Articles
MENGUKUR KEPUASAN KONSUMEN PRODUK SKIN CARE MELALUI KUALITAS PRODUK
Depy Muhamad Pauzy;
Arga Sutrisna
Jurnal Ecoment Global Vol. 6 No. 2 (2021): Edisi Agustus 2021
Publisher : Universitas Indo Global Mandiri Palembang
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DOI: 10.35908/jeg.v6i2.1144
This study aims to determine how the influence of product quality on customer satisfaction on skin care products. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of product quality and customer satisfaction. While empirical research was conducted to determine the relationship between variables through statistical calculations. Data collection techniques through questionnaires to 95 respondents by purposive sampling. The object of this research is Economics student at the Perjuangan University of Tasikmalaya. Research data will be analyzed using simple regression where product quality becomes the independent variable, and customer satisfaction as the dependent variable. The average use of skin care products used by Perjuangan University of Tasikmalaya is local skin care products. This is because the users of skin care products trust more what has been recommended by doctors, prefer and buy products that have guaranteed safety and are easily found in various places in Tasikmalaya. Based on the results of statistical tests obtained that product quality has a significant effect on customer satisfaction. Keywords: Skin Care; product quality, customer satisfaction. Keywords: Skin Care; product quality, customer satisfaction.
PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP TINGKAT KEPUASAN PELANGGAN PRODUK KELOM SHENY DI KOTA TASIKMALAYA
Depy Muhamad Pauzy;
Arga - Sutrisna
JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : JURNAL MAKRO MANAJEMEN
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Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh atribut produk dan harga terhadap keputusan pembelian serta dampaknya terhadap tingkat kepuasan pelanggan pada produk Kelom Sheny di Kota Tasikmalaya. Penelitian ini bersifat deskriptif dan empiris. Penelitian deskriptif dilakukan untuk memperoleh gambaran tentang atribut produk, harga, keputusan pembelian, dan kepuasan pelanggan.Sedangkan penelitian empiris dilakukan untuk mengetahui hubungan antara variabel melalui perhitungan-perhitungan statistik. Teknik pengumpulan data melalui penyebaran angket kepada 100 orang responden secara random (acak). Objek dalam penelitian ini adalah semua konsumen yang berada di sekitar wilayah Kota Tasikmalaya. Data penelitian akan dianalisis menggunakan path analysis dimana atribut produk dan harga menjadi variabel bebas, proses keputusan pembelian sebagai variabel intervening/perantara dan kepuasan pelanggan sebagai variabel terikat.
PENGABDIAN MASYARAKAT PENERAPAN TEKNOLOGI TEPAT GUNA ALAT JAHIT KARUNG BERAS SETRA RAMOS
Depy Muhamad Pauzy;
Dudu Risana
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 4 No 1 (2021): APTEKMAS Volume 4 Nomor 1 2021
Publisher : Politeknik Negeri Sriwijaya
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DOI: 10.36257/apts.v4i1.3184
The purpose of the Community Service program through the Application of Appropriate Technology is to help producers (Beras Setra Ramos) in developing their business so that they can progress and improve their business, so that they can improve their standard of living and prosper. The way the team took to improve the partners' welfare began with a situation analysis in the field to find out the problems faced by the partners. The method used in the Application of Appropriate Technology is to provide theory and carry out direct activities, namely in the form of practice. In order to support the realization of the methods offered by the service team, the work procedure includes the location survey stage, the preparation / planning stage of the activity, the socialization stage, the activity implementation stage, the evaluation stage, and the report preparation stage. The results of the implementation of this service to partners are: 1) There is an increase in the knowledge of business actors (Beras Setra Ramos) about the importance of quality product attributes ( packaging design ) 2) there is an increase developing soft skill in operating packaging sewing tools 3) there is an increase in the knowledge of product business actors (Setra Ramos Rice) in the application of technology.
PELATIHAN KETERAMPILAN MENDESAIN KEMASAN DAN BRANDING DALAM PENJUALAN PRODUK (BERAS SETRA RAMOS) DI WILAYAH CIAWI KABUPATEN TASIKMALAYA
depy muhamad pauzy;
Dudu Risana
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 4 No 4 (2021): APTEKMAS Volume 4 Nomor 4 2021
Publisher : Politeknik Negeri Sriwijaya
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DOI: 10.36257/apts.v4i4.3587
The purpose of this Community Service program through the Application of Appropriate Technology (PTTG) is to assist producers (Setra Ramos Rice) in developing their businesses so that they are more advanced and increase their businesses, so that they can improve their standard of living and prosper. The method taken by the team in improving the welfare of the partners begins with an analysis of the situation in the field to find out the problems faced by the partners. The method used in the Application of Appropriate Technology (PTTG) is to provide theory and carry out direct activities in the form of practice. In order to support the realization of the methods offered by the service team, the PTTG work procedure includes the location survey stage, the preparation/activity plan stage, the socialization stage, the activity implementation stage, the evaluation stage, and the report generation stage. The results of the implementation of service to these partners are: 1) An increase in the knowledge of business actors (Beras Setra Ramos) about the importance of product attribute quality 2) an increase in developing soft skills in designing packaging and product branding 3) an increase in knowledge of product business actors (Beras Setra Ramos) in the Application of Marketing Technology. Keywords : Packaging Design, Branding, Setra Ramos Rice, PKM
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN CITA POULTRY SHOP TASIKMALAYA
Denis Pranata;
Wawan Sukmana;
Depy Muhamad Pauzy
Hexagro Journal Vol. 3 No. 1 (2019)
Publisher : Universitas Perjuangan Tasikmalaya
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DOI: 10.36423/hexagro.v3i1.303
Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Cita Poultry Shop Tasikmalaya. Penelitian ini menggunakan metode survey. Teknik pengumpulan data menggunakan kuesioner, yang diisi oleh pelanggan Cita Poultry Shop Tasikmalaya. Teknik analisis data menggunakan regresi berganda. Berdasarkan hasil penelitian diketahui bahwa pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Cita Poultry Shop Tasikmalaya termasuk dalam klasifikasi baik. Kualitas produk dan harga berpengaruh secara simultan terhadap kepuasan pelanggan. Adapun Kualitas produk dan harga berpengaruh secara parsial terhadap kepuasan pelanggan Cita Poultry Shop Tasikmalaya.Kata kunci : Kualitas Produk, Harga, Kepuasan pelanggan
THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND INTELLECTUAL INTELLIGENCE ON THE QUALITY OF PARAWISATA HUMAN RESOURCES IN PANGANDARAN BEACH TOURISM OBJECT
Arga - Sutrisna;
Depy Muhamad Pauzy
JOBS (Jurnal Of Business Studies) Vol 5, No 2 (2019): Desember 2019
Publisher : Politeknik Negeri Semarang
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DOI: 10.32497/jobs.v5i2.1712
This research is one of the efforts of researchers to develop tourism human resources in Pangandaran beach tourism, the development of tourism human resources in Pangandaran attractions is very important to face the MEA (ASEAN Economic Community), it is hoped that with good tourism human resources can produce resources very large regional income. the purpose of this study is first to find out the intellectual intelligence, emotional intelligence, and the quality of human tourism resources in Pangandaran beach tourism objects, secondly to know the effect of intellectual intelligence and emotional intelligence simultaneously on the quality of tourism human resources in Pangandaran beach tourism objects, the third to know the effect of intellectual intelligence and emotional intelligence partially on the quality of tourism human resources in Pangandaran beach tourism objects, and the fourth becomes the basis of subsequent research. The method used to achieve the above objectives is an explanatory research method, the use of this method because researchers not only describe the empirical facts found in the field, but also intend to analyze and explain the influence between variables. This research was conducted on tourism human resources in Pangandaran beach tourism objects with a sampling system. The results of this study that the variable of emotional intelligence significantly influence the quality of tourism human resources and that the intellectual intelligence variable significantly influences the quality of tourism human resources and emotional intelligence and intellectual intelligence simultaneously significantly influence the quality of tourism human resources
The Implementation Of Linear Programming Simplex Method To Generate Optimal Profits An-Nisa Koya
Annisa Fitriyani;
Suci Putri Lestari;
Depy Muhamad Pauzy
Jurnal Fokus Manajemen Vol 2 No 1 (2022): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu
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DOI: 10.37676/jfm.v2i1.2179
This research aims to find out the profit optimization model in AN-NISA Koya company by using linear programming method simplex whether there is a difference between before and after using linear programming simplex method. The main raw materials used by the company are rice and granulated sugar. The study used interview data collection techniques, library studies, and observations. The method used in this study is a qualitative descriptive approach. The method used in this study is the linear programming simplex method which is calculated manually and with the help of POM-QM software. Based on the results of research, it is known that with the linear programming simplex method using the helped of POM-QM software the company can optimize profits. And from comparative analysis, there is a difference between the results of data before using linear programming method simplex and after using linear programming method simplex.
The Influence Of Promotions And Consumer Perceptions On The Decision To Repurchase Xpander Cars In Tasikmalaya (Survey on Consumers of Mitsubishi Xpander in Tasikmalaya)
Rina Erliyana;
Depy Muhamad Pauzy;
Suci Putri Lestari
Jurnal Fokus Manajemen Vol 2 No 1 (2022): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu
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DOI: 10.37676/jfm.v2i1.2222
This study aims to determine the effect of promotions and consumer perceptions on the decision to repurchase Xpander cars in Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling using non-probability sampling that is purposive sampling as many as 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and consumer perception simultaneously have a significant effect on repurchase decision for Xpander cars in Tasikmalaya. Promotions and consumer perceptions partially have a significant effect on repurchase decision for Xpander cars in Tasikmalaya.
The Effect of Product Innovation and Product Quality on Competitive Advantage
Rizky Desyanti Fauziah;
Ari Arisman;
Depy Muhamad Pauzy
Jurnal Fokus Manajemen Vol 2 No 1 (2022): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu
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DOI: 10.37676/jfm.v2i1.2257
This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. The data collected in the form of primary data. Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency.
Mengukur Loyalitas Pelanggan Berdasarkan Pemasaran Relasional dan Kebijakan Harga Pada Bidang Usaha Retail Berbasis B2B di Kota Tasikmalaya
Ari Arisman;
Depy Muhamad Pauzy
JURNAL EKONOMI PERJUANGAN Vol. 1 No. 1 (2019): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya
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DOI: 10.36423/jumper.v1i1.207
The purpose of this study is to find the effect of relational marketing and pricing policies on customer loyalty in the B2B-based retail business in the City of Tasikmalaya. This research is descriptive and empirical. Descriptive research was conducted to obtain an overview of the attributes of online stores, consumer satisfaction and trust. While empirical research is conducted to determine the relationship between variables through statistical calculations. The technique of collecting data through questionnaires to 100 respondents who were consumers of sandal craft material stores based on Business to Business (B2B) using judgment sampling or purposive sampling techniques. As well as the analytical tool used in this study is path analysis (path analysis) where the attributes of relational marketing and price policies become exogenous variables and customer loyalty becomes variable. The results of this study indicate that relational marketing and pricing policies have an important role in creating customer loyalty. The better relational marketing and pricing policies, the more customer loyalty will increase.