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Fitria Ayuningtyas
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik,Universitas Pembangunan Nasional Veteran Jakarta, Jalan Raya Fatmawati No. 1, Pondok Labu, Jakarta Selatan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Avant Garde

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PENGARUH KREDIBILITAS AGEN ASURANSI TERHADAP SIKAP NASABAH DALAM MEMBELI POLIS (Analisis Regresi mengenai keterpercayaan, keahlian dan daya tarik agen asuransi terhadap sikap pemilik asuransi di Kota Sukabumi) Witanti Prihatiningsih; Fitria Ayuningtyas
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i1.620

Abstract

Companies must have their own criteria for their sales agents, start from how tospeak in front of potential customers, personal appearance and knowledge aboutthe products and the company itself. The credibility of sales or marketing agentswill make their companies have a good reputation. Insurance agents also trainedby company to introduce the products until someone willing to buy the productsand become their loyal customer. This research aims to determine whether thereis any significant impact of insurance agent’s credibility to customer’s attitude inbuying a policy. The long-term results of the research can be used ascommunication competence for agents to persuade potential customers, whoprobably initially not interest to buy the products, became a loyal customer. Thisresearch is causal quantitative research. This research used regression analysisto determine the impact of insurance agent’s credibility to customer’s attitude inbuying policy. The data collection techniques used questionnaires that distributedto the respondent. The respondent of this research were people who haveinsurance in the city of Sukabumi, West Java. The sampling technique in thisresearch was purposive sampling. The theory that used in this research wassource credibility. The results of this research indicate that trustworthiness,expertise, and attractiveness of insurance agents have a significant impact tocustomer’s attitude in buying a policy. From the three components, the mostimportant thing is the expertise. The expertise of insurance agent has a highestscore compare with trustworthiness and attractiveness of insurance agent.
Fenomena Buzzer Di Media Sosial Jelang Pemilu 2024 Dalam Perspektif Komunikasi Politik Charisma Dina Wulandari; Munadhil Abdul Muqsith; Fitria Ayuningtyas
Avant Garde Vol 11, No 1 (2023): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v11i1.2380

Abstract

Elections are an important moment in the democratic life of a country, where the people have the opportunity to elect its leader and deputy. In an increasingly advanced digital age, social media has become a significant platform in influencing public opinion and shaping political narratives. The rapid development of technology must also be accompanied by the character of social media users, so that the progress of the times will be in harmony. In order to receive and disseminate information through technology based on real facts. This study aims to provide a description of the phenomenon of spreading hoax news, namely buzzers ahead of the 2024 election from social media, as well as how to respond to the hoax news. This research method uses qualitative descriptive, where this method uses qualitative approach research methods in order to describe and see data and facts about hoaxes and how to overcome them. The result is if this cheap and easy technological advancement becomes a determining factor when accessing information and social media connoisseurs become smarter when using information, namely in understanding media literacy which is often considered as real truth news. The role of the government in controlling its dissemination is the existence of the right legal policy that has been regulated and listed in the ITE Law. The promotion procedure also reflects the homogenization (similarity) of characteristics between account holders and followers. Social unrest is caused by the rise of fake news in Indonesia. Social media users can respond to this by becoming social media users who are more wise and shrewd, and careful in disseminating information.
Co-Authors Abdullah, Ahmad Zakki Abdullah, Ahmad Zakki Adhriati, Lisa Afriani, Anindita Lintangdesi Ahmad Zakki Abdullah Akbar, Rais Al Hamzah, Zaky Ali, Anuar Amalia, Winda Amrinagara, Muhammad Alfath Fiqhya Anagusti, Tsabdany Tzarauliarany Anter Venus Anuar Ali Ariestyani, Kencana Aryshinta, Aura Aditra Asep Suryana Ashria, Eliffa Aulia Putri Zahwa Ayuningtyas, Fitria Ayuningtyas Azwar, Azwar Bintarti, Arifah Cahyani, Intan Putri Charisma Dina Wulandari Drina Intyaswati Drina Intyaswati Drina Intyaswati Dwiharjo, Untung Efendi, Muklis Ernanda Dalimunthe Fezih Fakhrunnisa Firdaus Noor Firmansyah Fitri Hardianti Fitria Ayuningtyas, Fitria Ayuningtyas Genilo, Jude William R Grahita, Agasta Ardhya Gustiana Sabarina Hansdoko, Rahasdita Reo Hapsari, Dian Tri Hartanto, Hartanto Hermina Simanihuruk Indrabudi, Bintang Ramasalsa Irawatie, Aniek Irpan Ripai Sutowo Isnawati Hadi, Selasih Putri Istiyanto, S Bekti Jude William Genilo Jude William R Genilo Kamal, Muhammad Rezky Syahputra Kania Untari Salsabila Keysha Didavieny Kumala Hayati Kurnia, Oktahara Tri Luqman Hakim Luqman Hakim Lusia, Amelita Made Oktavia Vidiyanti Majid, Abdul Misbah, Nuril A Mitha Kencana Monica Catellya Muqsith, Munadhil Abdul Murbinami, Raswitha Musa Maliki Muthia Sakti Muzzamil, Zafira Andini Nababan, Sakal Tua Muda Niken Ridianti Nugraha, Mohd Yudhistira Septian Nurfarah Nidatya Nurjanah, Sarah Anisa Nurjanah, Sarah Annisa Nur’annafi Farni Syam Maella Paramitha, Vallencia Nandya Pramadhanti, Nurul Fara Prasetyo, Iwan Joko Pratiwi, Adhitya Putri Pratiwi, Aprilianti Pratiwi, Marisa Mutie Prihatiningsih, Witanti PUJI LESTARI Putrawan Yuliandri Rachmat Kriyantono Radita Gora Tayibnapis Rafi, Praditya Fadhlurahman ramadaniar, putri Ramadhan, Tripa Ramadhani, Alya Ramdani Bur Redi Panuju, Redi Renato Yosia Ria Maria Theresa Riyantini, Rini Rudhy Ho Purabaya S. Bekti Istiyanto S. Bekti Istiyanto, S. Bekti Saputra, Windhi Tia Selasih Putri Isnawati Hadi Shofiyah, Nada Sidarta, Dudik Djaja Sinaga, Saidun Siti Maimunah Siti Maimunah Sri Dayanti, Sri Sufian Jusoh sulis, sulis sulis Supratman Supratman Supratman Sutowo, Irpan Ripai Taufik Muharfan Tayibnapis , Radita Gora Tayibnapis, Radita Gora Tripa Ramadhan Tripa Ramadhan Tsabdany Tzarauliarany Anagusti Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa, Uljanatunnisa Utama, Dedy Putra Widi Vinta Sevilla Wahyono Wahyuningratna, Ratu Nadya Waluyo, Lukman Saleh Wibowo, Wasis widiarto, Didik Sugeng Windhi Tia Saputra Windhi Tia Saputra Wisnu Widjanarko Witanti Prihatiningsih Witanti Prihatiningsih Wulandari, Charisma Dina Yani Hendrayani Yoga Adhitya Yul Tito Permadhy Yul Tito Permadhy Yuliati - Yustikasari Zhahara, Irena Zuhdi, Ilyas Naufal