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Pengembangan Media Musikalisasi Puisi Terhadap Kemampuan Mengapresiasi Puisi Siswa Kelas X SMA Swasta Al-Hidayah Medan Nasution, Salsabillah Nur Izza; Amaluddin, Amaluddin; Ali, Ali
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v5i1.1556

Abstract

This study aims to develop an audio-visual-based poetry musicalization media to enhance students’ poetry appreciation skills in 10th-grade senior high school students. The research employs the Research and Development (R&D) method using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The study evaluates the effectiveness of this media in fostering student engagement and comprehension in poetry learning. The findings indicate a significant improvement in students' poetry appreciation skills, with their average scores increasing from 66.8 to 81.1. Additionally, students provided positive feedback, reporting heightened interest and motivation in learning poetry through this approach. Teachers also acknowledged the media’s role in creating a more dynamic and interactive learning environment. These results suggest that poetry musicalization media serves as an effective alternative for improving literary learning in schools, fostering a deeper understanding and appreciation of poetry among students, and enhancing the overall engagement in Indonesian language learning.
Pengembangan LKPD Berbantuan Aplikasi Bookcreator dan Aplikasi Flipbook pada Materi Teks Anekdot pada Siswa Kelas X SMA PAB 8 Saentis Melani, Siti Eliza; Andriany, Liesna; Ali, Ali
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v5i1.1557

Abstract

This study aims to describe the development process, feasibility, and effectiveness of E-LKPD (Electronic Student Worksheets) assisted by Bookcreator and Flipbook for teaching anecdotal texts to 10th-grade students at SMA PAB 8 Saentis. The research adopts a Research and Development (R&D) methodology following the Thiagarajan 4-D model (Define, Design, Develop, Disseminate). The validation results indicate that the E-LKPD received a 72% feasibility score from content experts (categorized as "fairly feasible") and an 84% feasibility score from design experts (categorized as "highly feasible"). Student responses were overwhelmingly positive, reaching 92%, indicating strong engagement and satisfaction with the learning media. Additionally, the implementation of the E-LKPD resulted in a significant improvement in students' learning outcomes, demonstrating its effectiveness in enhancing comprehension of anecdotal texts. These findings suggest that E-LKPD, supported by Bookcreator and Flipbook, is a valid, effective, and feasible instructional tool for digital-based learning environments.
Pengembangan Media Pembelajaran Multimedia Interaktif dalam Materi Novel Berbasis Aplikasi Powtoon untuk Kelas XII SMAN I Panai Hilir Lubis, Khairatunnisa; Andriany, Liesna; Ali, Ali
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v5i1.1593

Abstract

This study aimed to develop and evaluate the feasibility of interactive multimedia learning media using the Powtoon application for novel material in Class XII at SMAN 1 Panai Hilir. The research employed a quantitative descriptive approach, with data collected through questionnaires. Respondents included material experts, media experts, and Class XII students. The research followed the ADDIE development model by Robert Maribe Branch (2009), which consists of five interrelated stages: analysis, design, development, implementation, and evaluation. Product validation was conducted by four experts—two material experts and two media experts. The validation results indicated that material expert I rated the product at 76.8% (categorized as feasible), while material expert II rated it at 77.5% (categorized as feasible). Meanwhile, media expert I provided a score of 93.33% (categorized as highly feasible), and media expert II gave a score of 97.33% (categorized as highly feasible). After revising the product based on expert feedback, student testing was conducted using a questionnaire. The media was tested in Classes XII RPL I and XII RPL II at SMAN 1 Panai Hilir. Student response data showed that Class XII RPL I scored 86.15%, and Class XII RPL II scored 85.72%, indicating that the learning media was valid and highly suitable for classroom use.
The Feasibility of Saga Text Teaching Materials Utilizing a Website for Assignments and Resources in Class X at Azizi Islamic Senior High School Nduru, Muhammad Zulfadlan; Ali, Ali; Rita, Rita
Indonesian Journal of Education Research (IJoER) Vol. 6 No. 1 (2025): February
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/ijoer.v6i1.1470

Abstract

Purpose of the study: This study aims to develop, assess the feasibility, and evaluate the effectiveness of saga text teaching materials utilizing a website as a platform for assignments and resources for Class X students at Azizi Islamic Senior High School. Methodology: This study employs a Research and Development (R&D) approach using the 4D model by Thiagarajan, consisting of Define, Design, Development, and Dissemination stages. The research methods include qualitative and quantitative approaches. Data were collected through observations, interviews, and questionnaires, with material experts, media experts, teachers, and students serving as evaluators. The study uses a saturated sampling technique, involving 18 students from Class X. Main Findings: The feasibility assessment categorized the saga text teaching materials as "very appropriate." The validity assessment from material experts resulted in 95%, while media experts rated it 87%, both categorized as "very decent." Teachers provided an evaluation score of 93%, and students rated it 91.22%, indicating positive responses. Student learning outcomes reached 91%, categorized as "very effective." Novelty/Originality of this study: This study introduces a website-based teaching material approach tailored for saga text learning, enhancing student engagement and independent learning. Unlike conventional printed materials, this method integrates digital interactivity with real-time assignment submission, making it a modern and adaptive educational resource for literature instruction.
Pengaruh Citra Merek, Strategi Pemasaran Media Sosial, dan Minat Beli Terhadap Keputusan Pembelian Nurul Annisyak, Wika; Ali, Ali
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6766

Abstract

This study aims to analyze the influence of brand image, social media marketing strategy, and purchase intention on purchasing decisions at Yuforia Cafe. A quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method is employed in this research. The study population consists of Yuforia Cafe customers who have purchased products or engaged in interactions with Yuforia Cafe, either directly or through social media, with a total of 109 respondents. Data collection was conducted using a probability sampling technique with a cluster random sampling approach. The analysis results indicate that social media marketing strategy and purchase intention have a significant influence on purchasing decisions. Conversely, brand image does not show a significant effect on purchasing decisions. These findings highlight the importance of social media marketing strategies in driving consumer purchasing decisions. Furthermore, companies can utilize these results to design more effective marketing strategies to enhance consumer engagement.
The Role of Social Media Engagement Mediation in The Influence of Social Media Marketing Activity on Purchase Decisions Rahmaniyati, Anes Sintya; Roosdhani, Rifqy; Ali, Ali
Journal of Social Science and Education Research Vol. 1 No. 4 (2024): Journal of Social Science and Education Research (In Press)
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/yrdbtm90

Abstract

This study examines the role of social media engagement mediation on the influence of social media marketing activities on purchasing decisions at My Fodee Shop. The results of the study show that social media marketing activities have a positive and significant effect on purchase decisions. In addition, in the variable Social Media Marketing Activity, there is a stronger positive and significant influence on purchasing decisions through the mediation of Social Media Engagement.
Building Generation Z Entrepreneurial Intentions through Entrepreneurial Attitudes Mahfudh, Ainul; Ali, Ali; Arifin, Samsul
Journal of Social Science and Education Research Vol. 1 No. 4 (2024): Journal of Social Science and Education Research (In Press)
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/kq8r4614

Abstract

Entrepreneurship is an important factor in the economic development of a country. To increase the number of entrepreneurs, it is important to understand what factors can encourage a person to intend to establish a business. This study focuses on assessing the direct effects of self-efficacy and family support on entrepreneurial intentions in Generation Z in Jepara as well as the indirect effects of Entrepreneurial Attitudes on the relationship between these three things. This study uses a survey design with a sample of 384 Generation Z in Jepara. analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study found that self-efficacy had a significant positive effect on entrepreneurial intentions in Generation Z in Jepara. In addition, a significant influence was obtained between entrepreneurial self-efficacy on entrepreneurial intention and entrepreneurial  attitude as a moderation variable. Meanwhile, for the variable of Family Support does not affect the entrepreneurial intention of generation Z Jepara, entrepreneurial attitudes are also not proven to be able to moderate between family support and entrepreneurial intentions.
The Urgency of Financial Literacy in Financial Management in Generation Z in the Society 5.0 Era Anwar, Syamsul; Ali, Ali; Widiastuti , Anna
Journal of Social Science and Education Research Vol. 1 No. 5 (2024): Journal of Social Science and Education Research
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/md6fm129

Abstract

The era of society 5.0 which has a tendency or contains everything about the use of technology and communication has had a good impact on the development of digital-based business. When this large digital base is not balanced with good financial literacy, it will also have quite a bad impact. One generation that is considered to have a high consumerist attitude is generation Z. Therefore, there is a need for comprehensive reading and understanding regarding financial literacy, which then has implications for good financial management.
Strategic Insights Into Social Media Marketing Activities For Transportation Businesses Roosdhani, Mohamad Rifqy; Komaryatin, Nurul; Arifin, Samsul; Khoiruddin, Muhammad; Ali, Ali; Huda, Nurul
International Journal of Economics, Business and Innovation Research Vol. 4 No. 02 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, the function of Social Media Marketing Activities (SMMA) as a dynamic capability in influencing Social Ties, Purchase Decisions, and the moderating impact of Brand Love within the transportation services industry, focusing on PO Bejeu. Unlike previous research primarily centered on retail or cosmetics, transportation services present distinct operational challenges that merit deeper exploration. Using data from 103 respondents collected via a Likert scale Google form questionnaire, the study employed Analysis using Structural Equation Modelling (SEM) with SmartPLS 4.0 software. Results revealed that SMMA significantly improves Social Ties (path coefficient = 0.630) and Purchase Decisions (path coefficient = 0.404), with Social Ties mediating the effect on Purchase Decisions (indirect effect = 0.114). Brand Love amplifies the relationship between Social Ties and Purchase Decisions (interaction effect = 0.134). These findings underscore SMMA's effectiveness in fostering customer engagement, enhancing brand trust, and driving personalized strategies to improve purchase decisions. Moreover, nurturing emotional connections via Brand Love strengthens customer loyalty and advocacy. The research emphasises the transformative potential of SMM for transportation services, offering actionable insights to leverage social platforms to deepen consumer relationships and boost business growth in industries with lower digital marketing adoption rates.
Exploring Marketing Knowledge, Entrepreneurial Orientation, and Product Innovation on Marketing Performance of Pastry MSME Komaryatin, Nurul; Arifin, Samsul; Ali, Ali; Huda, Nurul; Roosdhani, Mohamad Rifqy
Jurnal Entrepreneur dan Entrepreneurship Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v14i1.4610

Abstract

The performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) must be enhanced to facilitate their rapid growth and increase their contribution to the economy. A key factor influencing the advancement of MSMEs is their performance. To improve marketing effectiveness, MSMEs must adopt the most suitable marketing strategies for each of their products. Through effective marketing performance, businesses can identify challenges that may affect their competitiveness and long-term sustainability. This study aims to explore the role of product innovation, entrepreneurial orientation, and marketing expertise in enhancing the marketing performance of MSMEs. A purposive sampling method was employed to select 96 active MSMEs in the pastry industry in Bugo Village, Welahan, Jepara Regency. Data analysis was conducted using multiple regression analysis. The results indicate that product innovation, entrepreneurial orientation, and marketing expertise have significant and positive effects on marketing success. The findings suggest that strengthening product innovation, entrepreneurial mindset, and marketing knowledge can further improve marketing performance in MSMEs, particularly in the pastry industry.
Co-Authors Abdul Azis Adlina, Zuraidah Afnaria, Afnaria Alfan Ekajati Latief Amaluddin Amaluddin, Amaluddin Amanullah, Muhammad Naufal Amelia, Herta Rachma Aminnudin, Moch. Anjar Kusuma Dewi Anna Widiastuti Ardani, Adelia Kusuma Ardiansyah, Ahmad Dika Arzety, Yunda Elza Askar Askar, Askar Awwaludin Amri , M. Daffa Ayuningsih, Nada Sahvira Azwar, Edi Br Perangin-angin, Santi Julpita Budi, Rahmad Setia Dalimunthe, Nafi Tri Amirah Diaz Waluya Pratama Edi Istiyono Efendi Efendi Efendi Eka Saputra Evi Susilawati Evita Evita Faidlon, Ahmad Faqih, Mustofa Firgyawan, Zyad Fitriani, Yessy Fitriani, Yessy Gusnarib, Gusnarib Gusti Ketut Alit Suputra Hadiyanto Hadiyanto Hadiyanto Hadiyanto Hajrah, Siti Hidayah, Aini Idris Idris Ikhwanuddin Harahap Imamul Khaira Intan Suryani, Intan Isyfa Fuhrotun Nadhifah Kansal, Muhammad Faisal Karlina Karlina Komariyatin, Nurul Komaryatin, Nurul Krida, Syamsuddin Liesna Andriany Loing, Chenly Lubis, Khairatunnisa Luwis, Nico Magfirah Nurul Amalia Mahfudh, Ainul Marsono Marsono Masrianda Masrianda Masrianda, Masrianda Melani, Siti Eliza Meylani, Safna Dwi Mohamad Rifqy Roosdhani Mohammad, Gunawan Muffidah, Nurul Muhammad Khoiruddin Muhammad Kristiawan Muhammad Taufiqurrohman, Muhammad Muspawi Muspawi Muspawi, Muspawi Nassem, Zidane Nasution, Salsabillah Nur Izza Naufal Syafiqri Nduru, Muhammad Zulfadlan Nuraini Nuraini Nurhidayah, Wanda Nurul Annisyak, Wika Nurul Huda P. Sembiring, Alek Palliwi, Effendi Dg Palliwi, Effendi Dg. Paramuji, Muji Pasaribu, Ummi Salamah Putri, Inez Amanda Putri, Nevia Sefiana RAFIQA RAFIQA, RAFIQA Rahmadiani, Rahmadiani Rahmah, Maulidya Rahmaniyati, Anes Sintya Ramadan, Riski Gunarto Ramadhani, Irma Retnita Ernayani Lubis Rifqy Roosdhani, M. Rifqy Roosdhani, Mohamad RIKA KARTIKA Rita Rita, Rita Roosdhani, Mohammad Rifqy Roosdhani, Rifqy Rosmaini Saadia Saadia Safina, Nila Sakinah, Nurul Salsabila, Unik Hanifah Samsul Arifin Saputra, Hendiawan Nugraha Aldi Saragih, Yesli May Veronika Sarah, Ade Sembiring, Elsana Setiawan, Dusep Tarman Setiawan, Wawan Edi Setyani, Lusi Sholahuddin, Muchammad Sisno Riyoko Sofwan Sofwan Sofwan Sofwan SORAYA, RATNA Subadriyah, Subadriyah Sulistiyo Sulistiyo Suputra, Gusti Ketut Alit Syamsul Anwar, Syamsul Syauqi, Muhammad Abrar Tahir, Moh Taryudi, Taryudi Tendean, Dinda Rachelia Evira Warsodirejo, Pandu Prabowo Widiastuti , Anna Windari Windari Yakub S, Fifi Yunita Sari Zanati, Nurbaity Zarhan, Rizqi Zuhra, Fitria Afiatuz