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Journal : Master Manajemen

Peran Kepemimpinan dan Motivasi terhadap Kinerja Karyawan Diah Angguningtiyas; Lingga Yuliana
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.883

Abstract

The purpose of this study was to determine the implementation of leadership and motivation on employee performance by taking a case study at PT Puncak Jaya Samudra. This study uses a descriptive qualitative method. Data were obtained by observation, interview and documentation methods. The results of this study indicate that in motivating and improving employee performance, namely by implementing a democratic leadership system, leaders provide motivation in various forms including: providing salaries, providing holiday allowances, providing year-end bonuses, providing health facilities, holding training, seminars and career paths. The impact of work motivation provided by the leadership of PT Puncak Jaya Samudra (PJS) is increasing employee performance, employees can be responsible and have high work enthusiasm.
Pengaruh Periodisasi Terhadap Kualitas Pelayanan Kenaikan Pangkat Pegawai Negeri Sipil Klara Bali; Lingga Yuliana
Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i4.569

Abstract

This study aims to determine the effect of adding a civil servant promotion period on the quality of civil servant promotion services within the Sekadau Regency Government. The method used in this study is a qualitative approach method. The sample collection technique uses purposive sampling where respondents are determined with the criteria of being ASN who work at the Sekadau Regency Human Resources Development and Personnel Agency. Based on the results of the study, it was found that periodization has an effect on the quality of service. Overall, the change in the promotion period from twice a year to six times a year has a positive impact in terms of efficiency and career opportunities for civil servants.
Pengaruh Biaya Produksi dan Harga Jual Terhadap Pendapatan Petani Jagung Desa Sugihwaras M. Ghofur Riyanto; Lingga Yuliana
Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i4.570

Abstract

This research aims to determine the costs and income of corn farmers in Sugihwaras Village, District. Sugihwaras, Bojonegoro Regency. With this research, it is hoped that it can help farmers’ current problems, recording production costs should start from the planting process until they become corn seeds ready to sell so that from the income we get, we can determine what the production costs will be and ultimately we can calculate profits accurately. , therefore it is also necessary to study production costs. The method used in this research is a qualitative descriptive method. The descriptive method is a method of researching the status of a group of people, an object, a set of conditions, a system of thought, or a class of events in the present. The research results show that by calculating production costs properly and continuously, we can find out the total production costs (Raw Material Costs, Labor Costs, and Factory Overhead Costs) in each season, the production costs per unit and the profits obtained each season.
Analisis Lingkungan Kerja terhadap Turnover Intentions pada Karyawan PT. Spesial Gold Rafa Fitria; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.808

Abstract

This study analyzes the influence of the work environment on the turnover rate at PT Spesial Gold, with the method used in this study is a qualitative approach method. The sample collection technique uses purposive sampling where respondents are determined with the criteria of being employees who work at PT. Spesial Gold with customer service or sales positions. The results of interviews with respondents show that high workloads and ineffective communication are the main factors causing turnover. Poor relationships between superiors and subordinates, as well as inadequate work facilities, also contribute to employee dissatisfaction. Employees often show a desire to leave after one to two years of work, because they feel there is no career development. An uncomfortable work environment can cause stress and feelings of being unappreciated, encouraging employees to look for other opportunities. Recommendations to reduce turnover include improving internal communication, training for superiors, adjusting workloads, and providing employee welfare programs. This study emphasizes the importance of the role of management in creating a conducive work atmosphere.
Implementasi Pembaruan Sistem Inti Administrasi Perpajakan (Coretax) terhadap Efisiensi Kinerja Pegawai di Direktorat Jenderal Pajak Kharisma Candra Utama; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.813

Abstract

This study aims to analyze the effect of the implementation of the Core Tax Administration System (CTAS) in Indonesia on tax revenue performance, specifically on the efficiency of employee performance at the Directorate General of Taxes through qualitative approach methods. The sample collection technique used purposive sampling where respondents were determined with the criteria of being employees at the Directorate General of Taxes with the position of Tax Executor and Counselor. Coretax, as a digital technology-based tax system, is expected to increase the transparency of tax information and strengthen the supervision mechanism in tax management. This study aims to show that the implementation of Coretax contributes significantly to increasing the effectiveness of employee performance at the Directorate General of Taxes and strengthening the ability of tax authorities to search for transaction data, reduce opportunities for fraud, and accelerate the audit process of tax cases. The results of the study show that Coretax is able to improve service performance faster, more efficiently and transparently and. However, the challenges in implementation practice from early January 2025 to the end of April 2025 still have system error problems that do not always run smoothly and a series of other technical problems, both from the user interface of taxpayers and tax officers themselves.
Transparansi dan Akuntabilitas Pengelolaan APBDes 2024 di Desa Sowanlor, Jepara Lestari Widiah Ningsih; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.818

Abstract

. This study aims to analyze the implementation of the principles of transparency and accountability in the management of the Village Revenue and Expenditure Budget (APBDes) in Sowanlor Village, Kedung Sub-district, Jepara Regency, in 2024. The research method used is descriptive qualitative analysis, with a focus on secondary data analysis. The main focus of this research is to assess the extent to which transparency and accountability principles are applied in the planning, implementation, and evaluation phases of the APBDes by the village government. The results indicate that although the village government has made efforts to disseminate financial information and involve the community in budget planning, there are still obstacles related to information openness and public participation. The delivery of financial information is considered insufficiently detailed and not easily understood, while community participation in program monitoring and evaluation remains limited. This study recommends that the village government enhance the quality of financial information disclosure to be more transparent and accessible to the public. Additionally, it is essential to strengthen community involvement in all stages of village budget management, including implementation and evaluation, in order to foster more transparent and accountable village financial governance.
Analisis Selling Skill terhadap Penjualan Produk Asuransi Bank BCA Trunojoyo Jember Ardi Wiranata; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.822

Abstract

This study aims to analyze the selling skills of marketing officers in the process of selling insurance products at BCA Trunojoyo Branch. It is a qualitative descriptive study. The respondents are insurance marketing officers assigned to the BCA Trunojoyo branch in Jember. The data source used is primary data, which was obtained through interviews with the insurance marketing officers at the BCA Trunojoyo branch in Jember, conducted in April 2025. The results of the study indicate that the selling skills possessed by each individual selling skills have a crucial role in enhancing the success of insurance product sales. By implementing the development of good selling skills for marketing staff, it is hoped that Bank BCA Trunojoyo Jember can improve the quality of marketing staff periodically through training so that they can meet the company's goals and be able to maintain competitiveness in the banking sector, especially the sale of insurance products.
Strategi Digital Marketing dalam Meningkatkan Penjualan Produk Lokal Daintys Handmade Siti Nur Amanah; Lingga Yuliana
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.842

Abstract

This study discusses the digital marketing strategy implemented by Daintys Handmade, a local brand engaged in handicrafts (handmade) such as bags and accessories. The purpose of this study is to analyze the digital marketing strategy implemented by Daintys Handmade in its sales. This study uses qualitative descriptive research and interviews with the owner of Daintys Handmade. The results of the discussion show that a well-planned digital marketing strategy can increase sales volume and strengthen the position of local brands in the market. The digital marketing strategy implemented by Daintys Handmade, such as utilizing various marketplaces (Instagram, Shopee, Tiktok, Whatsapp Business), promotions through discounts, giveaways, endorsements, and digital advertising have proven effective in increasing sales volume.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Abrar, Fairuz Ikram Achmad Tarmizi Achmad Tarmizi Aditya Rian Ramadhan Aditya, Mauly Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Al-‘Aafiyah, Syakira Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arhaj, Muhammad Fathir Arie Mulyati Arifianza, Ahmad Raihan Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Chusnul Sabrina Cindi Wardani Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Elyas Satria Ervan, Bonfilio Fadhila, Naufal Fadhila, Nayla Fitri Fadhlurrahman, Muhammad Rifqy Fadillah, Muhammad Adam Fadzillah, Malika Radian Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firanti, Firanti Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhamad, Firza Destrian Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurfathriah, Intan Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Nuryanto, Athaya Salsabila Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Putri, Bilqis Saphira Putri, Reysha Naindra Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rizkiyanty, Fiona Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputra, Muhammad Ragaswara Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Setyawan, Lingga Adi Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sudradjat, Fauziah Wulandari Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Utsman, Muhammad Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Wenny Desty Febrian Willyansyah, Willyansyah Winsi, Delinta Melati Putri Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira