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Nunung Ayu Sofiati (Efi)

Universitas Indonesia Membangun

Author-ID : 1857288

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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Analisis Digital Marketing dan Budaya Lintas Batas terhadap Peforma UMKM di Perbatasan Nunukan Kalimantan Utara Muhamad Nazri Darise; Nunung Ayu Sofiati; Mochammad Mukti Ali; Erna Herlinawati; Dadan Abdul Aziz Mubarok; Ida Farida Oesman
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9400

Terletak di ujung utara Kalimantan, Indonesia, dan bersebelahan langsung dengan Malaysia dan Filipina, wilayah ini menunjukkan dinamika sosial, ekonomi, dan budaya yang khas yang memengaruhi operasi bisnis lokal. Studi ini bertujuan untuk meneliti pengaruh pemasaran digital dan budaya lintas batas terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) di wilayah tersebut. Dengan pendekatan kuantitatif, riset ini melakukan survei terhadap 172 responden pelaku UMKM. Estimasi model dilakukan menggunakan teknik analisis SEM-PLS. Temuan riset mengonfirmasi bahwa penerapan digital marketing memiliki pengaruh positif dan signifikan terhadap performa UMKM. Hasil serupa juga ditemukan pada pengaruh budaya lintas batas terhadap performa usaha, di mana kedua variabel secara simultan memberikan kontribusi yang bermakna. Hasil ini menegaskan bahwa penguatan literasi digital yang diselaraskan dengan kapasitas adaptasi terhadap keragaman budaya lintas batas merupakan instrumen krusial untuk memajukan daya saing dan keberlanjutan UMKM di garda terdepan perbatasan.

THE ROLE OF JOB SATISFACTION IN MEDIATING THE EFFECT OF JOB PLACEMENT, WORK ENVIRONMENT ADAPTATION, AND MOTIVATION ON TURNOVER INTENTION OF CONTRACT EMPLOYEES AT BANK XYZ INDRAMAYU Viryal Iga Utari; Asti Nur aryanti; Gurawan Dayona; Nunung Ayu Sofiati; Widyastuti Nurmalia Utami
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18612385

The banking system is a crucial pillar in economic stability and faces intense competition in the era of globalization, demanding continuous innovation and effective human resource management (HRM). High Turnover Intention (TI) among contract employees, particularly in the Indonesian banking sector (reaching 15%-16%), poses a significant challenge. This issue is exacerbated by Work Placement policies that assign employees far from their domicile, triggering financial dissatisfaction (additional living costs) and fatigue (distance and travel time). This study aims to analyze and test the influence of the independent variables Work Placement, Work Environment Adaptation, and Work Motivation on the Turnover Intention of contract employees at Bank XYZ in Indramayu, by identifying the mediating role of Job Satisfaction. The research method uses a quantitative approach by distributing questionnaires to contract employees of Bank XYZ in Indramayu. The results of this study are expected to provide important information for Human Resource Management initiatives in formulating better employee placement and adaptation strategies, as well as enhancing motivation and job satisfaction.

ANALYZING THE IMPACT OF TRAINING, CAREER DEVELOPMENT, AND REWARD SYSTEMS ON EMPLOYEE PERFORMANCE: THE ROLE OF EMPLOYEE ENGAGEMENT AS A MEDIATOR AT PT AFS Haris Oky Adi Supinta; Asti Nur Aryanti; Nunung Ayu Sofiati; Gurawan Dayona Ismail
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18599476

This study is motivated by performance issues identified among employees of PT Andalan Fluid Sistem, including delays in completing tasks, inconsistent achievement of work targets, frequent work errors, and reduced enthusiasm and organizational attachment. These symptoms indicate potential inefficiencies in the company’s training programs, career development practices, and reward system implementation. At the same time, employee engagement is considered a crucial psychological factor that bridges the relationship between human resource development initiatives and employee performance improvements. The study aims to analyze the influence of training, career development, and reward systems on employee performance, both directly and through employee engagement as a mediating variable. The conceptual framework is grounded in Human Capital Theory, Social Exchange Theory, and contemporary performance management concepts emphasizing the importance of employee emotional attachment to the organization. A quantitative explanatory design was employed. Data were collected using a Likert-scale questionnaire administered to employees of PT Andalan Fluid Sistem who met the research criteria. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was used to examine both the measurement and structural models, including tests of validity, reliability, multicollinearity, inner model evaluation, and assessments of direct and indirect effects. The findings indicate that training, career development, and reward systems influence employee performance, with varying levels of effect across variables. Employee engagement acts as a mediator in these relationships. The results emphasize that improving skills through training, providing clear career pathways, and applying a fair reward system can strengthen engagement and ultimately enhance performance. The study concludes that an integrated HR management strategy linking training, career development, reward systems, and engagement is essential. PT Andalan Fluid Sistem must ensure that HR development programs go beyond administrative functions by fostering employee motivation, loyalty, and emotional attachment as key drivers of improved performance.

Financial Risk Management Analysis in Addressing Market Volatility in the Era of Global Digital Transformation Ardiyatur Rahman; Yoyo Sudaryo; Nunung Ayu Sofiati; Andre Suryaningprang; Riyandi Nur Sumawidjaja
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3229

This study aims to analyze financial risk management in the face of market volatility in the era of global digital transformation. The research approach applied is a literature-based study, which relies on written sources as the primary basis for data collection and analysis. The systematic compilation of relevant information is carried out through a review of various scientific literature, including books, journals, articles, research reports, and other relevant literature. The collected information is processed using a content analysis approach to identify certain patterns, relationships, and important information related to financial risk management, digital market volatility, and global digital transformation. The results show that digital transformation has increased market connectivity, accelerated the flow of information, and given rise to various new risks that contribute to increased market volatility. Financial risk management plays a crucial role in identifying, measuring, and controlling these risks through the use of technology, strengthening governance, and adaptive mitigation strategies. This study confirms that the implementation of digital technology into risk management systems is a crucial factor in maintaining financial stability and increasing organizational resilience amidst increasingly complex global market dynamics.

Website Quality and Personal Branding: Drivers of Satisfaction and Purchase Decision Novia Indah Lestari; Nunung Ayu Sofiati; Purbanuara Parlindungan; Harry Purwoko; Ida Ayu Trisna Wijayanthi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4193

Digital transformation in commerce has shifted consumer behavior, making website quality and personal branding central factors in shaping customer satisfaction and purchase decisions. While prior studies often analyze these elements separately, limited research has integrated them into a unified framework to explain how digital experiences influence consumer outcomes. This study aims to examine the effects of website quality and personal branding on purchase decisions, with customer satisfaction as a mediating variable. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through an online survey of 160 respondents who had prior experience with e-commerce platforms, and the model was tested using SmartPLS with bootstrapping techniques. Findings reveal that website quality positively affects both customer satisfaction and purchase decision, while personal branding significantly influences satisfaction but does not directly impact purchase decision. Moreover, customer satisfaction strongly mediates the relationship between website quality, personal branding, and purchase decision. The study highlights the dual importance of technical excellence and authentic personal branding in fostering satisfaction and driving consumer behavior. The results provide theoretical insights for digital commerce research and practical guidance for businesses to enhance consumer trust, engagement, and purchase outcomes.

Analysis of E-Service Quality on Customer Satisfaction Impact on Banking Image Hadiyan Nur Sofyan; Nunung Ayu Sofiati; Mochammad Mukti Ali; Dadan Abdul Azis; Gurawan Dayon; Riyadi Nur Sumawidjaya; Ade Salman Alfarisi; Anggono Raras Tirto Sakti
Greenation International Journal of Law and Social Sciences Vol. 3 No. 4 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i4.723

This study aims to analyze the influence of E-Service Quality on customer satisfaction and its impact on banking image. The research methods used are descriptive and verification methods. The descriptive method is used to describe the condition of E-Service Quality, customer satisfaction, and banking image at the time of the study, while the verification method is used to test the relationship and influence between the variables studied. E-Service Quality is measured through the dimensions of efficiency, responsiveness, compensation, and contact, while customer satisfaction is measured based on expectation and perception. The population in this study were 487 customers using electronic banking services. The sampling technique used simple random sampling, so that each member of the population has an equal opportunity to be selected as a respondent. The results show that banking E-Service Quality is in the good category, customers are satisfied with the services provided, and the banking image is assessed positively. Statistically, E-Service Quality has a significant effect on customer satisfaction with a direct effect of 67.7%. In addition, E-Service Quality also has a significant effect on banking image by 9.4%. Customer satisfaction has a significant effect on banking image with a contribution of 50.8%. Simultaneously, e-service quality has a strong impact on customer satisfaction, with an influence of 83.2%. This finding underscores the importance of improving e-service quality in building customer satisfaction and banking image.

An Analysis of Interpersonal Communication, Organizational Culture, and Work Discipline on Employee Loyalty and Their Impact on Organizational Performance (Study in Baleendah District, Bandung Regency) Heni Herlina; Nunung Ayu Sofiati; Gurawan Dayona Ismail; Aris Setiyani; Ade Salman Alfarisi; Irving Ignatius Paul Luntungan; Riyadi Nur Sumawidjaya; Anggono Raras Tirto Sakti
Greenation International Journal of Tourism and Management Vol. 3 No. 4 (2025): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i4.716

This study aims to analyze the effect of interpersonal communication, organizational culture, and work discipline on employee loyalty and its impact on organizational performance at the Baleendah District Office, Bandung Regency. The problem examined in this study is the extent to which interpersonal communication, organizational culture, and work discipline can enhance employee loyalty and how such loyalty contributes to improving organizational performance. The research method used is a quantitative method with a descriptive and verificative approach. Data were collected through questionnaires distributed to employees of the Baleendah District Office, Bandung Regency, and were analyzed using statistical analysis techniques. The results indicate that interpersonal communication, organizational culture, and work discipline have a significant effect on employee loyalty. Furthermore, employee loyalty has been proven to have a positive and significant impact on organizational performance. Therefore, improving the quality of interpersonal communication, strengthening organizational culture, and consistently implementing work discipline can enhance employee loyalty, which in turn improves organizational performance. This study is expected to serve as a reference for management in formulating human resource management policies to improve organizational performance.

The Impact of Ethical Leadership on Employee Engagement Through Job Insecurity Dedi Kurniawan; Pras Rendi; Nunung Ayu Sofiati; Rama Chandra
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1619

This research investigates how ethical leadership shapes employee engagement, with job insecurity examined as a possible mediating mechanism at Bank Syariah Indonesia KC Jakarta Fatmawati 2. 172 employees who were chosen by probability sampling were surveyed for the study using a quantitative explanatory design. Structured questionnaires were used to collect the data, and SEM-PLS was used for analysis. Sound instruments are confirmed by the measurement model, which shows that all constructs meet reliability, discriminant validity, and convergent validity requirements. Structural results show ethical leadership exerts a strong, positive, and significant direct effect on employee engagement, implying that leaders who act with integrity, fairness, and transparency strengthen employees’ vigor, dedication, and involvement at work. In contrast, ethical leadership does not significantly predict job insecurity, and job insecurity does not significantly predict employee engagement. Nonetheless, bootstrapped mediation testing reveals a significant indirect effect of ethical leadership on engagement through job insecurity, consistent with an indirect-only mediation pattern. Overall, ethical leadership emerges as the primary driver of employee engagement, while job insecurity contributes a secondary, limited mediating pathway, underscoring the importance of reinforcing ethical leadership practices.

Marketing Mix Analysis on Brand Image and its Impact on Running Shoe Purchase Decisions in E-Commerce Muhammad Ishar; Nunung Ayu Sofiati; Mochammad Mukti Ali; Dadan Abdul Azis; Gurawan Dayona; Riyadi Nur Sumawidjaya; Ade Salman Alfarisi; Anggono Raras Tirto Sakti
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1882

This study aims to analyze the influence of the Marketing Mix on Brand Image and its impact on Purchasing Decisions for running shoes on e-commerce platforms. The rapid development of digital commerce has changed consumer behavior in selecting and purchasing products, making marketing strategy, brand perception, and online purchasing decisions crucial aspects for business competitiveness. This research adopts a quantitative approach with descriptive and verificative methods to examine the relationships among the variables of Marketing Mix, Brand Image, and Purchasing Decisions. The results indicate that the implementation of the Marketing Mix, covering Product, Price, Place, and Promotion, is in the good category with an average score of 3.66, reflecting effective marketing strategy execution. Brand Image, measured through Reputation, Recognition, Affinity, and Loyalty, is also in the good category with an average score of 3.57, indicating positive consumer perception of the brand. Similarly, Purchasing Decisions, including product selection, e-commerce selection, and repeat purchases, are in the good category with an average score of 3.40. Furthermore, statistical analysis reveals that the Marketing Mix has a positive and significant effect on Brand Image and Purchasing Decisions, while Brand Image also significantly influences Purchasing Decisions. Additionally, the Marketing Mix simultaneously exerts a significant effect on both Brand Image and Purchasing Decisions, demonstrating the strategic role of integrated marketing strategies in enhancing consumer behavior in the e-commerce context.

RELATIONSHIP BETWEEN ESG DISCLOSURES AND FINANCIAL PERFORMANCE IN SINGAPORE PUBLIC LISTED LOGISTICS COMPANIES: A TEXT MINING APPROACH Handy Bugiman; Bui Thi Hai Yen; Nunung Ayu Sofiati; Rikko Putra Youlia; Samuel Darwisman
Journal of Scientech Research and Development Vol 8 No 1 (2026): JSRD, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v8i1.1631

This study investigates the relationship between environmental social and governance (ESG) disclosure density and financial performance within the Singapore logistics sector. It explores the theoretical tension between the Resource Based View and Legitimacy Theory by examining whether sustainability reporting acts as a strategic differentiator or a mere compliance mechanism. Analyzing a purposive sample of seventeen publicly traded logistics entities on the Singapore Exchange for the 2023 financial period this study employs a quantitative deductive design. A custom Python based computer aided text analysis script was developed to extract and normalize ESG disclosures. To mitigate symbolic greenwashing a novel boilerplate subtraction algorithm was introduced to penalize repetitive text. Nonparametric statistical methods were utilized to test main effects sequential pathways and the moderating roles of firm size and financial leverage. The results reveal no statistically significant direct correlation between aggregate ESG disclosure density and financial performance. This null finding challenges the Resource Based View and strongly supports Legitimacy Theory suggesting that sustainability reporting in this regulated hub functions primarily as a mandatory compliance exercise to maintain a social license to operate. However, moderation analysis indicates a descriptive divergence showing that large firms are better equipped to convert substantive sustainability initiatives into tangible operational advantages. By integrating an algorithmic boilerplate penalty this research provides a scalable objective methodological alternative to opaque third party ESG rating agencies. It contributes robust empirical evidence that generic reporting volume does not yield financial dividends urging industry executives and regulators to prioritize operational substance over disclosure form.

Co-Authors Abdul Aziz Mubarok, Dadan Ade Salman Alfarisi Admaja, Firma Agustin Dwi Agung Setiawan Akhmad Sugandi Albert Gamot Malau Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali, Mariyuana Abdussamad Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andre Suryaningprang Andrean, Meilani Eka Putri Andriasan Sudarso Andyan Pradipta Utama Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti April Gunawan Malau Ardiyatur Rahman Aris Setiyani Aris Setiyani, Aris Asep Toni Muharam Asti Nur Aryanti Asti Nur aryanti Asti Nur Aryanti Astiana Nengsi Astrin Kusumawardani Aziz, Dadan Abdul Benny Bernadus Bernadus, Benny Bui Thi Hai Yen Cahyono, Yoyok Cecep Pahrudin, Cecep Christimulia Purnama Trimurti Dadan Abdul Azis Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayan Hakim Natigor Dayan Hakim Natigor Sipahutar Dayona Ismail, Gurawan Dayona, Gurawan Dedi Kurniawan Dendi Sujatmika Deni Hamdani Detya Wiryany Devyanthi Syarif Dicky Tri Ganesha Dinda Noviani Dini Carollina Dyah Purnamasari Egi Fernandez Ekapaula, Rolla Erna Herlinawati Erna Herlinawati Farhan Dzulfiqri Fauzan Daffa Febrianto Febrianto, Febrianto Febriyanti, Karina Fernandez, Egi Firma Agustin Dwi Admaja Fitria Ariyani Gurawan Dayon Gurawan Dayona Gurawan Dayona Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hadiyan Nur Sofyan Handy Bugiman Haris Oky Adi Supinta Harry Purwoko Heni Herlina Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Ida Ayu Trisna Wijayanthi Ida Farida Oesman Ida Farida Oesman Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Jaya, Rama Chandra Josua Panatap Soehaditama Jupri Pringadi Kamal, Muhhammad Ikhsan Kartika Bunga Fajar Khairunisya, Hania Kumaratih, Ita Lazuardi, Aldi Rahman Lili Suryati Louise Panggabean, Helena Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Mariyuana Abdussamad Ali Meilani Eka Putri Andrean Mila Rachmawati Mochammad Mukti Ali Mochammad Subagio Mohamad Zaini, Mohamad Muhamad Nazri Darise Muhammad Ishar Mukti Ali, Mochamad Mukti Ali, Mochammad Mulyawan Safwandy Nugraha Munjinadir, Hafid Myria Dwiastuti Wiranda Nana Trisnawati Nandan Limakrisna Naufal Alip Putra Setiawan Nengsi, Astiana Nenobais, Manoakh Novia Indah Lestari Nunur Fitri Pratiwi Nur Mastuti, Dian Nur Sumawidjaya, Riyandi Nuradina, Kartika Palupi Permata Rahmi Palupi Permata Rahmi Pertiwi, R. Dewi Pras Rendi Prayoga, Rahmat Prilaksono, Kursusantyo Dudung Primadi Candra Susanto Prinska Damara Sastri Pujianto, Gatot Purbanuara Parlindungan Sitorus Purnamasari, Weny Purwoko, Harry Puspita, Irna Puspo Arianty, Kiki Rama Chandra Rama Chandra Jaya Raras Tirto Sakti, Anggono Rendy, Pras Reza Jordan Ridwan Ramadhan Rikko Putra Youlia Rimayani Rimayani Rimayani, Rimayani Rintis Eko Widodo Riyadi Nur Sumawidjaya Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rona Tumiur Mauli Carolin Simorangkir Ryan Marshal Fauzy Safitri, Meilina Salsa Billa Putri Yuningsih Samuel Darwisman Sani, Indra Sevina Hanisa Anindya Solihah, Maya Sudarmadji, Harrys Sugiarti Sugiarti Suhendra, Agus Sujatmika, Dendi Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Tedy, Hilmanius Thessa Tri Astuty Tjipto Sajekti Tjipto Sajekti Viryal Iga Utari Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Widodo, Rintis Eko Widyastuti Nurmalia Utami Wikrama Wardana Wiryani, Detya Yosi Pahala Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yuningsih, Salsa Billa Putri

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