregnancy and childbirth. Therefore, preconception care is important or necessary to further reduce maternal, newborn, and child mortality. Maternal Mortality Rate (MMR) and Infant Mortality Rate (IMR) are the main indicators of the level of public health. The time approach for collecting data for this research uses survey research with a cross-sectional approach design. There is a relationship between the use of gadgets and preconception behavior at MTs NU Nurul Huda Kudus. The OR value obtained = 6.167 and the P value was 0.05
Origami Play Therapy and Preschool Child Development Outcomes: Terapi Bermain Origami dan Hasil Perkembangan Anak Prasekolah Hikmah, Citra Karima Lailatul; Faridah, Umi; Indanah, Indanah
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1877

Abstract

General Background: Early childhood represents a critical phase of growth in which optimal stimulation is required to support motor, language, and social development through structured educational and nursing activities. Specific Background: Play-based interventions, including origami activities, are frequently applied in early childhood education settings as routine learning strategies, yet their structured application within nursing-oriented developmental stimulation remains limited. Knowledge Gap: Empirical evidence comparing origami play therapy with routine daily activities using an integrated assessment of fine motor, gross motor, language, and personal–social development is still scarce, particularly in early childhood education institutions. Aims: This study aimed to examine preschool child development following origami play therapy compared with routine daily activities at PAUD (KB–TK) TBS Kajan, Krandon Kudus. Results: Using a quasi-experimental pretest–posttest control group design with 72 preschool children, origami play therapy and routine activities were both associated with significant improvements in developmental outcomes based on Denver Developmental Screening Test assessments, while post-intervention comparisons between groups showed no significant differences. Novelty: The study offers an integrated nursing-based application of origami play therapy assessed across multiple developmental domains within a quasi-experimental framework in an early childhood education context. Implications: These findings support the incorporation of structured origami activities and routine learning practices as complementary approaches in early childhood education and pediatric nursing to support comprehensive preschool development. Highlights• Preschool children showed measurable developmental improvement after structured play-based activities• Origami activities were associated with progress across motor, language, and social domains• Routine daily learning activities also demonstrated comparable developmental gains KeywordsOrigami Play Therapy; Preschool Child Development; Early Childhood Education; Developmental Screening; Pediatric Nursing
Co-Authors Abdul Mannan, Siti Sofiyah Ade Ima Afifa Aditya, Muhamad Aini, Siti Maslihatul Alif Kiky Listiyania Althofia, Zanadira Amalia Rahmawati Amanatusholikhah, Alfina Amara Maulida Alezafi Anak Agung Istri Sri Wiadnyani Andhika Ariyanto Anggraeni, Shania Anim Mushlihatin Lailiyyah Anis Solikhah Anny Rosiana Anny Rosiana Masithoh Anny Rosiana Masithoh Aprilia, Diva Putri Apriliani, Santina Apriliya, Restiana Ardiyati, Rizka Ayu Arnetta Putri Arsyillailiyyah, Alifta Syafira Azizah, Intan Rismatul Azzakiy, Yanuar Rizqi Billujainiddani, Nouval Budiono, Setiyo Desinta Herawati Dewi Hartinah Dewi Kusumawati, Dewi Dhadila, Yuke Liza Fitri Dian Kartikasari Diana Luthfiana Faiq Dwi ASTUTI Dyion Punaki Prakoso Edi Wibowo Elsera, Chori Fadlilatul Muthi’atun Nisa' Farida, Naimatul Fariza Yulia Kartika Sari Febriyana, Nurul Hidayah Fina Audina Sofiana Fiona Apriliasari Gannis Ayu Fatmalsari Haiya, Nutrisia Nu'im Hanifah Ulya Ramadhani Hanitya Kistiyan Eko Noviyanto Heny Siswanti Hernadi, H Hikmah, Citra Karima Lailatul Ibrohim Ibtsama Mauludina Ida Ayu Putu Sri Widnyani Imam Saefudin Indah Puspitasari INDAH PUSPITASARI Indanah Ira Anggraeni Iwan Ardian, Iwan Iwan Sulis Setiawan Kanan, Thanalechumy Khoiriyah, Ririn Komarudin, Mochamad Fahru Kumala, Abidatul Kusmiyati, Yanti Lailatul Farikhah Lasmini Lasmini Lasmini Lasmini, Lasmini Lisa Nuraida Annas Lu'luiyyah, Fitratul Malikha, Ayu Nurul Mardiana, Sri Siska Mashithoh, Anny Rosiana Muhamad Jauhar Muhammad Arif Muhammad Khoirurosyid Muhammad Purnomo Muhammad Purnomo Muhammad Purnomo Muhammad Ridwanto Muslihatus Sa’adah Nazwita, Aulia Meisya Nindiawaty, Nuning Noor Hidayah Noor Hidayah Noor Hidayah Novi Kumala Sari Noviyanto, Hanitya Kistiyan Eko Nuha, Tsalisa Wardani Nuning Nindiawaty Nurokhmah Nurokhmah Nynda Fatmawati Octarina, Nynda Fatmawati Oktasari, Fatika Oktavian, Ozzy Putri Pangestu, Ragam Pannes David Sahri, Pannes David Sahri Prabowo, Nanang Purnomo, M Putri, Arnetta Mayasavira Rahmawati, Ashri Maulida Ramadhani, Hanifah Ulya Ravita, Nur Restiana Apriliya Riana Lailatul Fajriyah Ridwanto, Muhammad Riza Yanti Rizka Himawan Rizki Widyan Aisya Rizqi, Amelia Rus Rusnoto rusnoto rusnoto Rusnoto, R Sa’adah, Muslihatus Sa’diyah, Siti Halimatus Sabrina Zahrani Saefudin, Imam Salsabila Afifun Nisa Septia Dewi Putri Anggraini Septiani Septiani Septina Rahmawati Septyani, Ima Aulia Setiawan, Iwan Sulis Setyawan, Indra Bagus Sholikhatun Nikmah Siffa Auliya Rizkyana Siska, Sri Siti Halimatus Sa’diyah SITI MAHMUDAH Siti Marisa Siti Maslihatul Aini SITI MUDAWAMAH Siti Munawaroh Siti Nur Afifah Siti Rukhaniyah Solly Aryza Sri Karyati Sri Kuati sri murtini . SRI RAHAYU Subiwati, S Sukarmin Sukarmin Sukarmin Sukarmin, S Sukesih Sukesih, Sukesih Sulistiyanto, Teddy Suryaningsih, Irma Ravika Sutrisno, Muhammad Dimas Al-Abab Syahid Fatah Cokropranoto Tasya Dwi Febiana TATI NURHAYATI Tukiyo Tukiyo W Wahyuni, W Wahab, Darto Wahana, Haryo Srijaya Wariyanti Hastuti Wibawa, Wisnu Satria Wibowo, Babar Daru Wibowo, Ega Bagus Wibowo, Irman Ahmad Yuke Liza Fitri Dhadila Yuliana, Nadiya Eka Yuliastuti, Fitri Yulisetyaningrum Zunia Khairunnisa