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All Journal MediaTor: Jurnal Komunikasi SALAM: Jurnal Sosial dan Budaya Syar-i Jurnal Kajian Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Nomosleca ETNOSIA : Jurnal Etnografi Indonesia JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi Inklusi Journal of Disability Studies Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies Jurnal SOLMA EKONOMIS : Journal of Economics and Business Dinamisia: Jurnal Pengabdian Kepada Masyarakat Regula Fidei : Jurnal Pendidikan Agama Kristen Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian Masyarakat AbdiMas Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) KACANEGARA Jurnal Pengabdian pada Masyarakat Asian Social Work Journal Jurnal Sosial Humaniora IKRA-ITH ABDIMAS Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Komunikasi Profesional Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Simulacra Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Communication DIALEKTIKA Avant Garde Communicology: Jurnal Ilmu Komunikasi Jurnal Ekonomi Manajemen Sistem Informasi PERSPEKTIF Cendekia : Jurnal Pengabdian Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Amalee: Indonesian Journal of Community Research & Engagement Inter Komunika: Jurnal Komunikasi Coverage: Journal of Strategic Communication Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Ilmiah Manajemen Kesatuan Journal of Digital Education, Communication, and Arts (DECA) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Pasopati : Pengabdian Masyarakat dan Inovasi Pengembangan Teknologi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Charity : Jurnal Pengabdian Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Calathu: Jurnal Ilmu Komunikasi J.Abdimas: Community Health Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Media dan Komunikasi Indonesia ASPIRATION Journal Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah Jurnal Riset Manajemen Komunikasi Jurnal Signal INCOME: Indonesian Journal of Community Service and Engagement Jurnal Indonesia Sosial Teknologi Room of Civil Society Development Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi ABDIKOM al-Balagh : Jurnal Dakwah dan Komunikasi Indonesian Journal of Humanities and Social Sciences Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Room of Civil Social Development JIMEKA
Fitria Ayuningtyas
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik,Universitas Pembangunan Nasional Veteran Jakarta, Jalan Raya Fatmawati No. 1, Pondok Labu, Jakarta Selatan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Reputasi Korporat di Tangan Digital: Strategi Komunikasi Efektif untuk Membangun Kepercayaan dan Investasi Rafi, Praditya Fadhlurahman; Ayuningtyas, Fitria
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.5610

Abstract

This study aims to analyze corporate reputation communication strategies in digital media, focusing on PT Bank Rakyat Indonesia (Persero) Tbk (BRI). As digital media develops as the main communication platform, corporate reputation is increasingly shaped by narratives conveyed in cyberspace. The main focus of this study is to explore how digital media influences the formation of BRI's image, as well as how these perceptions can influence investment decisions, both by individual and institutional investors. The online news articles analyzed cover topics such as BRI's commitment to financial inclusion, the bank's digital transformation, and its contribution to supporting the development of small and medium-sized enterprises (SMEs). The results of the study show that digital media plays a very important role in framing BRI's reputation, with an emphasis on the values of innovation, sustainability, and corporate social responsibility. The elements of reputation identified in this study include strong financial performance, successful digital transformation, and the ability to manage and support MSMEs. These elements have proven to be key factors in building investor confidence, which in turn plays an important role in influencing market perceptions of BRI. This study makes an important contribution to understanding how digital communication strategies can be used to manage corporate reputation amid the challenges and advances of information technology, as well as their impact on investor behavior in the capital market.
Komunikasi Krisis Yang Efektif: Mengoptimalkan Peran Hubungan Media Untuk Pemulihan Reputasi Nababan, Sakal Tua Muda; Ayuningtyas, Fitria
Regula Fidei : Jurnal Pendidikan Agama Kristen Vol 10, No 2 (2025): September 2025
Publisher : Fakultas Ilmu Keguruan dan Pendidikan, Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/rfidei.v10i2.356

Abstract

Abstract: Corporate reputation crises are often triggered by unexpected events that disrupt the relationships between companies and various stakeholders. This article examines how media relations strategies are utilized to protect a company's reputation and restore its image during a crisis. The case study focuses on the animal abuse incident at Plaza Indonesia in 2024, exploring the role of communication efforts in rebuilding relationships that were damaged with the public. It analyzes the media's role in shaping public perception of the company's response to the crisis. Using a qualitative case study approach, the research includes content analysis of the company's communication and media reactions. The findings demonstrate that a quick and transparent response, along with the strategic use of social media, plays a critical role in restoring the company's image after a crisis. Effective media relations help manage crisis communication and prevent long-term damage to the organization’s reputation. This study underscores the importance of using communication strategies that not only address the immediate crisis but also work to rebuild trust and enhance the company’s credibility in the eyes of the public. It further highlights the essential role media plays in the recovery process following reputation-damaging events. Keywords: media relations, reputation, crisis, recovery Abstrak: Krisis reputasi perusahaan sering kali dipicu oleh peristiwa yang tidak terduga dan dapat merusak hubungan antara perusahaan dengan berbagai pemangku kepentingan. Artikel ini membahas bagaimana strategi hubungan media digunakan untuk menjaga reputasi perusahaan dan memulihkan citranya selama krisis. Studi kasus ini berfokus pada insiden kekerasan terhadap hewan di Plaza Indonesia pada tahun 2024, yang mengeksplorasi peran komunikasi dalam membangun kembali hubungan yang rusak dengan publik. Penelitian ini menganalisis peran media dalam membentuk persepsi publik terhadap respons perusahaan terhadap krisis tersebut. Pendekatan studi kasus kualitatif digunakan, dengan menganalisis konten komunikasi perusahaan dan reaksi media terkait. Hasil penelitian menunjukkan bahwa respons yang cepat dan transparan, serta pemanfaatan media sosial yang strategis, memainkan peran penting dalam memulihkan citra perusahaan setelah krisis. Strategi hubungan media yang efektif dapat membantu mengelola komunikasi krisis dan mencegah kerusakan jangka panjang terhadap reputasi perusahaan. Penelitian ini menekankan pentingnya penggunaan strategi komunikasi yang tidak hanya menangani krisis yang ada, tetapi juga bekerja untuk membangun kembali kepercayaan dan meningkatkan kredibilitas perusahaan di mata publik. Selain itu, penelitian ini juga mengungkapkan peran penting media dalam proses pemulihan setelah peristiwa yang merusak reputasi.Abstrak dalam bahasa inggris disni. Isi abstrack ditulis dengan jenis tulisan Calibri (body) 9 pt (1 spasi). Abstrak tediri tujuan, metode, dan hasil penelitian. Abstrak ditulis dalam bentuk pragraf, tanpa acuan (referensi), tanpa singkatan/akronim, dan tanpa fotenote. Abstrak ditulis bukan dalam bentuk matematis, pertanyaan, dan dugaan. Abstrak bukan merupakan hasil copy paste dari kalimat yang ada dalam naskah ini. Kata Kunci: hubungan media, reputasi, krisis, pemulihan,
Co-Authors Abdullah, Ahmad Zakki Abdullah, Ahmad Zakki Adhriati, Lisa Afriani, Anindita Lintangdesi Ahmad Zakki Abdullah Akbar, Rais Al Hamzah, Zaky Ali, Anuar Amalia, Winda Anagusti, Tsabdany Tzarauliarany Anter Venus Anuar Ali Ariestyani, Kencana Aryshinta, Aura Aditra Asep Suryana Ashria, Eliffa Aulia Putri Zahwa Ayuningtyas, Fitria Ayuningtyas Azwar, Azwar Bintarti, Arifah Cahyani, Intan Putri Charisma Dina Wulandari Drina Intyaswati Drina Intyaswati Drina Intyaswati Dwiharjo, Untung Efendi, Muklis Ernanda Dalimunthe Fezih Fakhrunnisa Firdaus Noor Firmansyah Fitri Hardianti Fitria Ayuningtyas, Fitria Ayuningtyas Genilo, Jude William R Gustiana Sabarina Hansdoko, Rahasdita Reo Hapsari, Dian Tri Hartanto, Hartanto Hermina Simanihuruk Indrabudi, Bintang Ramasalsa Irawatie, Aniek Irpan Ripai Sutowo Isnawati Hadi, Selasih Putri Istiyanto, S Bekti Jude William Genilo Jude William R Genilo Kamal, Muhammad Rezky Syahputra Kania Untari Salsabila Keysha Didavieny Kumala Hayati Kurnia, Oktahara Tri Luqman Hakim Luqman Hakim Lusia, Amelita Made Oktavia Vidiyanti Majid, Abdul Misbah, Nuril A Mitha Kencana Monica Catellya Muqsith, Munadhil Abdul Murbinami, Raswitha Musa Maliki Muthia Sakti Muzzamil, Zafira Andini Nababan, Sakal Tua Muda Niken Ridianti Nugraha, Mohd Yudhistira Septian Nurfarah Nidatya Nurjanah, Sarah Anisa Nurjanah, Sarah Annisa Nur’annafi Farni Syam Maella Pramadhanti, Nurul Fara Prasetyo, Iwan Joko Pratiwi, Adhitya Putri Pratiwi, Aprilianti Pratiwi, Marisa Mutie Prihatiningsih, Witanti PUJI LESTARI Putrawan Yuliandri Rachmat Kriyantono Radita Gora Tayibnapis Rafi, Praditya Fadhlurahman ramadaniar, putri Ramadhan, Tripa Ramadhani, Alya Ramdani Bur Redi Panuju, Redi Ria Maria Theresa Riyantini, Rini Rudhy Ho Purabaya S. Bekti Istiyanto S. Bekti Istiyanto, S. Bekti Saputra, Windhi Tia Selasih Putri Isnawati Hadi Shofiyah, Nada Sinaga, Saidun Siti Maimunah Siti Maimunah Sri Dayanti, Sri Sufian Jusoh sulis, sulis sulis Supratman Supratman Supratman Sutowo, Irpan Ripai Taufik Muharfan Tayibnapis , Radita Gora Tayibnapis, Radita Gora Tripa Ramadhan Tripa Ramadhan Tsabdany Tzarauliarany Anagusti Uljanatunnisa Uljanatunnisa Uljanatunnisa Uljanatunnisa, Uljanatunnisa Utama, Dedy Putra Widi Vinta Sevilla Wahyono Wahyuningratna, Ratu Nadya Waluyo, Lukman Saleh Wibowo, Wasis widiarto, Didik Sugeng Windhi Tia Saputra Windhi Tia Saputra Wisnu Widjanarko Witanti Prihatiningsih Witanti Prihatiningsih Wulandari, Charisma Dina Yani Hendrayani Yoga Adhitya Yul Tito Permadhy Yul Tito Permadhy Yuliati - Yustikasari Zhahara, Irena Zuhdi, Ilyas Naufal