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                        The Effect Advertising Attractiveness, Price Perception, And Electronic Word Of Mouth On Buying Interest (Survey On Consumers of managements students at Perjuangan University) 
                    
                    Nuraeni Mutiara Putri; 
Cece Rakhmat; 
Depy Muhamad Pauzy                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.918                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the partial and simultaneous effect of advertising attractiveness, price perception, and electronic word of mouth on Shopee users' buying interest in Management Study Program students Perjuangan University. The method used in this study is a quantitative method with a consumer survey approach with a sample of 100 respondents. The data collected is in the form of data which is carried out using a questionnaire technique. Analysis of the data used in this study using multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS version 26 software. The results show that advertising attractiveness, price perception and electronic word of mouth simultaneously and partially affect buying interest.
                            
                         
                     
                 
                
                            
                    
                        The Influence Of Taste And Price Perception On Onsumer Decisions In Purchasing Honda Beat Motorcycles At Dealers CV. Sinar Mas Honda 
                    
                    Arya Esa Kusmana; 
Depy Muhamad Pauzy; 
Suci Putri Lestari                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.920                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.
                            
                         
                     
                 
                
                            
                    
                        The Effect Of Quality Of Service And Promotion On Purchase Decision (Consumer Survey at Sandy Make up Tasikmalaya) 
                    
                    Neti Setianingsih; 
Depy Muhamad Pauzy; 
Suci Putri Lestari                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.925                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Purchase Decision in Sandy Make up Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Purchase Decision. Quality of service partially significant effect Purchase Decision. promotion has a significant effect on Purchase Decision.
                            
                         
                     
                 
                
                            
                    
                        The Influence Of Price Perception, Taste, And Location On Customer Satisfaction (Survey On Customers Of Café Shelter Wisata Galunggung) 
                    
                    Wulan Nursarah; 
Budhi Wahyu Fitriadi; 
Depy Muhamad Pauzy                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.926                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the effect of perception of price, taste, and location of sales on customer satisfaction at Café Shelter Wisata Galunggung Tasikmalaya. The method used in this research is a quantitative approach method with a survey method. The population in this study is unknown and the sample is taken using random sampling. While the determination of the number of respondents (samples) using purposive sampling as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used. The results show that price perception and taste simultaneously have a significant influence on customer satisfaction. Price perception partially has a significant influence on customer satisfaction. Taste partially has a significant influence on customer satisfaction. The sales location partially has no significant influence on customer satisfaction.
                            
                         
                     
                 
                
                            
                    
                        The Effect Of Product Quality And Packaging On Brand Image (Survey On Consumers Crispy Baby Fish Mr. O Tasikmalaya) 
                    
                    Ajeng Kurniasari; 
Depy Muhamad Pauzy; 
Suci Putri Lestari                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.927                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the effect of product quality and packaging on brand image on crispy baby fish Mr.O Tasikmalaya'sThe method used in this research is a quantitative approach with a survey method. The population in this study is unknown and the sample is taken using Nonprobability Sampling. While determining the number of respondents (samples) using the Incidental Sampling method as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used.  The results showed that product quality and packaging simultaneously had a significant effect on brand image. Partially product quality has a significant influence on brand image. Partially, packaging has a significant effect on brand image.
                            
                         
                     
                 
                
                            
                    
                        The Influence Of Perception Of Price And Pacilities On Consumer Statisfaction Of Mini Soccer Indosoccernesia In Tasikmalaya City 
                    
                    Jamal Saepul Mi’raj; 
Arga Sutrisna; 
Depy Muhamad Pauzy                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.937                            
                                            
                    
                        
                            
                            
                                
The purpose of this study was to determine the effect of perception of price and pacilities simultaneously or partially on consumer statisfaction of Mini Soccer Indosoccernesia in Tasikmalaya City. Survey of Indosoccernesia consumers in Tasikmalaya City. The research method used is descriptive and verification method. The sample in this study amounted to 100 respondents. Data collection was carried out using a questionnaire. The data analysis used is multiple regression analysis. The results of this study indicate that perception of price and pacilities simultaneously have a significant effect on consumer statisfaction. Partially, perception of price has a significant effect on consumer statisfaction. Partially, the pacilities has a significant effect on consumer statisfaction.
                            
                         
                     
                 
                
                            
                    
                        The Influence Quality Of Goods And Service Quality On Consumer Statisfaction Of Ano Abadi Meubel Cikatomas 
                    
                    Isep Yoansyah; 
Arga Sutrisna; 
Depy Muhamad Pauzy                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.938                            
                                            
                    
                        
                            
                            
                                
The purpose of this study was to determine the effect of the quality of goods and service quality simultaneously or partially on consumer statisfaction of Ano Abadi Meubel Cikatomas. Survey of Ano Abadi Meubel consumers in Cikatomas. The research method used is descriptive and verification method. The sample in this study amounted to 100 respondents. Data collection was carried out using a questionnaire. The data analysis used is multiple regression analysis. The results of this study indicate that quality of goods and service quality simultaneously have a significant effect on consumer statisfaction. Partially, quality of goods has no significant effect on consumer statisfaction. Partially, the service quality has a significant effect on consumer statisfaction.
                            
                         
                     
                 
                
                            
                    
                        The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City 
                    
                    Jajang Hermawan; 
Depy Muhamad Pauzy; 
Suci Putri Lestari                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.939                            
                                            
                    
                        
                            
                            
                                
The purpose of this study was to determine the effect of service quality and price simultaneously or partially on consumer satisfaction at the Klontongan Iyos Kawalu Tasikmalaya store. The research method used is a quantitative method with a survey approach. The sample in this study amounted to 100 respondents. Data collection was done by using a questionnaire. The results of this study show that simultaneously service quality and price have a significant effect on customer satisfaction. Partially the quality of service has a significant effect on customer satisfaction. Partially, the price has a significant effect on consumer satisfaction.
                            
                         
                     
                 
                
                            
                    
                        The Effect Of Service Quality And Customer Experience On Satisfaction And Their Impact On Customer Loyalty (Survey customers of Shafira Tour & Travel Tasikmalaya) 
                    
                    Miftah Syamsul Arifin; 
Depy Muhamad Pauzy; 
Cece Rakhmat                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.941                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the effect of service quality and customer experience on satisfaction and their impact on customer loyalty at Shafira Tour & Travel Tasikmalaya. The method used in this study is a survey method with a causal research design. The population in this study is the number of orders in the last period as many as 4.784 and after being processed using the Slovin formula, the sample is taken as many as 100 respondents. The analytical tool used is path analysis. The results showed that service quality had a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Satisfaction has not been proven to be able to mediate service quality on customer loyalty through the satisfaction of Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on customer loyalty through satisfaction in Shafira Tour & Travel Tasikmalaya.  
                            
                         
                     
                 
                
                            
                    
                        The Influence Of Brand Ambassador And Consumer Habits Of Purchasing Decisions For Nature Republic Products (Survey On Nature Republic’s Consumers In Tasikmalaya) 
                    
                    Reza Ayu Fauziah; 
Budhi Wahyu Fitriadi; 
Depy Muhamad Pauzy                    
                     Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September 
                    
                    Publisher : Penerbit ADM Bengkulu 
                    
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                                DOI: 10.53697/jim.v2i3.945                            
                                            
                    
                        
                            
                            
                                
This study aims to determine the influence of brand ambassador and consumer habits of purchasing decisions for Nature Republic products.. The method used in this research is a quantitative approach method with a survey method. The population in this study is unknown and the sample is taken using random sampling. While the determination of the number of respondents (samples) using purposive sampling as many as 100 respondents. The analytical tool used is multiple regression analysis. SPSS version 25 is used. The results show that brand ambassador and consumer habits simultaneously have a significant effect on purchasing decisions for nature republic products. Brand ambassador partially has a significant effect on purchasing decisions. Consumer habits have a significant effect on purchasing decisisons.