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Iriana Bakti
Program Studi Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran
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TRANSFORMASI BUDAYA ORGANISASI UNTUK MENDORONG PROFESIONALISME DI SEKTOR INDUSTRI KREATIF Herlina Lusiana; Ni Luh Putu Suarmi Sri Patni; Niti Lestari; Windy Permata Suyono; Iriana Bakti; Andi Zulfikar Darussalam
EDU RESEARCH Vol 6 No 1 (2025): EDU RESEARCH
Publisher : IICLS (Indonesian Institute for Corporate Learning and Studies)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47827/jer.v6i1.530

Abstract

The creative industry has dynamic characteristics that demand flexibility and constant innovation. Organizational culture transformation is a key factor in creating a work environment that is professional, collaborative, and adaptive to market changes. This research discusses how changes in values, norms, and work practices in organizations can improve professionalism in the creative industry sector. By implementing a culture that is oriented towards innovation, openness and responsibility, companies can increase productivity and competitiveness. This study also examines the challenges and strategies that can be applied in the process of transforming organizational culture to support the sustainable growth of the creative industry.
The existence of Suara Waditra in the Knowledge Sharing Framework Sjuchro, Dian Wardiana; Bakti, Iriana; Rahmat, Agus; Sjafirah, Nuryah Asri; Nurfauziah, Isni
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.521

Abstract

Suara Waditra Community Radio is a community radio based in Sukasetia Village, Cisayong District, Tasikmalaya Regency. This radio has a broadcasting permit from the Minister of Communication and Information in 2018. Suara Waditra Community Radio is still continuing to broadcast both to convey information about the village and just for entertainment. The aim of this research is to find out the existence of Suara Waditra Community Radio in the community, especially in context knowledge sharing. This research is a qualitative descriptive study. Research data was collected through interviews and observations. This research shows that Suara Waditra Community Radio faces significant problems related to a lack of human resources. Radio can only broadcast a limited number and quality of programs due to these conditions, often with a focus on entertainment programming rather than educational or awareness programming. The development and success of community radio is also hampered by the lack of community participation in supporting radio operations through funding and active involvement as a broadcasting institution. In addition, this research found that Suara Waditra Community Radio still has loyal listeners, especially among the elderly and those who have not fully used modern technology, despite competition from digital media. The Village Corner program shows how community radio can help empower communities and spread local information that is not reported by mainstream media.
Pelatihan Pengukuran Dampak Sosial Metode SROI Bagi Pegawai Direktorat TJSL PT. Pos Indonesia (Persero) -, Aat Ruchiat Nugraha; Sjoraida, Diah Fatma; Hasyir, Dede Abdul; Bakti, Iriana; Setianti, Yanti; Wiyatna, M. Fatah
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2291

Abstract

Saat ini badan usaha dibawah Kementerian BUMN dipersyaratkan untuk dapat melaporkan kegiatan tangjawabsosial lingkungan nya seiring dengan kesepakatan dunia internasional dalam mengurangi emisi kadar karbon. Salah satu bentuk laporan kegiatan tangungjawabsosial dan lingkungan PT. POS Indonesia (persero) yaitu metode Social on Return Investment (SROI). Metode SROI digunakan untuk mengetahui seberapa besar nilai dampak positif kegiatan suatu perusahaan terhadap perkembangan sosial kemasyarakatan dan lingkungan. Tujuan kegiatan pelatihan ini adalah mitra harus memiliki pengetahuan mengenai metode SROI sebagai dasar untuk melaporkan dampak kegiatan sosial perusahaan. Bentuk kegiatan yang diberikan oleh tim pelaksana pengabdian pada masyarakat (PKM) Universitas Padjadjaran adalah praktik pembuatan penyusunan laporan SROI pada program Motor Listrik, Panel Surya, dan Pohon Akhlak yang sudah dilakukan oleh PT. Pos Indonesia (Persero). Metode PKM ini diawali dengan kegiatan ceramah mengenai konseptual SROI yang dilanjutkan tanya jawab, diskusi, dan praktik penyusunan dampak kegiatan sosial lingkungan perusahaan. Hasil kegiatan pengabdian pelatihan yang diberikan menunjukkan bahwa para peserta memiliki pengetahuan dan keterampilan dalam membuat laporan SROI.
Empowering micro-entrepreneurs through community communication networks in Pangandaran’s tourism sector Subekti, Priyo; Bakti, Iriana; Koswara, Aang
AL MA'ARIEF : Jurnal Pendidikan Sosial dan Budaya Vol 7 No 1 (2025): Al Ma'arief: Jurnal Pendidikan Sosial dan Budaya
Publisher : Program Studi Tadris IPS Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/almaarief.v7i1.13110

Abstract

Though micro-MSMEs are being more acknowledged as important engines of local economic growth, especially in tourism-oriented areas, there is still little knowledge of how community communication networks operate as tools of social empowerment, especially in settings characterized by internal migration, digital inequality, and resource asymmetry. This paper looks at how such networks enable indigenous and migrant micro-MSME players in Pangandaran, a fast-growing coastal tourism area in Indonesia. The study uses a qualitative case study method to grasp the complexity of community dynamics set against the background of unequal access to resources and possibilities among commercial actors. Data were gathered using in-depth interviews with 20 key informants and 4 community representatives, supplemented by participant observation and community document analysis. The research found, via thematic analysis, that communication networks are also platforms for empowerment by means of training, resource access, and social solidarity in addition to channels for corporate information exchange and promotion. Especially during the COVID-19 crisis, when tactics like product diversification and internet marketing became vital, these networks have supported corporate adaptation. Still, there are ongoing issues, including low digital literacy, unequal information access, and intra-community conflicts hindering group development. The results highlight the need to enhance community capacities by means of inclusive communication policies, digital literacy projects, and conflict resolution tools. Local governments, community-based organizations, and legislators trying to create strong and inclusive economic ecosystems in tourism-dependent areas will find these ideas useful.
Village Information Delivery through Suara Waditra Community Radio amidst Digital Media Challenges Sjuchro, Dian Wardiana; Bakti, Iriana; Rahmat, Agus; Sjafirah, Nuryah Asri; Nurfauziah, Isni
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 2 (2025): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i2.9729

Abstract

Community radio is one form of broadcasting institution that is legal and exists in Indonesia based on Law No. 32 of 2002 on Broadcasting. Community radios are created by and for the benefit of the communities they serve. One of the community radios that currently still exists in broadcasting is Suara Waditra Community Radio, which is used by the local village government as a medium for delivering information about the countryside. This research aims to find out the extent of the communication strategy of the Sukasetia Village Government in terms of delivering information to residents. This research is descriptive qualitative research with a case study approach. Data was collected through observation and in-depth interviews with selected informants. The results showed that the Village Government's communication strategy through radio broadcasting on Suara Waditra Community Radio was quite good. Through the Village Corner segment, the Village Government conveys information about the countryside that can be accessed easily and cheaply by residents. The village corner segment is welcomed by residents, as evidenced by statements from villagers that the information delivered on Community Radio is especially useful. However, the integration of Community Radio and digital media should still be done to support the delivery of faster and more comprehensive information.
PEMETAAN EKOSISTEM BISNIS DESTINASI WISATA MELALUI PEMANFAATAN KONTEN KEARIFAN LOKAL SEBAGAI MEDIA BRANDING Diah Fatma Sjoraida; Aat Ruchiat Nugraha; Iriana Bakti; Trie Damayanti; Evi Novianti; Ari Agung Prastowo
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kawasan Bendungan Jatigede Sumedang memiliki potensi sebagai tujuan wisata berbasis kearifan lokal yang dapat meningkatkan perekonomian daerah. Pengembangan destinasi wisata Jatigede dapat diawali dengan memetakan peranan UMKM sebagai supporting system terbentuknya pariwisata yang berkelanjutan. Mengingat pentingnya keberadaan dan peranan UMKM dalam pengembangan destinasi wisata Jatigede diperlukan suatu pemetaan ekosistem bisnis UMKM dan pelatihan pemanfaatan media sosial yang dapat menjadi acuan rantai pasok produk ekonomi lokal. Metode yang digunakan dalam rangka memetakan bisnis UMKM bersifat deskriptif kualitatif yang meliputi pemetaan masalah, perumusan konsep, pelaksanaan kegiatan, serta evaluasi dan monitoring. Dalam pelaksanaan kegiatan pengabdian menunjukkan bahwa hasil pemetaan bisnis UMKM menunjukkan sebagian besar bergerak di jasa kuliner sehingga diperlukan penguatan branding kawasan Jatigede sebagai daerah tujuan wisata yang mengedepankan kearifan lokal sebagai kekuatan terbentuknya eksosistem bisnis UMKM yang berkelanjutan.
Tren Pariwisata Berkelanjutan:: Membangun Destinasi yang Ramah Lingkungan Sukmana, IWK Teja; Bakti, Iriana; Sawlani, Dhiraj Kelly; Mertayasa, I Gede Agus; Ridlo, M. Ainur; Putra, Putu Steven Eka
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1547

Abstract

Tren pariwisata berkelanjutan semakin menjadi perhatian utama dalam industri pariwisata global. Penelitian ini bertujuan untuk menganalisis konsep, implementasi, dan tantangan dalam membangun destinasi wisata yang ramah lingkungan di tengah meningkatnya kesadaran akan dampak lingkungan dari aktivitas pariwisata. Metode yang digunakan adalah kajian literatur dan studi kasus pada beberapa destinasi wisata yang telah menerapkan prinsip-prinsip keberlanjutan. Hasil penelitian menunjukkan bahwa strategi utama untuk menciptakan destinasi ramah lingkungan meliputi penggunaan energi terbarukan, pengelolaan limbah yang efektif, pelibatan komunitas lokal, dan edukasi wisatawan mengenai praktik pariwisata berkelanjutan. Selain itu, tantangan seperti kurangnya regulasi yang jelas, minimnya investasi hijau, serta resistensi dari beberapa pemangku kepentingan menjadi hambatan yang perlu diatasi. Penelitian ini memberikan rekomendasi untuk pengembangan kebijakan yang mendukung transformasi pariwisata menuju keberlanjutan, termasuk insentif bagi pelaku usaha dan peningkatan kesadaran publik. Kesimpulannya, pembangunan destinasi yang ramah lingkungan memerlukan kolaborasi lintas sektor serta komitmen bersama dari semua pihak terkait.
Peran Media Sosial dalam Meningkatkan Kepedulian terhadap Isu Lingkungan Bakti, Iriana
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1561

Abstract

Perubahan iklim dan kerusakan lingkungan telah menjadi isu global yang mendesak, menuntut perhatian berbagai pihak untuk meningkatkan kesadaran dan tindakan kolektif. Media sosial, dengan jangkauannya yang luas dan sifatnya yang interaktif, telah menjadi alat komunikasi yang efektif dalam menyampaikan pesan-pesan lingkungan kepada masyarakat. Penelitian ini bertujuan untuk menganalisis peran media sosial dalam meningkatkan kepedulian terhadap isu lingkungan. Dengan menggunakan pendekatan kualitatif, penelitian ini mengkaji bagaimana platform seperti Instagram, Twitter, dan Facebook dimanfaatkan untuk menyebarkan informasi, membangun komunitas peduli lingkungan, serta memengaruhi perubahan perilaku individu dan kelompok. Hasil penelitian menunjukkan bahwa media sosial tidak hanya berperan sebagai saluran informasi, tetapi juga sebagai ruang diskusi yang mendorong kolaborasi antarindividu dan organisasi untuk melakukan aksi nyata dalam pelestarian lingkungan. Konten visual yang menarik, narasi yang emosional, dan keterlibatan langsung dengan audiens terbukti menjadi faktor kunci dalam efektivitas komunikasi lingkungan melalui media sosial. Namun, penelitian ini juga menemukan tantangan berupa penyebaran informasi yang tidak akurat (hoaks) serta rendahnya tingkat literasi digital di beberapa kalangan. Oleh karena itu, diperlukan strategi komunikasi yang lebih terarah dan edukatif untuk memaksimalkan potensi media sosial dalam meningkatkan kepedulian terhadap isu lingkungan.
In House Training Implementasi Kurikulum Merdeka di SMPN 1 Cisitu Kabupaten Sumedang melalui Pendekatan Komunikasi : Diah Fatma Sjoraida; Aat Ruchiat Nugraha; Iriana Bakti
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2660

Abstract

In House Training is one of the institution's communication actions in an effort to increase knowledge and strengthen the ability to act in an activity for the internal public (teachers). Education as an activity needs to receive new input to be able to produce student outcomes that are of quality, intelligence and character. To get these results, guidelines and references are needed that are scientifically and practically accountable, one of which is through curriculum content that is competitive for schools. The Merdeka Curriculum, which is a "pragmatic" curriculum in the sense of combining concepts/theoretical and implementation simultaneously and continuously, is a new method for some teachers in state schools. Therefore, activities are needed to strengthen understanding of the independent curriculum and its implementation for teachers and education staff at SMPN 1 Cisitu Sumedang. In House Training for the Implementation of the Merdeka Curriculum was attended by SMPN 1 Cisitu Teachers using a delivery method approach in the form of lectures, discussions and simulations of preparing lesson plans for subjects included in the independent curriculum. As for the results of this Community Service (PPM) activity, participants (teachers and school management) became more knowledgeable and understanding in the practice of an independent curriculum which is strengthened by communication science studies to produce quality students. The conclusion is that the combination of educational science and communication science in the learning process that implements the independent curriculum is very relevant, creative and interactive among teachers and students, especially at SMPN 1 Cisitu Sumedang.
MESSAGE PACKAGING THROUGH DATA-DRIVEN STORYTELLING IN FOOD RESCUE EFFORTS (INSTAGRAM DESCRIPTIVE STUDY @FOODBANKBANDUNG BY FOOD BANK BANDUNG) Kartika, Ghinaa Azalia; Bakti, Iriana; Budiana, Heru Ryanto
Journal of Social Science Vol. 1 No. 3 (2024): Journal of Social Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i3.24

Abstract

General Background: Food waste is a pressing global issue, with significant environmental and social implications. Effective communication strategies are essential for raising awareness and driving action in food rescue initiatives. Specific Background: Food Bank Bandung utilizes data-driven storytelling on Instagram to address food waste, employing techniques such as narrative communication, data explanation, and structured content presentation. While these methods enhance audience engagement by merging emotional narratives with empirical data, challenges remain in ensuring data transparency and fostering long-term audience engagement. Knowledge Gap: Despite the apparent effectiveness of data-driven storytelling, limited research exists on its application in the context of food rescue initiatives, particularly regarding audience comprehension and the consistency of data updates. Aims: This study aims to provide an in-depth evaluation of the strategies employed by Food Bank Bandung in their data-driven storytelling efforts on Instagram, focusing on how these strategies shape impactful narratives for local audiences. Results: Through qualitative descriptive methods, including in-depth interviews with operational teams and content analysis of Instagram publications, the study reveals that Food Bank Bandung effectively enhances public awareness and trust by transparently presenting operational data on food rescue activities. However, challenges such as inconsistent data updates and audience misunderstanding of data remain. Novelty: This research contributes to the field of communication studies by elucidating the specific strategies used in data-driven storytelling for food rescue, highlighting the intersection of narrative engagement and data transparency. Implications: The findings underscore the need for improved data presentation techniques and regular updates to enhance audience comprehension, ultimately advancing the effectiveness of food rescue campaigns in urban settings.
Co-Authors Aang Koswara Aang Koswara Aat Ruchiat Aat Ruchiat Nugraha Abdul Hakim Siswanto Aghus Jamaludin Kharis Agus Rahmat agus rahmat Aiman Fariq Al-Ikhlas Anang Susilo Andi Zulfikar Darussalam Ari Agung Prastowo Auliani Anwar Baiq Vira Safitri Bambang Ismaya Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Centurion Chandratama Priyatna Dadang Sugiana Dandi Supriadi Dede Abdul Hasyir Diah Fatma Sjoraida Diah Fatma Sjoraida Dian Wardiana Sjuchro Dilshod Tursunov Dindin Abidin Dodi Setiawan Riatmaja Donny Juliandri Prihadi Evi Novianti Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fathiya Nur Rahmi Faustine, Peace Fauzan Ahdi Widyaputra Feliza Zubair Feliza Zubair Firdaus Hafid Hafinudin Hafizhah Zuhri Hanny Hafiar Herlina Agustin Herlina Lusiana Heru Riyanto Budiana Heru Ryanto Budiana Ikhwanul Ihsan Armalid Indria Widyawan Kartika, Ghinaa Azalia Khairunnisa, Silka Kokom Komariah Lilis Puspitasari Luis Santos M. Fatah Wiyatna Mas Dadang Enjat Munajat Mega Fatimah Rosana Meifira Khairunnisa Mertayasa, I Gede Agus Ming Pong Momena Sultana Ni Luh Putu Suarmi Sri Patni Niti Lestari Nofirman, Nofirman Nugraha, Aat Nur Azizah Nurfauziah, Isni Nurkhalila Fajrini Nuryah Asri Sjafirah, Nuryah Asri Pandu Dwita Purnama Pito Fernando Pong, Ming Priyo Subekti Priyo Subekti Priyo Subekti Putra, Putu Steven Eka Rahim, Fachrulsyah Alif Mahendra Ramin Rahimi Reiza D. Dienaputra Renata Anisa Retasari Dewi Reza Karimi Rian Novita Ridlo, M. Ainur Rifky Lana Rahardian Rinintha Mazaya Rizka Putra Rosnandar Romli Rukhmana, Trisna Santos, Luis Sawlani, Dhiraj Kelly Septian Yudho Rinald Setiawan, Asep S Shafira Yasmin Nandini Soe Thu Zaw Zaw Sukmana, IWK Teja Sultana, Momena Suparni, Sri Susie Perbawasari Suwandi Sumartias Syahedah Soeci Elfera Teddy Kurnia Wirakusumah Tiara Putri Effendy Trie Damayanti Tursunov, Dilshod Winarni Winarni Windy Permata Suyono Yanti Setianti Yovita Yovita Yuniawati, Femilia Yustikasari