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The Effect Of Customer Experience And Service Quality On Consumer Satisfaction Users Of Maxim Transportation Services At Makassar City Marhabang, Musdalifa; Akib, Haedar; Halim, Didin
Public Resource Innovation Management and Excellence February 2024 , Volume 1 Number 1
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to determine the description and influence of consumer experience and service quality either partially or simultaneously on consumer satisfaction of Maxim transportation service users in Makassar City. To achieve this goal, the researchers used indicators to measure these variables. The indicators of consumer experience variables include sensory experience, emotional experience, cognitive experience, physical experience and social experience. Indicators of service quality variables include physical evidence, reliability, responsiveness, assurance and empathy. The indicators of consumer satisfaction variables include re-purchase (re-purchase), creating word of mouth, creating a brand image, and creating purchasing decisions at the same company. The research method used is a quantitative method. The sample used is the sample formulated by Slovin as many as 100 respondents, with data collection namely documentation studies and questionnaires that are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version 25 program which consisted of classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that the variables of consumer experience and service quality had a significant effect partially or simultaneously on consumer satisfaction of Maxim transportation service users in Makassar City, this was shown based on the t test and F test. The results of the coefficient of determination test showed that consumer experience and service quality had an effect. by 55.5% of the consumer satisfaction of Maxim transportation service users in Makassar City.
The Effect of Easy and Security Perceptions On Interest In Using E-Money On Ovo Users In Somba Opu Sub-District Nurul Insani, Gadis; Akib, Haedar; Baharuddin, Aris
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

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This study aims to determine the description and influence of Easy and Security Perceptions either partially or simultaneously On Interest In Using E-Money On OVO Users In Somba Opu Sub-District, Gowa District. The population of the research is OVO users in Somba Opu Sub-District, Gowa District. Determination the sample use is the sample formulated by Slovin with an error rate of ten percent, the number of sample obtained is as many as one hundred respondents. Data collection technique is questionnaires are tested for validity and reliability. The data obtained were processed using data analysis and the help of SPSS version twenty five program which of data normality test, multiple linear regression analysis, t test, F test and coefficient of determination. The results showed that the variables of Easy, Security Perceptions and Interest Using E-money in the good category. Variables of Easy and Security Perceptions had a significant effect partially or simultaneously On Interest In Using E-Money On OVO Users In Somba Opu Sub-District, Gowa District. This is based on the results of the t test and F test on the data obtained.
The Effect Of Online Shop The Level Of Product Sales In The Sengkang City Central Market, Tempe District, Wajo Regency Hidayat, Nurul; Akib, Haedar; Baharuddin, Aris; Zainal, Henni
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to find out how the influence of the Central Market of Sengkang City, Tempe District, Wajo Regency. This research uses quantitative research methods. Data collection techniques use are through observation, questionnaires and documentation. The research is a many as 77 traders at the Central Market of Sengkang City who have used an online shop to market product. The data obtained from research results were processed using data analysis and using the SPSS 25 application consisting of validity and reliability. Tebuk descriptive data analysisi and inferential statistical analysis. The results show that the indicators used in each of these variabels show that the online shop variabel and the level of sales at the Central Sengkang Market, Wajo Regency have a significant influence. Online shop with a strong sales level. And the coefitient of determination R test was obtained at 0,345 which means that the influence of the online shop on the level of product sales at the Sengkang Central Market, Wajo Regency, obtained value of 34,5%, while the remaining 65,5% was influenced by other factors.
Analysis of Procedures for Providing Working Capital Loans at the Head Office of PT. Bank Sulawesi Selatan & Sulawesi Barat Sarifah, Besse; Akib, Haedar; Sakawati, Herlina
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Analysis of Procedures for Providing Working Capital Loans at the Head Office of PT. Bank Sulawesi Selatan & Sulawesi Barat This research and writing aims to identify and explain: 1) Know the procedures for granting working capital loans at the Head Office of PT. Bank Sulselbar, 2) Knowing the supporting and inhibiting factors for granting working capital loans at the Head Office of PT. Sulselbar Bank. To achieve this goal, researchers used data collection techniques through observation, interviews, and documentation. The data that has been obtained from the research results are processed using descriptive qualitative where descriptive qualitative research is a formulation of the problem that guides research to explore or photograph social situations which will be thoroughly, broadly and in-depth examined to find out the Analysis of Procedures for Granting Working Capital Loans at the Head Office of PT . South Sulawesi & West Sulawesi Banks. Informants of this study amounted to 4 people. The research results show that: (1) PT. Bank Sulselbar in providing Working Capital Loans (KMK) goes through several stages, such as the debtor preparing application files, KTP, KK, Business Legality Files then checking B.I checking then, doing On The Spot (OTS), after that the credit decision stage which contains approval there will be the provision of working capital credit according to the application submitted, then the credit disbursement stage is notifying the prospective debtor that the KMK application has received approval or a decision on the date of disbursement, preparing a letter of acknowledgment of debt, filling out the KMK receipt, and signing the KMK disbursement agreement. (2) The determinant factors that influence the provision of working capital loans are supporting factors consisting of third party funds and the influence of CAR on credit. The inhibiting factors are ignorance of the flow and procedures by prospective creditors.
Optimizing the Management of Educational Facilities and Infrastructure in Vocational High Schools Garatta, Mega Rani Jaya; Akib, Haedar; Salam, Rudi
Jurnal Pallangga Praja (JPP) Vol. 7 No. 2 (2025): Oktober
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

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Abstract

The management of educational facilities plays a crucial role in supporting effective teaching and learning processes in schools. It is essential for optimizing available resources to ensure that these facilities are fully utilized, even with existing limitations. This study aims to investigate the optimization of educational facility management at SMK YPLP PGRI 1 Makassar, with a focus on the library, the computer lab for the MPLB program, and classroom XII MPLB 1, as well as to identify the supporting and inhibiting factors in the management of these educational facilities. This research employs a descriptive qualitative approach, with data collected through observations, interviews, and documentation, and analyzed using data collection, data condensation, data presentation, and conclusion drawing. The findings show that the optimization of facility management at SMK YPLP PGRI 1 Makassar has been effectively implemented, as it is carried out systematically with clear optimization efforts. Planning is conducted annually in a participatory manner by various school stakeholders and is based on needs and priority scales. Procurement is carried out according to plan and in stages based on urgent needs. Organization is managed through inventory, storage, and maintenance with active involvement from all parties. The use of facilities is effective and in accordance with their functions, with a scheduled and orderly system, while disposal is carried out functionally by removing damaged items from the inventory list, although it lacks oficial administrative documentation. Key supporting factors include cooperation among stakeholders, student participation, and budget support. Challenges include space limitations and security issues. Therefore, the optimization of facility management is not solely determined by the availability of resources but also by the school’s ability to maximize the utilization, organization, and maintenance of these resources despite limitations.
Implementation Of Good Corporate Governance Principles On Company Performance Of PT. Vale Indonesia Tbk. Sorowako Asha Aprilla, Asha Aprilla; Muhammad Darwis; Aslinda; Haedar Akib; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.41

Abstract

  This study aims to determine how much influence the Implementation of Good Corporate Governance (GCG) Principles has on the performance of PT. Vale Indonesia Tbk. Sorowako. This research uses a quantitative method with an associative descriptive research type to examine the relationship between the variables systematically. Data collection techniques used include questionnaires, documentation, and direct observation to obtain accurate and comprehensive information. The population in this study consisted of 2,964 employees, and the sampling method applied was the Slovin formula, which resulted in a sample of 97 respondents. The data obtained from the research were processed using the SPSS 25 application, which consisted of validity and reliability tests, descriptive data analysis, and inferential analysis to test the research hypotheses. Based on the results of the study, it was found that: (1) the implementation of Good Corporate Governance principles is categorized as very high, and company performance also falls into the very high category. (2) The correlation coefficient is 0.875, which indicates that the relationship between the implementation of GCG principles and company performance is very strong. Furthermore, the coefficient of determination is 0.766 or 76.6%, which means that the implementation of GCG principles contributes 76.6% to company performance, assuming other factors remain constant.
The Influence of Online Customer Reviews and Content Marketing on Scarlett Whitening's Purchase Decision on Tiktok Users in Makassar City Mega Yuliarsih, Mega Yuliarsih; Haedar Akib; Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Alifia Ainun Rizky
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.42

Abstract

The Influence of Online Customer Reviews and Content Marketing on  Scarlett Whitening's Purchase Decisions on Tiktok Users in Makassar City. This study aims to find out how the Influence of Online Customer Reviews  and Content Marketing on Purchase Decisions both Simultaneously and Partially where Scarlett Users and Tiktok Marketplace are the object of research. This research uses Quantitative research type. The data collection technique used is through primary data (questionnaires and observations). The sampling technique uses Purposive Sampling technique with data collection using questionnaires. The data obtained were processed using SPSS 22 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the Online Customer Review variable had a significant effect on purchasing decisions with a T count of 6,658 > T   table  1.984 with a significance value of 0.000 < 0.05, Content Marketing had a significant effect on purchasing decisions with a calculated T value of 8,252 > T table  1.984 with a significance value of 0.000 < 0.05 and there is a simultaneous influence of online customer review and content marketing on the  purchase decision of Scarlett Whitening on TikTok users in Makassar City with acalculated F value of  42,573 > 3.09 Ftable. The value of the Coefficient of Determination (Adjusted R2) obtained is 0.570, this means that purchasing decisions are  influenced by online customer reviews and content marketing as  much as 57%, while the rest is influenced by other factors.
Co-Authors AA Sudharmawan, AA Ahmad Wahidiyat Haedar Aina, Asri Nur Akhmad . Akhmad, Nurul Atikah Akil, Nursyahrul Alan, Nur Alexsander Yandra, Alexsander Alfianti Tapala, Alma Aliah, Nurul Alifia Ainun Rizky Alpen Rante Toding, Alpen Rante Amanurhidayani, Amanurhidayani amelia chairunnisa, tarisca Ameliani, Liska Anary, Sherina Andi Aslinda Andi Cudai Nur Andi Ima Kesuma Andi Kasmawati Andrian, Muh Andriani Andriani Anggraeni Damayanti Salam Annisa Adam Agi, Annisa Adam Anshari Anshari, Anshari Aqilla Fadia Herman Arianasari, Andi Ditha Arianti, Rina Arief Rahman Hakim Arif Ferdian Aris Baharuddin Asdi Suprianto Asha Aprilla, Asha Aprilla Aslinda Aslinda, Andi Aslinda, Aslinda Asriani Asriani, Asriani Assyura, Meisya Luna Aswita, Andi Aulia, Aulia Azizah, Andi Azka Baso Jabu, Baso Berliana MS, Miftah Besse Sry Malinda, Besse Sry Cahyanti, Nur Dwika Cante, Slamet Riadi Chairuddin, M Awal Chairuddin, M. Awal Cudai Nur Darmawan Sanusi Delly Mustafa Didin, Didin Djamaluddin, Musdalifah Dumais, Revin Ernest Fakhri Kahar Fitiah, Andi Fitri, Anisa Gani, Hamsu Abdul Garatta, Mega Rani Jaya Halim, Didin Hamsu Abdul Gani Handayani, Putri Abadi Harmiati Sarman, Harmiati Hasan Rachmany HASNAWI HARIS Hasyim, Nasaruddin Henni Zainal Herlina Sakawati Herman H Herman H, Herman Hidayat, Andy Hiyar, Annisa Nurul Hasanah Idrus, Sitti Hairani Isgunandar, Isgunandar Iskandar, Didik Islam, Suci Nur Ismail Ismail Jamaluddin Jamaluddin Jayadi, Karta Joenoes, Andi Fita Aisyah Chairunnisa Insani Johansyah, Oky Nur Pratiwi Jumriah, Jumriah Kana, Sylvana Kanisius, Angga Saputra Karaeng, Juliani Lestari, Andiny Mulya Lusaima, Andi Lusaima M, Nursafitra M. Nippi Tambe, M. Nippi Malviansyah, Zakwan Manan Sailan Marhabang, Musdalifa Maulidya, Nasra Maya Kasmita Mega Pertiwi, Mega Mega Yuliarsih, Mega Yuliarsih Misna Moh. Nur Yamin Muh Nasrullah, Muh Muh. Darwis Muh. Nur Yamin Muhammad Arifin Muhammad Fadli Muhammad Guntur, Muhammad Muhammad Luthfi Muhammad Taufiq Munawarah, Nurhalisa Muswar, Irza Fachrul Mutaharah, Shofyah Nandasari, Nandasari Nasaruddin H Nasir Nasir Nasir Nasir Nasriah Nasriah Nasrullah, Muh. Natasya, Nursyamsi Natsir, Taufiq Ningsih, Nining Angraeni Nisa, Nur Nisaa, Andini Khoirun Niswati , Risma Nopriawan Mahriadi Nur Fadilah Guntur Nur Hidayah Nur Rezky Amalia Nur, Andi Cudai Nur, Andi Cudai Nur Nurhana Muharram Nurhasnni Muis Nurhazanah, Deafati Nurlaelah Nurlaelah, Nurlaelah Nurul Hidayat Nurul Hikmah Nurul Insani, Gadis Onasis, Andi P, Resky Amalia Patar Simatupang Pirda, Pirda Pratiwi Johansyah, Oky Nur PUTRI WULANDARI Rahmawati . Ramadhani, Winda Hasrianita Raodatul Jannah Reski Amaliyah, Reski Rifdan . Riska Riska Riskawati ., Riskawati Risma Niswaty Rismawati, Fitrya Lia Rivai, Andi Muhammad Rizal S, Muh. Rohman, Irva Yulia Romansyah Sahabuddin RR. Ella Evrita Hestiandari Rudi Salam S, Muh. Rizal S., Muh Rizal Saggaf, M. Said Said Saggaf Sakawati, Herlina Saputri, Ananda Sari, Vita Sarifah, Besse Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Slamet Riadi Suasa Suasa Sudiarti Dewi Kurra Syakib Arsalam Syam, Husain Syarifuddin Syarifuddin Syarifuddin Tadampali, Andi Caezar To Tri Wahyuni Wahira Wahyuddin, Baso Asrul Wellington L. Wenda, Wellington L. Wijaya , Indra Dharma Winalda Adelia Wiwi Indah Sari Yamin, Muh Nur Yanti, Resky Yusi Irensi Seppa Yusran, St. Chairun Annisa Zainal, Henni Zal-Zabila, Nurul Wahida Zarni Adia Purna Zul Fadli Mustafa, Muh. Resky Febriyanto