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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Journal of Advances in Accounting, Economics, and Management Tractare: Jurnal Ekonomi-Manajemen Multidisciplinary Journals Social Sciences Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Journal of Management, Economic, and Accounting BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Applied Financial Management (JAFM)
Ida Anggriani
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Journal : Multidisciplinary Journals

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Utilization Of Social Media For Prmotion Of Small And Medium Busisesses In Intestine Chips In Seginim Village Cantika, Yella; Abi , Yudi Irawan; Anggriani , Ida
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.453

Abstract

This study aims to analyze the use of social media for promotional for small and medium SMEs on intestine chips products in seginim village. In the current digital era,social media has become a very effective tool for increasing product visibility and marketing. This study uses qualitave descriptive metdhods with tecniques data collection through in depth intervews, observation and document analysis, the result of this research show that usesrs of social media platformsuch as fecebook, instagram, and whatsapp have had a positive impact on increasing sales and (brend awareness) of intestinal chips product. SMEs in seginim villages use social media for various promotional activities. Inluding product introductions, providing information to consumers,apart from to consumers,apart from that,interesting and interactive content strategies such as product images and vides, costumer reviews and special offers have proven to be effective in attracting consumer attention and interest.
Co-Authors Abdul Rahman Abi , Yudi Irawan Abi, Yudi Irawan Ahmad Soleh Akbar Kurniawan Alfaruq, Abdullah Azam Ameri, Agusman Andriani, Delvi Anggraini, Adinda Dewi Annisa, Okta Feranica Anugrahheni, Kitrang Ardiana, Rina Aresman, Ronaldi Ari yanto Ariantara, Yudi Arsita, Bella Asmawi, Dodi Astuty, Kamelia Cantika, Yella Damarsiwi, Eska Prima Monique Devi, Made Tiara Diana Diana Diwangkara, Agustio Dwi Linda Yuliarti Dwi Linda Yuliarti, Dwi Linda E G, Ida Ayu Made Effendi , Bahman Effendi, Yanto Elanda, Tara Fadhlurrahman, M. Thoriq Fatricia, Sefhia Lara Febliansa, M Rahman Febliansa, Muhammad Rahman Febliansa, Rahman Febliansah, M. Rahman Febliansah, Muhammad Rahman Febrina, Tri Fera Indasari Ferdiatma, Ghiyats Ferina, Zahrah Indah Fitri, Dwi Kusmita Fitriani, Ajeng Fitriano , Yun Fitriano, Yun Gibran, Ahmad Hasana, Nurlaila Herfianti, Meiffa Hidayah, Nenden Restu Hutabarat, Kristia Elsa Yohana Indasari, Fera Irawan, Sella Devi Irawati, Gustina Irwandi, Abdurrahman Juniarti, Selva Junita, Geni Rama Karona Cahya Susena, Karona Cahya Kurniawan , Kimas Kurniawan, Kimas Mardiana, Indah Marleza, Yozi Marliadi - Marliadi -, Marliadi Marlina Marlina Mas’ud, Imam Muhammad Rahman Febliansa Neri Susanti Nia Indriasari, Nia Niken Faradela Nirta Vera Yustanti Nopriansyah, Sendi Noviantoro , Rinto nurul khotimah Nurzam Nurzam, Nurzam Ogriansyah, Gioni Oky Anggara Parolita, Inka Prawitasari, Andriyani Purwasi, Ira Purwasih, Ira Putra, Iswidana Utama Putri Utami, Aisyah Putri, Jenni Erokda Jumi Putriani, Ririn Rafi Alfiando Zaki Rafiul, Zurry Rahman , Abdul Rinto Noviantoro, Rinto Sahputra, Muhammad Redo Sapitri, Wulan Saputra, Aan Ramadhan Saputra, Niko Saputra, Sepriadi Saputri, Andela Sari, Desti Rupita Sari, Dwi Mafika Septiandre, Rian Setiawan, Riduan Sirnandi, Faizal Rekon Subhi , Ramadan Sulisti Afriani, Sulisti Susi Yanti Suwarni Suwarni Suwarni Suwarni Syafitri, Nur Tito Irwanto, Tito Triasleni, Elza Septi valentino, Aldi Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yustanti , Nirta Vera Zoniarti Zoniarti