Claim Missing Document
Check
Articles

From Newsroom to Metaverse: Media Human Resource Transformation and Organizational Communication among Generation Z Rizky Muharram; Afwan Syahril Manurung; Syifa Urrahmah; Yoserizal Saragih; Zanniro Sururi Hsb
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 2 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/k49ecw32

Abstract

This study aims to analyze the transformation of human resource (HR) management in the media industry, which is now dominated by Generation Z, a digital-native generation that brings new values, behaviors, and expectations to work systems. Amidst the acceleration of digitalization and the emergence of technologies such as the metaverse, augmented reality, and artificial intelligence, HR management in newsrooms is required to adapt not only technologically but also culturally. This study uses a qualitative approach with descriptive methods, supported by in-depth interviews and observations with ten informants from the Gen Z group working in the digital media sector. The results show that Gen Z is not only an implementer but also an agent of change that drives a shift in work paradigms: from bureaucratic structures to collaborative systems, from administrative control to a values-based approach. Gen Z demands work flexibility, space for participation, and a management system that values ​​diversity, transparency, and sustainability. By combining Kurt Lewin's Change Management theory with John Kotter's approach, this study finds that most media organizations are still in the "unfreeze" stage and have not yet optimally built work systems that are truly aligned with the characteristics of Gen Z. The transformations that have occurred so far tend to be technical and partial, not addressing comprehensive structural and cultural changes. This study recommends that media companies undertake a strategic reorientation of human resource management as a foundation for industry sustainability in the digital and metaverse era.
Revitalizing the Cultural Meaning of Abit Godang and Parompa Sadun in the Angkola Batak Community of Indonesia Suheri Harahap; Badaruddin Badaruddin; M. Shabri Abdul Majid; Afwan Syahril Manurung
SocioEdu: Sociological Education Vol. 7 No. 2 (2026): Sociological Education
Publisher : Sociology Education, Teaching Training and Education Faculty, Muhammadiyah University of Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59098/socioedu.v7i2.3119

Abstract

Abit Godang and Parompa Sadun are important elements of the cultural heritage of the Batak Angkola community in Indonesia, embodying social values, identity, and customary meanings in everyday life. However, modernization, globalization, and changing lifestyles have led to a gradual shift in their meanings and practices, placing these traditions at risk of marginalization and potential extinction, particularly among younger generations. This study aims to examine efforts to revitalize the cultural meanings of Abit Godang and Parompa Sadun within the Batak Angkola community in Parsalakan Village, South Tapanuli Regency, Indone sia. This research employs a qualitative approach, with data collected through in-depth interviews, participant observation, and literature review involving traditional leaders, community members, educators, and youth representatives. The findings reveal that revitalization efforts can be effectively pursued through strengthening the role of Indigenous Peoples institutions, integrating cultural education into formal and informal learning processes, and encouraging active participation of the younger generation in cultural practices and ceremonies. In the context of education, the study highlights the importance of incorporating local cultural values into school curricula and community-based learning as a strategy for cultural transmission and identity formation. This educational approach not only enhances students’ cultural awareness but also fosters a sense of belonging and responsibility toward preserving local heritage. These strategies contribute to restoring the symbolic meaning and social relevance of Abit Godang and Parompa Sadun in contemporary society. The study concludes that sustained and education-based revitalization efforts are essential to ensure the continuity of Batak Angkola cultural identity in Indonesia and to preserve traditional values amid ongoing social change.
Co-Authors Abdul Rasyid Abdullah Achiriah Achiriah Achiriah Ade Anggelina Fauziah Afifah, Nisa Ahmad Rifai Akbar Aldi Kautsar Akbar Aldi Kautsar Akbar Aldi Kautsar Ananda, Kessy Angkat, Darni Annisa Fadillah, Annisa Annisa, Anti Arifatuz Zahro Arsini, Yenti Atasya Tara Aneldi Azhari Panjaitan Badaruddin & Humaizi Badaruddin & Humaizi Bagus Santoso Cantika Zahara Dalimunthe, Hotmayjar Ardila Damayanti, Elisa Deliati Deliati Dihra Ardaly Siregar Dimas Dwika Syahrahmanda Dini Shaleha Dini Shaleha Erwan Efendi Fara Nabila Tania Faza, Hilwa Faza Nabila Bidawi Fitria Nur Ahmad Fyarisa Fyarisa Hadi, Firman Hadi Harahap, Suheri Hasan Sazali Hasan Sazali Hasanatul Mardliyah Br Tambunan Hazrina Syahirah Putri Husaini, Muhammad Jawahir Indah Mayasari Indah Mayasari Indra Wahyudi, Indra Indri Febrianti Isnaini Jambak, Susanti Jihan Tuffa Hati Lestari, Widya Lubis, Muhammad Arif M. Hafizh Fadilah Siregar M. Shabri Abdul Majid M. Yoserizal Saragih M. Yoserizal Saragih Malika Aulia Husnah S Malika Ayumi MANURUNG, PURBATUA Miswati Muhammad Alfikri Muhammad Farhan Azmi Muhammad Hasbi Maulana Nabawi, Ahmad Nadia Frety Shila Nayla Anindia nazlia octaviani Novi Anggraini, Novi Nst, Siti Arafah Efendi Nur Ainun Ghoisani Ritonga Nurman Achmad Nurtia Asty Rahman Nurul Mupida Lubis Pohan, Syafruddin Pratiwi, Bella Pratiwi, Tria Rachman, Mulia Raja Khairanda Siregar Ridwansyah Arifandi Arifandi Ritonga, Nur Ainun Ghoisani Rizky Muharram Robijaona Rahelivololoniaina Baholy Rudhani, Goenersya Haidar Sagala, Ardin Rizky Andre Salsabina. S, Laila Septika, Ghina Sufina Dewi Suhendri Suhendri Sumayyah, Lia Sururi, Zanniro Syafruddin Pohan Syifa Urrahmah Syifa Urrahmah Tambunan, May Dea Citra Tanjung, Egi Pratama Putra Thohir, Ulfa Fadhillah Tiara Amanda Utami, Nabillah Putri Wahyunisa Winda Aidin Yuzarion Yuzarion Zanniro Sururi Hsb