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Pengaruh Penggunaan Media Youtube dan Kualitas Produk Terhadap Brand Awareness Gitar Elektrik Pada Konsumen CV Sang Adi Musik Indonesia Di Mojokerto Chusnul Chotimah; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of using Youtube media and product quality on brand awareness of electric guitars among consumers of CV Sang Adi Musik Indonesia. The sampling technique used was purposive sampling so that a sample of 70 data was obtained. This study uses primary data using a questionnaire as a data collection method, validity test used as a data analysis technique, reliability test, normality test, multiple linear regression, and t test, with IBM Spss V-20 tools. The results showed that the use of Youtube Media and Product Quality simultaneously had a positive and significant effect on Brand Awareness. Partially, the use of Youtube media has a positive and significant effect on brand awareness, product quality has a positive and significant effect on Brand awareness. Keywords: Youtube Media, Product Quality, Brand Awareness.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA GURU DI SD ISLAM SURYA BUANA MALANG Hasna Nur Isnaini; Nur Hidayati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analyze the effect of work motivation, work environment and work discipline on teacher performance at SD Islam Surya Buana Malang.The population and sample in this study were all teachers of SD Islam Surya Buana Malang, totaling 30 people. Data collection using a questionnaire, with multiple linear regression analysis method.            The results showed that work motivation, work environment and work discipline simultaneously affect the performance of teachers at SD Islam Surya Buana Malang. Work motivation and work discipline significant effect the performance of teachers at SD Islam Surya Buana Malang. Meanwhile, the work environment has no significant effect on the performance of teachers at SD Islam Surya Buana Malang. Keywords: Teacher Performance, Work Motivation, Work Environment, Work Discipline
Pengaruh Kualitas Produk, Harga, Kemasan Dan Legalitas Produk (PIRT) Terhadap Keputusan Pembelian Konsumen UMKM “Srikandi” KOTA BATU (Study Kasus Pada Desa Gondorejo Kecamatan Batu Kota Batu) Bayu Antiko; Nur Hidayati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine and analyze product quality, price, packaging and legality of PIRT products that have a simultaneous effect on purchasing decisions for Srikandi SMEs in Batu City. To determine the effect of product quality on consumer purchasing decisions of Srikandi SMEs in Batu City. To determine the effect of price on consumer purchasing decisions of Srikandi SMEs in Batu City. To determine the effect of packaging on consumer purchasing decisions of Srikandi SMEs in Batu City. To determine the effect of the legality of PIRT products on the purchasing decisions of Srikandi UMKM consumers in Batu City.The population in this study amounted to 100 respondents and the samples taken were 50 respondents. Collecting data through the distribution of questionnaires. Data analysis in this study used SPSS Version 16. The sampling technique used quantitative methods and the data testing techniques used were Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test and Hypothesis Testing.The results of the analysis show that Product Quality, Price, Packaging and Legality of PIRT Products simultaneously have an influence on the Consumer Purchase Decision of Srikandi MSMEs in Batu City. Partially Product Quality, Price and Packaging affect the purchasing decisions of Srikandi SMEs consumers. However, partially the legality of PIRT products has no effect on purchasing decisions for Srikandi MSMEs in Batu City. Keywords: Product Quality, Price, Packaging and Legality of PIRT Products on purchasing decisions.
Pengaruh Pendidikan Kewirausahaan Resiliensi Dan Motivasi Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Moch. Lucky Fahmi; Nur Hidayati; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of entrepreneurship education, resilience and motivation on interest in entrepreneurship. The object of this research is students of the Faculty of Economics and Business, Islamic University of Malang with a total sample of 84 students with notes who have taken entrepreneurship courses. The sampling technique used purposive sampling. Data collection techniques using questionnaires and data analysis tools. Based on the results of a partial research analysis, entrepreneurship education has a significant effect on interest in entrepreneurship. While partially resilience has a significant effect on interest in entrepreneurship. Meanwhile, partially motivation has a significant effect on interest in entrepreneurship. Keywords: Entrepreneurship Education, Resilience, Motivation and Interest in   Entrepreneurship
Pengaruh Price Discount, Shopping Lifestyle Dan Consumer Trust Terhadap Impulse Buying Pada Situs Marketplaces Shopee (Studi Pada Mahasiswa Feb Unisma Pengguna Aplikasi Shopee) Yulia Dwi Tirtaasari; Nur Hidayati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 09 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the effect Price Discount, Shopping Lifestyle, and Consumer Trust on Impulse Buying at Shopee, Faculty of Business Economics, Islamic University of Malang. This research uses an explanatory research type and a quantitative approach. The Malhotra theory was used to take samples, so a sample of 57 people was obtained. This research uses an explanatory research type and a quantitative approach. The Malhotra theory was used to take samples, so a sample of 57 people was obtained. To solve the problem in this cases using the validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 26. The results of this study are that Price Discount, Shopping Lifestyle, and Consumer Trust variables affect Impulse Buying simultaneously, partially the Price Discount variable has no effect on Impulse Buying, while Shpping Lifestyle has no effect on Impulse Buying. Impulsive Buying, while Lifestyle Shpping has no effect on Impulsive Buying. and Consumer Trust partially influences Impulse Buying at Shopee, Faculty of Business Economics, Islamic University of Malang Keywords: Price Discount, Shopping Lifestyle, Consumer Trust, and Impulse Buying.
Pengaruh Word Of Mouth, Destination Image, Destination Branding Terhadap Minat Berkunjung Di Jatim Park 3 Kota Batu Malang (Studi Kasus Mahasiswa FEB Unisma Angkatan tahun 2019/2020) Ulfa Uswatul Hasanah; Nur Hidayati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analiyze the direct influence andi ndirect influence of the three variables, namely Word of Mouth, Destination Image, Destination Branding on the interest of visiting the east java Park 3 Batu Malang. This type of research uses the type survey research. This research was conducted by distributing questionnaires to Students of the Faculty of Economics and Business UNISMA Force 2019-2020 with a total of 90 respondents. The analysis technique used in this research is multiple linier regression analysis. Based on the results of the analysis conducted showed the value of t arithmetic(6,112)> t table (1,987) and with a significance level of 0,000<0.005 so that word of mouth has a positive effect on interest in visiting. Based on the result of the analysis carried out shows that the value of t arithmetic(5,774)>table (1,987) and with a significant level of 0.000<0.005 so the destination image has a positive effect on interest in visiting the 3 stone city of east java. Based on the result of the analysis carried out shows that the value of t arithmetic(5,774)>table (1,987) and with a significant level of 0.000<0.005 so the destination branding has a positive effect on interest in visiting the 3 stone city of east java. Keyword: Word Of Mouth, Destination Image and Dation Branding
PENGARUH CELEBRITY ENDORSEMENT, TESTIMONI, DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP BLIBLI.com (Studi Pada Mahasiswa FEB UNISMA Angkatan Tahun 2016) Arif Agung Saputro; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the analysis of the influence of celebrity endorsement on purchasing decisions at Blibli.com online shop, analysis of the influence of testimonials on purchasing decisions at Blibli.com online shop, and analysis of the effect of security on purchasing decisions at Blibli.com online shop. This research is a type of explanatory research with a quantitative approach. The research subjects were 81 active students of Islamic University of Malang. Data collection method is done by using a questionnaire. The analytical method used is the validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, hypothesis test, and the coefficient of determination test. The results show that celebrity endorsement influences purchasing decisions at Blibli.com online shop, testimonials do not affect purchasing decisions at Blibli.com online shop, and security influences purchasing decisions at Blibli.com online shop.Keywords: celebrity endorsement, testimonials, security, purchasing decisions at Blibli.com online shop
Pengaruh Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Handphone Samsung (Studi Pada Masyarakat Kabupaten Pamekasan) Dania Ulva; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 21 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of brand image and price perception  on the purchase decision of the Pamekasan Regency Community. The type of research used is explanatory research with a quantitative approach. The sample in this study amounted to 120 respondents with the technique used in this study snowball sampling. The results showed that brand image and price perception had a positive effect on purchasing decisions. Brand image has a positive effect on purchasing. Price perception has a positive effect on purchasing. Keyword: Brand Image, price perception and purchasing decisions
Pengaruh Kinerja Keuangan, Ukuran Perusahaan Dan Keputusan Investasi Terhadap Nilai Perusahaan Pada Perusahaan Food And Beverage Yang Terdaftar Di Bei Periode 2016-2018 Salsalbila Junita Sari; Nur Hidayati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 06 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe  purpose  of  this  research was  to  find  out  how  the Financial Performance, Firm Size And Investment Decision has an effect on the Firm Value.  Type of this Research is explanatory research. The  population  in  this  research  is  Company of  Food and Beverages listed on the Indonesia Stock Exchange (IDX) period of 2016-2018. The sample in this study  is  9 companies which  uses  purposive  sampling  technique.  The  method  of  research   is multiple linear regression analysis because this research have more than one variabel. Based on The result That Financial Performance, Firm Size And Investment Decision has an effect on the Firm Value. Financial performance has not a significant affect on Firm Value, Firm Size has a significant and negative affect on Firm Value, and Investment decision has not a significant affect on Firm Value.Keyword: Financial Performance, Firm Size, Investment And Firm Value
Pengaruh Organizational Citizenship Behavior, Kepuasan Kerja Dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi Pada PT. Telkom Kepanjen) Bella Saputri; Nur Hidayati; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine how the influence of Organizational citizenship behavior, job satisfaction and organizational commitment on employee performance at PT. Telkom Kepanjen 2021. In this study there are 3 (three) independent variables, namely organizational citizenship behavior, job satisfaction and organizational commitment. The dependent variable in this study is employee performance. The population in this study were all active employees of PT. Telkom Kepanjen in 2021 with a total of 36 employees. The sampling technique used was a saturated sample. The method of data collection in this study used the method of distributing questionnaires. The data analysis technique in this study used multiple linear regression with SPSS ver 18. The results showed that had a significant simultaneously organizational citizenship behavior, job satisfaction and organizational commitment effect on employee performance. Partially, organizational citizenship behavior has a significant effect on employee performance. Job satisfaction has a significant effect on employee performance. Organizational commitment has a significant effect on employee performance. Keywords: organizational citizenship behavior, job satisfaction, organizational commitment, employee performance
Co-Authors a agus Priyono Abd. Hakam Abdul Halik Abraham Nurcahyo ABS, M Khoirul Achmad Agus Priyono Adibatul Khumaira’Mirza Lutfallah Afdalul Aulad Afi Rahmat Slamet Agam Rizkiyan Ahmad Dani Dzakiyuddin Ahmad Fajri Aleria Irma Hatneny Alfiana Deviana Alisa Mutia Sara Allysa Rochmadina Tjahyaningrum Andi Normala Anik Malikah Anisa Cahyani Aprilia Anisa Dwi Wandani Anisa Ur Rahmah Anniez Rachmawati APRILIANA APRILIANA Ardani Fadilah Ahmad Argoto Mahayana Arif Agung Saputro Arini Fitria Mustapita Audia N Rumbaremata Avisya Lailatul Fadhilah Ayu Kharisma Putri Ayu Mayshella Putri Ayu Mir’atus Sholihah Bahri, Matahari Adihapsari Saiful Basalamah, Muhammad Ridwan Bayu Antiko Bella Saputri Beny Mahyudi Saputra Buchory Ms Budi Setio Zadi Cahya Retna Ningtyas Cahyani Nurlaela Chairunisa Ta Marsaoly Chusnul Chotimah Cindra Suryaputri Anggraeni Dania Ulva Deddy Rahman Saputra Denis Apriliyanto Denny Geovandi Putra Desti Ikromah Desy Puspitasari Dewi Sulistyawati Diah Ayu Dian Eka Permata Sari Dian Kresnadipayana Diana Ambarwati Didi Dwi Anggoro Dwi Indarti Putri Dwiyani Sudaryanti Dyah Putri Anggraini Eggy Juan Prasetyo Eka Farida Elfrida B. Prihandini Elisa Putri Nastiti Ella Agustin ENI SETYOWATI Enita yuliasari Eris Dianawati Eryantri Chintya Dewi Esti Widya Astuti Etty Saraswati Evi Rahayu Fadli Kemal Wusurwut Fahruddin Angga Pradana Fahrurrozi Rahman Faniati Dian Bakar Faqih Adam Faradina Rochmawati Ningrum Fariska Ayu Zulfiana fauzan Fauzan Fera Erika Febranti Fita Rusdian Ikawati Gigih As’ary Gregorius Prima Indra Budianto Halimatus Sya’diyah Hanifah Qoriroh Syalzabilah Hardianti Hardianti Hasna Nur Isnaini Heni Anggraini Hernik Farisia Herry Purnama Hunainah Hunainah Ichwan Haryadi Ifa Kurnia Sari Ifandari Ifandari Iis Nabila Ika Amalia Putri Ika Erniawati Ika Rahma Maulida Imroatus Sholikah IMRO’ATUS SHOLIHAH Indra Viki Hartoko Inggit Dwi Priliya Intan Dewi Sa’adah Ismy Dahlia Safitri Isnadiah Endang Mastuti Ita Athia J.M.V. Mulyadi Jaelani Chafidz Nur Shihab Jhanua Rizal Idfiano Joni Iskandar Joni Yoga Pratama Junaidi Junaidi Junaidi Junaidi Karina Widyaswari Iin Kusumawati Keith Scott Khalikussabir, Khalikussabir Khoirulliati K Khozinatul Abror Kiky Candrawati Krisna Tiknanda Arman Kusmiyati Kusmiyati Laela Purnamasari Laila Maulatul Haq Lathifah Lathifah Latifatul Rochmah Lilis Murtuti Liria Rhosa Effendi Luqman Buchori Lutfi Zainul Hasan M. Cholid Mawardi Magvira Nurul Khoyima Malik Musthofa Mardiyono Mardiyono Maria Fransiska Utami Bugis Mawaddah Mawaddah Moch. Lucky Fahmi Moh. Amin Mohammad Amin Mohammad Rizal Muhamad Rizal Fatoni Muhammad Abdulah Zamzamy Muhammad Abdurrahman Munir Muhammad Mujiburahman Muhammad Mujiburohman Muhammad Mujiburohman Muhammad Syahrul Wafa Muhammad Zulfikar Mu’izzatul Maghfiroh Nailus Syafa’ah Najmudin A. Mumtaz Narimo Narimo Naufal Rifqi Syafruddin Neny Winarti Nida Nabila Nisrina Hasna Wardani Novanda Asalia Novi Panca Wardani Nukman Nador Nunung Ismawati Nur Choliqfatus Azizah Nur Eka Yanti NUR FATIMAH Nur Islamiyah Nur Septa Aminudin Nurhidayah Nurhidayah Nuri Aslami Nurul Patmawati Pardiman Pardiman Pramita Cindy Imannurya Prima Octaria Pramesti Putri Ekawati Putri Rahayu Putri Yudiastantri Qisthi Hanifa Maisarah Rachmad bagas yahya supriyono Ragas Fitria Sina Murti Rahmah Puspita Sari Rahmatdatulah Rahmatdatulah Rahmawati Rahmawati Rania Nur Rachma Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri Redi Hardianto Resa Widiamawarta Restu Millaningtyas Restu Zulaekha Riska Dwi Fitriana Riska Widia Rantasari Risma Khoyrunnisa Risna Nur Anggraini Ristia Laura Amanda Riwahtini Riwahtini Riza Adi Kurniawan Rizal David Rizca Aulyana Rohmat Rohmat Rosyid Ash Shidiq Ruqayyah Ruqayyah Salma Silvia Nazihah Salsabila Alfi Ayu Shahara Salsabila, Unik Hanifah Salsalbila Junita Sari Santi Fitri Harianti Saraswati, Ety Sargio Sargio Sarina Hi Djafar Septiana Ambarwati Shofyah Shofyah Siti Asiyah Siti Fatimah Siti Husna Nurrohmah Siti Mabruroh Siti masruroh Siti Miftahus Sa’adah Soebiyanto Soebiyanto Sri Sukenti Subur Widiyanto Subyati Furi Handayani Sulton Afkhar Nawafil Sumardiyono Sumardiyono Sunardi Sunardi Sunaryo, Hadi Supriyanto Supriyanto Suwardi, Suwardi Syuria Darma Putra TB Lukmanul Hakim Tiara Niken Pramesti Tica Aditya Avita Titik Pujiati TRI WULANDARI Tsamrotul Masrifatil Abadiah Twenty Vivi Kartika Ulfa Dwi Yanti H. Abubakar Ulfa Uswatul Hasanah Ulis Sa’adah Ulmansyah Yassir Umu Azizah Venni Dwi Silfiani Vira Violita Vivi Wijaya Lestari Wahib Khoiruddin Wahyu Annisa Mega Brilianti Wahyu Devi Satna Pambudi Wahyu Prawesthi Waluyo Budi Atmoko Yahya Supriyono Yasa Yasmita Yayang Giana Putri Yayuk Astuti Yayuk Mundriyastutik Yohanes Indra Riskajaya Yongki Dwi Ardiansyah Yuanita Sholihah Yuanita Syaiful Yulia Dwi Tirtaasari Yunita Dwi Puspita Yunita Raj Alfan Putri Zahratul Trixie Harinda Zakiah Zakiah Zulfika Nur’aini