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Iriana Bakti
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
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PELATIHAN PEMBUATAN PROPOSAL BERBASIS LOCAL BRANDING BAGI MASYARAKAT JATIGEDE SUMEDANG Aat Ruchiat Nugraha; Centurion C. Priyatna; Iriana Bakti; Agus Rahmat; Yustikasari Yustikasari; Retasari Dewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19813

Abstract

Local branding memiliki peran penting dalam memperkenalkan suatu lokasi, termasuk wilayah Jatigede. Ciri khas dan keunikan yang dimiliki oleh suatu lokasi dapat menjadi modal pembentukan local branding. Keberadaan local branding dapat menjadi inspirasi dalam pengembangan objek wisata yang dikemas dengan baik, salah satunya melalui media komunikasi berupa proposal sponsorship. Namun, tidak semua masyarakat mengetahui cara membuat proposal sponsorship yang berbasis local branding. Tujuan dari kegiatan pengabdian pada masyarakat ini adalah untuk memberikan pengetahuan dan keterampilan dalam pembuatan proposal sponsorship berbasis local branding desa di lingkungan kecamatan Jatigede. Metode yang digunakan adalah ceramah, tanya jawab, diskusi dan pelatihan yang diikuti oleh para tokoh masyarakat, aparat desa, dan tokoh pemuda yang berjumlah 20 orang. Hasil kegiatan menunjukkan bahwa peserta pelatihan dapat: (1) mengetahui dan memahami materi local branding; (2) mengidentifikasi potensi pembentukkan identitas local branding objek wisata; (3) membuat kerangka proposal sponsorship pembentukkan local branding objek wisata kawasan Jatigede Sumedang. Hasil kegiatan menunjukkan bahwa peserta telah dapat membuat kerangka proposal sponsorship berbasis local branding yang mendukung pada pengembangan objek wisata Waduk Jatigede.
STRATEGI PEMASARAN OLAHRAGA DI ERA DIGITAL : MENGOPTIMALKAN MEDIA SOCIAL UNTUK MENJANGKAU AUDIEN BARU Dindin Abidin; Asep Setiawan; Rizka Putra; Aghus Jamaludin Kharis; Pito Fernando; Iriana Bakti
EDU RESEARCH Vol 5 No 1 (2024): EDU RESEARCH
Publisher : IICLS (Indonesian Institute for Corporate Learning and Studies)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47827/jer.v5i1.224

Abstract

The development of digital technology has changed the sports marketing landscape. Social media has become one of the effective marketing tools to reach new audiences and increase sports fan engagement. This research aims to analyse sports marketing strategies in the digital era by optimising the use of social media. The research method used is a literature study and case analysis of several sports organisations that successfully utilise social media in their marketing strategies. Data was collected from various sources such as scientific journals, articles, and official websites of sports organisations. The results show that social media offers many opportunities for sports organisations to connect with a wider audience, build brand awareness, and increase fan engagement and loyalty. Effective sports marketing strategies in the digital age include the use of engaging multimedia content, the utilisation of influencers and brand ambassadors, and data analysis to understand audience preferences. In addition, collaboration with social media platforms can also increase the reach and visibility of sports content. The conclusion of this study is that social media has become an important marketing tool for sports organisations to reach new audiences and increase fan engagement in the digital age. Sports organisations need to design marketing strategies that are integrated with social media to achieve effective marketing goals.
Hubungan Antara Kredibilitas Pembicara Program Edukasi Investasi Saham Dengan Sikap Pegawai Terhadap Saham Perusahaan Hafizhah Zuhri; Iriana Bakti; Kokom Komariah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3949

Abstract

The aim of this research is to determine the extent of the relationship between the credibility of speakers in stock investment education programs and employee attitudes towards company shares. This research uses Source Credibility theory. The method used is the Correlational Method, through the Spearman Rank (rs) hypothesis test with descriptive and inferential analysis techniques. The respondents for this research were 64 people who were selected based on simple random sampling techniques. The data collection techniques used were questionnaires, interviews and literature study. The results of this research show that the credibility of the stock investment education program speaker has a strong relationship with employee attitudes with an rs coefficient of 0.638 and a sig of 0.001 < 0.05. This is caused by the speaker's trustworthiness, the speaker's expertise, and the speaker's positive appeal and is related to changes in employee attitudes. The conclusions of this research show that the speaker's trustworthiness with employees' opinions, perceptions, affective and actions has a moderate relationship, the speaker's expertise with employees' opinions, perceptions, affective and actions has a moderate relationship, and the speaker's attractiveness with opinions, perceptions, affective , and employee actions have a strong relationship.
Penerapan Bank Sampah Sebagai Solusi Mengatasi Ekosentris Lingkungan di Bantaran Sungai Citarum Bambang Ismaya; Bakti, Iriana; Suparni, Sri
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 6 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sungai Citarum, penopang hidup di Jawa Barat dan DKI Jakarta, terancam oleh sampah dan limbah, menyebabkan penurunan kualitas air dan risiko kesehatan. Program Citarum Harum, tindak lanjut dari Citarum Bestari, diterapkan oleh Pemerintah Indonesia melibatkan Satgas Pengendalian Pencemaran DAS Citarum. Keberhasilannya memerlukan partisipasi aktif masyarakat dan lembaga pendidikan tinggi. Tantangan melibatkan faktor internal dan eksternal, seperti pendidikan rendah dan kurangnya tempat sampah. Revitalisasi Sungai Citarum membutuhkan perubahan perilaku masyarakat, dengan edukasi sebagai kunci. Implementasi pengelolaan sampah di masa depan harus memperhatikan aspek penting dan kampanye media untuk meningkatkan kesadaran. Strategi pengelolaan sampah di DAS Citarum memerlukan upaya serius untuk mencapai target di desa prioritas, dengan sinergi antara pemerintah, masyarakat, dan lembaga pendidikan tinggi. Secara keseluruhan, Bank Sampah Desa di DAS Citarum memberikan kontribusi positif yang signifikan terhadap kesejahteraan ekonomi masyarakat dan keberlanjutan lingkungan.
WORKSHOP KOMUNIKASI KESEHATAN LINGKUNGAN BAGI MASYARAKAT DESA DI WILAYAH BANDUNG BARAT Sjoraida, Diah Fatma; Bakti, Iriana; Nugraha, Aat Ruchiat
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.53

Abstract

The workshop that raised the issue of "One Waste a Thousand Disasters" became an important thing for the people of Mekarmukti Village, Cihampelas District, West Bandung Regency in an effort to eliminate environmental pollution around the Citarum river basin. The purpose of the workshop in the Community Service (PKM) program is to find out and practice household and small business waste management through the liquid fertilizer-based waste treatment tool "ROSDA" and the fish farming tool "BUDIKDADRUM" which can produce selling value that is delivered communicatively and interactively. The result of this wokrshop program is an increase in community knowledge and skills about the economic value of household and small business waste in the Mekarmukti Village environment as well as increasing public interest in trying to process tofu, tempeh and pindang fish product waste independently
City branding Kabupaten Sumedang melalui program Sumedang Happy Digital Region Yuniawati, Femilia; Bakti, Iriana; Nugraha, Aat Ruchiat
Comdent: Communication Student Journal Vol 1, No 1 (2023): Mei 2023 - Oktober 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i1.44684

Abstract

Latar Belakang: Penelitian ini dilatarbelakangi oleh Kebijakan Perpres No.95 Tahun 2018 tentang peraturan Sistem Pemerintahan Berbasis Elektronik (SPBE) serta Sumedang yang memiliki nilai indeks SPBE rendah dan dihadapkan dengan tiga disrupsi, di antaranya pandemi, digital, dan milenial. Latar bekakang inilah yang mendorong Kota Sumedang diharuskan untuk membuat sebuah inovasi. Tujuan: Penelitian ini bertujuan untuk mengetahui strategi city branding melalui Program Sumedang Happy Digital Region yang dilakukan oleh Diskominfosanditik. Metode: Penelitian ini menggunakan metode penelitian deskriptif yaitu sebuah metode yang menjabarkan fenomena atau keadaan sosial dengan menggunakan pendekatan kualitatif. Pengumpulan data dilakukan dengan wawancara, observasi, dan studi kepustakaan. Teknik penentuan key informant adalah purposive sampling dan teknik validasi data yang digunakan yaitu triangulasi data/sumber. Hasil: Hasil penelitian menunjukkan program city branding menekankan kelebihan Kabupaten Sumedang serta melakukan kerja sama dengan Provider Jaringan untuk mendukung identitas sebagai Kabupaten Digital, nominated outcomes atau tujuan yang ingin dicapai ialah meciptakan sistem e-government untuk meningkatkan reputasi kota.  Tidak hanya itu, Kota Sumedang juga mendorong adanya peningkatan pelayanan publik digital untuk menarik investor, sehingga dapat meningkatkan perekonomian, dan menarik wisatawan ke Kabupaten Sumedang. Dalam upaya menyebarkan informasi  menggunakan komunikasi on air dan off air, coherence atau tindakan yang dilakukan untuk mendukung program yaitu melalui tools berupa aplikasi atau website yang dapat diakses yaitu E-office, E-office Desa, dan Tahu Sumedang.
AKTIVASI PROGRAM KETAHANAN PANGAN PADA MASYARAKAT DESA CILEMBU KABUPATEN SUMEDANG Diah Fatma Sjoraida; Aat Ruchiat Nugraha; Muhammad Fatah Wiyatna; Iriana Bakti; Yanti Setianti
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.2919

Abstract

Abstrak Ketahanan pangan menjadi isu utama dalam kondisi perubahan iklim dunia saat ini yang tidak menentu. Panjangnya musim kemarau tahun ini (2023) akibat badai El Nino telah menjadikan dunia terlanda bencana kekeringan. Hal ini pula yang melanda kawasan Indonesia, khususnya di wilayah pulau Jawa yang terkena bencana kekeringan sehingga ada beberapa kabupaten/kota yang dinyatakan sebagai status bencana daerah. Terkait dengan hal tersebut, sistem pertanian yang menyokong pada ketahanan pangan menjadi terganggu akibat terancam gagal panen. Begitu juga dengan wilayah desa Cilembu yang dijadikan sebagai sentra produksi Ubi nasional mengalami dampak kekeringan. Untuk dapat membantu dan sebagai upaya mengantisipasi kondisi tersebut, Tim PKM Universitas Padjadjaran melakukan kegiatan aktivasi program ketahanan pangan yang berbasis masyarakat dan kearifan lokal. Tujuan dari kegiatan pengabdian pada masyarakat ini adalah untuk memberikan pengetahuan dan keterampilan mengenai pemanfaatan lahan terbatas dalam program aktivasi ketahanan pangan pada kelompok tani “Pangkalan” Desa Cilembu Kabupaten Sumedang. Metode yang digunakan adalah ceramah, tanya jawab, diskusi dan workshop pelatihan tanaman hidroponik yang diikuti oleh para anggota kelompok tani “Pangkalan”. Hasil kegiatan menunjukkan bahwa peserta program aktivasi ketahanan pangan dapat: (1) mengetahui dan memahami materi pentingnya katahanan pangan yang berbasis kearifan lokal; (2) mengidentifikasi potensi pemanfaatan lahan terbatas untuk menghasilkan jenis tanaman sayuran yang layak dikonsumsi; (3) membuat media tanam hidoponik. Adapun kesimpulan kegiatan menunjukkan bahwa peserta telah dapat membuat media tanam berupa hidroponik berbasis tanaman sayuran yang mendukung pada pengembangan ketahanan pangan masyarakat di wilayah Desa Cilembu.
Hubungan antara Sajian Informasi Klarifikasi Program Recycle Station dengan Sikap Netizen terhadap Sociolla Budiman, Ratu Marshyarina Ridzkan; Bakti, Iriana; Zubair, Feliza
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 1 (2024): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13219665

Abstract

This research aimed to determine the relationship between the presentation of clarification information about the Recycle Station program on the Instagram account @mamaserbabisa and netizens' attitudes toward Sociolla. The study tested the information integration theory to understand the extent of the relationship between the valence and weight of the clarification information about the Recycle Station program and netizens' cognitive, affective, and conative attitudes toward Sociolla. This research used a quantitative method with a correlational approach and Spearman Rank correlation test. Data collection techniques included questionnaires and literature studies from books, online journals, and other secondary references. The respondents of this study were 98 accounts that liked the post about the Recycle Station program on the Instagram account @mamaserbabisa, selected through simple random sampling. The results of this study showed that the presentation of clarification information about the Recycle Station program had a strong and significant relationship with netizens' attitudes.
Communication and cultural inheritance through a traditional school in Dangiang Village, Garut Perbawasari, Susie; Sjoraida, Diah Fatma; Anisa, Renata; Subekti, Priyo; Bakti, Iriana
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.45121

Abstract

Background: Traditional medicine using herbal plants is one of the cultural assets of Indonesians. Belief in the efficacy of herbal plants as a definite treatment has been recognized for generations, especially among indigenous peoples. Purpose: This research aims to determine the role of a traditional school in bequeathing the culture of herbal medicine through health communication. Methods: This study employed a qualitative method. The data were collected using participatory observation, in-depth interviews, and guided group discussions. Results: The research results reveal six health communication methods to bequeath the culture of the use of herbal plants for health: 1) lecturing, 2) demonstrating, 3) hands-on practicing with assignments, 4) sharing, 5) role modeling, and 6) storytelling. The medical techniques of the indigenous people of Dangiang are categorized into three: 1) using the mind (medicine as communication media), 2) using herbal plants, and 3) using chemical drugs. The Dangiang community imposes special treatment to maintain public health, especially water use and waste disposal. Conclusion: Dangiang Traditional Village community is trying to preserve the traditional culture inherited from their ancestors, especially by using medicinal plants for health. Implications: This traditional school is expected to bring two final results: a) to bequeath traditional medicine culture, b) to preserve and maintain the local culture, and c) to inform the young generation about local customs and culture. 
Participatory communication as the key to successful disaster management in Pangandaran district Bakti, Iriana; Zubair, Feliza; Budiana, Heru Ryanto
Jurnal Kajian Komunikasi Vol 11, No 2 (2023): December 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i2.49785

Abstract

Background: Pangandaran, situated within the province of West Java, is considered a region susceptible to natural disasters, leading to significant material damages and, unfortunately, loss of human life. This particular calamity has attracted the attention of various stakeholders, encompassing the local government, affiliated organizations, social communities, volunteers, and numerous others. The circumstances mentioned above have led to the development of participatory communication initiatives to promote cooperation in disaster management. Purpose: This study aims to ascertain the factors contributing to heteroglossia, discourse, polyphony, and collaboration among communities and volunteers. Methods: The research method utilized in this study is a descriptive study, incorporating a range of data collection techniques, including in-depth interviews, observation, and literature analysis. Furthermore, to conduct comprehensive data analysis, this study involves data reduction, data display, conclusion derivation, and verification. Moreover, the technique employed for data source identification involves systematically classifying stakeholders, including individuals affiliated with institutions and community members/volunteers who actively participate in collaborative efforts to address disaster-related issues in the Pangandaran Regency. Additionally, the study involved a cohort of five key informants deliberately chosen to represent the community under the study. Results: The study results indicate that, despite differences in tasks, responsibilities, roles, and level of expertise within the community or volunteers, they are willing to exchange knowledge, drawing on their viewpoints openly. Furthermore, the dialogue process that unfolds among the community/volunteers takes the form of a democratic discussion to attain consensus in their respective roles. Conclusion: Communities/volunteers have established collaborative efforts grounded in their understanding, awareness and commitment to assisting individuals affected by adverse circumstances. Moreover, shared norms and beliefs have guided their robust, extensive relationships and networks.
Co-Authors Aang Koswara Aang Koswara Aat Ruchiat Aat Ruchiat Nugraha Abdul Hakim Siswanto Aghus Jamaludin Kharis Agus Rahmat agus rahmat Aiman Fariq Al-Ikhlas Anang Susilo Andi Zulfikar Darussalam Ari Agung Prastowo Auliani Anwar Baiq Vira Safitri Bambang Ismaya Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Centurion Chandratama Priyatna Dadang Sugiana Dandi Supriadi Dede Abdul Hasyir Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Sjuchro Dilshod Tursunov Dindin Abidin Dodi Setiawan Riatmaja Donny Juliandri Prihadi Evi Novianti Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fathiya Nur Rahmi Faustine, Peace Fauzan Ahdi Widyaputra Feliza Zubair Feliza Zubair Firdaus Hafid Hafinudin Hafizhah Zuhri Hanny Hafiar Herlina Agustin Herlina Lusiana Heru Riyanto Budiana Heru Ryanto Budiana Ikhwanul Ihsan Armalid Indria Widyawan Kartika, Ghinaa Azalia Khairunnisa, Silka Kokom Komariah Lilis Puspitasari Luis Santos M. Fatah Wiyatna Mas Dadang Enjat Munajat Mega Fatimah Rosana Meifira Khairunnisa Mertayasa, I Gede Agus Ming Pong Momena Sultana Ni Luh Putu Suarmi Sri Patni Niti Lestari Nofirman, Nofirman Nugraha, Aat Nur Azizah Nurfauziah, Isni Nurkhalila Fajrini Nuryah Asri Sjafirah, Nuryah Asri Pandu Dwita Purnama Pito Fernando Pong, Ming Priyo Subekti Priyo Subekti Priyo Subekti Putra, Putu Steven Eka Rahim, Fachrulsyah Alif Mahendra Ramin Rahimi Reiza D. Dienaputra Renata Anisa Retasari Dewi Reza Karimi Rian Novita Ridlo, M. Ainur Rifky Lana Rahardian Rinintha Mazaya Rizka Putra Rosnandar Romli Rukhmana, Trisna Santos, Luis Sawlani, Dhiraj Kelly Septian Yudho Rinald Setiawan, Asep S Shafira Yasmin Nandini Soe Thu Zaw Zaw Sukmana, IWK Teja Sultana, Momena Suparni, Sri Susie Perbawasari Suwandi Sumartias Syahedah Soeci Elfera Teddy Kurnia Wirakusumah Tiara Putri Effendy Trie Damayanti Tursunov, Dilshod Winarni Winarni Windy Permata Suyono Yanti Setianti Yovita Yovita Yuniawati, Femilia Yustikasari