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PENGARUH KUALITAS PRODUK, HARGA PRODUK DAN KEAMANAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pasar Tradisional Madyopuro Kota Malang) Nukman Nador; Nur Hidayati; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 20 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study was to determine the effect of the product quality, price, and product safety on purchasing decisions at Madyopuro Traditional Market Malang. The sample in this study were 70 consumers with established criteria. The analytical method used in this study is multiple linear regression analysis with hypothesis testing using t test and F test. From this study provides result and shows that there is partial and simultaneously a relationship or influence between product quality, product price, and product safety on purchasing decisions.Keywords : product quality,product price, and product safety.
Dampak Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Pelanggan Dealer Yamaha Genuine Di Lowokwaru Kota Malang) Fauzan Fauzan; Nur Hidayati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted with the aim. 1) To determine and analyze the impact of price on customer satisfaction. 2) To determine and analyze the impact of service quality on customer satisfaction. 3) To determine and analyze the impact of price and service quality on customer satisfaction. The sampling method used was purposive sampling. The criteria that have been determined in this study are genuine Yamaha dealers in Lowokwaru, Malang city, lowokwaru sub-district people, aged 17 years and over, using and having bought a Yamaha motorcycle. Based on observations of these criteria, 55 respondents were obtained. Methods of data analysis using quantitative methods using test instruments testing, multiple linear analysis testing, classical assumption testing, f testing (simultaneous), t testing (partial testing), r square testing (coefficient of determination test), the results showed that all price variables negative impact on customer satisfaction, service quality has a positive impact on customer satisfaction, therefore price and service quality have a positive impact together on customer satisfaction. Keywords: Price, Service Quality, Customer Satisfaction
Pengaruh Suasana Toko, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Di Ramayana Mall Dinoyo (Studi Kasus Pada Mahasiswa FEB UNISMA) Lutfi Zainul Hasan; Nur Hidayati; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract The purpose of this study was to determine the effect of store atmosphere, service quality and product quality on customer satisfaction at Ramayana Mall Dinoyo, and to see how much customer satisfaction, especially for FEB UNISMA students who visited Ramayana Mall Dinoyo, as many as 90 respondents as a sample using the Maholtra formula. . The method in this study uses an Explanatory Research approach. With the results of the F test analysis test, it shows that the X variable (store atmosphere, service quality and product quality) simultaneously has a significant positive effect on the Y variable (customer satisfaction) at Ramayana Mall Dinoyo and the results of the t test analysis show that the X variable (store atmosphere, service quality and product quality) partially have a significant positive effect on the Y variable (customer satisfaction) at Ramayana Mall Dinoyo. Keyword : Store Atmosphere, Product Quality, Service Quality, Costumer Satisfaction
Pengaruh Marchandise, Store Atmosphere Dan Price Discount Terhadap Impulse Buying Studi Pada Konsumen Ramayana Department Store Malang Deddy Rahman Saputra; Nur Hidayati; M. Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 9 No. 01 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this research is to determine the influence of merchandise, an atmosphere store and price discount against impulse buying. The population of this study is the entire consumer ramayana department store poor. The sample sampling could be taken using the acidentity al sampling method where sample taking is based on chance and total getting from the valuation is 100 samples of people. It uses multiple linear regression models. In this research suggests merchandise, sotre atmospher and price discount influence impulse buying. Merchandise bears a significant positive impact on impulse playing. Atmosphere store has a significant positive effect on impulse buying. Price discount has a negative impact on impulse buying. Keywords : Merchandise, Store Atmosphere, Price Discount, Impululse Buying.
Pengaruh Harga, Inovasi, dan Kualitas Produk Terhadap Kepuasan Konsumen Di RM Cak Sur Sigura Gura Malang Joni Iskandar; Nur Hidayati; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 04 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstackThe purpose of this study was to determine the Effect of Price, Innovation, and Product Quality on Consumer Satisfaction at RM Cak Sur Sigura - Gura Malang. The variables used are price, innovation, and product quality as independent variables. Whereas Consumer Satisfaction is the dependent variable. The population in the study were 150 consumers. The sampling method in this study was purposive sampling with a total sample of 60 respondents. Quantitative methods with multiple linear regression analysis techniques. Based on the results of this study it can be concluded as follows: (a) Price, Innovation, and Product Quality simultaneously affect customer satisfaction at RM Cak Sur Sigura - Gura Malang. (b) Price influences customer satisfaction at RM Cak Sur Sigura - Gura Malang. (c) Innovation influences consumer satisfaction at RM Cak Sur Sigura - Gura Malang. (d) Product quality influences consumer satisfaction at RM Cak Sur Sigura - Gura Malang.Keyword :Price, Innovation, Consumer satisfaction, Product quality
Pengaruh Konflik Peran Ganda Dan Stress Kerja Terhadap Motivasi Kerja Pada Karyawan Perempuan (Studi Kasus PT.Manunggal Indowood Investindo) Imro’atus Sholihah; Nur Hidayati; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of multiple role conflict, and job stress, on the work motivation of female employees at PT. Manunggal Indowood Investindo is located at Jl. Lumbang, Blk. Tempuran, Wringinom, Kec. Tongas, Probolinggo, East Java. The population used is female employees who are married. The sample used was 32 respondents. The analytical tool that the researcher uses is the spss analysis tool (Statistical Package for the Social Sciens).From this research, the following results are obtained: From this study it is concluded that both multiple role conflicts and work stresses both affect the work motivation of female employees who are married to PT Manunggal Indowood Investindo. The dual role conflict affects the work motivation of female employees who are married to PT Manunggal Indowood Investindo. Job stress affects the work motivation of female employees who are married to PT Manunggal Indowood Investindo. Keywords: Multiple Role Conflict, Job Stresss, Work Motivation
Pendidikan Kewirausahaan, Ketrampilan, Dan Motivasi Serta Dampaknya Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Yongki Dwi Ardiansyah; Nur Hidayati; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 19 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine entrepreneurship education, skills, and motivation and their impact on entrepreneurial interest in students at the Islamic University of Malang. The population in the study was 84 students or college students with the criteria of students who are still actively studying at the Faculty of Economics and Business. The technique used in this research is Multiple Linear Regression Analysis. Entrepreneurship education, skills, and motivation have a positive effect on the entrepreneurial interest of FEB UNISMA students. Entrepreneurship education partially affects the entrepreneurial interest of FEB UNISMA students. Skills have a partial effect on the entrepreneurial interest of FEB UNISMA students. Motivation has a partial effect on the entrepreneurial interest of FEB UNISMA students. Keywords : Entrepreneurship Education, Skills, Motivation, Interest In Entrepreneurship
Pengaruh Komitmen, Motivasi Dan Budaya Kerja Terhadap Kinerja Pegawai Kantor Kecamatan Arjasa Kabupaten Sumenep Ahmad Fajri; Nur Hidayati; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This examination is directed to determine the impact of the impact of responsibility, inspiration, and work culture on the presentation of representatives at the Arjasa District Office, Sumenep Regency. This research uses research with quantitative methodology. The strategy used in this study was multiple direct relapse examinations with the help of the SPSS 20 program and using the immersion test of 36 people.The consequence of this research is that the overall responsibility, inspiration, and work culture have a significant effect on the presentation of representatives at the Arjasa District Office, Sumenep Regency. Keywords: Commitment, Motivation, Work Culture and Employee Performance.
Pengaruh Celebrity Endorsement, Kualitas Produk Dan Daya Tarik Iklan Di Media You Tube Terhadap Minat Beli (Studi Pada FEB Angkatan 2017 Unisma) Subur Widiyanto; Nur Hidayati; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of celebrity endorsemet, product quality, and the attractiveness of advertisements on You Tube media on the buying interest of FEB Unisma Malang students. This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 64 respondents.The results of this study indicate that partially there is a significant influence between celebrity endorsements on buying interest, product quality has a significant effect on buying interest, advertising attractiveness has a significant effect on buying interest in FEB Unisma Malang students.  Keywords: Celebrity Endorsemet, Product Quality, Advertising Attractiveness and Purchase Interest
Pengaruh Brand Image dan Electronic Word Of Mouth Terhadap Purchase Intention (Studi Pada Konsumen Angkringan Pinarak Mojokerto) Krisna Tiknanda Arman; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This type of research is an explanatory research with a quantitative approach. This research was conducted in Angkringan Pinarak, Mojokerto. The population in this study is not known with certainty. The sampling technique used snowball sampling so that the sample in this study amounted to 90 respondents. The variables used in this study are brand image and electronic word of mouth as the dependent variable, purchase intention as the independent variable. For the measurement of these variables, which is used to measure the responses of respondents in this study using a Likert Scale by testing the validity and reliability tests first. Data analysis was carried out, namely descriptive statistical analysis analysis consisting of classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination using SPSS 25. This study finds that Brand image and Electronic word of mouth (eWOM) have a simultaneous effect on Purchase Intention at Angkringan Pinarak Mojokerto. Brand image has a partial effect on Purchase Intention at Angkringan Pinarak Mojokerto. Electronic word of mouth has a partial effect on purchase intention at Angkringan Pinarak Mojokerto. Keyword : Brand Image, Electronic Word Of Mouth, Purchase Intentiom.
Co-Authors a agus Priyono Abd. Hakam Abdul Halik Abraham Nurcahyo ABS, M Khoirul Achmad Agus Priyono Adibatul Khumaira’Mirza Lutfallah Afdalul Aulad Afi Rahmat Slamet Agam Rizkiyan Ahmad Dani Dzakiyuddin Ahmad Fajri Aleria Irma Hatneny Alfiana Deviana Alisa Mutia Sara Allysa Rochmadina Tjahyaningrum Andi Normala Anik Malikah Anisa Cahyani Aprilia Anisa Dwi Wandani Anisa Ur Rahmah Anniez Rachmawati APRILIANA APRILIANA Ardani Fadilah Ahmad Argoto Mahayana Arif Agung Saputro Arini Fitria Mustapita Audia N Rumbaremata Avisya Lailatul Fadhilah Ayu Kharisma Putri Ayu Mayshella Putri Ayu Mir’atus Sholihah Bahri, Matahari Adihapsari Saiful Basalamah, Muhammad Ridwan Bayu Antiko Bella Saputri Beny Mahyudi Saputra Buchory Ms Budi Setio Zadi Cahya Retna Ningtyas Cahyani Nurlaela Chairunisa Ta Marsaoly Chusnul Chotimah Cindra Suryaputri Anggraeni Dania Ulva Deddy Rahman Saputra Denis Apriliyanto Denny Geovandi Putra Desti Ikromah Desy Puspitasari Dewi Sulistyawati Diah Ayu Dian Eka Permata Sari Dian Kresnadipayana Diana Ambarwati Didi Dwi Anggoro Dwi Indarti Putri Dwiyani Sudaryanti Dyah Putri Anggraini Eggy Juan Prasetyo Eka Farida Elfrida B. Prihandini Elisa Putri Nastiti Ella Agustin ENI SETYOWATI Enita yuliasari Eris Dianawati Eryantri Chintya Dewi Esti Widya Astuti Etty Saraswati Evi Rahayu Fadli Kemal Wusurwut Fahruddin Angga Pradana Fahrurrozi Rahman Faniati Dian Bakar Faqih Adam Faradina Rochmawati Ningrum Fariska Ayu Zulfiana fauzan Fauzan Fera Erika Febranti Fita Rusdian Ikawati Gigih As’ary Gregorius Prima Indra Budianto Halimatus Sya’diyah Hanifah Qoriroh Syalzabilah Hardianti Hardianti Hasna Nur Isnaini Heni Anggraini Hernik Farisia Herry Purnama Hunainah Hunainah Ichwan Haryadi Ifa Kurnia Sari Ifandari Ifandari Iis Nabila Ika Amalia Putri Ika Erniawati Ika Rahma Maulida Imroatus Sholikah IMRO’ATUS SHOLIHAH Indra Viki Hartoko Inggit Dwi Priliya Intan Dewi Sa’adah Ismy Dahlia Safitri Isnadiah Endang Mastuti Ita Athia J.M.V. Mulyadi Jaelani Chafidz Nur Shihab Jhanua Rizal Idfiano Joni Iskandar Joni Yoga Pratama Junaidi Junaidi Junaidi Junaidi Karina Widyaswari Iin Kusumawati Keith Scott Khalikussabir, Khalikussabir Khoirulliati K Khozinatul Abror Kiky Candrawati Krisna Tiknanda Arman Kusmiyati Kusmiyati Laela Purnamasari Laila Maulatul Haq Lathifah Lathifah Latifatul Rochmah Lilis Murtuti Liria Rhosa Effendi Luqman Buchori Lutfi Zainul Hasan M. Cholid Mawardi Magvira Nurul Khoyima Malik Musthofa Mardiyono Mardiyono Maria Fransiska Utami Bugis Mawaddah Mawaddah Moch. Lucky Fahmi Moh. Amin Mohammad Amin Mohammad Rizal Muhamad Rizal Fatoni Muhammad Abdulah Zamzamy Muhammad Abdurrahman Munir Muhammad Mujiburahman Muhammad Mujiburohman Muhammad Mujiburohman Muhammad Syahrul Wafa Muhammad Zulfikar Mu’izzatul Maghfiroh Nailus Syafa’ah Najmudin A. Mumtaz Narimo Narimo Naufal Rifqi Syafruddin Neny Winarti Nida Nabila Nisrina Hasna Wardani Novanda Asalia Novi Panca Wardani Nukman Nador Nunung Ismawati Nur Choliqfatus Azizah Nur Eka Yanti NUR FATIMAH Nur Islamiyah Nur Septa Aminudin Nurhidayah Nurhidayah Nuri Aslami Nurul Patmawati Pardiman Pardiman Pramita Cindy Imannurya Prima Octaria Pramesti Putri Ekawati Putri Rahayu Putri Yudiastantri Qisthi Hanifa Maisarah Rachmad bagas yahya supriyono Ragas Fitria Sina Murti Rahmah Puspita Sari Rahmatdatulah Rahmatdatulah Rahmawati Rahmawati Rania Nur Rachma Ratna Furi Ratna Tri Hardaningtyas, Ratna Tri Redi Hardianto Resa Widiamawarta Restu Millaningtyas Restu Zulaekha Riska Dwi Fitriana Riska Widia Rantasari Risma Khoyrunnisa Risna Nur Anggraini Ristia Laura Amanda Riwahtini Riwahtini Riza Adi Kurniawan Rizal David Rizca Aulyana Rohmat Rohmat Rosyid Ash Shidiq Ruqayyah Ruqayyah Salma Silvia Nazihah Salsabila Alfi Ayu Shahara Salsabila, Unik Hanifah Salsalbila Junita Sari Santi Fitri Harianti Saraswati, Ety Sargio Sargio Sarina Hi Djafar Septiana Ambarwati Shofyah Shofyah Siti Asiyah Siti Fatimah Siti Husna Nurrohmah Siti Mabruroh Siti masruroh Siti Miftahus Sa’adah Soebiyanto Soebiyanto Sri Sukenti Subur Widiyanto Subyati Furi Handayani Sulton Afkhar Nawafil Sumardiyono Sumardiyono Sunardi Sunardi Sunaryo, Hadi Supriyanto Supriyanto Suwardi, Suwardi Syuria Darma Putra TB Lukmanul Hakim Tiara Niken Pramesti Tica Aditya Avita Titik Pujiati TRI WULANDARI Tsamrotul Masrifatil Abadiah Twenty Vivi Kartika Ulfa Dwi Yanti H. Abubakar Ulfa Uswatul Hasanah Ulis Sa’adah Ulmansyah Yassir Umu Azizah Venni Dwi Silfiani Vira Violita Vivi Wijaya Lestari Wahib Khoiruddin Wahyu Annisa Mega Brilianti Wahyu Devi Satna Pambudi Wahyu Prawesthi Waluyo Budi Atmoko Yahya Supriyono Yasa Yasmita Yayang Giana Putri Yayuk Astuti Yayuk Mundriyastutik Yohanes Indra Riskajaya Yongki Dwi Ardiansyah Yuanita Sholihah Yuanita Syaiful Yulia Dwi Tirtaasari Yunita Dwi Puspita Yunita Raj Alfan Putri Zahratul Trixie Harinda Zakiah Zakiah Zulfika Nur’aini