p-Index From 2020 - 2025
10.545
P-Index
This Author published in this journals
All Journal EKUIVALEN - Pendidikan Matematika JURNAL GIZI INDONESIA Jurnal Kesehatan Masyarakat Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Widya Jurnal Riset Kesehatan Jurnal Teknik Pengairan: Journal of Water Resources Engineering Program Kreativitas Mahasiswa - Pengabdian Kepada Masyarakat I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Penelitian Humaniora EduChemia: Jurnal Kimia dan Pendidikan Edufisika: Jurnal Pendidikan Fisika JIKO (Jurnal Informatika dan Komputer) Jurnal SOLMA Jurnal Akuatiklestari Diksa : Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Ilmiah Ilmu Keperawatan Indonesia (Indonesian Nursing Scientific Journal) Journal of Epidemiology and Public Health Jurnal Basicedu Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JKM (Jurnal Kebidanan Malahayati) Edumaspul: Jurnal Pendidikan Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat SEINASI-KESI Jurnal Kesehatan Jurnal Sehat Mandiri Jurnal Review Pendidikan dan Pengajaran (JRPP) Building of Informatics, Technology and Science Jurnal Ilmiah Kebidanan Indonesia (Indonesian Midwifery Scientific Journal) Kappa Journal Jurnal Keperawatan Widya Gantari Indonesia Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Prima Ekonomika : Jurnal Ekonomi dan Bisnis Respati JPPIPA (Jurnal Penelitian Pendidikan IPA) Aksara: Jurnal Ilmu Pendidikan Nonformal Science Midwifery JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Jurnal Ilmiah Al-Tsarwah EPSILON Jurnal Pendidikan Matematika Jurnal Pengabdian kepada Masyarakat Nusantara Mabsya : Jurnal Manajemen Bisnis Syariah Jurnal Kebidanan Khatulistiwa Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Jurnal Kesehatan Tambusai Journal Peqguruang: Conference Series Idea Pengabdian Masyarakat Journal of Innovation in Community Empowerment (JICE) Jurnal Abdimas Kartika Wijayakusuma Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Pengabdian Masyarakat Indonesia Maju (JPMIM) Indonesian Journal of Health Information Management (IJHIM) Jurnal Abdimas Dosma (JAD) Mabsya: Jurnal Manajemen Bisnis Syariah Jurnal Penelitian Musik The Indonesian Journal of Computer Science Research Jurnal Basicedu Journal of Intelligent Software Systems Jurnal Riptek Journal of Tourism Education Innovative: Journal Of Social Science Research Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Chemedu: Jurnal Ilmiah Pendidikan Kimia Jurnal Informatika: Jurnal Pengembangan IT Medic Nutricia : Jurnal Ilmu Kesehatan Jurnal Pengabdian Masyarakat Journal of Information System and Application Development SWAGATI: Journal of Community Service Jurnal Penelitian Musik INTERACTION: Jurnal Pendidikan Bahasa Tanggap Masyarakat untuk Aksi dan Sinergi Jurnal Info Kesehatan JPT : Jurnal Pendidikan Tematik JIM Sendratasik
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Informatika: Jurnal Pengembangan IT

Perbandingan Kinerja Algoritma K-means dan Agglomerative Clustering Untuk Segmentasi Penjualan Online Pada Customer Retail Ramadhan, Ghanim; Astuti, Yuli
Jurnal Informatika: Jurnal Pengembangan IT Vol 9, No 1 (2024)
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v9i1.5735

Abstract

This research focuses on the comparison between two popular algorithms in data science, namely K-means and Agglomerative Clustering algorithms. The main context of this research is customer data segmentation, a very important process in the business world to understand and serve customers better. The main objective of this research is to evaluate and compare the performance of the two algorithms in generating effective and efficient customer segments. In this research, the dataset used is a retail customer dataset. This dataset includes various attributes that reflect customer characteristics and behavior. To measure the performance of both algorithms, this research uses the RFM (Recency, Frequency, Monetary) weighting method. This method is a commonly used method in customer analysis to identify the most valuable customers based on how recently they transacted (Recency), how often they transact (Frequency), and how much their transactions are worth (Monetary). In addition, this research also uses an evaluation metric known as silhouette score. This metric is used to measure how well an object fits into its own cluster compared to other clusters. The results of this study provide valuable insights into the quality of both algorithms in segmenting customer data. It was found that the K-Means algorithm produced a silhouette score value of 0.5087, while Agglomerative Clustering produced a higher value of 0.6363. This suggests that, in the context of this dataset, Agglomerative Clustering may be more effective compared to K-Means. However, further research is certainly needed to validate these findings and to further explore how these two algorithms can be optimized for customer data segmentation
Co-Authors Abbani, Abubakar Yakubu Abdul Charis, Abdul abdulahanaa abdulahanaa, abdulahanaa Acihmah Sidauruk Agung Dwi Laksono Agus Choirul Arifin Al Arifin, Dedy Hidayatullah Alimin Alimin, Alimin Alita Suroso, Riadinni Alita, Riadinni Aman, Irsan Andela, Rica Andi Rizkiyah Hasbi Andriyani, Widyastuti Anggraeni, Sefia Dwi Aniek Masrevaniah Anita Ratnasari Rakhmatulloh Anita, Riadinni Annafi, Farrizka Ari Syahidul Shidiq Ari Wibowo Arif Rahman Arifin Budi Purnomo, Arifin Budi Arifin Sahaka, Arifin Arisanti, Atika Zahria Armayanti, Denisa Artini, Dyah Asharudin, ⁠Firman Ayu Ariastika, Windy Babo, Rosleny Barokah, Liberty Bhisma Murti Bila, Salsa Sabel Bradika Almandin Wisesa Churun Ain Dermawan, Dermawan Dewi Anisa Istiqomah Dewi Nasien Dewi Turgarini  DIAN MUHCTAR, ZUHRI ARADIKA Dwi Novitasari Dwiana, Annisa Eka Setianingsih Elviana, Neneng Emi Sutrisminah Endang Surani, Endang Endang Susilowati Fakhruddin, Rangga Romzi fakhrudi, yoga Fandizal, Muhammad Fatimah, Tsania Alfina Nur Fauzi, Arma Femi Dwi Astuti Fitria Jannatul Laili Fitriyatun Amiyah, Fitriyatun Hakim, Faturrahman Hartati, Kiki Hendrawangsah, Tsabita Hengki Hengki Heni Noviarita Hidayati, Rizqi Wahyu Hilman Mulyana, Hilman Ida Lisni Ika Pratingkah Palupi Ikmah Imran, Mita Pertiwi INDAH PUSPITASARI Irfani, Abdul Mulki Irsan Irsan Is Susiloningtyas Isah Cahyani Ismawan, Imawan Januari, Ni Komang Januari Jayanti, Murni Karni, Karni Kholis Nur Faizin, Kholis Nur Kukuh Prakoso, Kukuh Kusrini Kusrini Kusumarini, Novikasari Larasaati, Arinta Destri Leny Wulandari, Rr. Catur Leny, Rr Catur LILIS DWI FARIDA M. Suyanto, M. Ma'rifah, Uli Amri Magdalena, Ainy Maria Magdalena Pur Dwiastuti Marlensi, Linda Masruro, Ahlihi Masruroh MASRUROH Maulina, Alvira Megawati - Meizy Heriyanto Melysa, Melysa Muhammad Imadudin Siddiq, Muhammad Imadudin Muliatul Jannah, Muliatul Nisa Rachmah Nur , Anganthi Novariani, Novariani Noviana, Dinda Aditya Novita Sani, Dhien Nugraha, Dani Fitrianto Nugroho, Agung Nurerwan, Mizani Achmad Nurlaela Sari, Dewi Nurmala, Anisa Nursalim Nursalim Oktavianto Eko Jati Pahmi, Rizkan Palawi, Ari Patonah, Patonah Purbobinuko, Zakharias Kurnia Purnamaningsih, Nur’Aini Rahayu Mekar Bisono, Rahayu Mekar Rais Ruli, Ahmad Ramadhan, Ghanim Ramdiana, Ramdiana Ratna Dwi Wulandari Ratu Matahari Riani, Nova Rida Safuan Selian Rizki Ramadhan, Aditya Rohmah, Nikmatur Rohmawati, Enny Rukmi, Dwi Kartika Sahril, Sultan Samsinar Samsuri Samsuri Sani, Dhien Novita Saputra, Renaldi Sarbi, Sukadji Seniwati, Erni Setiarini, Tatik Siti Nurchasanah Siti Zahrah Sodik, Jajang Japar SRI RAHAYU Sri Yamtinah Suci Ramadhani, Suci Sudarmin Sudarmin Sugiyono Sugiyono Sujono Riyadi Sukmawati, Anastasia Suci Sulfasyah Sulfasyah, Sulfasyah Sulistyo Saputro Sumaryadi, Qurrotul Ayuni Rizqiyani Sumbara Sumbara Sumiati, Yati Supardi Supardi Supriati, Amelia SUPRIATIN Surono Surono Sutiawati, Dewi Nur Suwanto Marsudi Syah Putri, Jeli Taty Sulastry Tengku Hartati Tianme, Zahra Seleisyah Tri Tunggal, Tri Tulus Suryanto Ulhusna, Annisa Uum Safari Wahdatun, Sevi Wahyudi, Fikri Mourly Wibowo, Dwi Widyawati Widyawati Wirawan, Rio Wisanggeni, Bagus Wiwi Widayani, Wiwi Wulandari, Evita Sekar Wulandari, Irma Rofni Yudi Mulyana Hidayat yulia lanti retno dewi Yuliana, Putri Yunus Abidin Yustina, Anita Zisca, Rahma