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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Visi Ilmu Pendidikan Jurnal Counsellia JCE (Journal of Childhood Education) Edukasi Islami: Jurnal Pendidikan Islam Jurnal Basicedu VOX EDUKASI: Jurnal Ilmiah Ilmu Pendidikan JETL (Journal Of Education, Teaching and Learning) Voices of English Language Education Society GERVASI: Jurnal Pengabdian kepada Masyarakat Academy of Education Journal Adaara: Jurnal Manajemen Pendidikan Islam Proceedings of Annual Conference for Muslim Scholars Jurnal Ilmiah Profesi Pendidikan JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Economics and Digital Business Review IJPD (International Journal Of Public Devotion) Jurnal Mandala Pengabdian Masyarakat Darmabakti: Jurnal Inovasi Pengabdian dalam Penerbangan Journal of Tourism Economics and Policy Jurnal Kajian Pembelajaran dan Keilmuan Eduthink: Jurnal Pemikiran Pendidikan Islam Jurnal Basicedu JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Innovative: Journal Of Social Science Research Jurnal Inovasi Pendidikan Fokus Abdimas Peradaban Journal of Interdisciplinary Educational Research An-Nahdloh: Journal of Education and Islamic Studies
Muhammad Asrori
Program Magister Teknologi Pembelajaran FKIP Universitas Tanjungpura, Pontianak
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : Fokus Abdimas

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PENGEMBANGAN USAHA MELALUI PENINGKATAN STRATEGI PEMASARAN PADA UMKM KRUPUK RAMBAK BAWANG TUMBAR Damayanti, Damayanti; Asrori, Muhammad; Ilhami, Susanti Dwi; Mabruroh, Nisa Atul; Mahiza, Rossa Salsabila Hayya
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.104-109

Abstract

MSMEs Krupuk Rambak Bawang Tumbar has an address in Soditan Village, RT.01/ RW.02, Lasem District, Rembang Regency, Central Java. MSMEs Krupuk Rambak Bawang Tumbar is one of the MSMEs in Rembang engaged in food production. The problems faced by Partners are: 1). Erratic weather makes crackers unable to be dried, 2). The product is not yet known by the wider community, 3). Unattractive packaging, 4). Many consumers do not know their location, 5). Lack of variations in the shape of MSMEs Krupuk Rambak Bawang Tumbar product. The service team carried out several programs including: 1). Making a Google Map, 2). Facebook Account Creation, 3). Sticker Making, 4). Making notes and stamps, 5). Making Directions, and 6). Product marketing with another variant in the form of raw crackers. Through this community service activity, it is hoped that MSMEs will be able to compete, increase sales, income and welfare of MSME owners. Keyword: Business Development, MSMEs and Marketing Strategy
Co-Authors . Noberta, . . Ruslan, . . Sufiatun, . A.A. Ketut Agung Cahyawan W Abdillah, Muhammad Alfian Nur Abdul Qodir Ahadi Sulissusiawan Ahadiyah, Wahyuni Ahmad, Heryan Fandi Ahsan, Muhammad Al Maulidi, Abdullah Najib Albab, Hayyan Ahmad Ulul Alfian Fitrianto, Alfian Amallia Putri Anggraini, Reni Dwi Antonius Totok, Antonius Aswandi . Aunurahaman, Aunurahaman Aziz, Moh. Firman Azkiyatur Rofi’ah, Fita Baridan, Baridan Basri Basri Chairil Effendy Damayanti Damayanti Detri Puspita Sari, Detri Puspita Eka Murtiasri Endang Setyaningsih Eviyanti, Novitasari Fadloilallah, Ridlo Faiqoh, Lufiatul Farikh Padlilloh, Achmad Fiabdillah, Rodli Ghozali, Ghozali Hady, M. Samsul Halida Halida Halida Hasanah Hasanah Helaria, Helaria Holilah, Noer husen husen Indri Astuti In’am Esha, Muhammad Isa Isa Jannah, Arikhni Roikhatal Justiadila, Shabrina Rizki Karyanti, Tutik Dwi Khotimah, Khunul khusnul khotimah Kuntardina, Ari Kurniawati, Dwi Cindy Lailatul Husnah, Rima Lqabilah, Lqabilah Luhur Wicaksono Luthfillah, Mohammad M. Haris Mabruroh, Nisa Atul Mahiza, Rossa Salsabila Hayya Mahmudah, Himmah Malisa, Malisa Marlinda, Peni Martono Martono Mery, Elisa Anna Mery, Mery Misao S, Farah Firdausy moh haris Morgani, Layung Muhammad Chiar Muhammad Noor Ardiansah Muliyanti, Muliyanti Mullya, Evita Nabilah, Hariani Nisa Ngadiso Nirwana, Nana Noventy, Ading Ero Novi Darmayanti Nur Hasanah Nurhabib, Faris Padlilloh, Achmad Farikh Pratiwi, Rani Diah Purnomo, Nanto PURWANTI PURWANTI Putri, Kurnia Amelia Raharjani, Rani Rani Raharjanti Rehanaisha, Rehanaisha Riennova, Riennova Rikah, Rikah Rini Muharini Riska Fitriani Rokhimul Barik, Fattahur Rokhimul, Fattahur Ruqiah Ganda Putri Panjaitan Sadewa, Garin Saputra, Yoga Shaina Amanda, Gusti Ayu Siti Halidjah Sitoresmi, Maria Aprisilla Soraya, Fadlilah Himmah sri murtini . Sulistyarini, Sulistyarini Sumardi Summiyati, Mahza Suri, Maria Hesty Susanti Dwi Ilhami Susena, Susena Susilawati, Asri Susilowati, Samsul Syafiah Kartiningsih Syahwani Umar Tomo Djudin Ulfah, Ulmiani Ulil Albab Usman Radiana Valentin, Nio Nilasari Nur Wahyudi . Waidin, Zubdatul Widianingrum, Eka Yuandra, Afrila Muhartisa Yuliana, Safrina Indah Yuline, Yuline Yulis Jamiah Yuni Hariyanti Zainnuri, Hasan Zubaidah, Ayu Ainun