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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Agro Bali: Agricultural Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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ANALISIS PENGENDALIAN PERSEDIAAN DENGAN METODE EOQ (Studi Kasus pada Bahan Baku Beras di Warung Sorabi Teh Eneng) Apriani, Della; Sutrisna, Arga; Muhamad Pauzy, Depy
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1674

Abstract

ABSTRACT This study aims to find out how the implementation of raw material inventory control that has been carried out at Warung Sorabi Teh Eneng, how to apply the EOQ method in controlling raw material inventory at Warung Sorabi Teh Eneng and whether there is a difference between controlling raw material inventory at Warung Sorabi Teh Eneng without apply the EOQ method by applying the EOQ method. The main raw material used by Warung Sorabi Teh Eneng is rice. Warung Sorabi Teh Eneng processes rice into sorabi food. In this research at Warung Sorabi Teh Eneng, it uses interview data collection techniques, library research, and observation. The method applied in this research is the mixed methods method (combination method). The data analysis method applied is using Economic Order Quantity (EOQ), Safety Inventory, Reorder Point and Total Inventory Cost. Based on the results of this study, it is known that by calculating the EOQ method, the company can optimize inventory and can streamline inventory costs. And based on the results of the paired samples t-test, it is stated that there is a real/significant difference between the data results without applying the EOQ method and applying the EOQ method. Keywords: Inventory Control, Economic Order Quantity, Safety Stock, Reorder Point and Total Inventory Cost
PENGARUH PERSEPSI HARGA DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Survei pada konsumen Erigo Official Shop Shopee.co.id di Kota Tasikmalaya) Setiawan, Rudy Azhar; Askolan, Askolan; Pauzy, Depy Muhamad
Jurnal Doktor Manajemen (JDM) Vol 6, No 2 (2023): SEPTEMBER 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i2.21900

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan ulasan produk terhadap keputusan pembelian online pada Erigo Official Shop Shopee.co.id di Kota Tasikmalaya. Metode penelitian yang digunakan adalah kuantitatif dengan penelitian kausalitas dan pendekatan survei. Populasi dalam penelitian ini tidak diketahui dan sampel diambil sebanyak 100 responden dengan rumus lemeshow. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data diperoleh dengan menggunakan instrumen kuesioner. Metode analisis data dalam penelitian ini yaitu uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, analisis koefisien korelasi, analisis koefisien determinasi, uji F, dan uji t. Perhitungan data menggunakan software SPSS 25. Hasil penelitian menunjukan bahwa persepsi harga dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian online di Erigo Official Shop Shopee.co.id Kota Tasikmalaya. Persepsi harga berpengaruh signifikan terhadap keputusan pembelian online di Erigo Official Shop Shopee.co.id Kota Tasikmalaya. Ulasan produk tidak berpengaruh signifikan terhadap keputusan pembelian online di Erigo Official Shop Shopee.co.id Kota Tasikmalaya.
Pengaruh Persepsi Harga dan Service Quality terhadap Kepuasan Konsumen : Survei pada Konsumen Popo Kopitiam Kota Tasikmalaya Fahmi Sidik; Depy Muhamad Pauzy; Arif Arif
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2349

Abstract

This study aims to analyze the influence of price perception and service quality on customer satisfaction at Popo Kopitiam Tasikmalaya. The research method used is a survey with a quantitative approach. Data were collected through distributing questionnaires to 90 respondents who are active customers of Popo Kopitiam. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects between the independent and dependent variables. The results showed that simultaneously, price perception and service quality have a significant effect on customer satisfaction. Partially, price perception has a significant effect on the level of customer satisfaction, indicating that assessing price according to product quality can increase satisfaction. Similarly, good service quality significantly influences customer satisfaction, indicating the importance of fast, friendly, and professional service. These findings indicate that the combination of competitive prices and optimal service is a major factor in building customer satisfaction at Popo Kopitiam Tasikmalaya.
Pengaruh Keunggulan Bersaing dan Minat Konsumen terhadap Keputusan Pembelian pada Meubel Istiqomah Tasikmalaya Ari Mardhiyan; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 5 (2024): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i5.1301

Abstract

This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Advantage and Consumer Interest simultaneously have a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. Competitive Advantage partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture, and Consumer Interest partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture.
Comparative Study: Internal Marketing Value of Shallot Hydroponic Performance Using NFT vs. DFT Across Two Growth Periods Sundari, Ristina Siti; Pauzy, Depy Muhamad; Firmansyah, Hary; Arif, Arif; Purba, Jhon Hardy
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2240

Abstract

Urban farming has emerged as a strategic response to the challenges of land scarcity and food security in metropolitan areas. This study investigates the financial performance and internal marketing value of shallot (Allium cepa var. aggregatum) agribusiness cultivated hydroponically using Nutrient Film Technique (NFT) and Deep Flow Technique (DFT) systems across two planting cycles. Conducted as a case study at P4S Galih Jaya, the research employed a quantitative descriptive approach, combining direct observation, financial documentation review, and structured stakeholder interviews. Key metrics, production output, net income, Benefit-Cost (B/C) ratio, and Break-Even Point (BEP), were calculated using standard agribusiness financial formulas. Internal marketing indicators, including employee understanding, decision alignment, and motivation, were assessed through pre- and post-cycle surveys and integrated into participatory training sessions. Results indicated that the DFT system in cycle 2 yielded the highest net income (IDR 2,036,725) and B/C ratio (3.6), while the NFT system in cycle 1 incurred a financial loss (IDR -10,155) with a B/C ratio of 0.9. These findings were embedded into internal communication tools and stakeholder training sessions to foster data-driven decision-making. Internal marketing indicators showed marked improvement between periods, demonstrating the strategic value of integrating financial literacy into agribusiness operations. The study concludes that the selection of a hydroponic system not only affects profitability but also internal stakeholder engagement. The comparative study framework offers a replicable model for urban farmers seeking to align technical performance with internal adoption and strategic planning. Further research is recommended across successive planting periods to assess long-term viability and deepen internal marketing impact.
Internal Marketing, Customer Orientation, dan Marketing Performance (Studi pada Industri Handycraft Rajapolah) Muktiana, Idam; Mubarok , Rahadian Muhammad Dafa; Pauzy , Depy Muhamad; Sonjaya, Dede
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 4 (2025): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i4.3062

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran internal terhadap kinerja pemasaran melalui orientasi pelanggan sebagai variabel mediasi pada pelaku usaha kerajinan tangan di Rajapolah, Tasikmalaya. Data dikumpulkan melalui kuesioner yang disebarkan kepada 30 pengusaha kerajinan tangan. Analisis yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, analisis jalur, dan uji Sobel. Hasil penelitian menunjukkan bahwa semua indikator valid dan reliabel, dengan nilai Cronbach's Alpha lebih besar dari 0,96. Data terdistribusi normal (p > 0,10), tanpa terdeteksi heteroskedastisitas atau autokorelasi, meskipun multikolinearitas tinggi diamati antara variabel X dan Z. Analisis jalur menunjukkan bahwa pemasaran internal memiliki efek positif yang signifikan terhadap orientasi pelanggan (β = 1,1337; p < 0,001) dan kinerja pemasaran (β = 0,4427; p < 0,001). Orientasi pelanggan juga memiliki efek positif terhadap kinerja pemasaran (β = 0,5304; p < 0,001). Uji Sobel (z = 5.3446; p < 0.001) menegaskan bahwa orientasi pelanggan secara signifikan memediasi pengaruh pemasaran internal terhadap kinerja pemasaran, sebagian
Evaluating the Internal Marketing of Handicraft MSMEs' Development Based on the Hexahelix Model Pauzy, Depy Muhamad; Sundari, Ristina Siti; Özdemir, Mehmet Gökhan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3569

Abstract

The handicraft sector in Rajapolah, Tasikmalaya, faced significant challenges during the coronavirus disease 2019 pandemic, impacting the economic resilience of micro, small, and medium enterprises. This study aims to evaluate how internal marketing practices, integrated with the Hexahelix model involving academia, business, community, government, media, and investors, enhance the development of these enterprises in a regional context. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, observations, and document analysis from nine handicraft enterprises in Rajapolah. The findings reveal that academia, business, community, government, and media significantly contribute to internal marketing by supporting employee training, digital promotion, and market access, whereas investor engagement remains limited due to perceived risks. Effective stakeholder collaboration, particularly through digitalization and local exhibitions, improves product quality and brand visibility. This study concludes that integrating internal marketing with the Hexahelix model fosters sustainable development for handicraft enterprises, though strategies to engage investors are needed to ensure scalability.
Co-Authors Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Apriani, Della Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Mardhiyan Ari Risman arif Arif Arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan, Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahmi Sidik Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriyyah, Ulfah Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mubarok , Rahadian Muhammad Dafa Mukarom, Muhammad Rifki Danil Muktiana, Idam Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Paldiyasa, Rifky Purba, Jhon Hardy Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reza Ayu Fauziah Rifky Paldiyasa Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Setiawan, Rudy Azhar Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sonjaya, Dede Sri Ayu Agustini Sriyulianti, Dina suci putri lestari Suci Putri Lestari Suci Putri Lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yuni, Nurna Yuniar, Evilia Sri