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Iriana Bakti
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Pertamina's Public Relations Communication Strategy in Dealing with the Plumpang Integrated Terminal Fire: Case Study of Corporate Crisis Communication in Dealing with Fire Victims Rahim, Fachrulsyah Alif Mahendra; Bakti, Iriana; Sjoraida, Diah Fatma
Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i6.1453

Abstract

The fire incident at the Pertamina Plumpang Integrated Terminal that occurred in March 2023 was a disaster that resulted in casualties and losses for residents around Plumpang. The coverage of the Plumpang incident had a direct impact on the company's image and reputation. This is where public relations communication strategies play a role in restoring public trust as a form of post-disaster handling. The author uses descriptive qualitative analysis by applying issue life circle analysis to examine the findings regarding case handling. The research results show that the handling of the Plumpang Integrated Terminal fire tragedy crisis was carried out by adopting policies based on the results of discussions between Pertamina, affected residents and stakeholders, such as the program for creating an Integrated Information Post, the Sire Emergency Response program and the Emergency Training program. Handling efforts are divided into three stages, namely shor term strategy, with responsive handling through the Pertamina Peduli program, medium term, by building an Integrated Information Post, and long term, by conducting level 2 emergency simulation training. Pertamina's public relations communication strategy in handling The Plumpang Integrated Terminal fire tragedy was carried out through personal communication by holding discussions with community leaders related to the Integrated Information Post. Personal communication is also carried out by approaching residents, using empathy strategies to provide two-way communication while knowing the facts on the ground, conducting blusukan related to needs, complaints and desires in the event of the Plumpang Integrated Terminal fire tragedy.
STRATEGI MEDIA RELATIONS BIDHUMAS POLDA METRO JAYA DALAM MENINGKATKAN CITRA POSITIF Meifira Khairunnisa; Iriana Bakti; Heru Ryanto Budiana
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 2 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i2.6105

Abstract

Penelitian ini bertujuan untuk menganalisis strategi media relations yang diterapkan oleh Bidang Hubungan Masyarakat (Bidhumas) Polda Metro Jaya dalam upaya meningkatkan citra positif institusi kepolisian di mata masyarakat, khususnya dalam menangani kasus penyalahgunaan narkoba oleh anggota Polda Metro Jaya sendiri. Pendekatan penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara mendalam dan observasi langsung. Hasil penelitian menunjukkan bahwa Bidhumas Polda Metro Jaya melakukan serangkaian langkah strategis dalam mengelola hubungan dengan media massa, termasuk menjalin komunikasi yang intensif dan berkelanjutan dengan jurnalis, mengadakan konferensi pers, serta menyebarkan informasi melalui berbagai platform media, baik cetak maupun elektronik. Strategi ini bertujuan untuk memastikan transparansi informasi dan membangun kepercayaan publik terhadap institusi kepolisian. Selain itu, Bidhumas juga aktif dalam mengelola opini publik dengan memberikan respons cepat terhadap isu-isu negatif yang berpotensi merusak citra kepolisian. Kesimpulan dari penelitian ini adalah bahwa strategi media relations yang efektif dapat membantu Polda Metro Jaya dalam membangun dan mempertahankan citra positif di mata masyarakat, meskipun dihadapkan pada tantangan kasus internal yang sensitif seperti penyalahgunaan narkoba oleh anggotanya. Saran dari penelitian ini adalah pentingnya peningkatan pelatihan bagi personel Bidhumas untuk meningkatkan keterampilan komunikasi media serta memperluas jangkauan media sosial untuk menjangkau lebih banyak audiens. Kata Kunci: Media Relations, Citra Positif, Penyalahgunaan Narkoba, Polda Metro Jaya, Strategi Komunikasi.
MESSAGE PACKAGING THROUGH DATA-DRIVEN STORYTELLING IN FOOD RESCUE EFFORTS (INSTAGRAM DESCRIPTIVE STUDY @FOODBANKBANDUNG BY FOOD BANK BANDUNG) Kartika, Ghinaa Azalia; Bakti, Iriana; Budiana, Heru Ryanto
Journal of Social Science Vol. 1 No. 3 (2024): Journal of Social Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i3.24

Abstract

General Background: Food waste is a pressing global issue, with significant environmental and social implications. Effective communication strategies are essential for raising awareness and driving action in food rescue initiatives. Specific Background: Food Bank Bandung utilizes data-driven storytelling on Instagram to address food waste, employing techniques such as narrative communication, data explanation, and structured content presentation. While these methods enhance audience engagement by merging emotional narratives with empirical data, challenges remain in ensuring data transparency and fostering long-term audience engagement. Knowledge Gap: Despite the apparent effectiveness of data-driven storytelling, limited research exists on its application in the context of food rescue initiatives, particularly regarding audience comprehension and the consistency of data updates. Aims: This study aims to provide an in-depth evaluation of the strategies employed by Food Bank Bandung in their data-driven storytelling efforts on Instagram, focusing on how these strategies shape impactful narratives for local audiences. Results: Through qualitative descriptive methods, including in-depth interviews with operational teams and content analysis of Instagram publications, the study reveals that Food Bank Bandung effectively enhances public awareness and trust by transparently presenting operational data on food rescue activities. However, challenges such as inconsistent data updates and audience misunderstanding of data remain. Novelty: This research contributes to the field of communication studies by elucidating the specific strategies used in data-driven storytelling for food rescue, highlighting the intersection of narrative engagement and data transparency. Implications: The findings underscore the need for improved data presentation techniques and regular updates to enhance audience comprehension, ultimately advancing the effectiveness of food rescue campaigns in urban settings.
PEMBERDAYAAN PRANATA SOSIAL MELALUI KOMUNIKASI LINGKUNGAN: MENAKAR PELIBATAN PERAN PEREMPUAN DALAM MITIGASI BANJIR CITARUM Iriana Bakti; Hanny Hafiar; Heru Riyanto Budiana; Lilis Puspitasari
Jurnal Kawistara Vol 7, No 1 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.24313

Abstract

The study is titled implementation of environmental communication based on the social institution in coping with the flood in the Citarum Watershed Upstream. Citarum river pollution and silting are currently in a state of particular caused by forest encroachment in the upstream, land use, household waste, animal husbandry, industry, offices, etc, so when the rainy season caused the occurrence of floods. In addition, these conditions have resulted in water quality being unfit to be utilized, both for drinking water, washing, bathing, irrigation for agriculture and so on. The actuator environment seeks to restore the Citarum Watershed upstream conditions by building public awareness so they may want to change their attitudes and behavior, one of them by not disposing of waste into the river. The selected communities are those that are incorporated in a social institution in the region. The purpose of the research is to find out about the types of institution, the reason for utilizing the institution, and the role of the environment actuator communication in a social institution. The methods used in this research is descriptive with qualitative data to describe the various realities of communication activities related to the environment by leveraging social institution in coping with the disaster of the flood in the area of Citarum Watershed Upstream. Research results showed in the region there are four types of institutions, namely the institution of religious, economic, agricultural and social. Institution related to religious activity is Majlis Ta'lim (the place of informal Islamic teaching and education), institution related to the activity of the economy is an arisan (regular social gathering), institution related to social activity is the PKK (Family Welfare Guidance), and institution related to the agricultural activity is The Association of Farmers Group (Gapoktan). The reason for the environment actuator utilizing social institution are as the entrance (access) to carry out flood mitigation program, already familiar, easy to invited to cooperate and to expand the network. The role of the environment actuator in the institution as a communicator and facilitator in conducting dissemination of information and training of waste utilization to the members of the institutions.
Pengembangan Potensi Atraksi Wisata Gastronomi Berkelanjutan Berbasis Masyarakat Lokal di Kampung Lembur Sawah, Kota Bogor Indria Widyawan; Iriana Bakti; Mas Dadang Enjat Munajat; Evi Novianti
PANGGUNG Vol 34 No 3 (2024): Kreativitas, Seni Kontemporer, dan Pariwisata Berkelanjutan
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v34i3.3555

Abstract

Kampung Lembur Sawah berlokasi di tengah Kota Bogor dan kaya akan potensi wisata gastronomi. Pengembangan berkelanjutan berbasis masyarakat lokal diperlukan untuk melengkapi atraksi wisata dan meningkatkan pengalaman wisatawan. Penelitian ini bertujuan mengidentifikasi potensi wisata gastronomi dan pengembangannya berdasarkan sudut pandang masyarakat lokal yang tergabung dalam Kompepar Mulyaharja sebagai pengelola. Metode dalam penelitian ini menggunakan pendekatan kualitatif eksploratif. Data primer diperoleh melalui observasi langsung serta wawancara dengan informan yang mewakili para pemangku kepentingan terkait pengelolaan wisata di Kampung Lembur Sawah. Data sekunder diperoleh melalui dokumen desa, artikel jurnal, dan laporan kerja terkait pengembangan wisata di Kampung Lembur Sawah. Hasil penelitian menunjukkan bahwa Kampung Lembur Sawah memiliki potensi yang dapat dikembangkan menjadi atraksi wisata gastronomi. Inventori gastronomi harus dilakukan pendaftaran HAKI sebagai upaya pelestarian. Kata kunci: wisata gastronomi, pariwisata berbasis masyarakat, Kampung Lembur Sawah
DIGITAL AGE TOURISM: SOCIAL MEDIA'S ROLE IN HOSPITALITY AND INTERCULTURAL COMMUNICATION Subekti, Priyo; Nugraha, Aat; Bakti, Iriana
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9266

Abstract

The growth of mobile devices and social media has greatly affected the tourism business, as well as hospitality and cross-cultural relations. This research studies the use of social media in transforming the tourism practices in Pangandaran focusing on ecotourism and river rafting in Citumang. Using the qualitative method, data were established by purposive sampling of three informants: tourism managers, tour guides and tourists. Through in-depth interviews, participatory observation, and social media posting and promotional materials documentation opened broad perspectives. The research results suggest that social media such as Instagram and Facebook are effective in marketing the Pangandaran’s ecotourism products. There are tour guides such as Kang Wahyu who use the site to tell a story in cultures and interact with tourists at the same time to enhance their experience and integration of cultures. However, limitations in these technologies’ full potential include poor internet coverage and low levels of digital skills among the local tourism providers. In conclusion, the results of the study indicate that combining social media with better digital infrastructure and participation of the community could improve the social and environmental aspects of ecological tourism.
The social and environmental responsibility communication of Pos Indonesia regional 3 Bakti, Iriana; Sjoraida, Diah Fatma; Wiyatna, Muhamad Fatah; Nugraha, Aat Ruchiat; Setianti, Yanti
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.54238

Abstract

Background: Social and Environmental Responsibility (SER) represents the company’s commitment to supporting Sustainable Development Goals (SDGs). PT. Pos Indonesia Regional 3 West Java carried out social and environmental responsibilities under its policies. The SER program was established in collaboration with Universitas Padjadjaran through a farmer group empowerment program toward independent villages and food security in Cilembu Village, Pamulihan District, Sumedang Regency. Purpose: This research aimed to analyze SER communications by PT. Pos Indonesia Regional 3 West Java. Methods: It used a descriptive method. The data was collected through observation, interviews, and literature studies. Results: The results showed that the public relations department of PT. Pos Indonesia served as a communication facilitator in corporate social responsibility implementation through the farmer group empowerment program towards independent villages in Cilembu Pamulihan, Sumedang. Upon carrying out the SER activities, PT. Pos Indonesia held stages of situation recognition, collaboration, and collective action between stakeholders to produce an effective SER program. Conclusion: SER communication at PT. Pos Indonesia Regional 3 West Java consisted of internal communication, a report to company leaders and employees, and external communication for publicizing the company’s achievements. Implications: The success of social and environmental responsibility communication will depend on the role of public relations in a corporation.
PELATIHAN PEMASARAN ONLINE DAN PEMBUATAN KEMASAN PRODUK BAGI KELOMPOK WANITA TANI (KWT) DESA CILEMBU, SUMEDANG Sjoraida, Diah Fatma; Setianti, Yanti; Aat Ruchiat; Bakti, Iriana; Wiyatna, M. Fatah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 3 No 01 (2025): FEBRUARI 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sekitar 30-an wirausaha wanita yang tergabung di Kelompok Wanita Tani (KWT) Desa Cilembu Kabupaten Sumedang mengikuti pelatihan pemasaran online dan kemasan produk. Selama ini, hasil pokok produk desa Cilembu yang dikenal dengan Ubi Jalar nya masih dipasarkan secara konvensional, yaitu melalui menjajakan produk Ubi Cilembu di etalase-etalase toko kelontongan di sepanjang jalan raya Bandung-Sumedang. Melalui penjualan yang masih konvensional tersebut akibatnya produk Ubi Cilembu “masih” belum menjadi komoditi yang bernilai prestise. Hal ini menjadi peluang bagi PT. Pos Indonesia yang bekerjasama dengan Tim Pengabdian Pada Masyarakat Universitas Padjadjaran menyelenggarakan pelatihan yang bermanfaat bagi upaya meningkatkan kapasitas masyarakat dalam hal pemasaran produk Ubi Cilembu Sumedang. Metode yang disampaikan dalam pelatihan ini dengan cara pemaparan materi, diskusi, dan simulasi praktek pembuatan platform pemasaran digital serta kemasan produk. Hasil kegiatan menunjukkan bahwa Kelompok Wanita Tani sangat berantusias mengikuti pelatihan ini dengan secara seksama dalam menghadapi kemajuan zaman dan perkembangan media digital. Simpulan kegiatan pelatihan ini yaitu masyarakat kelompok wanita tani desa Cilembu Sumedang memiliki pengetahuan mengenai tata cara memilih dan sekaligus menggunakan platform digital yang mendukung terhadap aspek penjualan produk Ubi Cilembu sekaligus tertarik untuk mewujudkan kemasan produk yang mudah dikenali masyarakat luas tentang jenis olahan makanan dari Ubi Cilembu.
PEMANFAATAN ARTIFICIAL INTELLIGENCE DALAM PROGRAM PELATIHAN DAN PENGEMBANGAN KARYAWAN Firdaus; Dodi Setiawan Riatmaja; Iriana Bakti; Nur Azizah; Windy Permata Suyono; Andi Zulfikar Darussalam
EDU RESEARCH Vol 6 No 1 (2025): EDU RESEARCH
Publisher : IICLS (Indonesian Institute for Corporate Learning and Studies)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47827/jer.v6i1.511

Abstract

In the era of digital transformation, the use of Artificial Intelligence (AI) in employee training and development programs is increasingly becoming a key focus for companies in improving the effectiveness and efficiency of human resources. AI has the ability to analyze performance data, personalize training materials, and provide real-time feedback, thus accelerating the process of improving employee skills. This research aims to analyze the role of AI in optimizing training programs, identifying the benefits and challenges faced in its implementation. The method used in this research is a literature study and secondary data analysis from various previous studies. The results show that the use of AI in employee training can increase engagement, accelerate the learning curve, and enable a data-driven approach to training decision-making. However, challenges such as employee resistance, limited technological infrastructure, and the need for ethical and privacy regulations are still barriers to the widespread application of AI. Therefore, companies need to develop the right strategies in integrating AI into the training system to improve competitiveness and workforce productivity.
EFEKTIVITAS PENGGUNAAN AI DALAM PEMBELAJARAN DI SEKOLAH Rifky Lana Rahardian; Trisna Rukhmana; Al-Ikhlas; Iriana Bakti; Anang Susilo; Rian Novita
EDU RESEARCH Vol 6 No 1 (2025): EDU RESEARCH
Publisher : IICLS (Indonesian Institute for Corporate Learning and Studies)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47827/jer.v6i1.521

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan Artificial Intelligence (AI) dalam pembelajaran di sekolah serta mengidentifikasi tantangan dan peluang yang muncul dalam implementasinya. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui wawancara semi-terstruktur dengan guru, siswa, dan tenaga kependidikan, observasi partisipatif, serta studi dokumentasi. Hasil penelitian menunjukkan bahwa AI memiliki potensi besar untuk meningkatkan efektivitas pembelajaran melalui personalisasi materi, otomatisasi tugas administratif, dan peningkatan motivasi belajar siswa melalui fitur interaktif seperti gamifikasi dan simulasi. Namun, implementasi AI juga menghadapi beberapa tantangan, seperti kesenjangan infrastruktur teknologi, kurangnya pemahaman guru tentang AI, serta kekhawatiran mengenai berkurangnya interaksi sosial dalam pembelajaran. Berdasarkan temuan tersebut, penelitian ini menyimpulkan bahwa penggunaan AI dalam pendidikan dapat menjadi alat yang efektif untuk meningkatkan kualitas pembelajaran jika didukung oleh infrastruktur yang memadai, pelatihan guru yang intensif, dan pendekatan yang seimbang antara teknologi dan interaksi manusia. Rekomendasi yang diberikan mencakup peningkatan akses teknologi di semua wilayah, program pelatihan berkelanjutan bagi guru, serta evaluasi berkala untuk memastikan bahwa AI digunakan secara optimal dan bertanggung jawab. Dengan demikian, AI dapat menjadi katalisator transformasi pendidikan menuju sistem yang lebih inklusif, adaptif, dan berkelanjutan di era digital.
Co-Authors Aang Koswara Aang Koswara Aat Ruchiat Aat Ruchiat Nugraha Abdul Hakim Siswanto Aghus Jamaludin Kharis agus rahmat Agus Rahmat Aiman Fariq Al-Ikhlas Anang Susilo Andi Zulfikar Darussalam Ari Agung Prastowo Auliani Anwar Baiq Vira Safitri Bambang Ismaya Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Centurion Chandratama Priyatna Dadang Sugiana Dandi Supriadi Dede Abdul Hasyir Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Sjuchro Dilshod Tursunov Dindin Abidin Dodi Setiawan Riatmaja Donny Juliandri Prihadi Evi Novianti Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fathiya Nur Rahmi Faustine, Peace Fauzan Ahdi Widyaputra Feliza Zubair Feliza Zubair Firdaus Hafid Hafinudin Hafizhah Zuhri Hanny Hafiar Herlina Agustin Herlina Lusiana Heru Riyanto Budiana Heru Ryanto Budiana Ikhwanul Ihsan Armalid Indria Widyawan Kartika, Ghinaa Azalia Khairunnisa, Silka Kokom Komariah Lilis Puspitasari Luis Santos M. Fatah Wiyatna Mas Dadang Enjat Munajat Mega Fatimah Rosana Meifira Khairunnisa Mertayasa, I Gede Agus Ming Pong Momena Sultana Ni Luh Putu Suarmi Sri Patni Niti Lestari Nofirman, Nofirman Nugraha, Aat Nur Azizah Nurfauziah, Isni Nurkhalila Fajrini Nuryah Asri Sjafirah, Nuryah Asri Pandu Dwita Purnama Pito Fernando Pong, Ming Priyo Subekti Priyo Subekti Priyo Subekti Putra, Putu Steven Eka Rahim, Fachrulsyah Alif Mahendra Ramin Rahimi Reiza D. Dienaputra Renata Anisa Retasari Dewi Reza Karimi Rian Novita Ridlo, M. Ainur Rifky Lana Rahardian Rinintha Mazaya Rizka Putra Rosnandar Romli Rukhmana, Trisna Santos, Luis Sawlani, Dhiraj Kelly Septian Yudho Rinald Setiawan, Asep S Shafira Yasmin Nandini Soe Thu Zaw Zaw Sukmana, IWK Teja Sultana, Momena Suparni, Sri Susie Perbawasari Suwandi Sumartias Syahedah Soeci Elfera Teddy Kurnia Wirakusumah Tiara Putri Effendy Trie Damayanti Tursunov, Dilshod Winarni Winarni Windy Permata Suyono Yanti Setianti Yovita Yovita Yuniawati, Femilia Yustikasari