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The Effect Beauty Vlogger And Lifestyle On Cosmetic Purchase Decision On E-Commerce Shopee (Survey Of University Of Perjuangan Tasikmalaya Female Students) Ayu Sri Wandini; Askolani Askolani; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Beauty Vlogger and Lifestyle on Cosmetic Purchasing Decisions at E-Commerce Shopee. This study uses a survey method with a causality research design. The type of data used is primary data and secondary data, with a sample of 100 respondents from students of the University of Perjuangan Tasikmalaya and using a purposive sampling method. The data analysis tool used is path analysis. The results of the study show that Beauty Vlogger has a positive and significant effect on the lifestyle of female students at the University of Perjuangan, Tasikmalaya. Beauty Vlogger has a positive and significant effect on cosmetic buying decisions on Shopee e-commerce. Lifestyle has a positive and significant effect on cosmetic purchasing decisions on e-commerce Shopee. Beauty Vlogger has a positive and significant effect on cosmetic purchasing decisions on e-commerce Shopee through Lifestyle for Students at the University of Perjuangan, Tasikmalaya.
The Effect Of Taste, Perceived Price And Facilities On Consumer Satisfaction (Survey On Consumers Of Mayasi Café And Resto Asia Plaza Tasikmalaya) Silvi Agustin; Depy Muhamad Pauzy; Dudu Risana
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1419

Abstract

The purpose of this study was to determine and analyze the effect of taste, perceived price and facilities on customer satisfaction at Mayasi Café and Resto Asia Plaza Tasikmalaya. The research method used is descriptive and quantitative through the causality method with a survey approach to 100 respondents who are consumers of Mayasi Café and Resto Asia Plaza Tasikmalaya. The types of data used are primary data and secondary data. The data analysis method used in this study is multiple linear regression analysis. The test results prove that taste, perceived price and facilities have a significant effect simultaneously or partially on customer satisfaction at Mayasi Café and Resto Asia Plaza Tasikmalaya.
The Influence Of Lifestyle And Customer Experience On Purchasing Decision Brand Handphone Iphone (Survey on iPhone Brand Mobile Phone Users at Tasikmalaya City) Dewi Sri Rahayu; Ari Arisman; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1423

Abstract

This purpose of this study to determine the influence of lifestyle and customer experience on purchasing decision brand handphone iPhone (Survey on iPhone Brand mobile Phone users at Tasikmalaya City). The method used is a quantitative method with a research sample of 100 respondents who are a iPhone mobile users at Tasikmalaya City. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously lifestyle and customer experience has a significant influence on purchasing decision. Partially lifestyle has negative and unsignificant influence on purchasing decision. Partially customer experience has positive and significant on purchasing decision.
The Effect Of Price Perception And Promotion On Purchasing Decisions Of Ice Cream Aice At Delapan Belas Kiarajangkung Tasikmalaya Stores (Survey on sales of ice cream Aice at Delapan Belas Kiarajangkung Stores) Neng Siti Ambariyah; Depy Muhamad Pauzy; Ari Arisman
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1424

Abstract

This purpose of this study to determine the effect of price perception and promotion on purchasing decisions of ice cream Aice at Delapas Belas Kiarajangkung Tasikmalaya Stores (Survey on sales of ice cream Aice at Delapan Belas Kiarajangkung Stores). The method used is a quantitative method with a research sample of 100 respondents who are customer ice cream Aice at Delapan Belas Kiarajangkung Stores. The data is used primary data and secondary data. The analitycal tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously price perception and promotion has a significant influence on purchasing decisions. Parrtially price perception has a significant influence on purchasing decisions. Parrtially promotion has a significant influence on purchasing decisions.
Customer Satisfaction Analysis Viewed From Store Atmosphere, Food Plating And Price Perception (Survey of Letter Coffee Consumers) Soni Setiaji Setiaji; Depy Muhamad Pauzy; Mila Karmila
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1426

Abstract

The purpose of this study was to determine the effect of Store Atmosphere, Food Plating and Price Perceptions on Letter Coffee Consumer Satisfaction in Cijoho, Kec. Leuwisari, Tasikmalaya Regency. The research method used is a quantitative method with a survey approach of 100 respondents who are consumers of Letter Coffee. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that Store Atmosphere, Food Plating and Price Perception have a significant effect both partially and simultaneously on Letter Coffee Consumer Satisfaction in Cijoho, Kec. Leuwisari, Tasikmalaya Regency.
Pengaruh Beban Kerja Dan Kompensasi Terhadap Produktivitas Kerja Karyawan di PR. Makmur Nadia Kurnia Rachmawati; Depy Muhamad Pauzy; Arif Arif
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1265

Abstract

This study aims to determine how the influence of workload and compensation on work productivity in PR. Makmur. Respondents in this study were PR. Makmur production employees. In this study using primary data obtained from distributing questionnaires and secondary data obtained from PR.Makmur companies. The analytical method used in this study is multiple linear analysis. The results of this study indicate that workload has a significant effect on employee work productivity, compensation has a significant effect on work productivity and workload and compensation simultaneously have a positive and significant effect on employee produktivity. This means that when the workload and compensation is high, the work produktivity of employees will increases
Pengaruh Kualitas Bahan Baku dan Proses Produksi Terhadap Kualitas Produk di Elvan Fashion Production Erik Nurjaman Sidik; Suci Putri Lestari; Depy Muhamad Pauzy
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.652

Abstract

This study aims to determine the effect of the quality of raw materials and production processes on product quality (Case Study on Elvan Fashion Production). The method used in this study is causality through a survey approach. With a research sample of 100 labor of Elvan Fashion Production. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the quality of Elvan Fashion Production's raw materials had good criteria. The production process at Elvan Fashion Production has good assessment criteria, Elvan Fashion Production Product Quality has good criteria. Taken together the Quality of Raw Materials and Production Processes have a significant influence on Product Quality. Partially the Quality of Raw Materials has a significant influence on Product Quality. Partially, the production process has a positive and significant effect on product quality.
Pengaruh Online Consumer Review, Online Consumer Rating dan Persepsi Harga terhadap Keputusan Pembelian Lip Product Wardah pada Marketplace Shopee Isti Amelia Gani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4405

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Online Consumer Review, Online Consumer Rating dan Persepsi Harga terhadap Keputusan Pembelian lip product Wardah. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei kepada 100 responden yang berdomisili di Kota Tasikmalaya dan pernah melakukan pembelian lip product Wardah di marketplace Shopee. Jenis data yang digunakan yaitu data primer. Teknik analisis data yang digunakan adalah regresi berganda dengan menggunakan SPSS versi 26. Hasil penelitian ini menunjukan bahwa Online Consumer Review, Online Consumer Rating dan Persepsi Harga berpengaruh signifikan baik secara simultan dan parsial terhadap Keputusan Pembelian lip product Wardah.
The Influence Of Work Discipline And Work Motivation On The Performance Of Employees At Bagja Nur Abadi Rajapolah Company, Tasikmalaya Regency Dedi Mulyadi; Depy Muhamad Pauzy; Dudu Risana
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4557

Abstract

This study aims to determine the simultaneous and partial effect of work discipline and work motivation on the performance of employees at bagja nur abadi Rajapolah company. The research method used is quantitative method with a survey approach. The sampling technique used a saturated sample with a total sample of 45 people. The data collection technique uses an offline questionnaire. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 25. The results of the study show that work discipline and work motivation simultaneously have a significant effect on performance. Partially work discipline has a significant effect on performance. Partially, the work motivation has a significant effect on performance.
Pengaruh Brand Experience Dan E-Service Quality Terhadap Brand Loyalty (Survei Pada Konsumen Toko Ansthelabel Tasikmalaya) Ratih Purnamasari; Depy Muhamad Pauzy; Ari Arisman
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.992

Abstract

This study aims to determine the simultaneous and partial effect of Brand Experience and E-Service Quality on Brand Loyalty in Anthelabel Tasikmalaya Shop Consumers. Descriptive research method with a survey approach. The population in this research is Ansthelabel consumers as many as 100 consumers. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that Brand Experience and E-Service Quality simultaneously have a significant effect on Brand Loyalty for Ansthelabel Tasikmalaya Store consumers. Partially, Brand Experience has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store. Partially, E-Service Quality has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store.
Co-Authors Abdul Ghonisyah, Ghaling Achmad Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Risman arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mukarom, Muhammad Rifki Danil Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Riksa Wibawa, Gian Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rudy Azhar Setiawan Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sri Ayu Agustini Sriyulianti, Dina suci putri lestari Suci Putri Lestari Suci Putri Lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wibawa, Gian Riksa Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri