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TRANSFORMASI DIGITAL UNTUK MENGATASI KRISIS REPUTASI: STUDI KASUS TUPPERWARE CORPORATION Fezih Fakhrunnisa; Fitria Ayuningtyas
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33451

Abstract

Digital transformation has become an integral part of global companies' efforts to navigate technological disruption and evolving consumer behavior. This study examines the dynamics of digital transformation and its impact on the reputation crisis faced by Tupperware Corporation, with a focus on the role of social media as a primary arena for shaping public opinion. Through a qualitative case study approach, this study examines how Tupperware's digital strategy, or lack thereof, contributed to negative perceptions in the digital space. The findings suggest that a mismatch existed between Tupperware's digital communication strategy and the expectations of its social media audiences, resulting in a decline in Tupperware's reputation and brand image. In SCCT (Situational Crisis Communication Theory), the Tupperware Corporation crisis case is classified as a preventable crisis because it originated from internal management issues, innovation failure, and a stagnant business strategy. Social media has proven to be a crucial platform for disseminating crisis narratives, while also providing companies with strategic opportunities to restore their reputations. This study offers important implications for companies undergoing digital transformation, emphasizing the need to integrate communication strategies and reputation management in the dynamic context of social media.
TERPAAN MEDIA DI INSTAGRAM TERHADAP BRAND IMAGE PADA FOLLOWERS AKUN INSTAGRAM @MENANTEA.TOKO Ayuningtyas, Fitria; Pratiwi, Marisa Mutie; Manihuruk, Hermina
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.4437

Abstract

Instagram tidak sekedar sebagai sebuah media sosial hanya untuk berbagi foto maupun video kepada pengguna lain. Namun juga dimanfaatkan untuk mengembangkan bisnis dan brand secara lebih luas. Instagram berada diposisi ketiga sebagai media sosial yang sering dipakai oleh masyarakat Indonesia. Berdasarkan hasil penelitian sebelumnya diketahui bahwa Instagram sebagai media memiliki pengaruh terhadap pembentukan maupun peningkatan brand image suatu brand. Situasi ini mendorong peneliti untuk menjalankan penelitian perihal seberapa besar pengaruh terpaan media di Instagram berupa konten-konten iklan dan pemasaran lainnya terhadap brand image Menantea. Penelitian ini bertujuan untuk membuktikan pengaruh dari terpaan konten-konten di Instagram yang dijadikan sebagai informasi mengenai brand Menantea terhadap tingkat brand image Menantea dengan menguji teori advertising exposure. Metode yang digunakan dalam penelitian ialah metode kuantitatif dan memakai kuesioner. Dibagikan kepada followers akun @menantea.toko yang merupakan akun resmi Instagramnya Menantea sebagai sampel dari penelitian ini yang melibatkan 100 orang responden. Sampel yang dipakai adalah non probability sampling serta menggunakan teknik purposive sampling. Perolehan dari penelitian memperlihatkan ditemukan pengaruh sebesar 37,8% dari terpaan media dalam hal ini di media sosial Instagram terhadap brand image pada akun resmi Instagram @menantea.toko. Penelitian ini mengidentifikasi dua dimensi dengan hasil nilai tertinggi ialah dimensi atensi dari terpaan media serta dimensi strength dari brand image atau citra merek.
Peran Vital Instagram dalam Mitigasi Krisis Kepercayaan Label Halal UMKM Pramadhanti, Nurul Fara; Ayuningtyas, Fitria
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.5466

Abstract

The halal label is an important factor in purchasing decisions. Communication crises related to halal labeling, which can affect consumer trust, often appear on social media. One real example is the case of Ayam Goreng Widuran Solo, which in 2024, was involved in a controversy after it was revealed that their products used non-halal ingredients, causing confusion and concern among Muslim consumers. This case quickly went viral on social media, affecting the reputation of this long-established restaurant and triggering a significant decline in sales and customer trust. Therefore, a responsive and transparent crisis communication strategy is needed to overcome the negative impact and restore reputation. This study uses a qualitative method that analyzes how UMKM, especially Ayam Goreng Widuran Solo, optimize social media as a crisis communication tool in dealing with the issue of halal labeling. This study combines crisis communication studies with the use of digital platforms, identifying best practices and challenges faced by UMKM in responding to reputation crises in the digital era. The results of the study indicate the importance of a deep understanding of social media algorithms that can influence public perception, as well as the organization's ability to manage communications with timely and accurate responses.
PENGAMBILAN KEPUTUSAN PENGHINDARAN PAJAK PADA PERUSAHAAN MULTINASIONAL BERDASARKAN MULTINASIONALISM, PEMANFAATAN TAX HAVEN DAN THIN CAPITALIZATION Ayuningtyas, Fitria; Pratiwi, Adhitya Putri
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 7, No 2 (2022): Mei 2022
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeka.v7i2.20954

Abstract

This study aims to analyze tax avoidance decision making in multinational companies based on multinationalism, the use of Tax Havens and Thin Capitalization. This study uses quantitative methods and uses secondary data from multinational companies listed on the Indonesia Stock Exchange (IDX) in 2016-2020. The sample used in this study used purposive sampling technique and obtained a sample of 32 companies. The data analysis method in this study uses multiple linear regression analysis with the statistical program Eviews 10. The results of this study prove that: Multinationality has a significant effect on tax avoidance, Tax Haven has a significant effect on tax avoidance, and Thin Capitalization doesnt have significant effect on tax avoidance.
Evolusi Komunikasi Budaya Studi tentang Teknologi Digital sebagai Jembatan Tradisi dan Modernitas Murbinami, Raswitha; Fitria Ayuningtyas; Witanti Prihatiningsih
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 5 (2025): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fnc0cz86

Abstract

This research aims to analyze the role of digital technology in the preservation, promotion, and protection of Traditional Cultural Expressions (TCE) as an effort to bridge tradition and modernity. Digital transformation, particularly through the internet and social media, has changed the way people access, distribute, and appreciate traditional cultural expressions. This research uses a qualitative approach with a critical paradigm through literature review and analysis of international policy documents from WIPO, UNESCO, and related institutions published between 2020 and 2025. Data analysis was conducted using content analysis and critical interpretation techniques based on theories of the political economy of media and cultural commodification. The results show that digital technology plays a dual role: as an effective means of expanding the distribution and increasing the visibility of TCE, while also posing risks to the authenticity, communal ownership, and legal protection of indigenous peoples. Innovations such as Creative Commons licenses, indigenous protocols, and digital rights management have been shown to offer more adaptive protection alternatives. This research concludes that the successful preservation of TCE in the digital age depends on collaboration between indigenous peoples, states, and global institutions in creating an inclusive, ethical, and sustainable digital ecosystem. Keywords: Digital Communication, Cultural Digitalization, Indigenous Communities, Intellectual Property Protection, Traditional Cultural Expressions (TCE).
Transformasi Identitas Perusahaan dalam Membangun Citra dan Reputasi : Studi Rebranding Azko Kania Untari Salsabila; Fitria Ayuningtyas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5755

Abstract

Corporate identity changes can be implemented over time and as the company grows. Before making any changes, companies must develop a well-thought-out communication planning strategy to ensure that the changes do not result in future losses, and the message conveyed in the communication strategy must be clear. Ace Hardware changed its name to Azko due to the expiration of its business contract. The rebranding process occurred gradually. Azko is committed to the change as an evolutionary development aimed at providing more optimal service. The purpose of this study was to determine the Azko rebranding process and its impact on the company's image and reputation. Using a literature study method, data was collected from reviewed literature, books, and journals. This study resulted in Azko's image and reputation being remarkably improved after the rebranding. This is evident in the continued presence of customers in Azko stores, and the successful communication of the rebranding strategy, ensuring the brand maintains its established image and reputation, and retains its loyal customers despite the name change.
Menghadapi Badai Digital: Media Sosial dan Keberhasilan Manajemen Krisis Dough Lab Indrabudi, Bintang Ramasalsa; Ayuningtyas, Fitria
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.5556

Abstract

This study analyzes the role of social media in reputation crisis management at Dough Lab following a viral incident related to product cleanliness that damaged the company’s image. The case began with a viral video showing a rat in a Dough Lab store, which spread widely on social media and tarnished the company’s reputation. Using a qualitative approach with a case study method, this research explores how Dough Lab utilized social media to respond to the crisis, provide clarification, and restore its reputation. Data were collected through content analysis of official statements on social media and responses from netizens. The findings show that quick response, transparency, and open communication played a crucial role in mitigating the crisis, improving the company’s image, and accelerating reputation recovery through social media.
Reputasi Korporat di Tangan Digital: Strategi Komunikasi Efektif untuk Membangun Kepercayaan dan Investasi Rafi, Praditya Fadhlurahman; Ayuningtyas, Fitria
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.5610

Abstract

This study aims to analyze corporate reputation communication strategies in digital media, focusing on PT Bank Rakyat Indonesia (Persero) Tbk (BRI). As digital media develops as the main communication platform, corporate reputation is increasingly shaped by narratives conveyed in cyberspace. The main focus of this study is to explore how digital media influences the formation of BRI's image, as well as how these perceptions can influence investment decisions, both by individual and institutional investors. The online news articles analyzed cover topics such as BRI's commitment to financial inclusion, the bank's digital transformation, and its contribution to supporting the development of small and medium-sized enterprises (SMEs). The results of the study show that digital media plays a very important role in framing BRI's reputation, with an emphasis on the values of innovation, sustainability, and corporate social responsibility. The elements of reputation identified in this study include strong financial performance, successful digital transformation, and the ability to manage and support MSMEs. These elements have proven to be key factors in building investor confidence, which in turn plays an important role in influencing market perceptions of BRI. This study makes an important contribution to understanding how digital communication strategies can be used to manage corporate reputation amid the challenges and advances of information technology, as well as their impact on investor behavior in the capital market.
Komunikasi Krisis Yang Efektif: Mengoptimalkan Peran Hubungan Media Untuk Pemulihan Reputasi Nababan, Sakal Tua Muda; Ayuningtyas, Fitria
Regula Fidei : Jurnal Pendidikan Agama Kristen Vol 10, No 2 (2025): September 2025
Publisher : Fakultas Ilmu Keguruan dan Pendidikan, Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/rfidei.v10i2.356

Abstract

Abstract: Corporate reputation crises are often triggered by unexpected events that disrupt the relationships between companies and various stakeholders. This article examines how media relations strategies are utilized to protect a company's reputation and restore its image during a crisis. The case study focuses on the animal abuse incident at Plaza Indonesia in 2024, exploring the role of communication efforts in rebuilding relationships that were damaged with the public. It analyzes the media's role in shaping public perception of the company's response to the crisis. Using a qualitative case study approach, the research includes content analysis of the company's communication and media reactions. The findings demonstrate that a quick and transparent response, along with the strategic use of social media, plays a critical role in restoring the company's image after a crisis. Effective media relations help manage crisis communication and prevent long-term damage to the organization’s reputation. This study underscores the importance of using communication strategies that not only address the immediate crisis but also work to rebuild trust and enhance the company’s credibility in the eyes of the public. It further highlights the essential role media plays in the recovery process following reputation-damaging events. Keywords: media relations, reputation, crisis, recovery Abstrak: Krisis reputasi perusahaan sering kali dipicu oleh peristiwa yang tidak terduga dan dapat merusak hubungan antara perusahaan dengan berbagai pemangku kepentingan. Artikel ini membahas bagaimana strategi hubungan media digunakan untuk menjaga reputasi perusahaan dan memulihkan citranya selama krisis. Studi kasus ini berfokus pada insiden kekerasan terhadap hewan di Plaza Indonesia pada tahun 2024, yang mengeksplorasi peran komunikasi dalam membangun kembali hubungan yang rusak dengan publik. Penelitian ini menganalisis peran media dalam membentuk persepsi publik terhadap respons perusahaan terhadap krisis tersebut. Pendekatan studi kasus kualitatif digunakan, dengan menganalisis konten komunikasi perusahaan dan reaksi media terkait. Hasil penelitian menunjukkan bahwa respons yang cepat dan transparan, serta pemanfaatan media sosial yang strategis, memainkan peran penting dalam memulihkan citra perusahaan setelah krisis. Strategi hubungan media yang efektif dapat membantu mengelola komunikasi krisis dan mencegah kerusakan jangka panjang terhadap reputasi perusahaan. Penelitian ini menekankan pentingnya penggunaan strategi komunikasi yang tidak hanya menangani krisis yang ada, tetapi juga bekerja untuk membangun kembali kepercayaan dan meningkatkan kredibilitas perusahaan di mata publik. Selain itu, penelitian ini juga mengungkapkan peran penting media dalam proses pemulihan setelah peristiwa yang merusak reputasi.Abstrak dalam bahasa inggris disni. Isi abstrack ditulis dengan jenis tulisan Calibri (body) 9 pt (1 spasi). Abstrak tediri tujuan, metode, dan hasil penelitian. Abstrak ditulis dalam bentuk pragraf, tanpa acuan (referensi), tanpa singkatan/akronim, dan tanpa fotenote. Abstrak ditulis bukan dalam bentuk matematis, pertanyaan, dan dugaan. Abstrak bukan merupakan hasil copy paste dari kalimat yang ada dalam naskah ini. Kata Kunci: hubungan media, reputasi, krisis, pemulihan,
KEWAJIBAN DAN IMPLEMENTASI UNDANG-UNDANG NO 22 TAHUN 2009 TENTANG LALU LINTAS DAN ANGKUTAN JALAN TERHADAP PENGENDARA MOTOR DIBAWAH UMUR DI KABUPATEN NGAWI Grahita, Agasta Ardhya; Sidarta, Dudik Djaja; Ayuningtyas, Fitria; Paramitha, Vallencia Nandya
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 5 No. 3 (2025): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v5i3.833

Abstract

This thesis is entitled “Obligations and Implementation of Law Number 22 of 2009 concerning Road Traffic and Transportation for Underage Motorcyclists in Ngawi Regency”. Law Number 22 of 2009 on Road Traffic and Transportation strictly regulates traffic safety, including prohibiting minors from driving motor vehicles. This study uses a normative juridical method with a legislative approach, supplemented by empirical data obtained through interviews with students, parents, school officials, and police officers. The findings reveal that although the legal regulations are clearly structured, their implementation in the field has not been optimal. Low public awareness of the law, lack of parental supervision, limited access to public transportation, and weak socialization are the main obstacles. The lack of synergy among stakeholders also exacerbates the situation. Therefore, it is necessary to strengthen legal socialization, consistent enforcement of regulations, provision of adequate transportation, and cross-sector cooperation to improve the effectiveness of the implementation of these regulations in everyday life
Co-Authors Abdullah, Ahmad Zakki Abdullah, Ahmad Zakki Afriani, Anindita Lintangdesi Ahmad Zakki Abdullah Akbar, Rais Ali, Anuar Amalia, Winda Amrinagara, Muhammad Alfath Fiqhya Anagusti, Tsabdany Tzarauliarany Anter Venus Anuar Ali Ariestyani, Kencana Aryshinta, Aura Aditra Asep Suryana Ashria, Eliffa Aulia Putri Zahwa Ayuningtyas, Fitria Ayuningtyas Azwar, Azwar Bintarti, Arifah Cahyani, Intan Putri Charisma Dina Wulandari Drina Intyaswati Drina Intyaswati Drina Intyaswati Dwiharjo, Untung Efendi, Muklis Ernanda Dalimunthe Fezih Fakhrunnisa Firdaus Noor Firmansyah Fitri Hardianti Fitria Ayuningtyas, Fitria Ayuningtyas Genilo, Jude William R Grahita, Agasta Ardhya Gustiana Sabarina Hansdoko, Rahasdita Reo Hapsari, Dian Tri Hartanto, Hartanto Hermina Simanihuruk Indrabudi, Bintang Ramasalsa Irawatie, Aniek Irpan Ripai Sutowo Isnawati Hadi, Selasih Putri Istiyanto, S Bekti Jude William Genilo Jude William R Genilo Kamal, Muhammad Rezky Syahputra Kania Untari Salsabila Keysha Didavieny Kumala Hayati Kurnia, Oktahara Tri Lisa Adhriati Luqman Hakim Luqman Hakim Lusia, Amelita Made Oktavia Vidiyanti Majid, Abdul Misbah, Nuril A Mitha Kencana Monica Catellya Muqsith, Munadhil Abdul Murbinami, Raswitha Musa Maliki Muthia Sakti Muzzamil, Zafira Andini Nababan, Sakal Tua Muda Niken Ridianti Nugraha, Mohd Yudhistira Septian Nurfarah Nidatya Nurjanah, Sarah Anisa Nurjanah, Sarah Annisa Nur’annafi Farni Syam Maella Paramitha, Vallencia Nandya Pramadhanti, Nurul Fara Prasetyo, Iwan Joko Pratiwi, Adhitya Putri Pratiwi, Aprilianti Pratiwi, Marisa Mutie Prihatiningsih, Witanti PUJI LESTARI Putrawan Yuliandri Rachmat Kriyantono Radita Gora Tayibnapis Rafi, Praditya Fadhlurahman ramadaniar, putri Ramadhan, Tripa Ramadhani, Alya Ramdani Bur Redi Panuju, Redi Renato Yosia Ria Maria Theresa Riyantini, Rini Rudhy Ho Purabaya S. Bekti Istiyanto Saputra, Windhi Tia Selasih Putri Isnawati Hadi Shofiyah, Nada Sidarta, Dudik Djaja Sinaga, Saidun Siti Maimunah Siti Maimunah Sri Dayanti, Sri Sufian Jusoh Sulis, Sulis sulis, sulis sulis Supratman Supratman Supratman Surbakti, Grace Christine Sutowo, Irpan Ripai Taufik Muharfan Tayibnapis , Radita Gora Tayibnapis, Radita Gora Tripa Ramadhan Tripa Ramadhan Tsabdany Tzarauliarany Anagusti Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa, Uljanatunnisa Utama, Dedy Putra Widi Vinta Sevilla Wahyono Wahyuningratna, Ratu Nadya Waluyo, Lukman Saleh Wibowo, Wasis widiarto, Didik Sugeng Windhi Tia Saputra Windhi Tia Saputra Wisnu Widjanarko Witanti Prihatiningsih Witanti Prihatiningsih Wulandari, Charisma Dina Yani Hendrayani Yoga Adhitya Yul Tito Permadhy Yul Tito Permadhy Yuliati Yuliati Yustikasari Zhahara, Irena Zuhdi, Ilyas Naufal