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STRATEGIC MANAGEMENT LEADERSHIP IN THE IMPLEMENTATION OF DIGITAL MARKETING IN EDUCATIONAL INSTITUTIONS Endrik Sugianto; Ibrahim Bafadal; Sultoni Sultoni
Jurnal Konseling Pendidikan Islam Vol. 7 No. 3 (2026): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v7i3.1739

The development of digital technology has transformed marketing practices across various sectors, including educational institutions. The main issue addressed in this study is how strategic management leadership plays a role in optimizing the implementation of digital marketing in educational institutions. This study aims to analyze the role of strategic leadership in designing, implementing, and evaluating effective digital marketing strategies. The research method used is a qualitative approach through literature study and descriptive analysis of relevant scientific sources. The findings indicate that strategic management leadership plays a crucial role in determining the direction of digital marketing policies, enhancing institutional competitiveness, and building a positive image through the use of social media, websites, and other digital platforms. Furthermore, the success of digital marketing is highly influenced by the leader’s ability to adapt to technological changes, manage human resources, and foster continuous innovation. In conclusion, visionary and adaptive strategic leadership is a key factor in the successful implementation of digital marketing in educational institutions to increase attractiveness and ensure institutional sustainability in the digital era.

Gamification versus traditional teaching: Impacts on mathematics learning outcomes and engagement Edy Sucipto; Ibrahim Bafadal; Siti Mas’ula
Journal of Research in Instructional Vol. 6 No. 1 (2026): Journal of Research in Instructional
Publisher : Universitas Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/jri.v6i1.64

This quasi-experimental study examined the effectiveness of low-tech gamified mathematics instruction compared with traditional teaching in an Indonesian elementary school. Intact classes at SD Negeri 001 Tana Tidung (Sesayap, North Kalimantan) were assigned to gamification (n=47) or traditional (n=46). Both groups completed a 25-item pretest and posttest across 4–6 sessions. The primary outcome was posttest achievement analyzed with ANCOVA (covariate: pretest); secondary indicators were N-Gain, Hedges’ g, mastery (≥70), on-task engagement, and treatment fidelity. Results showed a significant group effect, F(1,89)=11.0, p=0.0012, partial η²=0.11. Adjusted means favored gamification (79.2; 95% CI [77.0, 81.4]) over traditional (72.7; [70.4, 75.0]), Δ=6.5; g≈0.70. N-Gain was 0.53 (gamification) vs 0.37 (traditional). Mastery reached 83.0% vs 63.0% (OR=2.60, 95% CI [1.20, 5.60]). Engagement was higher under gamification (78.6% vs 68.1%) and positively predicted posttest (β=0.28, p=0.004). Fidelity averaged 88% (κ=0.79). Findings indicate that progress- and process-oriented gamification with immediate feedback improves learning outcomes and classroom engagement, offering a feasible, scalable option for resource-limited settings.

Budaya Islami Sekolah dalam Rangka Meningkatkan Kinerja Pegawai Rida Amilia Cristanty; Ibrahim Bafadal; Rida Amilia Cristanty; Ibrahim Bafadal; Ahmad Yusuf Sobri
Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Vol. 2 No. 4 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um065v2i42022p296-306

Abstract: Islamic culture is a belief, habit, way of thinking and acting of citizens of schools based on religious values. The purpose of research to describe the Islamic culture developed in MAN 2 Tulungagung, the implications of Islamic culture on the performance of employees, the role of headmaster in developing the Islamic culture, the principal's strategy in developing Islamic culture, as well as supporting factors and inhibiting the implementation of Islamic culture in improving the performance of employees MAN 2 Tulungagung. This research uses a qualitative approach and uses the technique of collecting interview data, observation, and documentation study. MAN 2 Tulungagung implements an Islamic culture that can shape the religious spirit of all school residents. Islamic culture in MAN 2 Tulungagung has an influence on employee performance. Values shared by make employees feel comfortable in work, have commitment and loyalty and make employees try harder in improving their performance. Abstrak: Budaya islami adalah keyakinan, kebiasaan, cara berfikir dan bertindak warga sekolah yang didasarkan atas nilai-nilai keagamaan. Tujuan Penelitian untuk mendiskripsikan budaya islami yang dikembangkan di MAN 2 Tulungagung, implikasi budaya islami terhadap kinerja pegawai, peran kepala sekolah dalam mengembangkan budaya islami, strategi kepala sekolah dalam mengembangkan budaya islami, serta faktor pendukung dan penghambat implementasi budaya islami dalam meningkatkan kinerja pegawai MAN 2 Tulungagung. Penelitian ini menggunakan pendekatan kualitatif serta menggunakan teknik pengumpulan data wawancara, observasi, dan studi dokumentasi. MAN 2 Tulungagung menerapkan budaya islami yang dapat membentuk jiwa religius pada seluruh warga sekolah. Budaya islami di MAN 2 Tulungagung memiliki pengaruh terhadap kinerja pegawai. Nilai-nilai yang dianut bersama membuat para pegawai merasa nyaman dalam bekerja, memiliki komitmen dan kesetiaan serta membuat pegawai berusaha lebih keras dalam meningkatkan kinerjanya.

Budaya Islami Sekolah dalam Rangka Meningkatkan Kinerja Pegawai Rida Amilia Cristanty; Ibrahim Bafadal; Rida Amilia Cristanty; Ibrahim Bafadal; Ahmad Yusuf Sobri
Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Vol. 2 No. 4 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um065v2i42022p296-306

Abstract: Islamic culture is a belief, habit, way of thinking and acting of citizens of schools based on religious values. The purpose of research to describe the Islamic culture developed in MAN 2 Tulungagung, the implications of Islamic culture on the performance of employees, the role of headmaster in developing the Islamic culture, the principal's strategy in developing Islamic culture, as well as supporting factors and inhibiting the implementation of Islamic culture in improving the performance of employees MAN 2 Tulungagung. This research uses a qualitative approach and uses the technique of collecting interview data, observation, and documentation study. MAN 2 Tulungagung implements an Islamic culture that can shape the religious spirit of all school residents. Islamic culture in MAN 2 Tulungagung has an influence on employee performance. Values shared by make employees feel comfortable in work, have commitment and loyalty and make employees try harder in improving their performance. Abstrak: Budaya islami adalah keyakinan, kebiasaan, cara berfikir dan bertindak warga sekolah yang didasarkan atas nilai-nilai keagamaan. Tujuan Penelitian untuk mendiskripsikan budaya islami yang dikembangkan di MAN 2 Tulungagung, implikasi budaya islami terhadap kinerja pegawai, peran kepala sekolah dalam mengembangkan budaya islami, strategi kepala sekolah dalam mengembangkan budaya islami, serta faktor pendukung dan penghambat implementasi budaya islami dalam meningkatkan kinerja pegawai MAN 2 Tulungagung. Penelitian ini menggunakan pendekatan kualitatif serta menggunakan teknik pengumpulan data wawancara, observasi, dan studi dokumentasi. MAN 2 Tulungagung menerapkan budaya islami yang dapat membentuk jiwa religius pada seluruh warga sekolah. Budaya islami di MAN 2 Tulungagung memiliki pengaruh terhadap kinerja pegawai. Nilai-nilai yang dianut bersama membuat para pegawai merasa nyaman dalam bekerja, memiliki komitmen dan kesetiaan serta membuat pegawai berusaha lebih keras dalam meningkatkan kinerjanya.

Hubungan Iklim Sekolah dan Kepuasan Kerja dengan Kinerja Tenaga Administrasi Sekolah Wahyu Adi Setiawan; Ibrahim Bafadal; Wahyu Adi Setiawan; Ibrahim Bafadal; Wildan Zulkarnain
Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Vol. 2 No. 4 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um065v2i42022p329-342

Abstract: This study aims to describe the level of school climate, the level of job satisfaction, the level of performance of school administration staff, the relationship of the school climate with the performance of school administration staff, the relationship of job satisfaction with the performance of school administration staff, and the relationship between school climate and job satisfaction with the school administration staff performance at public senior high school in Tulungagung. This study uses a quantitative approach to the type of descriptive-correlational quantitative research. The results showed that the level of the school climate in the category was quite conducive, the level of job satisfaction in the medium category, the level of performance in the medium category, the relationship between the school climate and the school administration staff performance at state senior high school in Tulungagung, the relationship between job satisfaction and the school administration staff performance at public senior high school in Tulungagung, and there is a relationship between the school climate and job satisfaction with the school administration staff performance at public senior high school in Tulungagung. The effective contribution of the school climate to performance is 1 percent and job satisfaction to performance is 16.8 percent, the rest is another variable of 83.2 percent in influencing performance. The relative contribution of the school climate to performance is 6 percent and job satisfaction to performance is 94 percent. Abstrak: Penelitian ini bertujuan untuk mendeskripsikan tingkat iklim sekolah, tingkat kepuasan kerja, tingkat kinerja tenaga administrasi sekolah, hubungan iklim sekolah dengan kinerja tenaga administrasi sekolah, hubungan kepuasan kerja dengan kinerja tenaga administrasi sekolah, dan hubungan iklim sekolah dan kepuasan kerja dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kuantitaif deskriptif-korelasional. Hasil penelitian menunjukkan bahwa tingkat iklim sekolah pada ketegori cukup kondusif, tingkat kepuasan kerja pada kategori sedang, tingkat kinerja pada kategori sedang, adanya hubungan iklim sekolah dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung, adanya hubungan kepuasan kerja dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung, dan ada hubungan iklim sekolah dan kepuasan kerja dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung. Sumbangan efektif iklim sekolah terhadap kinerja sebesar 1 persen dan kepuasan kerja terhadap kinerja sebesar 16,8 persen, Sisanya yakni variabel lain sebesar 83,2 persen dalam memengaruhi kinerja. Sumbangan relatif iklim sekolah terhadap kinerja sebesar 6 persen dan kepuasan kerja terhadap kinerja sebesar 94 persen.

Hubungan Iklim Sekolah dan Kepuasan Kerja dengan Kinerja Tenaga Administrasi Sekolah Wahyu Adi Setiawan; Ibrahim Bafadal; Wahyu Adi Setiawan; Ibrahim Bafadal; Wildan Zulkarnain
Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Vol. 2 No. 4 (2022)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um065v2i42022p329-342

Abstract: This study aims to describe the level of school climate, the level of job satisfaction, the level of performance of school administration staff, the relationship of the school climate with the performance of school administration staff, the relationship of job satisfaction with the performance of school administration staff, and the relationship between school climate and job satisfaction with the school administration staff performance at public senior high school in Tulungagung. This study uses a quantitative approach to the type of descriptive-correlational quantitative research. The results showed that the level of the school climate in the category was quite conducive, the level of job satisfaction in the medium category, the level of performance in the medium category, the relationship between the school climate and the school administration staff performance at state senior high school in Tulungagung, the relationship between job satisfaction and the school administration staff performance at public senior high school in Tulungagung, and there is a relationship between the school climate and job satisfaction with the school administration staff performance at public senior high school in Tulungagung. The effective contribution of the school climate to performance is 1 percent and job satisfaction to performance is 16.8 percent, the rest is another variable of 83.2 percent in influencing performance. The relative contribution of the school climate to performance is 6 percent and job satisfaction to performance is 94 percent. Abstrak: Penelitian ini bertujuan untuk mendeskripsikan tingkat iklim sekolah, tingkat kepuasan kerja, tingkat kinerja tenaga administrasi sekolah, hubungan iklim sekolah dengan kinerja tenaga administrasi sekolah, hubungan kepuasan kerja dengan kinerja tenaga administrasi sekolah, dan hubungan iklim sekolah dan kepuasan kerja dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kuantitaif deskriptif-korelasional. Hasil penelitian menunjukkan bahwa tingkat iklim sekolah pada ketegori cukup kondusif, tingkat kepuasan kerja pada kategori sedang, tingkat kinerja pada kategori sedang, adanya hubungan iklim sekolah dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung, adanya hubungan kepuasan kerja dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung, dan ada hubungan iklim sekolah dan kepuasan kerja dengan kinerja tenaga administrasi sekolah di SMAN se-Tulungagung. Sumbangan efektif iklim sekolah terhadap kinerja sebesar 1 persen dan kepuasan kerja terhadap kinerja sebesar 16,8 persen, Sisanya yakni variabel lain sebesar 83,2 persen dalam memengaruhi kinerja. Sumbangan relatif iklim sekolah terhadap kinerja sebesar 6 persen dan kepuasan kerja terhadap kinerja sebesar 94 persen.

Penguatan Kepemimpinan Kepala Sekolah Menuju Sekolah Unggul Ibrahim Bafadal; Ahmad Nurabadi; Juharyanto Juharyanto; Imam Gunawan
Abdimas Pedagogi: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 6 No. 2 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: The problem faced by Mitra as a result of conversations with school or Madrasah principals is a lack of understanding how to carry out and optimize their leadership role. Many school principals still feel they need guidance and guidance in carrying out their leadership role in improving the quality of their school as a superior school. The output of this activity seeks to increase the understanding of 50 school principals regarding: 1) Principal Leadership in superior schools in a sustainable, independent and contextual manner; 2) Learning Leadership in superior schools in a sustainable, independent and contextual manner; 3) Religious Leadership in superior schools in a sustainable, independent and contextual manner; and 4) Change Leadership in superior schools in a sustainable, independent and contextual manner. The methods used in this service activity are: a) training, and b) mentoring. In general, the activities to strengthen the leadership of school principals towards superior schools can be carried out well. Abstrak: Permasalahan yang dihadapi oleh Mitra dari hasil percakapan dengan kepala sekolah atau Madrasah adalah kurangnya pemahaman bagaimana melaksanakan dan mengoptimalkan peran kepemimpinannya. Banyak Kepala Sekolah masih merasa memerlukan pembinaan dan pembimbingan dalam hal melaksanakan peran kepemimpinannya dalam meningkatkan mutu sekolah sebagai sekolah unggul. Luaran kegiatan ini berupaya meningkatkan pemahaman kepada 50 orang kepala sekolah tentang: 1) Kepemimpinan Kepala Sekolah di sekolah unggul secara berkelanjutan, mandiri, dan kontekstual; 2) Kepemimpinan Pembelajaran di sekolah unggul secara berkelanjutan, mandiri, dan kontekstual; 3) Kepemimpinan Religius di sekolah unggul secara berkelanjutan, mandiri, dan kontekstual; dan 4) Kepemimpinan Perubahan di sekolah unggul secara berkelanjutan, mandiri, dan kontekstual. Metode yang digunakan dalam kegiatan pengabdian ini adalah: a) pelatihan, dan b) pendampingan. Secara garis besar kegiatan penguatan kepemimpinan kepala sekolah menuju sekolah unggul ini dapat terlaksana dengan baik.

Pemberdayaan Pendidik Pada Sekolah Laboratorium Universitas Negeri Malang untuk Menulis Karya Ilmiah Berbasis PTK Ahmad Nurabadi; Ibrahim Bafadal; Ahmad Yusuf Sobri; Imam Gunawan
Abdimas Pedagogi: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 4 No. 1 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um050v4i12021p1-8

Permasalahan yang dihadapi oleh guru dan kepala sekolah di lingkungan sekolah laboratorium UM adalah guru kurang memahami bagaimana melaksanakan penelitian terutama action research. Guru-guru masih merasa memerlukan pembinaan dan pembimbingan dalam hal: melaksanakan research dan dalam penulisan laporan hasil penelitian serta penulisan jurnal ilmiahnya. Luaran kegiatan ini berupaya meningkatkan pemahaman kepada 40 orang guru dan kepala sekolah tentang: a) penyusunan proposal karya ilmiah, b) metodologi Penelitian Tindakan Kelas (PTK), c) penulisan laporan hasil penelitian action research c) tata cara teknik penulisan artikel ilmiah yang baik. Metode yang digunakan dalam kegiatan ini adalah: a) workshop, dan b) bimbingan intensif. Hasil dari kegiatan ini adalah bahwa kegiatan pengabdian kepada masyarakat ini dapat berhasil dengan baik. Untuk memantapkan hasil, tahap selanjutnya diberikan tugas kepada peserta untuk menerapkan dan melakukan desiminasi hasil pelatihan dan workshop di sekolah masing-masing. Untuk melihat implimentasinya, juga dilakukan evaluasi outcome yang dilakukan tim pengabdian pada beberapa sekolah yang menjadi sasaran kegitan pengabdian. Berdasarkan hasil evaluasi, sebagain besar guru telah menerapkan hasil pelatihan dan workshop.

Konflik dan Strategi Manajemennya di Satuan Pendidikan Dasar, Menengah, dan Tinggi A. Supriyanto; Hendyat Soetopo; Ibrahim Bafadal
Jurnal Ilmu Pendidikan Vol. 5 No. 4 (1998)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um048v5i41998p220-233

This study was designed to explore human conflict, its causes, and its managerial strategies in educational management. The study involved leaders in elementary, secondary, and higher education. A qualitative approach was applied in this study. Data were collected by in-depth interviews, observations, and documentary techniques, and then analysed by componential and thematic analysis. The result revealed that conflict seemed to be an integral part of the practices of education. Human factor was a dominant factor affecting the conflict. In managing the conflict, the leaders of elementary education tended to take the same efforts and media, while the leaders of secondary and higher education tended to select strategies relevant to the type or causes of conflict and other considerations.

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