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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Health and Sport Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Alchemy Jurnal Penelitian Kimia Jurnal Studi Islam MAJALAH ILMIAH GLOBE Perisai : Islamic Banking and Finance Journal JIE (Journal of Islamic Education) Isti`dal : Jurnal Studi Hukum Islam Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Jurnal Pro Hukum : Jurnal Penelitian Bidang Hukum Universitas Gresik Jurnal Tabarru': Islamic Banking and Finance Jurnal Komunikasi Pendidikan CIVICS: Jurnal Pendidikan Pancasila dan Kewarganegaraan Jurnal Tawadhu Economicus: Jurnal Ekonomi dan Manajemen Inovasi Fisika Indonesia (IFI) Procedia of Social Sciences and Humanities Journal of Social And Economics Research Journal of Community Service JKMP (Jurnal Kebijakan dan Manajemen Publik) Edudeena : Journal of Islamic Religious Education Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Jurnal Penelitian Velocity: Journal of Sharia Finance and Banking Metta: Jurnal Penelitian Multidisiplin Ilmu Istithmar: Jurnal Studi Ekonomi Syariah Influence: International Journal of Science Review Bogor Hospitality Journal Transparan Jurnal Media Akademik (JMA) Al'Adalah Journal of International Multidisciplinary Research Opportunity Jurnal Penelitian dan Pengabdian Masyarakat journal of social and economic research
Mashudi ,
Program Magister Pendidikan Ekonomi FKIP Untan, Pontianak
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Journal : Journal of International Multidisciplinary Research

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How Does PT Surya Sembada Integrate Corporate Social Responsibility into Its PR Strategy? Lisdiantini, Netty; Mulyadi, Edi; Mashudi; Fauziah, Luluk Fauziah; Brumadyadisty, Garry
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr718

Abstract

This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Co-Authors . Muharrammi, . . Tekcan . Utin Abdul Basid Afifah, Dewi Agus Eko Sujianto Agus Sastrawan Agus Sururi Ahmad Rofiq, Ahmad Aldianto, Fahmi Alif Aminuyati An Nisa, Hubibah Nur Andik Setiawan Anita Tri Sufini Ariska, Vera Aryanti, Jopani Ratna Asri Nurul Huda Aulia Puspita Anugra Yekti Bambang Budi Bambang Budi Utomo Binti Nur Asiyah Bistari Brumadyadisty, Garry Damunir . Daweski, Satika Mahda Devi Damayanti Devi Fathia, Devi Dian Aryani Dila Rukmi Octaviana Edi Mulyadi Eka Andriawati Endang Purwaningsih Eva, Eva Icahyaningrum Fahrurazi Fathiyaturrahmah Fatmawati, Erma Fithra Ramadian Greace Lam Ria Silaban, Greace Lam Ria Hari Nofianto Heni Kuswanti Heny Sutiany NIM F10211031 Herkulana , Hutami Apriliani Ida Farida Ikmal Lur Rizal Irtifa Umi Azizah Jayanti, Citra Meilana Rina Junaidi H. Matsum Junaidi H. Matsum Kamelia Khasanah Khoiriyah, Zumrotul Kuat Ismanto Kusmartono Lestari , Hesti Luluk Fauziah Maria Ulfah Maulina, Suvi Meilina, . Moch. Setyadji Moh Sutomo, Moh Mohammad Nasichin Muhamad Aswad Muhammad Syarif Hidayatullah, Muhammad Syarif Mulya, Nabila Zahra Nanang Febrianto Nassarrudin, Razie Bin Ndaru, Poespitasari Hasanah Netty Lisdiantini Ni Putu Ayu, Ni Putu Noer, Zakiah Nuraini Asrianti . Nuraini Asriati Nurcahyaning Rahayu, aprilia Nurhidayah, Maulida Okianna . Parijo . Poespitasari Hazanah Ndaru Prihatin Effendi Purnama, Shilmy Puspitasari, Dara Qomarul Huda Rifa Nur Alifah Rizki Kurniawan Rizki Kurniawan, Rizki Rozi, Muhammad Fakrur Rum Rosyid Samsul Bachri Sidiq Kurniawan Sihite, Hetty Yulianti Sri Eko Purmawanto Sri Sumarini Y.E. F10211015yarso Sukmah Fitriani Sulistyarini, Sulistyarini Sunarti Sunarti Susi Susanti Syamsul Arifin Tasrifah Taufiq Harris Tengku Riza Zarzani N Trinil Susilowati Virda Afrianti Warneri . Winda Anggriawati Windriya, Anafil Witarsa , Witarsa . Yuliliahuty Kurniasari Yulius Heri Yuni Zaroh Yuniningsih , Tri Zakiah Noer Zikran