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Social Media Marketing Strategies and Customer Engagement Effects on Purchase Intention in Online Business Wijayanto, Gatot; Risdwiyanto, Andriya; Imawati, Rochimah; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1320

Abstract

The rapid expansion of digital platforms has transformed social media into a strategic marketing channel that significantly influences consumer behavior in online business environments. This study examines the relationship between social media marketing strategies and purchase intention, with customer engagement acting as a mediating variable. Using a quantitative research approach, data were collected from active social media users through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing strategies positively and significantly affect both customer engagement and purchase intention. Additionally, customer engagement demonstrates a strong influence on purchase intention and partially mediates the relationship between social media marketing and purchasing behavior. These findings underscore the importance of designing interactive, credible, and value-oriented marketing content to strengthen consumer engagement and drive purchasing outcomes. The study offers theoretical contributions to digital marketing literature and practical implications for online businesses aiming to enhance marketing effectiveness and customer conversion rates in an increasingly competitive digital marketplace.
Sustainability-Oriented Entrepreneurship: Examining the Role of Green Innovation and Stakeholder Engagement in Business Growth Sihite, Mislan; Ma'rifah, Ma'rifah; Saifuddin, Sendy Salsabla; Damayanti, Yenie Eva; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1344

Abstract

This study investigates the role of green innovation and stakeholder engagement in driving business growth within sustainability-oriented entrepreneurial firms. With increasing environmental and social pressures, entrepreneurs are challenged to integrate sustainability into their core business strategies while achieving competitive advantages. Using a quantitative approach, data were collected from 250 sustainability-oriented entrepreneurs and managers in small and medium-sized enterprises (SMEs) through a structured survey. Descriptive statistics, reliability analysis, correlation, and regression analyses were conducted to examine the relationships among green innovation, stakeholder engagement, and business growth. The results indicate that both green innovation and stakeholder engagement have significant positive effects on business growth, with evidence of synergistic interaction between the two factors. These findings underscore the strategic importance of sustainability-oriented practices, highlighting that environmental innovation and active stakeholder collaboration can simultaneously enhance firm performance and societal value. The study contributes to theory by integrating resource-based and stakeholder perspectives in entrepreneurial sustainability and offers practical guidance for entrepreneurs and policymakers seeking to achieve economic success while addressing environmental and social challenges.
Influence of Entrepreneurial Orientation, Market Sensing, and Dynamic Capabilities on Competitive Advantage Mahmuddin, Mahmuddin; Fauzi, Irsal; Uhai, Sabalius; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1345

Abstract

This study examines the influence of entrepreneurial orientation, market sensing, and dynamic capabilities on competitive advantage in firms operating within dynamic and highly competitive industries. Using a quantitative research design, data were collected from managerial-level respondents through a structured Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM). The results show that all three constructs significantly and positively affect competitive advantage, with dynamic capabilities demonstrating the strongest influence, followed by entrepreneurial orientation and market sensing. These findings indicate that competitive advantage stems not only from proactive and innovative strategic orientation but also from the firm’s ability to interpret market signals and continually reconfigure internal resources to adapt to environmental shifts. The study contributes to strategic management literature by highlighting the integrative role of entrepreneurial behavior, environmental intelligence, and organizational adaptability in shaping competitive outcomes. Practical implications suggest that managers should cultivate a balanced approach that enhances strategic posture, strengthens market-driven decision-making processes, and builds robust dynamic capabilities to sustain superior performance.
The Effect of Corporate Governance, Business Ethics, and Regulatory Compliance on Sustainable Business Performance Mahmuddin, Mahmuddin; Fauzi, Irsal; Maghfirah, Nur; Siagian, Ade Onny
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1353

Abstract

This study examines the effect of corporate governance, business ethics, and regulatory compliance on sustainable business performance. Drawing on agency theory, stakeholder theory, and institutional theory, the study adopts a quantitative research approach using a cross-sectional survey design. Data were collected through structured questionnaires administered to managers and senior executives across selected organizations, resulting in 287 valid responses. Corporate governance, business ethics, and regulatory compliance were measured using established multi-item scales, while sustainable business performance was assessed across economic, social, and environmental dimensions. Data analysis was conducted using descriptive statistics, correlation analysis, and multiple regression techniques. The results reveal that corporate governance, business ethics, and regulatory compliance all have positive and statistically significant effects on sustainable business performance. Among the three predictors, business ethics emerged as the strongest determinant, followed by corporate governance and regulatory compliance. The findings suggest that sustainable business performance is best achieved through an integrated approach that combines effective governance structures, ethical organizational culture, and proactive regulatory compliance. The study contributes to the existing literature by providing empirical evidence on the combined influence of governance, ethics, and compliance on sustainability and offers practical insights for managers and policymakers aiming to enhance long-term organizational performance.
PENGARUH CSR, PROFITABILITAS, LEVERAGE. LIKUIDITAS, DAN FIRM SIZE TERHADAP AGRESIVITAS PAJAK Jonathan, Edbert; Ade Onny Siagian
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7884

Abstract

This quantitative study aims to analyze the influence of CSR, Profitability, Leverage, Liquidity, and Firm Size on Tax Aggressiveness in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. The research context stems from the crucial role of tax as the state’s fiscal backbone, which is often challenged by corporate tax aggressiveness—a strategy to minimize tax burden that potentially impedes state revenue and economic growth. Secondary data were collected from company financial reports and analyzed using the multiple linear regression method with the aid of SPSS version 27. Tax Aggressiveness was measured using the Effective Tax Rate (ETR) proxy. The results indicate that, simultaneously, all independent variables (CSR, Profitability, Leverage, Liquidity, and Firm Size) significantly influence Tax Aggressiveness. However, partially, only Leverage was found to have a significant influence, while CSR, Profitability, Liquidity, and Firm Size did not have a significant influence. The study concludes that the level of Leverage is the single most important factor individually influencing corporate tax strategy in the energy sector, while the combination of all factors collectively has a significant impact on Tax Aggressiveness decisions.
PENGARUH LIKUIDITAS, PROFITABILITAS, SOLVABILITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN TEKSTIL YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020 – 2024 Siti Fatimah Azzahra; Siagian, Ade Onny
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7888

Abstract

Indonesian textile companies face significant challenges in maintaining their financial stability, especially considering economic changes and strong competition in the market. One of the main risks is financial distress, which is a state when a company begins to experience financial pressure that can lead to bankruptcy. The purpose of this study is to determine how financial ratios such as Liquidity (Current Ratio), Profitability (Return on Asset), Solvency (Debt to Equity Ratio), and Sales Growth impact Financial Distress in textile companies listed on the Indonesia Stock Exchange from 2020 - 2024. The data used for this study came from the annual financial statements of eight sample textile companies. A quantitative approach, multiple linear regression method, was used. The results of this study indicate that the liquidity and solvency ratios have a significant effect on financial distress partially, the four factors simultaneously affect financial distress. These results can help company management make the right financial decisions to continue operating in the future.
Pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen sepeda motor honda Jakarta Utara Onny Siagian, Ade; Riesmiyantiningtias, Ninuk; Amalia, Rizky
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 3 No. 1 (2021): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v3i1.79

Abstract

Riset ini bertujuan untuk mengenali pengaruh mutu pelayanan dan mutu produk terhadap keputusan pembelian konsumen pada PT. Astra Honda Motor Sunter Jakarta Utara. Metode analisis mengenakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil riset ini mutu pelayanan mempengaruhi signifikan terhadap keputusan pembelian sebesar 45,3%, uji hipotesis diperoleh t hitung > t tabel maupun (9,001 > 1,984). Mutu produk mempengaruhi signifikan terhadap keputusan pembelian sebesar 44,2%, uji hipotesis diperoleh t hitung > t tabel maupun (8,806 > 1,984). Mutu pelayanan dan mutu produk secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 10,553 + 0,365X1 + 0,378X2. Donasi pengaruh sebesar 53,6%, uji hipotesis diperoleh F hitung > F tabel maupun (56,081 > 2,700).
Pelatihan Membuat Business Plan bagi Pemuda Karang Taruna RW 01 Pinangsia Taman Sari Jakarta Bryan Givan; Hieronimus Erwin Indrawan; Ade Onny Siagian
Jurnal Karya untuk Masyarakat (JKuM) Vol 1 No 2: JULI 2020
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/rnm1jk64

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan wawasan pengetahuan tentang e-commerce kepada pemuda Karang Taruna Pinangsia di Jakarta Barat, memberikan pengetahuan tentang model bisnis terkini yang sedang ramai digunakan oleh pelaku usaha dan memberikan bekal untuk membuat business plan guna menciptakan kegiatan usaha yang terukur, terarah dan sistematis di Karang Taruna Pinansia Jakarta Barat. Sasaran kegiatan ini adalah pemuda Karang Taruna Pinansia Jakarta Barat. Permasalahan diselesaikan dengan tiga tahap yaitu perencanaan, pelaksanaan dan evaluasi. Perencanaan dilakukan dengan melakukan survey pendahuluan untuk melihat kondisi di lapangan mengenai perkembangan usaha di Karang Taruna. Pelaksanaan dilakukan dengan pelatihan menggunakan metode ceramah yaitu dengan teknik presentasi dilanjutkan diskusi sesi tanya jawab sebagai bentuk kegiatan workshop pembuatan business plan. Kegiatan tersebut dilakukan secara online melalui aplikasi Zoom Meeting dikarenakan adanya pandemi corona. Evaluasi kegiatan dilakukan dengan mengumpulkan dan menyimpulkan data dari masing-masing tahapan kegiatan. Hasil kegiatan pelatihan menunjukan tingkat keberhasilan dengan indikasi adanya kesesuaian materi dengan kebutuhan pemuda Karang Taruna, adanya tanggapan positif dari pesera dan sebagian besar (80%) peserta telah memahami konsep e-commerce dan mampu membuat 8 business plan yang dapat diimplementasikan menjadi kegiatan usaha di Karang Taruna Pinangsia Jakarta Barat.
Legal Review of the Attorney General's Authority in Carrying Out Asset Recovery of the Proceeds of Money Laundering Crimes Ade Onny Siagian; ST Laksanto Utomo; Joko Sriwidodo
Law and Justice research journal Vol. 2 No. 2 (2026): April: Law and Justice research journal
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/ljrj.v2i2.140

Abstract

Money laundering is a derivative crime that is frequently associated with corruption and has the potential to cause significant losses to state finances. Efforts to recover assets derived from criminal activities constitute an essential aspect of law enforcement aimed at restoring state losses and creating a deterrent effect for perpetrators. This study aims to analyze the authority of public prosecutors in the investigation of money laundering crimes as well as the mechanisms for state asset recovery based on the authority of the Indonesian Attorney General’s Office. The research method employed is normative juridical research using statutory and case approaches. The results of this study indicate that the Attorney General’s Office possesses clear and legally valid authority to conduct investigations into money laundering crimes as regulated under Law Number 8 of 2010 concerning the Prevention and Eradication of Money Laundering and the Law on the Attorney General’s Office. Prosecutors are authorized to trace, seize, confiscate, and recover assets derived from criminal acts without first proving the predicate offense. This study further emphasizes that although the authority of the Attorney General’s Office has been normatively regulated, in practice, state asset recovery continues to face various obstacles, both in substantive and procedural law, such as inconsistencies in statutory regulations and the suboptimal implementation of non-conviction-based asset forfeiture. Therefore, strengthening regulations and harmonizing legal policies are necessary to ensure that state asset recovery through the handling of money laundering crimes can be carried out more effectively and provide legal certainty.
RECONSTRUCTION OF THE REVERSE BURDEN OF PROOF MECHANISM FOR THE RECOVERY OF CORRUPT ASSETS Ade Onny Siagian; Jaka Santosa; Charine Alya Pratiwi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Corruption is an extraordinary crime, etymologically derived from the Latin words corruptus and corruption, meaning depravity, deviation from purity, and unlawful acts for personal or other people's benefit. This study aims to analyze law enforcement mechanisms for asset recovery efforts resulting from corruption, which have historically harmed state finances. The research method used is normative juridical, focusing on literature analysis and applicable legal regulations. The results indicate that optimizing the recovery of state losses can be achieved by strengthening the system of shifting the burden of proof. Furthermore, legal instruments in Indonesia allow for asset recovery through two main channels: criminal proceedings, as stipulated in the Corruption Law, and civil proceedings. This study concludes that combining a criminal approach and the effectiveness of the reverse burden of proof is key to achieving maximum and accountable asset recovery
Co-Authors Adhi Wibowo Adler H. Manurung Adler H. Manurung Adler Haymans Manurung Agus Sudarsono Ahmad Nur Budi Utama Alvianita Gunawan Putri andrew shandy utama, andrew shandy Andriya Risdwiyanto Aris Ariyanto Ariyanto, Aris Asep Muhammas Lutfi Asri Ady Bakri Asrini Asrini Asry, Shofia Bambang Karsono Bambang Karsono Bryan Givan Cahyono, Yoyok Cahyono, Yoyok Charine Alya Pratiwi Dafid Ginting Damayanti, Yenie Eva Dodi Prasada Eva Yuniarti Utami Fredrik Warwer Gatot Wijayanto Hadion Wijoyo Haudi Haudi, Haudi Herayati Hidayat, Gustina Hieronimus Erwin Indrawan Hillman Mushaddiq Suaidy Hillman Mushaddiq Suaidy Irawati, Intan Irsal Fauzi Jaka Santosa Jeffry H. Sinaulan Joko Sriwidodo Jonathan, Edbert Kartiwa, Aa Kristiono, Natal Lamirin, Lamirin Loso Judijanto Lukman Affandi Ma'rifah, Ma'rifah Maghfirah, Nur Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mahmuddin Marinda Machdar, Nera Mislan Sihite, Mislan Muliansyah, Dadah Natal Indra Nera Marinda Machdar Ninuk Riesmiyantiningtias Nurhidayati Nurhidayati Nurhidayati Nurlelasari Ginting Paulina, Julinta Primadi Candra Susanto Rahmat Saleh Ramlani Lina Sinaulan Rini Martiwi Rizky Amalia Rizky Amalia Rizky Amalia Rizqi Amaliyah, Angguliyah Rochimah Imawati Rovanita Rama Sabalius Uhai Saifuddin, Sendy Salsabla Sasono, Heri Siti Fatimah Azzahra Sitti Hardiyanti Arhas Sri Mulyono St Laksanto Utomo Sugeng Suroso Suhendri Suherman, Suherman Sungkowati, Sri Suprianto Suprianto Tarigan, Budi Akhmad Tri Widyastuti Tri Widyastuti Trisna Fajar Prasetyo Usmany, Paul WIJOYO, HADION Yusuf, Ramdan Zahara Tussoleha Rony Zeanette Tiarma Lisbet Zul Asman Zul Asman