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Ade Onny Siagian
Universitas Bina Sarana Informatika
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Journal : Insight Management Journal

 1 
Dampak kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen PT. Gemilang Sinar Jaya Ade Onny Siagian; Hadion Wijoyo
Insight Management Journal Vol. 1 No. 3 (2021): May
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study aims to determine the effect of product quality and service quality on customer satisfaction PT. Gemilang Sinar Jaya. This study uses a descriptive associative method with a quantitative approach. The population is consumers who made purchases in 2019 as many as 638 consumers and samples taken as many as 86 people. Calculation using SPSS. The results showed that product quality and service quality had a positive effect on customer satisfaction with the regression equation Y = 15.009 + 0.294X1 + 0.422X2. The contribution of product quality, service quality, and customer satisfaction simultaneously is 44.8%, the calculated F value is greater than F table or (39.285> 2,700), with a significance of 0,000 <0,05. There is a simultaneous positive and significant influence between product quality and service quality to customer satisfaction.
Co-Authors Adhi Wibowo Adler H. Manurung Adler H. Manurung Adler Haymans Manurung Agus Sudarsono Ahmad Nur Budi Utama Alvianita Gunawan Putri andrew shandy utama, andrew shandy Aris Ariyanto Ariyanto, Aris Asep Muhammas Lutfi Asri Ady Bakri Asrini Asrini Asry, Shofia Bambang Karsono Bambang Karsono Bryan Givan Cahyono, Yoyok Cahyono, Yoyok Dafid Ginting Dodi Prasada Eva Yuniarti Utami Fredrik Warwer Hadion Wijoyo Haudi Haudi, Haudi Herayati Hidayat, Gustina Hieronimus Erwin Indrawan Hillman Mushaddiq Suaidy Hillman Mushaddiq Suaidy Indra, Natal Irawati, Intan Jaka Santosa Jeffry H. Sinaulan Joko Sriwidodo Kartiwa, Aa Kristiono, Natal Lamirin, Lamirin Loso Judijanto Lukman Affandi Mahmuddin Mahmuddin Marinda Machdar, Nera Muliansyah, Dadah Natal Indra Natal Indra Nera Marinda Machdar Ninuk Riesmiyantiningtias Nurhidayati Nurhidayati Nurhidayati Nurlelasari Ginting Paulina, Julinta Primadi Candra Susanto Rahmat Saleh Ramlani Lina Sinaulan Rini Martiwi Rizky Amalia Rizky Amalia Rizky Amalia Rizqi Amaliyah, Angguliyah Sasono, Heri Sitti Hardiyanti Arhas Sri Mulyono Sugeng Suroso Suhendri Suherman, Suherman Sungkowati, Sri Suprianto Suprianto Tarigan, Budi Akhmad Tri Widyastuti Tri Widyastuti Trisna Fajar Prasetyo Usmany, Paul WIJOYO, HADION Zahara Tussoleha Rony Zeanette Tiarma Lisbet Zul Asman Zul Asman