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Kustiawan, Unggul

Universitas Esa Unggul

Author-ID : 2355094

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Operational Planning of X-ray Screening Detection System: Feasibility Analysis, Capacity, and Service Process Analysis Approach Safari, Jen Jen Mohammda; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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This study analyzes the operational framework of PT. CKK in providing accurate and reliable security equipment repair and maintenance services through the integration of process design, technology, and supply chain management. Using a mixed approach involving case studies, document analysis, stakeholder interviews, field observations, and service flow simulations, the study developed a service blueprint that includes repair processes, preventive maintenance, and the application of technologies such as AI/Analytics for damage prediction, GPS-integrated CRM, blockchain for supply chain transparency, and custom testing tools. The results show that this strategy is able to optimize service efficiency, minimize operational downtime, and ensure compliance with international standards (TSA and ECAC). However, limitations such as the theoretical nature of the implementation of advanced technologies, reliance on the quality of historical data, and high investment burden need to be addressed. Managerial implications recommend strengthening data infrastructure, gradual technology adoption, e-learning-based HR training, supplier diversification, and expansion to the latest generation of security systems. This research provides practical guidance for security equipment maintenance service companies to improve service reliability while supporting market penetration in Indonesia through a combination of technical innovation and measurable operational management. The validation findings through limited simulations and focus group discussions also emphasized the importance of a balance between technological innovation and adaptation to operational limitations in the field

Risk Management in Business Planning X-ray Screening Detection System: Identification, Evaluation, and Mitigation Strategies Sitinjak, Brando; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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This study examines ISO 31000-based risk management at PT. CKK, an airport and port security X-Ray equipment repair service company regulated by ICAO, TSA, and BAPETEN. This qualitative study uses holistic case studies to assess the effectiveness of risk management frameworks in achieving short-term (reduced machine downtime <1% per month, SLAs <2 hours) and long-term (ASEAN expansion, IoT/AI adoption up to 80% of customers) business goals. The risk management approach includes risk identification (engine downtime with RPN=15 and bad debt collection with RPN=16), likelihood and impact matrix analysis, priority evaluation, risk handling, and Key Risk Indicators monitoring. The results reveal that integrating tailored, inclusive, and dynamic risk management principles with business goals reduced residual risk by 60–80% using IoT/AI for damage prediction and blockchain for supply chain transparency. Operations (29.4%) and marketing (27.9%) will account for most of the IDR 739.6 billion risk management cost in five years. These findings help similar organizations optimize risk management in the X-Ray-based security technology industry with rigorous restrictions and expand into the ASEAN regional market

Marketing Plan For Recycled Paper Hub Business Project Pratama, Aditya; Indradewa, Rhian; Yanuar Rahmat Syah, Tantri; Kustiawan, Unggul
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.2839

Businesses that run in recycling industries are one of the trends that are now in demand by many parties and supported by both national and international governments, but in the practice of these business activities there are many components that must be considered, especially if an entity is in the business to business sector. PT Recycled Paper Hub came as an competitive alternative that offers products in the form of recycled paper materials with low impurity levels which will later be used by companies to be processed again into many forms including packaging. By analyzing and implementing a marketing mix approach in accordance with the vision and mission, analysis data obtained from research on internal and external strengths that are quantitative and qualitative, the data obtained reflects business activities in order to achieve business excellence. In this study, the marketing mix carried by PT Recycled Paper Hub is Direct Marketing NICE.

Pengaruh Brand Image, Brand Equity, Brand Love & Store Brand Experience Terhadap Repurchase Innition Mastupah, Mastupah; Kustiawan, Unggul
Jurnal Tadbir Peradaban Vol. 4 No. 2 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i2.469

Dengan perkembangan fashion muslim di Indonesia yang hingga saat ini sangat berbeda dengan beberapa tahun yang lalu, store brand experience kini memiliki peran yang semakin meningkat, menjadi alat yang efektif bagi perusahaan dalam membangun branding. Penelitian ini mengeksplorasi pengaruh pengalaman merek toko terhadap niat pembelian kembali, baik secara langsung serta di mediasi oleh citra merek, kecintaan merek, dan ekuitas merek. Penelitian ini menggunakan metode kuantitatif dengan Structural Equation Model (SEM) dimulai tahun 2023 dengan fokus pada konsumen wanita di industri fashion muslim Indonesia. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan google form yang menghasilkan 315 responden. Pengolahan analisa data menggunakan perangkat lunak SmartPLS 3. Temuan penelitian ini menunjukkan bahwa pengalaman merek toko dapat meningkatkan citra merek, kecintaan merek, dan ekuitas merek. Selain itu brand image, brand love dan brand equity masing-masing juga berpengaruh terhadap niat pembelian ulang. Penelitian ini memberikan implikasi manajerial pada bidang pemasaran suatu perusahaan untuk mengelola dan mengimplementasikan pengalaman merek toko yang sensorik, perilaku, emosional dan intelektual sehingga dapat membangun citra merek, kecintaan merek, dan ekuitas merek yang positif yang kemudian menciptakan niat pembelian kembali..

Financial optimization planning at Mitha Pre-Marriage Healthcare and Aesthetic Clinic Wulandari, Hesti; Iskandar, Muhammad Dhafi; Indradewa, Rian; Kustiawan, Unggul
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.426

This study aims to investigate and design financial optimization planning strategies at KLINIK MITHA Pre-Marriage Healthcare and Aesthetic. Healthcare and aesthetic clinics, such as KLINIK MITHA, have an important role in providing quality healthcare and aesthetic treatments to the community. Therefore, effective financial management is key to support their growth and operational continuity. The research method we applied in this study involved a thorough analysis of the clinic's financial structure. We focused on the management of financial resources, which includes aspects of cash management, proper budget allocation, as well as smart investment strategies. We analyzed KLINIK MITHA's financial data over the past few years quantitatively and qualitatively to understand their dynamics and challenges. The results of this study show that effective financial optimization planning is crucial in the context of health and aesthetic clinics. Efficient cash management ensures clinics can meet their operational needs and remain sustainable. Proper budget allocation helps maximize the use of financial resources, while smart investment strategies can provide significant returns on investment. The conclusions of this study strongly emphasize the importance of careful financial planning in achieving operational success and long-term growth in the healthcare and aesthetic services sector. Our findings provide valuable insights for the management of similar clinics that are looking for ways to improve their financial efficiency and achieve sustainable business goals. This research can provide a solid foundation for better financial planning strategies in the future.

Strategic marketing plan in achieving marketing values and objectives at Mitha Pre-Marriage Healthcare and Aesthetic Clinic Hannak, Nasriyatul; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
International Journal of Applied Finance and Business Studies Vol. 11 No. 4 (2024): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i4.223

Klinik Mitha is a business entity in the form of a Limited Liability Company (PT) in the field of health services in accordance with the definition referred to in 1 Permenkes No 028/2011 and the estimate required for the stages until it becomes a PT is 1 month until the notarial deed. Marketing plan is a planning process in the field of marketing in order to achieve the marketing targets that have been set. In marketing planning is closely related to marketing strategies that concern the values and goals of the company. In this chapter, Mitha Clinic will focus on Marketing Goals and Objectives, STP Strategy that will be carried out, B2C Marketing Mix, Sales activities, Sales Budget Projections and Revenue Stream projections. The purpose of this research is for a Clinic known to the DKI Jakarta Community for reputable premarital and aesthetic health services, Customer Satisfaction by Optimizing Premarital and Aesthetic Health Services and in the long term can build new branch clinics again. The results of this study indicate that the marketing plan strategy in achieving value and marketing goals is influenced by several factors such as the purpose of establishing the business, marketing planning which includes price, location, promotion, sales, and planning in finance.

The Role of Short Videos on Tiktok Social Media on Individual Loyalty In Online Skincare Shopping Anggraheni, Eva Shera; Kustiawan, Unggul
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.59581

The quality of the content in short videos refers to a consumer's perception of the relevance, creativity and uniqueness of a content. This is an output of efforts to fulfill the expectations of content providers for consumers through interest. The widespread use of the Internet has changed the way customers expect to build relationships with sellers. In this study, data were collected using the survey method. In this observation, we examined the role and quality of content, quality of relationships or relationships, and attachment in ensuring customer loyalty in shopping through short videos on social media. If the increase in content quality can stimulate attachment in shopping through short videos on social media, which will positively be a factor influencing customer loyalty Respondents in this study are customers with shopping experiences through short videos on social media. outer loading value 0.7. So it can be concluded that all indicators are valid to proceed to further testing. So it can be concluded that all the variables contained in the research model, which means they have fulfilled the requirements. Composite reliability is one of the tests used to test the reliability value of variable indicators. The results of the study concluded that there is a positive influence between the Content Quality variable on Relationship Quality. The quality of content on social media can affect the quality of the bond with the seller. The Customer Perceived Value variable has a positive effect on Relationship Quality. Customer ratings can affect the quality of the relationship between customers and buyers. Content Quality variable has a positive effect on Stickiness. Relationship Quality variable has a positive effect on Stickiness. Stickiness variable has a positive effect on Behavior Loyalty.

WHEN THE INFLUENCE OF BRAND LOVE ON BUYING SATISFACTION AND INTENTION Fariz, Nur; Kustiawan, Unggul
Jurnal Ilmu Manajemen (JIMMU) Vol. 8 No. 2 (2023)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v8i2.20404

This study seeks to examine the influence of brand love formed by brand experience and brand trust on e-satisfaction and see the possibility of customers to return to using online services, especially in the field of food products. This survey were selected using purposive sampling in Jabota (an acronym of Jakarta – Bogor – Tangerang) with the sampling criteria of this study is online food delivery customers, was conducted in October - November 2020 with interviews using questionnairesusers, using a survey with online questionnaires. Data analysis used factor analysis and Lisrel-structural equation modeling (SEM). The findings of this study are hypotheses that support, among others, brand experience contributes to brand love, then brand love shows positive results that affect e-satisfaction, and brand love also has a positive effect with re-purchase intentions. This resaurce interpreted while brand trust does not have a positive effect on brand love, brand experience does not show positive results on re-purchase intention and e-satisfaction also does not contribute positively to re-purchase intention. This study interprets the brand factors that influence e-purchase intentions as influenced by brand love, e satisfaction, brand experience and brand trust. This study seeks to explore whether they influence customers to be able to e-purchase.

Evaluating Market Viability and Developing Digital Marketing Strategies for X-ray Detection Technology in Contemporary Security Environments Sinaga, Hans Salomo Tiberias; Indradewa, Rhian; Nugroho, Sukmo Hadi; Kustiawan, Unggul
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.447

The X-ray Screening System and other radiology-based diagnostic services are increasingly important for preventive and curative health care. This research will produce the Clinic X-ray Screening System's marketing business plan and examine market feasibility and digital customer acquisition tactics. STP analytical tools and NICE B2B Marketing Mix are used in the qualitative descriptive research. Literature studies, market observations, and diagnostic X-ray marketing data were used. Results demonstrate tremendous market penetration potential, notably in government, SOEs, business, hotels, and hospitals. The Indonesian X-ray screening system clinic marketing strategy must use data-driven techniques, IoT/AI technologies, and customized segmentation to solve operational and legal obstacles. To reach varied institutions, geographic, demographic, psychographic, and behavioral segmentation is essential, while digital marketing and strategic cooperation boost market legitimacy. Digitization (online bookings, digital outcomes), strategic collaborations, and fast, accurate service are effective marketing methods. This study offers healthcare business players realistic advice on developing technology-based diagnostic x-ray models

Analisis Faktor Eksternal dan Pemasaran pada Bisnis Swipewash Marketplace untuk Layanan Laundry Indah Erlinda Ade Kisworo; Dimas Angga Negoro; Kustiawan, Unggul; Abadi, Ferryal
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i2.4033

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In a busy urban society, these services are becoming an essential need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. SwipeWash offers an e-commerce platform for laundry, bag spa, and shoe spa services equipped with superior features. The EFE (External Factor Evaluation) Matrix analysis produced a score of 3.15. This score indicates that SwipeWash has responded well to external factors. Some of the main opportunities identified include the growth in the adoption of mobile technology and e-commerce with a weight of 0.80, an increase in digital payment users with a weight of 0.60, and automation of the laundry process to increase efficiency with a weight of 0.45. Other factors that support SwipeWash's competitiveness are close relationships with laundry partners and a structured marketing strategy. To build a sustainable competitive advantage, SwipeWash applies VRIO analysis which helps companies identify internal aspects that have high strategic value.

Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Anisah Saniyyah Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Audi Putranto Butar Butar Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Cahyanti, Ichtiar Melia Cornellius, Josephin damanik, rani Dewi Anggraeni Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dodi Atmaja Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Ery Gunawan Fachmi Firzandi Prima Fachmi Firzandi Prima Fachmi Tamzil Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gilang Pratama Hafidz Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Heru Hariyanto Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Ilham Baihaqi Baharsyah Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Isniati Dwijayanti Joni Hartono Josephin Cornellius Juni, Anasthasia Ketut Sunaryanto Ketut Sunaryanto Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lambok Parulian Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Muhmin, Andi Hidayat Muniroh Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Poedji Hartaty Silalahi Pulung Adi Nugroho Puspita Chairun Nisa2 Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Rayyan Satriawan Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saptiangga Sartono Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yakub Gunawan Yenny Rany Yuanita Arianti Yudha Hartlanda Martianto

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