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All Journal Sosiohumaniora Jurnal Akuntansi dan Ekonomika SENTRALISASI Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Digital Business Management Jurnal Scientia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Teknologi dan Bisnis International Journal of Community Service & Engagement Jurnal Investasi Islam Ekonam : Ekonomi, Akuntansi dan Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Indonesian Journal of Economics and Management Jurnal Locus Penelitian dan Pengabdian Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Scientech Research and Development Journal of Accounting and Finance Management (JAFM) JURNAL ECONOMINA International Journal of Advanced Multidisciplinary Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Public Representative and Society Provision Eduvest - Journal of Universal Studies Research Horizon IIJSE Journal Integration of Management Studies Siber International Journal of Digital Business EDUKASI Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Kewirausahan dan Multi Talenta (JKMT)
Nunung Ayu Sofiati (Efi)
Universitas Indonesia Membangun
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Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores Fauzan Daffa; Mochammad Mukti Ali; Nunung Ayu Sofiati; Ade Salman Alfarisi; Irving Irving Ignatius Paul Luntungan; Anggono Anggono Raras Tirto Sakti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4429

Abstract

This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores face significant challenges to survive. This study highlights the importance of unique local products, high-quality customer service, and targeted digital marketing in attracting and retaining customers. Through SWOT and TOWS analysis, this research finds that appropriate product innovation and the implementation of digital marketing strategies can enhance the competitiveness of traditional retail stores. The recommendations from this study include optimizing digital marketing strategies and collaborating with local communities to maintain the relevance and sustainability of traditional retail businesses.
An In-Depth Analysis of Multivitamin Purchasing Behavior Among Generation Z in Bandung Kartika Nuradina; Dadan Abdul Aziz Mubarok; Detya Wiryany; Devyanthi Syarif; Nunung Ayu Sofiati; Prinska Damara Sastri; Benny Bernadus
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4896

Abstract

This study aims to describe consumer behavior in the decision-making process related to purchasing multivitamin products in Bandung City. Data were collected from 1,990 respondents through a survey and analyzed using descriptive statistical methods. The findings indicate that most consumers are 18–24 years old, married, and primarily work as students or private-sector employees, with a monthly income of less than IDR 2,000,000. The primary factor driving purchase decisions is health needs, followed by the product's perceived benefits and halal certification. The most influential sources of information include public media, such as social media and consumer reviews, as well as personal sources, including family and friends. Consumers in Bandung tend to delay their purchasing decisions without a specific timeframe. The main reason for repeat purchases is the consumer's experience of the product's tangible health benefits. These results provide valuable insights for multivitamin producers in designing effective marketing strategies grounded in consumer behavior.
Sub-Brand Improvement Strategy for Retail Management Study Program at XYZ University Meilani Eka Putri Andrean; Mochammad Mukti Ali; Nunung Ayu Sofiati; Ade Salman Alfarisi; Irving Ignatius Paul Luntungan; Riyandi Nur Sumawidjaya; Anggono Raras Tirto Sakti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5285

Abstract

This study aims to analyze the sub-brand strengthening of the Retail Management Study Program at XYZ University by using a SWOT analysis approach combined with the 7P marketing mix framework. The research seeks to identify the program's strengths, weaknesses, opportunities, and threats, as well as to formulate appropriate strategies within the context of higher education marketing. Based on the data analysis, the Internal Factor Analysis Summary (IFAS) score was 3.02, while the External Factor Analysis Summary (EFAS) score reached 3.25, placing the program in the aggressive (S–O) quadrant. The proposed strategies focus on leveraging internal strengths—such as a relevant curriculum, affordable tuition, digital media utilization, and adequate campus facilities—to address external opportunities including the growth of the retail industry, scholarship availability, and the program's unique positioning within the region. The final outcome presents a sub-brand development strategy based on the 7P framework, covering product, price, place, promotion, people, process, and physical evidence to strengthen competitiveness and brand identity.
The Influence of Leadership, Work Environment, Motivation, Communication, and Training on Employee Performance at PT XYZ – ABC Airport Astiana Nengsi; Aris Setiyani; Nunung Ayu Sofiati
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5417

Abstract

This study aims to analyze the influence of leadership, work environment, work motivation, organizational communication, and training on employee performance at PT XYZ, ABC International Airport. As a strategic national sector, the aviation industry demands effective human resource management to ensure service excellence and organizational competitiveness. This research employs a quantitative approach with descriptive and verificative methods, using Structural Equation Modeling (SEM) AMOS involving 155 respondents. The analysis results indicate that only organizational communication positively and significantly affects employee performance (p < 0.05), while leadership, work environment, motivation, and training show no direct significant effect. These findings highlight the critical role of effective internal communication in enhancing performance within complex and dynamic work environments such as airports. The managerial implication is the need for the company to prioritize the development of robust internal communication systems both vertically and horizontally to support efficient coordination, prompt decision-making, and overall productivity improvement. This study contributes both theoretically and practically to the development of human resource strategies in the air transportation service sector.
Pengaruh Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan Kinerja Keuangan Sebagai Variabel Intervening : Studi Kasus PT Fajar Farmatama Puspita, Irna; Sumawidjaja, Riyandi Nur; Sofiati, Nunung Ayu; Hamdani, Deni
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5421

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal dan ukuran perusahaan terhadap nilai perusahaan dengan kinerja keuangan sebagai variabel intervening pada PT Fajar Farmatama dengan periode waktu 2015–2024 sebagai sampel penelitian, di mana analisis regresi linear berganda dan uji Sobel dilakukan. Pengolahan data pada penelitian ini menggunakan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa ukuran perusahaan memiliki pengaruh positif terhadap nilai perusahaan, sedangkan struktur modal dan kinerja keuangan tidak berpengaruh signifikan terhadap nilai perusahaan. Kinerja keuangan sebagai variabel intervening tidak berperan signifikan dalam memediasi hubungan antara struktur modal dan ukuran perusahaan terhadap nilai perusahaan. Implikasi dari penelitian ini adalah memberikan wawasan yang berharga bagi manajemen dan pemegang saham untuk memberikan perhatian khusus terhadap peningkatan nilai perusahaan melalui variabel-variabel yang diteliti.
Pengaruh Teknologi Informasi dan Pelatihan Terhadap Efektivitas Kinerja Aparatur Pemerintahan Desa Sungai Payang: Peran Adopsi Inovasi Sebagai Variabel Moderasi Tedy, Hilmanius; Rendy, Pras; Dayona Ismail, Gurawan; Ayu Sofiati, Nunung; Raras Tirto Sakti, Anggono
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5473

Abstract

Pelatihan ini bertujuan untuk menganalisis pengaruh pemanfaatan teknologi digitak dan pelatihan terhadap efektivitas kinerja aparatur desa dengan adopsi inovasi sebagai variabel moderasi pada pemerintahan desa sungai payang. Metode yang digunakan adalah Partial Least Square-Structural (PLS-SEM) dengan bantuan software SmartPLS versi 4. Data di kumpulkan melalui kuesioner terhadap aparatur desa yang berjumlah 33 responden. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital berpengaruh positif dan signifikan terhadap efektivitas kinerja aparatur desa. Sebaliknya, variabel pelatihan tidak berpengaruh signifikan terhadap efektivitas kinerja aparatur. Selain itu, adopsi inovasi juga tidak mampu memoderasi pengaruh pemanfaatan teknologi digital dan pelatihan terhadap efektivitas kinerja aparatur desa. Ketidaksignifiakn pada variabel pelatihan dan moderasi disebabkan oleh keterbatasan implementasi materi pelatihan, rendahnya budaya inovasi serta belum optimalnya dukungan dan fasilitas teknologi. Penelitian ini memberikan implikasi penting bagi pemerintah desa dan daerah bahwa transformasi digital perlu diiringi peningkatan kemampuan sumber daya manusia, monitoring pasca pelatihan, serta penguatan infrastruktur digital agar efektivitas kinerja aparatur dapat meningkat secara optimal.
The Effect of Motivation and Competence on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at The Cidadap District Office of Bandung City) Firma Agustin Dwi Admaja; Salsa Billa Putri Yuningsih; Gurawan Dayona Ismail; Nunung Ayu Sofiati; Riyandi Nur Sumawidjaja
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5346

Abstract

This study aims to analyze the influence of motivation and competence on employee performance directly and indirectly through job satisfaction as a mediating variable at the Cidadap Subdistrict Office in Bandung City. The research employs a quantitative approach and utilizes survey data collected from 52 employees through structured questionnaires measured on a Likert scale. Data analysis is conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate measurement validity, reliability, and the hypothesized relationships. The findings reveal that motivation significantly affects employee performance both directly and through job satisfaction. Competence influences job satisfaction positively and substantially but does not have a direct significant impact on performance. Job satisfaction serves as a critical mediator enhancing the relationship between motivation and competence toward performance. The results highlight that fostering motivation and developing competence with supportive job satisfaction mechanisms are essential strategies for improving employee outcomes in public sector institutions. This research provides practical implications for management in promoting effective human resource development and enhancing service quality in local government offices.
Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Dendi Sujatmika; Rimayani Rimayani; Nunung Ayu Sofiati; Mochammad Mukti Ali; Yoyo Sudaryo; Riyandi Nur Sumawidjaya; Dadan Abdul Aziz Mubarok
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
Influence Of Cash Flow And Working Capital On Profitability And Stock Prices In Consumer Goods Industry Nunur Fitri Pratiwi; Dayan Hakim Natigor Sipahutar; Yoyo Sudaryo; Nunung Ayu Sofiati
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1766

Abstract

In the era of globalization and increasingly intense business competition, companies in various industrial sectors are required to manage their resources efficiently to achieve desired financial goals. The objective of a company is to maximize profits for its survival. Sales are one of the main operational activities of a company and a primary source of revenue. The fluctuating nature of stock prices requires an investor to understand the factors influencing their changes. Factors affecting stock price changes include financial statements and financial ratios.This study uses secondary data, namely the financial statements of Consumer Goods Industry companies in the Food and Beverages sub-sector listed on the Indonesia Stock Exchange (IDX) from 2020-2023. The sampling technique used is purposive sampling, resulting in a total sample of 14 companies. The data analysis technique used in this study is multiple linear regression analysis, preceded by classical assumption tests including normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The results of the model fit test show that cash flow and working capital are suitable as explanatory variables for profitability.The hypothesis testing results indicate that cash flow has a positive but not significant effect on profitability, meaning that if cash flow increases, profitability tends to increase. Working capital has a negative but not significant effect on profitability, meaning that if working capital decreases, profitability will increase. The market stock price significantly moderates the relationship between cash flow and profitability, but it does not significantly moderate the relationship between working capital and profitability.
Event Study Of The New Economy Board On Abnormal Return And Trading Volume Activity Of Company Shares In The Indonesia Stock Exchange Agung Setiawan; Yoyo Sudaryo; Dayan Hakim Natigor Sipahutar; Nunung Ayu Sofiati
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1767

Abstract

The research window for this study is 11 days, which includes 5 days prior to the event, 5 days after the incident, and an estimated 14 days after the event. The type of research in this study is an event study. In this case, the independent variable (variable X) is the event of launching the New Board Economic whereas the dependent variables (variable Y) are abnormal return and trading volume activity. The research sample consists of companies listed on the new economic listing board. The companies included in the sample are GOTO, BUKA, and BELI. Hypothesis testing is done using One Sample T-Test and Paired Sample T-Test. The research results show that the significance value of abnormal return on T-5 is <0.05, whereas for other periods it is >0.05. Similarly, all periods of trading volume activity show values >0.05. This indicates that there is a significant abnormal return on T-5, or 5 days before the event of the launch of the New Economic Board. Meanwhile, in other periods, there is no significant abnormal return, and none of the periods show significant trading volume activity. In the difference test, the Sig. (2-tailed) values for both abnormal return and trading volume activity are >0.05, indicating no difference in abnormal return before and after the launch of the new economic board, as well as no difference in trading volume activity.
Co-Authors Abdul Aziz Mubarok, Dadan Ade Salman Alfarisi Admaja, Firma Agustin Dwi Agung Setiawan Akhmad Sugandi Albert Gamot Malau Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali, Mariyuana Abdussamad Ali, Mochamad Mukti Amanati, Nuzul Ana Hadiana Ana Hadiana, Ana Andi Sukandi Andre Suryaningprang Andrean, Meilani Eka Putri Andriasan Sudarso Andyan Pradipta Utama Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti April Gunawan Malau Ardiyatur Rahman Aris Setiyani Aris Setiyani, Aris Asep Toni Muharam Asti Nur Aryanti Asti Nur aryanti Asti Nur Aryanti Astiana Nengsi Astrin Kusumawardani Aziz, Dadan Abdul Benny Bernadus Bernadus, Benny Bui Thi Hai Yen Cahyono, Yoyok Cecep Pahrudin, Cecep Christimulia Purnama Trimurti Dadan Abdul Azis Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dayan Hakim Natigor Dayan Hakim Natigor Sipahutar Dayona Ismail, Gurawan Dayona, Gurawan Dedi Kurniawan Dendi Sujatmika Deni Hamdani Detya Wiryany Devyanthi Syarif Dicky Tri Ganesha Dinda Noviani Dini Carollina Dyah Purnamasari Egi Fernandez Ekapaula, Rolla Erna Herlinawati Erna Herlinawati Farhan Dzulfiqri Fauzan Daffa Febrianto Febrianto, Febrianto Febriyanti, Karina Fernandez, Egi Firma Agustin Dwi Admaja Fitria Ariyani Gurawan Dayon Gurawan Dayona Gurawan Dayona Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gurawan Dayona Ismail Gustiawan, Rudi Hadiyan Nur Sofyan Handy Bugiman Haris Oky Adi Supinta Harry Purwoko Heni Herlina Hikmah, Agung Mohamad Hisashi, Rendy Mahardhika Ida Ayu Trisna Wijayanthi Ida Farida Oesman Ida Farida Oesman Indra Sani Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Ismail, Gurawan Dayona Ita Kumaratih Jaya, Rama Chandra Josua Panatap Soehaditama Jupri Pringadi Kamal, Muhhammad Ikhsan Kartika Bunga Fajar Khairunisya, Hania Kumaratih, Ita Lazuardi, Aldi Rahman Lili Suryati Louise Panggabean, Helena Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Mariyuana Abdussamad Ali Meilani Eka Putri Andrean Mila Rachmawati Mochammad Mukti Ali Mochammad Subagio Mohamad Zaini, Mohamad Muhamad Nazri Darise Muhammad Ishar Mukti Ali, Mochamad Mukti Ali, Mochammad Mulyawan Safwandy Nugraha Munjinadir, Hafid Myria Dwiastuti Wiranda Nana Trisnawati Nandan Limakrisna Naufal Alip Putra Setiawan Nengsi, Astiana Nenobais, Manoakh Novia Indah Lestari Nunur Fitri Pratiwi Nur Mastuti, Dian Nur Sumawidjaya, Riyandi Nuradina, Kartika Palupi Permata Rahmi Palupi Permata Rahmi Pertiwi, R. Dewi Pras Rendi Prayoga, Rahmat Prilaksono, Kursusantyo Dudung Primadi Candra Susanto Prinska Damara Sastri Pujianto, Gatot Purbanuara Parlindungan Sitorus Purnamasari, Weny Purwoko, Harry Puspita, Irna Puspo Arianty, Kiki Rama Chandra Rama Chandra Jaya Raras Tirto Sakti, Anggono Rendy, Pras Reza Jordan Ridwan Ramadhan Rikko Putra Youlia Rimayani Rimayani Rimayani, Rimayani Rintis Eko Widodo Riyadi Nur Sumawidjaya Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaya Rizki Fathurrahman Septian Rona Tumiur Mauli Carolin Simorangkir Ryan Marshal Fauzy Safitri, Meilina Salsa Billa Putri Yuningsih Samuel Darwisman Sani, Indra Sevina Hanisa Anindya Solihah, Maya Sudarmadji, Harrys Sugiarti Sugiarti Suhendra, Agus Sujatmika, Dendi Sumawidjaya, Riyandi Nur Sutisna Sutisna Syarif, Devyanthi Tedy, Hilmanius Thessa Tri Astuty Tjipto Sajekti Tjipto Sajekti Viryal Iga Utari Wardana, Wikrama Wiara Sanchia Grafita Ryana Devi Widodo, Rintis Eko Widyastuti Nurmalia Utami Wikrama Wardana Wiryani, Detya Yosi Pahala Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yuningsih, Salsa Billa Putri