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Muhammad Rizki
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Journal : Akuntansi: Jurnal Riset Ilmu Akuntansi

 1 
Strategi Digital Marketing Dalam Meningkatkan Penjualan Burgo Di Palembang Tata Sutabri; Nailah Ramadhani Laboy; Putri Asyifah Vahlevi; Muhammad Rizki
Akuntansi Vol. 2 No. 4 (2023): Desember : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i4.1284

Abstract

Burgo is a kind of vegetable rice cake commonly eaten for breakfast by the people of Palembang. Burgo is made from a mixture of rice flour and starch shaped like a pancake and then cut into pieces like rice cakes then doused with fish sauce. This food recipe has been around for a long time and has been passed down from generation to generation. Even now this burgo food has been traded in stalls or eating places that serve it. This research aims to increase burgo sales in Palembang by using digital marketing strategies and how they can manage the digital. The method used is a literature study by collecting data from scientific journals and articles related to digital marketing strategies and burgo sales in Palembang. The results showed that with the presence of Burgo cakes in the market and the ease of buying them, Burgo can be a product that is highly appreciated and favored by the younger generation and other circles of society, in addition to being a snack food product that can compete with other snacks. Promotional strategies with creative visual communication messages by creating posters accompanied by illustrations and graphics so that people can always remember the existence of this traditional cuisine in the future to create a modern impression. The use of modern style with a traditional touch aims to attract people, especially the younger generation, to be interested in buying traditional food products typical of Palembang, especially burgo and other traditional Palembang dishes. this may be popular among young people. And the purpose of this promotion is that people, especially the younger generation, know the existence of this burgo food and want to make it a daily snack through promotional campaigns, target audiences, design styles that the target audience likes and very easily reach the target.
Strategi Digital Marketing Dalam Meningkatkan Penjualan Burgo Di Palembang Tata Sutabri; Nailah Ramadhani Laboy; Putri Asyifah Vahlevi; Muhammad Rizki
Akuntansi Vol. 2 No. 4 (2023): Desember : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i4.1284

Abstract

Burgo is a kind of vegetable rice cake commonly eaten for breakfast by the people of Palembang. Burgo is made from a mixture of rice flour and starch shaped like a pancake and then cut into pieces like rice cakes then doused with fish sauce. This food recipe has been around for a long time and has been passed down from generation to generation. Even now this burgo food has been traded in stalls or eating places that serve it. This research aims to increase burgo sales in Palembang by using digital marketing strategies and how they can manage the digital. The method used is a literature study by collecting data from scientific journals and articles related to digital marketing strategies and burgo sales in Palembang. The results showed that with the presence of Burgo cakes in the market and the ease of buying them, Burgo can be a product that is highly appreciated and favored by the younger generation and other circles of society, in addition to being a snack food product that can compete with other snacks. Promotional strategies with creative visual communication messages by creating posters accompanied by illustrations and graphics so that people can always remember the existence of this traditional cuisine in the future to create a modern impression. The use of modern style with a traditional touch aims to attract people, especially the younger generation, to be interested in buying traditional food products typical of Palembang, especially burgo and other traditional Palembang dishes. this may be popular among young people. And the purpose of this promotion is that people, especially the younger generation, know the existence of this burgo food and want to make it a daily snack through promotional campaigns, target audiences, design styles that the target audience likes and very easily reach the target.
Co-Authors Abdul Wahab Abdi Abdullah Asyiq Abriyoso, Octojaya Ade Priyatna Adelia Khoirunnisa Andari Adi Saputra Ismy Adi Suyatno Adnan Agus Mahardika Agus Rusgiyono Agustinus Sihombing Ainun Mardiah Aldora Pratama Alfitri Rizka Rinanda Ali Fakhrudin Alqirana, Rizkyna Jihan Amin, Badaruddin Aminuyati Amran Pandjaitan Ana Haziqah A Rashid Anggie Maulia Anjani Nur Febriyanti Anjur Perkasa Alam Anoesyirwan Moeins Apipah Apipah Ari Anggara Arief Kuswidyanarko Armansyah, Armasyah Atika Azzahra Baharuddin Abbas, Baharuddin Beby Melati Budi Priyono Chandra Chandra Charlina ' Citra Darminto Cut Mah Bengi Aminesta Darmawan Darmiyati, Iin Davina Indah Ramadhani Dayanti Nuroazi Utari Desi Mehliyana Didik Aribowo Diyajeng Luluk Karlina Diyan Yusri Djamhur Hamid Dr. Ir. Latifah, M. T Dudung Burhanudin Dwi Satria Nugraha Eka Kurnia Saputra Eko Harsoyo Eko Setia Budi Ena Vadila Engeline Marlin Erik Iman Heri Ujianto Eva zuraidh Fadillah Binti Zaini Fahtur Rahman Fara Berliana Fatahuddin, Fatahuddin Fatma Febri Yuliani Ferlita Ferlita Fitri, Ernarisa Fitri, Sari Halimah Mohd Yusof Hamdani, Hamdani Haniah Hanafie Haniffah Maharani Azahra Henni Riyanti Herlini Puspika Sari Herman Ibrahim Idris Siregar Ilham Saputra Imron Rosadi Inggria Kharisma Iqbal Ubaidillah Jajang Abdul Jabar Jazuli Fadil Kamaldi, Alfian Kurniawaty Fitri Laily Maghfiroh Leli Arnita Lubis, Fitriani Surayya M. Ardian Pratama Maidayani Maidayani Mansuriza Mansuriza Marini Wulandari Mas Idayu Saidi Masnaeni Maswadi Melisa Pujiandini Moch. Abdul Mukid Moh Fuzan Yasin Mohd Sharial Bungsu Muhammad Aldi Firdaus Muhammad Dewanto Adi Saputra Muhammad Dicky Saputra Muhammad Firdaus Muhammad Mursalin Muhammad Nur Hidayat Muhammad Ridwan Muhammad Rusdan Muhammad Zahid Albuni Pane Muqtafin, Muqtafin Nada Syifa Nurulhuda Naif Baihaqi Nailah Ramadhani Laboy Nanda Kristia Santoso Nazaruddin Nida Fauziyah Nijusiho Manik Nofirza Novi Shintia Nur Fajri Faiz Nur Salamah Nurkhalis Nurkhalis Okvrilllia Reony Ondri Orlando Tenang Saputra Rumahorbo Osni Erza Perani Rosyani Pernanda Bhatara Putri Asyifah Vahlevi Putri Dewi Nurhasana Putri Dewi Sinta Qonita Auliani Rafif Abyakto Rahadian Zainul Rahmat Hidayat Rahmatullah Ramadhani, Dwi Aryanti Resti Amalia Rian Setiawan Rianto Rianto Ridwan Ridwan Rifki Alfarizi Riyan Aditya Rizaldi Safriadi Samsul Bahri Sanwani Saparuddin Satriadi Satriadi Sella Titania Selvi Fauzar Septiyandri Sya'bani Zidane Sewaka Silvia Rismayanti Suci Hidayah Sudarmin Sumaryanto Sumiyarti Sumiyarti Suparno Suparno Suparno Supriyadi, Tugimin Susi Hendriani Syahrudi nst Syalsabila Syalsabila Syarifur Ridho Syukri Syukri Arief Syukriadi Syukriadi Tata Sutabri Thamrin Kamaruddin Trisylvana Azwari Tubel Agusven Vina Yuliasih Vitria Margharet Yadi Putra Yefta Vianus Marbun Yenni Elizah Yono Cahyono Yundari, Yundari Yuniadi Mayowan Yusra Dewi Siregar Zada Aulia Munawarah Zeffanya Raphael Wijaya