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Journal : KIC

The Influence of Discounts, Free Shipping, and Flash Sales on Purchase Decisions for The Originote Skincare Products on Shopee Lusiana; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6038

Abstract

Abstract (in English) Research aim: The aim of this research is to analyze the influence of discounts, free shipping and flash sales on purchasing decisions. purchase The Originote skincare products on shopee Good in a way separated and also in a way simultaneously . Design/Methode/Approach: This study applies a quantitative approach with a type of research that focuses on causal relationships. The sampling technique involved 40 customers who had purchased The Originote skincare products on Shopee. For data analysis, multiple linear regression tests were used, and data processing was carried out using SPSS version 25. Research Finding: This study shows that discounts, free shipping, and flash sales have a significant influence on purchasing decisions for The Originote skincare products on Shopee. Theoretical contribution/Originality: This study enriches the literature on digital marketing by analyzing the factors that influence purchasing decisions on e-commerce platforms. With a focus on discounts, free shipping, and flash sales, this study provides new insights into how marketing strategies can influence consumer behavior in the digital era. Practitioner/Policy implications: This study provides practical benefits for The Originote company in increasing purchasing decisions for The Originote skincare products on Shopee. Research limitation: This study only focuses on discounts, free shipping, and flash sales as independent variables. However, there are still other variables that can affect the dependent variable and need to be studied further. Keywords: discount, free shipping, flash sale and decision purchase
Co-Authors -, Zulkahfi Abdul Rasyid Adilah Adiwijaya, Hamdan Drian Afrizal, Fajri Agus Darmuki Agus Hartono Agustin Allen Marga Retta, Allen Marga Amarullah Malik Anam, M Khairul Anang Sugeng Cahyono, Anang Sugeng Andrian, Danny Anggraini, Tanda Cinara Anjarwati, Ani Anwar, Nurfiah ARIE PRIMA Arif Yuswardi Ariyani, Vince Armiati Asmita, Sri Astrilina, Lia Aulia Maharani Awwaliah, Siti Baharuddin Buji, Grace Evelina Catur Wahyu Priyanto Chandini, Anggela Dedi Saputra Dedy Darmansyah Delti Limbong Tiboyong Diansyah Putra, Rio Dinda Trisakti Wahyuningtya Drian Adiwijaya, Hamdan Duano Sapta Nusantara Elfiswandi Elvira Endah, Felia Epi, Yus Erlia Utami Panjaitan Euis Maesaroh Faizin, Rusdi Fani Ando’ Febriani, Fenti Feri Tiona Pasaribu Fifianti Rudy Firdaus, Muhammad Bambang Fitriana, Arum Frans Marzuki Fransiskus Zoromi Fuadiah, Nyiayu Fahriza Ghina Nurjannah Gumiwang Ariswati, Her Hamdan Drian Adiwijaya Hana Pertiwi Harefa, Pasrah Hari Wisana, I Gede Dewa Hariyanto, Budi Harnon Her Gumiwang Ariswati Herlina Herlina Farid, Indah Hermanto Hermanto Hermawan, Adi Hidayat, M. Fitrah Hudi Yusuf I Dewa Gede Hari Wisana Ifrohati Indri Iriani Indriatie Irmawansi Rorrong Ismirotin, M. ALI MUHSON Junadhi Junadhi Kartika Dewi , Tita Kristiana, Yulia Kussifa, Sofiana Lestari, Nia Ayu Levana Dhia Prawati Lilies N Tangge Lira, Lira Hayu Afdetis Mana Lubis, Donly Wance Lutfiyatul Fahrieyah Luthfiyah, Sari Marlin, Revina Marson maulani, nine wahyuni Minah Misel Ratte Mohamad Saefudin Mohammad Jamhari Mohammad Kanzunnudin Muhammad Abdillah Muhammad Abdillah Muhammad Asrum Muhammad Ichsan Muhammad Oase Ansharullah Muhammad Resky Muhammadi Munawir, Rahmad Mustapa Kamil Alga Beruh Nainggolan, Ardi Zulfan Nashichah, Roichatun Nasirruddin, Muhammad natasha, Syarifah fadillah Niami, Sinta Nila Kesumawati Ningrum, Putu Noer Indah Aprianti Nugraha, Doni Nugroho, Yoga Nur Fadhilah, Dian Nurfadilla Nurul F, Dea Petra Kirana Pransiska, Ririn Yulia Purnama, Vera Puspita, Devi Putri, Reza Yulia Putri, Siti Julaiha Ananda R.A. Fadila Rahmawati Rahmawati Muin Rajagukguk, Tanti M. Rakhma, Ina Ratna Dewi Reynaldo. H, Joseph Rini Yanti Risma Toding Allo Roni Indra Partini Salsabila, Gina Sarianja, Suherdian Septa Sebastian Prasetya Kresnandita Seliaty Tiku Lempan Selvia, Mela Nova Setiawan, Singgih Yudha Setioningsih, Endang Dian Shyiba Yunia Aliffah Sigit Ratnanto Silvia Sari Simbolon, Rico Kardo Siti Masmuahadah Sri Asmita Sri Susanti Suharno Sulistia Pratiwi, Eva Sumber SUSI ERLINDA SUYATNO Syahraini Ritonga Tarigan, Clarissa Aloina Tia Alfina Rakhmawati Tita Kartika Dewi Tria Gustiningsi Trimurti Saleh Trisna Dewi, Desy Triyani Arita Fitri Uswatul Hasanah, Uswatul Utomo, Bedjo Vera Purnama Wahyuni, Fika Wandi Alif Firdaus Winanda, Vanny Nuari Wirta Agustin Wuriyani, Arine Yayat Suharyat Yenti, Yatna Yerizon Yora Nopriani Yulasmi Yusmaliani Yusuf , Hudi Yusuf Hartono Zefriyenni Zega, Fangaro Zixy Mahar Nurtias