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PENDAMPINGAN UMKM “KERIPIK MAK RIP” UNTUK PENGUATAN USAHA PRODUKTIF DAN PEMBANGUNAN EKONOMI HIJAU DI DESA KAWAK JEPARA Nadhifah, Isyfa Fuhrotun; Ali, Ali; Mohammad, Gunawan
Jurnal Abdi Insani Vol 12 No 10 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i10.3048

Abstract

Kawak Village in Jepara Regency has significant potential in the local food sector through the production of cassava chips. However, the "Keripik Mak RIP" MSME still faces serious obstacles, such as unhygienic manual production processes, lack of business legality, simple packaging, and limited marketing. These conditions hinder product quality improvement and competitiveness. Comprehensive assistance is needed so that MSMEs can utilize technology, obtain legality, and expand their markets sustainably. The goal of community service activities is to help partners increase productivity, improve management, obtain business legality, and expand market reach to achieve independence and sustainable village economic development. The implementation method focuses on mentoring, training, and the application of appropriate technology. The activities are carried out in five stages: program socialization, design and installation of an automatic chip cutting machine, assistance in processing NIB and PIRT (National Property Right) (PIRT), training to increase human resource capacity (packaging, digital marketing, and financial literacy), and evaluation and monitoring. All stages are carried out in a participatory manner with members of the Keripik Mak Rip MSME, community leaders, and surrounding MSMEs. The program has resulted in various positive changes. The automatic chip cutting machine increases production speed by 3–4 times and produces more uniform and hygienic slices. The MSME successfully obtained a Business License (NIB) and Product Registration Certificate (PIRT), which expanded market access. Training in packaging design, digital marketing, and financial bookkeeping improved managerial and marketing skills, thereby increasing business competitiveness. Evaluations showed that all targets were achieved with high participation and a tangible impact on the village economy. This community service activity addressed the initial objective of strengthening the productive business of the MSME "Keripik Mak RIP" through business legality, technology implementation, and human resource capacity building. This program has proven to increase efficiency, quality, and marketing reach, while simultaneously fostering the independence and entrepreneurial spirit of the Kawak Village community in a sustainable manner
PERAN CUSTOMER INVOLVEMENT TERHADAP KINERJA PEMASARAN Arifin, Samsul; Ali, Ali
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 1 (2023): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i1.5221

Abstract

Penelitian ini dilatarbelakangi oleh pertumbuhan bisnis di era globalisasi diikuti oleh persaingan bisnis, kinerja bisnis, dan kinerja pemasaran yang dilakukan oleh perusahaan mebel semakin dinamis. Persaingan dalam industri mebel berlangsung ketat dengan tingkat persaingan cukup tinggi. Berdasarkan kenyataan tersebut sebagai seorang peneliti tertarik untuk meneliti menguji inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement mempunyai pengaruh terhadap kinerja pemasaran, namun peneliti menengarai ada pengaruh tidak langsung antara inovasi pemasaran, orientasi pasar, dan kapabilitas pemasaran melalui customer involvement terhadap kinerja pemasaran. Populasi pada penelitian ini adalah perusahaan mebel yang melakukan ekspor di Kabupaten Jepara yang berjumlah 307 perusahaan. Teknik pemilihan sampel dalam penelitian ini dilakukan dengan teknik probability sampling. Hasil dari penelitian ini menunjukkan bahwa inovasi pemasaran, orientasi pasar, kapabilitas pemasaran dan customer involvement berpengaruh signifikan terhadap kinerja pemasaran pada perusahaan mebel ekspor di Kabupaten Jepara. Penelitian selanjutnya, bisa dilakukan di semua klaster perusahaan mebel yaitu kluster perusahaan lokal, kluster perusahaan ekspor, dan kluster perusahaan PMA (Penanaman Modal Asing).
Implementation of School Disaster-Safe Education Management Program at Senior High School in Batang Hari Regency Masrianda Masrianda; Hadiyanto Hadiyanto; Sulistiyo Sulistiyo; Muspawi Muspawi; Sofwan Sofwan; Ali Ali
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This qualitative study employing a case study methodology aims to investigate and elucidate the execution of the Disaster Safe Education Unit Program management at SMA Zulhijjah in Batang Hari Regency. The participants in the research were twelve people. Interview data was analyzed using "within case and cross-case analysis" between participants. The results showed that there are four main aspects, namely (1) Implementation of Planning (Planning) Disaster Safe Education Unit: The planning of this program begins with the establishment of specific goals and objectives related to safety and disaster mitigation in schools, this has indeed been designed by the management of SAM.S Zuhijjah in Batang Hari Regency to increase awareness, readiness, and rapid response to disasters among students and school staff at SAM.S Zuhijjah; (2) Implementation of Organizing Disaster Safe Education Unit: The organizing process begins with the determination of a clear organizational structure for the implementation of the Disaster Safe Education Unit program. This includes the formation of a special team or committee responsible for the planning, implementation and evaluation of the program at SMA.S Zulhijjah which is poured into the Principal's Decree with a 1-year term of office; (3) Implementation of Implementing (Actuating) Disaster Safe Education Unit: During the Implementation, SMA.S Zulhijjah school established good cooperation with the surrounding community and other related parties, such as local government, disaster management agencies, and volunteer organizations, to support students and educators actively involved in the implementation of this program. They engage in diverse activities such as safety training, disaster awareness campaigns, and evacuation drills to ensure readiness for emergencies. Additionally, (4) Implementation of Supervision of the Disaster Safe Education Unit: The SPAB Team cluster at SMA S. Zulhijjah conducts regular supervision to oversee the execution of the Disaster Safe Education Unit program. This oversight encompasses monitoring evacuation drills, disaster education initiatives, and other mitigation measures. Evaluation outcomes are subsequently compiled into a formal school report. Suggestions that SMA S Zulhijjah school should consider regarding the implementation of the Disaster Safe Education Unit Program include: First, routine training and simulation; Second, provision of emergency equipment; Third, cooperation with the community; and Fourth, integration in the curriculum.
Co-Authors Abdul Azis Adlina, Zuraidah Afnaria, Afnaria Alfan Ekajati Latief Amaluddin Amaluddin, Amaluddin Amanullah, Muhammad Naufal Amelia, Herta Rachma Aminnudin, Moch. Amir, Yufitriana Anjar Kusuma Dewi Ardani, Adelia Kusuma Ardiansyah, Ahmad Dika Arzety, Yunda Elza Askar Askar, Askar Awwaludin Amri , M. Daffa Ayuningsih, Nada Sahvira Azwar, Edi Br Perangin-angin, Santi Julpita Budi, Rahmad Setia Dalimunthe, Nafi Tri Amirah Edi Istiyono Efendi Efendi Efendi Eka Saputra Evi Susilawati Evita Evita Faidlon, Ahmad Faqih, Mustofa Firgyawan, Zyad Fitriani, Yessy Fitriani, Yessy Gusnarib, Gusnarib Gusti Ketut Alit Suputra Hadiyanto Hadiyanto Hadiyanto Hadiyanto Hajrah, Siti Hidayah, Aini Idris Idris Ikhwanuddin Harahap Imamul Khaira Intan Suryani, Intan Isyfa Fuhrotun Nadhifah Kansal, Muhammad Faisal Karlina Karlina Komariyatin, Nurul Komaryatin, Nurul Krida, Syamsuddin Liesna Andriany Loing, Chenly Lubis, Khairatunnisa Luwis, Nico Magfirah Nurul Amalia Mahfudh, Ainul Marsono Marsono Masrianda Masrianda Masrianda, Masrianda Melani, Siti Eliza Mohamad Rifqy Roosdhani Mohammad, Gunawan Muffidah, Nurul Muhammad Khoiruddin Muhammad Kristiawan Muhammad Taufiqurrohman, Muhammad Muspawi Muspawi Muspawi, Muspawi Nassem, Zidane Nasution, Salsabillah Nur Izza Naufal Syafiqri Nduru, Muhammad Zulfadlan Nuraini Nuraini Nurhidayah, Wanda Nurul Annisyak, Wika Nurul Huda P. Sembiring, Alek Palliwi, Effendi Dg Palliwi, Effendi Dg. Paramuji, Muji Pasaribu, Ummi Salamah Putri, Inez Amanda Putri, Nevia Sefiana RAFIQA RAFIQA, RAFIQA Rahmadiani, Rahmadiani Rahmah, Maulidya Rahmaniyati, Anes Sintya Ramadan, Riski Gunarto Ramadhani, Irma Retnita Ernayani Lubis Rifqy Roosdhani, M. Rifqy Roosdhani, Mohamad RIKA KARTIKA Rita Rita, Rita Roosdhani, Mohammad Rifqy Roosdhani, Rifqy Rosmaini Saadia Saadia Safina, Nila Sakinah, Nurul Salsabila, Unik Hanifah Samsul Arifin Saputra, Hendiawan Nugraha Aldi Saragih, Yesli May Veronika Sarah, Ade Sembiring, Elsana Setiawan, Dusep Tarman Setiawan, Wawan Edi Sholahuddin, Muchammad Sisno Riyoko Sofwan Sofwan Sofwan Sofwan SORAYA, RATNA Sri Wahyuni Subadriyah, Subadriyah Sulistiyo Sulistiyo Suputra, Gusti Ketut Alit Syamsul Anwar, Syamsul Syauqi, Muhammad Abrar Tahir, Moh Taryudi, Taryudi Warsodirejo, Pandu Prabowo Widiastuti , Anna Windari Windari Yakub S, Fifi Yunita Sari Zanati, Nurbaity Zarhan, Rizqi Zuhra, Fitria Afiatuz