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Nunung Ayu Sofiati (Efi)

Universitas Indonesia Membangun

Author-ID : 1857288

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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Sub-Brand Improvement Strategy for Retail Management Study Program at XYZ University Meilani Eka Putri Andrean; Mochammad Mukti Ali; Nunung Ayu Sofiati; Ade Salman Alfarisi; Irving Ignatius Paul Luntungan; Riyandi Nur Sumawidjaya; Anggono Raras Tirto Sakti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5285

This study aims to analyze the sub-brand strengthening of the Retail Management Study Program at XYZ University by using a SWOT analysis approach combined with the 7P marketing mix framework. The research seeks to identify the program's strengths, weaknesses, opportunities, and threats, as well as to formulate appropriate strategies within the context of higher education marketing. Based on the data analysis, the Internal Factor Analysis Summary (IFAS) score was 3.02, while the External Factor Analysis Summary (EFAS) score reached 3.25, placing the program in the aggressive (S–O) quadrant. The proposed strategies focus on leveraging internal strengths—such as a relevant curriculum, affordable tuition, digital media utilization, and adequate campus facilities—to address external opportunities including the growth of the retail industry, scholarship availability, and the program's unique positioning within the region. The final outcome presents a sub-brand development strategy based on the 7P framework, covering product, price, place, promotion, people, process, and physical evidence to strengthen competitiveness and brand identity.

The Influence of Leadership, Work Environment, Motivation, Communication, and Training on Employee Performance at PT XYZ – ABC Airport Astiana Nengsi; Aris Setiyani; Nunung Ayu Sofiati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5417

This study aims to analyze the influence of leadership, work environment, work motivation, organizational communication, and training on employee performance at PT XYZ, ABC International Airport. As a strategic national sector, the aviation industry demands effective human resource management to ensure service excellence and organizational competitiveness. This research employs a quantitative approach with descriptive and verificative methods, using Structural Equation Modeling (SEM) AMOS involving 155 respondents. The analysis results indicate that only organizational communication positively and significantly affects employee performance (p < 0.05), while leadership, work environment, motivation, and training show no direct significant effect. These findings highlight the critical role of effective internal communication in enhancing performance within complex and dynamic work environments such as airports. The managerial implication is the need for the company to prioritize the development of robust internal communication systems both vertically and horizontally to support efficient coordination, prompt decision-making, and overall productivity improvement. This study contributes both theoretically and practically to the development of human resource strategies in the air transportation service sector.

Marketing Mix Analysis on Brand Image and its Impact on Running Shoe Purchase Decisions in E-Commerce Ishar, Muhammad; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayona, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1882

This study aims to analyze the influence of the Marketing Mix on Brand Image and its impact on Purchasing Decisions for running shoes on e-commerce platforms. The rapid development of digital commerce has changed consumer behavior in selecting and purchasing products, making marketing strategy, brand perception, and online purchasing decisions crucial aspects for business competitiveness. This research adopts a quantitative approach with descriptive and verificative methods to examine the relationships among the variables of Marketing Mix, Brand Image, and Purchasing Decisions. The results indicate that the implementation of the Marketing Mix, covering Product, Price, Place, and Promotion, is in the good category with an average score of 3.66, reflecting effective marketing strategy execution. Brand Image, measured through Reputation, Recognition, Affinity, and Loyalty, is also in the good category with an average score of 3.57, indicating positive consumer perception of the brand. Similarly, Purchasing Decisions, including product selection, e-commerce selection, and repeat purchases, are in the good category with an average score of 3.40. Furthermore, statistical analysis reveals that the Marketing Mix has a positive and significant effect on Brand Image and Purchasing Decisions, while Brand Image also significantly influences Purchasing Decisions. Additionally, the Marketing Mix simultaneously exerts a significant effect on both Brand Image and Purchasing Decisions, demonstrating the strategic role of integrated marketing strategies in enhancing consumer behavior in the e-commerce context.

THE ROLE OF JOB SATISFACTION IN MEDIATING THE EFFECT OF JOB PLACEMENT, WORK ENVIRONMENT ADAPTATION, AND MOTIVATION ON TURNOVER INTENTION OF CONTRACT EMPLOYEES AT BANK XYZ INDRAMAYU Viryal Iga Utari; Asti Nur aryanti; Gurawan Dayona; Nunung Ayu Sofiati; Widyastuti Nurmalia Utami
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18612385

The banking system is a crucial pillar in economic stability and faces intense competition in the era of globalization, demanding continuous innovation and effective human resource management (HRM). High Turnover Intention (TI) among contract employees, particularly in the Indonesian banking sector (reaching 15%-16%), poses a significant challenge. This issue is exacerbated by Work Placement policies that assign employees far from their domicile, triggering financial dissatisfaction (additional living costs) and fatigue (distance and travel time). This study aims to analyze and test the influence of the independent variables Work Placement, Work Environment Adaptation, and Work Motivation on the Turnover Intention of contract employees at Bank XYZ in Indramayu, by identifying the mediating role of Job Satisfaction. The research method uses a quantitative approach by distributing questionnaires to contract employees of Bank XYZ in Indramayu. The results of this study are expected to provide important information for Human Resource Management initiatives in formulating better employee placement and adaptation strategies, as well as enhancing motivation and job satisfaction.

ANALYZING THE IMPACT OF TRAINING, CAREER DEVELOPMENT, AND REWARD SYSTEMS ON EMPLOYEE PERFORMANCE: THE ROLE OF EMPLOYEE ENGAGEMENT AS A MEDIATOR AT PT AFS Haris Oky Adi Supinta; Asti Nur Aryanti; Nunung Ayu Sofiati; Gurawan Dayona Ismail
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18599476

This study is motivated by performance issues identified among employees of PT Andalan Fluid Sistem, including delays in completing tasks, inconsistent achievement of work targets, frequent work errors, and reduced enthusiasm and organizational attachment. These symptoms indicate potential inefficiencies in the company’s training programs, career development practices, and reward system implementation. At the same time, employee engagement is considered a crucial psychological factor that bridges the relationship between human resource development initiatives and employee performance improvements. The study aims to analyze the influence of training, career development, and reward systems on employee performance, both directly and through employee engagement as a mediating variable. The conceptual framework is grounded in Human Capital Theory, Social Exchange Theory, and contemporary performance management concepts emphasizing the importance of employee emotional attachment to the organization. A quantitative explanatory design was employed. Data were collected using a Likert-scale questionnaire administered to employees of PT Andalan Fluid Sistem who met the research criteria. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to examine both the measurement and structural models, including tests of validity, reliability, multicollinearity, inner model evaluation, and assessments of direct and indirect effects. The findings indicate that training, career development, and reward systems influence employee performance, with varying levels of effect across variables. Employee engagement acts as a mediator in these relationships. The results emphasize that improving skills through training, providing clear career pathways, and applying a fair reward system can strengthen engagement and ultimately enhance performance. The study concludes that an integrated HR management strategy linking training, career development, reward systems, and engagement is essential. PT Andalan Fluid Sistem must ensure that HR development programs go beyond administrative functions by fostering employee motivation, loyalty, and emotional attachment as key drivers of improved performance.

THE EFFECT OF EMPLOYEE MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY AT PT METAL SMELTINDO SELARAS) Rohmatullah; Asti Nur Aryanti; Gurawan Dayona; Nunung Ayu Sofiati; Ridlwan Muttaqin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486382

This study aims to analyze the effect of employee motivation and organizational culture on organizational citizenship behavior (OCB), with job satisfaction as a mediating variable at PT Metal Smeltindo Selaras. The research employs a quantitative approach using a survey method, involving 160 employees as the sample. The sampling technique used is Proportionate Stratified Random Sampling. Data were collected through questionnaires and analyzed using descriptive statistics and path analysis. The results show that employee motivation has a positive and significant effect on job satisfaction and OCB, and organizational culture also has a positive and significant effect on job satisfaction and OCB. Job satisfaction is proven to have a positive and significant effect on OCB. Furthermore, job satisfaction partially mediates the influence of employee motivation and organizational culture on OCB. These findings indicate that increasing employee motivation and fostering a conducive organizational culture will enhance job satisfaction and OCB, which in turn can improve company performance and productivity.

Analysis of E-Service Quality on Customer Satisfaction Impact on Banking Image Sofyan, Hadiyan Nur; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Azis, Dadan Abdul; Dayon, Gurawan; Sumawidjaya, Riyadi Nur; Alfarisi, Ade Salman; Sakti, Anggono Raras Tirto
Greenation International Journal of Law and Social Sciences Vol. 3 No. 4 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i4.723

This study aims to analyze the influence of E-Service Quality on customer satisfaction and its impact on banking image. The research methods used are descriptive and verification methods. The descriptive method is used to describe the condition of E-Service Quality, customer satisfaction, and banking image at the time of the study, while the verification method is used to test the relationship and influence between the variables studied. E-Service Quality is measured through the dimensions of efficiency, responsiveness, compensation, and contact, while customer satisfaction is measured based on expectation and perception. The population in this study were 487 customers using electronic banking services. The sampling technique used simple random sampling, so that each member of the population has an equal opportunity to be selected as a respondent. The results show that banking E-Service Quality is in the good category, customers are satisfied with the services provided, and the banking image is assessed positively. Statistically, E-Service Quality has a significant effect on customer satisfaction with a direct effect of 67.7%. In addition, E-Service Quality also has a significant effect on banking image by 9.4%. Customer satisfaction has a significant effect on banking image with a contribution of 50.8%. Simultaneously, e-service quality has a strong impact on customer satisfaction, with an influence of 83.2%. This finding underscores the importance of improving e-service quality in building customer satisfaction and banking image.

The Impact of Ethical Leadership on Employee Engagement Through Job Insecurity Kurniawan, Dedi; Rendi, Pras; Sofiati, Nunung Ayu; Chandra, Rama
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1619

This research investigates how ethical leadership shapes employee engagement, with job insecurity examined as a possible mediating mechanism at Bank Syariah Indonesia KC Jakarta Fatmawati 2. 172 employees who were chosen by probability sampling were surveyed for the study using a quantitative explanatory design. Structured questionnaires were used to collect the data, and SEM-PLS was used for analysis. Sound instruments are confirmed by the measurement model, which shows that all constructs meet reliability, discriminant validity, and convergent validity requirements. Structural results show ethical leadership exerts a strong, positive, and significant direct effect on employee engagement, implying that leaders who act with integrity, fairness, and transparency strengthen employees’ vigor, dedication, and involvement at work. In contrast, ethical leadership does not significantly predict job insecurity, and job insecurity does not significantly predict employee engagement. Nonetheless, bootstrapped mediation testing reveals a significant indirect effect of ethical leadership on engagement through job insecurity, consistent with an indirect-only mediation pattern. Overall, ethical leadership emerges as the primary driver of employee engagement, while job insecurity contributes a secondary, limited mediating pathway, underscoring the importance of reinforcing ethical leadership practices.

Pengaruh Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan Kinerja Keuangan Sebagai Variabel Intervening : Studi Kasus PT Fajar Farmatama Puspita, Irna; Sumawidjaja, Riyandi Nur; Sofiati, Nunung Ayu; Hamdani, Deni
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5421

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal dan ukuran perusahaan terhadap nilai perusahaan dengan kinerja keuangan sebagai variabel intervening pada PT Fajar Farmatama dengan periode waktu 2015–2024 sebagai sampel penelitian, di mana analisis regresi linear berganda dan uji Sobel dilakukan. Pengolahan data pada penelitian ini menggunakan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa ukuran perusahaan memiliki pengaruh positif terhadap nilai perusahaan, sedangkan struktur modal dan kinerja keuangan tidak berpengaruh signifikan terhadap nilai perusahaan. Kinerja keuangan sebagai variabel intervening tidak berperan signifikan dalam memediasi hubungan antara struktur modal dan ukuran perusahaan terhadap nilai perusahaan. Implikasi dari penelitian ini adalah memberikan wawasan yang berharga bagi manajemen dan pemegang saham untuk memberikan perhatian khusus terhadap peningkatan nilai perusahaan melalui variabel-variabel yang diteliti.

Pengaruh Teknologi Informasi dan Pelatihan Terhadap Efektivitas Kinerja Aparatur Pemerintahan Desa Sungai Payang: Peran Adopsi Inovasi Sebagai Variabel Moderasi Tedy, Hilmanius; Rendy, Pras; Dayona Ismail, Gurawan; Ayu Sofiati, Nunung; Raras Tirto Sakti, Anggono
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5473

Pelatihan ini bertujuan untuk menganalisis pengaruh pemanfaatan teknologi digitak dan pelatihan terhadap efektivitas kinerja aparatur desa dengan adopsi inovasi sebagai variabel moderasi pada pemerintahan desa sungai payang. Metode yang digunakan adalah Partial Least Square-Structural (PLS-SEM) dengan bantuan software SmartPLS versi 4. Data di kumpulkan melalui kuesioner terhadap aparatur desa yang berjumlah 33 responden. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital berpengaruh positif dan signifikan terhadap efektivitas kinerja aparatur desa. Sebaliknya, variabel pelatihan tidak berpengaruh signifikan terhadap efektivitas kinerja aparatur. Selain itu, adopsi inovasi juga tidak mampu memoderasi pengaruh pemanfaatan teknologi digital dan pelatihan terhadap efektivitas kinerja aparatur desa. Ketidaksignifiakn pada variabel pelatihan dan moderasi disebabkan oleh keterbatasan implementasi materi pelatihan, rendahnya budaya inovasi serta belum optimalnya dukungan dan fasilitas teknologi. Penelitian ini memberikan implikasi penting bagi pemerintah desa dan daerah bahwa transformasi digital perlu diiringi peningkatan kemampuan sumber daya manusia, monitoring pasca pelatihan, serta penguatan infrastruktur digital agar efektivitas kinerja aparatur dapat meningkat secara optimal.

Co-Authors Abdul Aziz Mubarok, Dadan Ade Salman Alfarisi Admaja, Firma Agustin Dwi agung setiawan Albert Gamot Malau Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali , Mochammad Mukti Ali, Mariyuana Abdussamad Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andrean, Meilani Eka Putri Andriasan Sudarso Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Anindya, Sevina Hanisa April Gunawan Malau Aris Setiyani Aris Setiyani, Aris Asep Toni Muharam Asti Nur Aryanti Asti Nur Aryanti Astiana Nengsi Astrin Kusumawardani Azis, Dadan Abdul Aziz, Dadan Abdul Benny Bernadus Bernadus, Benny Cahyono, Yoyok Cecep Pahrudin, Cecep Chandra, Rama Christimulia Purnama Trimurti Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayan Hakim Natigor Dayon, Gurawan Dayona Ismail, Gurawan Dayona, Gurawan Dedi Kurniawan Dendi Sujatmika Deni Hamdani Detya Wiryany Devyanthi Syarif Dyah Purnamasari Egi Fernandez Ekapaula, Rolla Fadhilah, Alfi Fauzi Fajar, Kartika Bunga Fauzan Daffa Fauzy, Ryan Marshal Febrianto Febrianto, Febrianto Febriyanti, Karina Fernandez, Egi Firma Agustin Dwi Admaja Fitria Ariyani Fitria Ariyani Frans, Raja G, Syahrul Nursapni Ganesha, Dicky Tri Gurawan Dayona Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hamdani, Erico Haris Oky Adi Supinta Hendriawanto, Hendriawanto Herlina, Heni Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Jaya, Rama Chandra Jordan, Reza Josua Panatap Soehaditama Jupri Pringadi Kamal, Muhhammad Ikhsan Khairunisya, Hania Kumaratih, Ita Lazuardi, Aldi Rahman Lili Suryati Louise Panggabean, Helena Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Meilani Eka Putri Andrean Mochammad Mukti Ali Mochammad Subagio Mohamad Zaini, Mohamad Muhammad Ishar, Muhammad Mukti Ali, Mochamad Mukti Ali, Mochammad Mulyawan Safwandy Nugraha Munjinadir, Hafid Muttaqin, Ridlwan Nana Trisnawati Nandan Limakrisna Nengsi, Astiana Nenobais, Manoakh Novia Indah Lestari Noviani, Dinda Nur Mastuti, Dian Nur Sumawidjaya, Riyandi Nuradina, Kartika Palupi Permata Rahmi Palupi Permata Rahmi Pertiwi, R. Dewi Prasetiyo, Wildan Guretno Pratiwi, Nunur Fitri Prayoga, Rahmat Prilaksono, Kursusantyo Dudung Primadi Candra Susanto Prinska Damara Sastri Pujianto, Gatot Purbanuara Parlindungan Sitorus Purnamasari, Weny Purwoko, Harry Puspita, Irna Puspo Arianty, Kiki Rama Chandra Jaya Raras Tirto Sakti, Anggono Rendi, Pras Rendy, Pras Ridlwan Muttaqin Ridwan Ramadhan Rimayani Rimayani Rimayani, Rimayani Rintis Eko Widodo Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rohmatullah Rona Tumiur Mauli Carolin Simorangkir Safitri, Meilina Salsa Billa Putri Yuningsih Sani, Indra Setiawan, Naufal Alip Putra Sidjabat, Sonya Sofyan, Hadiyan Nur Solihah, Maya Sonya Sidjabat Sudarmadji, Harrys Sudaryo , Yoyo Sugandi, Akhmad Sugiarti Sugiarti Suhendra, Agus Sujatmika, Dendi Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Tedy, Hilmanius Thessa Tri Astuty Tjipto Sajekti Viryal Iga Utari Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Widodo, Rintis Eko Widyastuti Nurmalia Utami WIjayanthi, Ida Ayu Trisna Wikrama Wardana Wiryani, Detya Yosi Pahala Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yuningsih, Salsa Billa Putri

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