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All Journal Politico: Jurnal Ilmu Politik Jurnal Kreatif Tadulako Online JSTT BISNIS: Jurnal Bisnis dan Manajemen Islam Rekayasa Mesin Jurnal Gramatika Jurnal Teknik Mesin Jurnal Rekayasa Mesin Al-Jabar : Jurnal Pendidikan Matematika Ekspektra: Jurnal Bisnis & Manajemen Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Dinamika Ekonomi dan Bisnis Biblio Couns : Jurnal Kajian Konseling dan Pendidikan JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Rekayasa Hijau Jurnal STIE Semarang (Edisi Elektronik) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship JURNAL EKOBIS DEWANTARA Best Journal (Biology Education, Sains and Technology) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Ners Jurnal Abdi Insani Motor Bakar : Jurnal Teknik Mesin JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Pasundan Journal of Mathematics Education : Jurnal Pendidikan Matematika Jurnal Cahaya Mandalika Jurnal AbdiMas Nusa Mandiri Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Rekayasa Energi dan Mekanika Journal of Applied Business, Taxation and Economics Reseach Journal Of Sharia Banking JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Hunafa: Jurnal Studia Islamika Jurnal Ekonomi Syariah dan Bisnis Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia International Journal of Entrepreneurship and Business Management Khaira Ummah: Jurnal Pengabdian Kepada Masyarakat Pedagogika: Jurnal Ilmu-Ilmu Kependidikan Sintaks: Jurnal Bahasa dan Sastra Indonesia Tadibia Islamika: Journal of Holistic Islamic Education Indonesian Journal of Education Research (IJoER) International Journal of Economics, Management and Accounting Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Nasional Journal of Authentic Research Jurnal Dinamika Ilmu Komunikasi International Journal of Economics, Business and Innovation Research Journal of Social Science and Education Research Edumaspul: Jurnal Pendidikan
Ali Ali
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Exploring Marketing Knowledge, Entrepreneurial Orientation, and Product Innovation on Marketing Performance of Pastry MSME Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul; Roosdhani, Mohamad Rifqy
Jurnal Entrepreneur dan Entrepreneurship Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v14i1.4610

Abstract

The performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) must be enhanced to facilitate their rapid growth and increase their contribution to the economy. A key factor influencing the advancement of MSMEs is their performance. To improve marketing effectiveness, MSMEs must adopt the most suitable marketing strategies for each of their products. Through effective marketing performance, businesses can identify challenges that may affect their competitiveness and long-term sustainability. This study aims to explore the role of product innovation, entrepreneurial orientation, and marketing expertise in enhancing the marketing performance of MSMEs. A purposive sampling method was employed to select 96 active MSMEs in the pastry industry in Bugo Village, Welahan, Jepara Regency. Data analysis was conducted using multiple regression analysis. The results indicate that product innovation, entrepreneurial orientation, and marketing expertise have significant and positive effects on marketing success. The findings suggest that strengthening product innovation, entrepreneurial mindset, and marketing knowledge can further improve marketing performance in MSMEs, particularly in the pastry industry.
Market Sensing Capability and Export Channel Choice: Unveiling Their Impact on Export Performance in the Indonesian Furniture Industry Arifin, Samsul; Rifqy Roosdhani, Mohamad; Ali, Ali
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i4.382

Abstract

This study investigates the relationships between market sensing ability, export channel selection, and export performance in Indonesia's furniture sector, aiming to enhance its global competitiveness. Using a quantitative approach, the research gathers secondary data from trade statistics and industry reports alongside primary data from a questionnaire survey of furniture producers, selected through stratified random sampling. The data is analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that market sensing capability significantly boosts export performance, with export channel choice both directly influencing performance and moderating the relationship between sensing ability and success. Firms that diversify their export channels are better positioned to leverage market insights, improving their global performance. This study contributes to the literature by exploring the combined impact of export channel selection and market sensing ability on export success, particularly within Indonesia’s furniture industry. The conclusions underscore the importance of developing strong market sensing skills and making informed export decisions to improve performance. Policymakers are encouraged to foster initiatives that enhance these capabilities, while practitioners should prioritize market intelligence and strategic export channel selection to remain competitive internationally.
Peran Product Innovation, Customer Experience Dan Perceived Value Dalam Repurchase Intention Pada Planet Surf Jepara Amelia, Herta Rachma; Ali, Ali
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2026

Abstract

This study aims to examine the role of Product Innovation, Customer Experience and Perceived Value in Repurchase Intention at Planet Surf in Jepara. The population of this study is buyers of Planet Surf products in Jepara. This study uses Quantitative research type. The data source in this study utilizes Primary Data. In this study, the survey stage was implemented through the stage of distributing questionnaires online via Google Form. The sampling technique used in the study was purposive sampling. The number of research samples obtained was 204 respondents. The statistical analysis method in this study was through the application of Partial Least Square (PLS) in SmartPLS Version 4.0. The findings of this study indicate that Product Innovation, Customer Experience and Perceived Value have a positive effect on Repurchase Intention.
STRATEGI KOMUNIKASI KPPIP DALAM MEMBANGUN CITRA POSITIF Sari, Yunita; Ali, Ali
Jurnal Dinamika Ilmu Komunikasi Vol 7, No 1 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v7i1.1363

Abstract

Tujuan penelitian ini meliputi: 1) Untuk mengetahui Strategi Komunikasi Komite Percepatan Penyediaan Infrastruktur Prioritas (KPPIP) Dalam Membangun Citra Positif. 2) Untuk mengetahui taktik yang diterapkan KPPIP Dalam Membangun Citra Positif. 3) Untuk mengetahui hambatan dalam menerapkan Strategi Komunikasi KPPIP Dalam Membangun Citra Positif. Metode penelitian adalah studi kasus. Teknik pengumpulan data penelitian melalui wawancara mendalam. Narasumber penelitian sebanyak tiga orang. Analisis data secara kualitatif. Metode analisis data kualitatif menggunakan konsep Miles dan Huberman.. Hasil penelitian menunjukkan bahwa strategi komunikasi KPPIP dalam membangun citra positif yakni pertama, membangun relationship dengan stakeholder. Kedua, membangun hubungan baik dengan media massa. Ketiga, membangun hubungan baik dengan publik eksternal. Taktik yang digunakan seperti membentuk agenda media, menyiapkan data-data yang berkaitan dengan infrastruktur, menyebarluaskan informasi positif seputar capaian pembangunan. Kemudian, hambatan yang ditemukan seperti warga yang lahannya terkena penggusuran mendapatkan informasi yang negatif sehingga memiliki persepsi negatif pada KPPIP. Lalu, diantara lembaga Kementeriaan masih terjadi ego sektoral. Terakhir masalah keterbatasan anggaran untuk kegiatan sosialisasi dan penyelenggaraan event.
Pengembangan E-Modul Sebagai Bahan Ajar Bahasa Indonesia Materi Teks Ceramah Kelas XI IPA SMAS Al-Washliyah Pasar Senen Saputra, Eka; Ali, Ali; Rita, Rita
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v3i2.1008

Abstract

This study aimed to develop and test the feasibility of e-modules as Indonesian language teaching materials for Class XI SMAS in Al-Washliyah Pasar Senen. The research utilized a Research and Development (R&D) approach, following the ADDIE model, encompassing Analysis, Design, Development, Implementation, and Evaluation. The sample consisted of 19 students from class XI IPA out of a total population of 45 students. The results indicated that the e-module met the appropriate criteria, with material and design experts validating its content and structure. The teacher evaluation demonstrated a high feasibility level (94%), while students responded positively (92%) to the e-module. Consequently, the findings conclude that the e-module is highly suitable as a teaching material for Class XI SMAS Al-Washliyah.
Pengembangan Media Pembelajaran Teks Negosiasi Berbasis Audio Visual Untuk Siswa Kelas X SMA Swasta Al-Hidayah Medan Br Perangin-angin, Santi Julpita; Ali, Ali; Amaluddin, Amaluddin
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v3i2.1012

Abstract

This research aimed to develop audio-visual-based learning media for negotiating texts using the CapCut application for Class X students at SMAS Al-Hidayah Medan. The objectives were to assess the feasibility and effectiveness of the developed learning media. The study followed the Thiagarajan 4-D model: defining, designing, developing, and disseminating. Material experts evaluated the media and deemed it decent with a score of 73.5%. Design experts rated it very decent with a score of 90%. The media was then tested on Indonesian language teachers and Class X(1) students, receiving high ratings of 95% and 92% respectively. The data indicated the validity and feasibility of the learning media. Students' scores increased after using the media, reaching the minimum passing grade. Consequently, the audio-visual-based negotiating text learning media was deemed both feasible and effective for the learning process.
Pengembangan Media Pembelajaran Berbasis Digital pada Materi Teks Drama untuk Meningkatkan Keterampilan Berbicara Siswa Kelas Xl SMK Bina Satria Medan Zanati, Nurbaity; Ali, Ali; Amaluddin, Amaluddin; Soraya, Ratna
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v3i2.1013

Abstract

This study aimed to develop and assess the feasibility of digital-based learning media for drama text material in class XI SMK Bina Satria Medan. The Four-D Model technique proposed by Thiagarajan was used, consisting of four stages: define, design, develop, and disseminate. Data were collected through questionnaires, documentation, interviews, and tests. The results showed that the developed learning media was valid, with an average score of 76.38% across all aspects. Student learning outcomes also improved, with an average score of 92.6%, indicating the effectiveness of the learning media. The material expert validator scored it at 86.3%, while the media expert validator scored it at 90%. In conclusion, the digital-based learning media developed in this study is valid, effective, and practical for use in class XI SMK Bina Satria Medan.
PENGEMBANGAN LEMBAR KERJA PESERTA DIDIK BERBANTUAN CURIPOD PADA MATERI TEKS BIOGRAFI KELAS XI SMK MADANI MARINDAL I Hajrah, Siti; Ali, Ali; Rita, Rita
BEST Journal (Biology Education, Sains and Technology) Vol 8, No 2 (2025): September 2025
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v8i2.11614

Abstract

This study aimed to investigate the development and feasibility and effectiveness of procedure worksheet assisted by curipod on biographical text material of class X at SMK Madani Marindal 1. It used a Research and Development (RD) method using the Reasearch and Development  model, that consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The population and sample of this study include 65 students from three different classes: Computer and Network Engineering (TKJ) and Automotive Engineering (TBSM).The results indicated the developed teaching material is deemed feasible. The first content expert rated as “Highly Feasible” or 90 %, while the second content expert obtained “Feasible” or 82%. The first design expert rated as “Highly Feasible” or 80%, and the second design expert rated as “Feasible” or 80%. The teacher’s assessment obtained “Highly Feasible” or 91%. The field implementation test involving 44 students across the three classes (35 TKJ), of class X at SMK Madani Marindal 1,obtained “Highly Feasible” or 85,82%. and the results of the trial of the student worksheets were categorized as "Effective" with a percentage before using the student worksheets of 64% and after using the student worksheets, the students got and the results of the trial of the student worksheets were categorized as "Effective" with a percentage before using the student worksheets of 64% and after using the worksheet, students got a score of 83.7% with an increase of 20%
PENGEMBANGAN LKPD PEMBELAJARAN BERBANTUAN GAMIFIKASIPADA PEMBELAJARAN CERPEN KELAS XI SMK MADANI MARINDAL I Pasaribu, Ummi Salamah; Andriany, Liesna; Ali, Ali
BEST Journal (Biology Education, Sains and Technology) Vol 8, No 2 (2025): September 2025
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v8i2.11615

Abstract

This study aimed to investigate the development and feasibility of procedure text teaching materials based on e-handouts with a local culture approach in enhancing the Higher Order Thinking Skills (HOTS) of class XI at SMK Madani Marindal 1. It used a Research and Development (RD) method using the ADDIE model, that consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The population and sample of this study include 44 students from three different classes: Office Administration (OTKP), Automotive Engineering (TBSM), and Computer and Network Engineering (TKJ). The results indicated the developed teaching material is deemed feasible. The first content expert rated as “Feasible” or 80%, while the second content expert obtained “Feasible” or 82%. The first design expert rated as “Highly Feasible” or 91%, and the second design expert rated as “Feasible” or 80%. The teacher’s assessment obtained “Highly Feasible” or 87%. The field implementation test involving 44 students across the three classes (21 TKJ, 15 TBSM, and 8 OTKP students) obtained “Feasible” or 76%. Additional data were collected through interviews with teachers and students
Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry Rifqy Roosdhani, M.; Arifin, Samsul; Komaryatin, Nurul; Ali, Ali; Huda, Nurul; Khoiruddin, Muhammad; Loing, Chenly
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 11 (2025): April
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i11.244

Abstract

This study investigates the role of Social Media Marketing Activities (SMMA) in influencing purchase decisions, with purchase intention as a mediating variable and brand image as a moderating variable, focusing on Sweet Mango, a local fashion brand in Jepara, Indonesia. Using a quantitative approach, data were collected from 97 respondents through online surveys and interviews, employing a purposive non-probability sampling method. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results reveal that SMMA significantly enhances purchase intention, which in turn strongly influences purchase decisions. Furthermore, purchase intention mediates the relationship between SMMA and purchase decisions. While brand image does not directly affect purchase intention, it plays a significant moderating role by strengthening the relationship between SMMA and purchase intention. Additionally, SMMA indirectly impacts purchase decisions through its influence on purchase intention. These findings underscore the critical importance of leveraging social media marketing strategies to drive consumer behavior while simultaneously building a strong brand image to maximize effectiveness. The study contributes to the literature by addressing inconsistencies in the relationship between brand image and consumer behavior and offers practical insights for local businesses aiming to optimize their digital marketing efforts. Limitations include the small sample size and focus on a single brand, suggesting opportunities for broader future research.
Co-Authors Abdul Azis Adlina, Zuraidah Afnaria, Afnaria Alfan Ekajati Latief Amaluddin Amaluddin, Amaluddin Amanullah, Muhammad Naufal Amelia, Herta Rachma Aminnudin, Moch. Amir, Yufitriana Anjar Kusuma Dewi Ardani, Adelia Kusuma Ardiansyah, Ahmad Dika Arzety, Yunda Elza Askar Askar, Askar Awwaludin Amri , M. Daffa Ayuningsih, Nada Sahvira Azwar, Edi Br Perangin-angin, Santi Julpita Budi, Rahmad Setia Dalimunthe, Nafi Tri Amirah Edi Istiyono Efendi Efendi Efendi Eka Saputra Evi Susilawati Evita Evita Faidlon, Ahmad Faqih, Mustofa Firgyawan, Zyad Fitriani, Yessy Fitriani, Yessy Gusnarib, Gusnarib Gusti Ketut Alit Suputra Hadiyanto Hadiyanto Hadiyanto Hadiyanto Hajrah, Siti Hidayah, Aini Idris Idris Ikhwanuddin Harahap Imamul Khaira Intan Suryani, Intan Isyfa Fuhrotun Nadhifah Kansal, Muhammad Faisal Karlina Karlina Komariyatin, Nurul Komaryatin, Nurul Krida, Syamsuddin Liesna Andriany Loing, Chenly Lubis, Khairatunnisa Luwis, Nico Magfirah Nurul Amalia Mahfudh, Ainul Marsono Marsono Masrianda Masrianda Masrianda, Masrianda Melani, Siti Eliza Mohamad Rifqy Roosdhani Mohammad, Gunawan Muffidah, Nurul Muhammad Khoiruddin Muhammad Kristiawan Muhammad Taufiqurrohman, Muhammad Muspawi Muspawi Muspawi, Muspawi Nassem, Zidane Nasution, Salsabillah Nur Izza Naufal Syafiqri Nduru, Muhammad Zulfadlan Nuraini Nuraini Nurhidayah, Wanda Nurul Annisyak, Wika Nurul Huda P. Sembiring, Alek Palliwi, Effendi Dg Palliwi, Effendi Dg. Paramuji, Muji Pasaribu, Ummi Salamah Putri, Inez Amanda Putri, Nevia Sefiana RAFIQA RAFIQA, RAFIQA Rahmadiani, Rahmadiani Rahmah, Maulidya Rahmaniyati, Anes Sintya Ramadan, Riski Gunarto Ramadhani, Irma Retnita Ernayani Lubis Rifqy Roosdhani, M. Rifqy Roosdhani, Mohamad RIKA KARTIKA Rita Rita, Rita Roosdhani, Mohammad Rifqy Roosdhani, Rifqy Rosmaini Saadia Saadia Safina, Nila Sakinah, Nurul Salsabila, Unik Hanifah Samsul Arifin Saputra, Hendiawan Nugraha Aldi Saragih, Yesli May Veronika Sarah, Ade Sembiring, Elsana Setiawan, Dusep Tarman Setiawan, Wawan Edi Sholahuddin, Muchammad Sisno Riyoko Sofwan Sofwan Sofwan Sofwan SORAYA, RATNA Sri Wahyuni Subadriyah, Subadriyah Sulistiyo Sulistiyo Suputra, Gusti Ketut Alit Syamsul Anwar, Syamsul Syauqi, Muhammad Abrar Tahir, Moh Taryudi, Taryudi Warsodirejo, Pandu Prabowo Widiastuti , Anna Windari Windari Yakub S, Fifi Yunita Sari Zanati, Nurbaity Zarhan, Rizqi Zuhra, Fitria Afiatuz