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Barin Barlian
Universitas Perjuangan Tasikmalaya
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Pengaruh Strategi Promosi Melalui Sosial Media terhadap Keputusan Pembelian : Survei pada Konsumen Wardah di Muara Kosmetik Tasikmalaya Muhamad Gifar Arsyad Gundara; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.911

Abstract

This research aims to find out how the promotional strategies evidence through social media and the effect of promotional strategies through social media toward purchasing decisions. The survey was conducted on 100 respondents, the aged over 18 years, and who had purchased Wardah cosmetic at Muara Kosmetik Tasikmalaya by using a questionnaire as the main data collection.  The data were analyzed by using several formulas in quantitative methods such as validity test, reliability test, linear regression, and coefficient of determination which is assisted by software IBM SPSS Statistics 24. The result of analyzing data shows that social media can facilitate the consumers to obtain the information related to the products offered and product information to be purchased by consumers. Besides being able to facilitate the dissemination of information, the companies also facilitated to buy and sell online by using promotional strategies through social. By carrying out promotional strategies through social media, it possibly evidences the consumers purchasing decision in buying wardah cosmetic at Muara Kosmetik Tasikmalaya positively and significantly.
Pengaruh Inovasi Produk dan Kreativitas Produk terhadap Keunggulan Bersaing : Survei pada Konsumen Samudra Bordir Tasikmalaya Rismawan; Budhi Wahyu Fitriadi; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.918

Abstract

This study aims to determine the simultaneous and partial effect of product innovation and product creativity on competitive advantage in Samudra Bordir Tasikmalaya. The research method used in this study is a quantitative approach with a survey method. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through a questionnaire. The data analysis used is the classical assumption test and multiple regression analysis using SPSS version 24. The results of this study indicate that product innovation and product creativity simultaneously have a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product innovation partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product creativity partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya.
Pengaruh Bauran Promosi dan Persepsi Harga terhadap Keputusan Pembelian pada Food Bowl Mangkok Makan Kota Tasikmalaya : Survei pada Konsumen Mangkok Makan di Kota Tasikmalaya Sista Avrilyani; Arga Sutrisna; Barin Barlian3
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.919

Abstract

The purpose of this study was to determine the effect of Promotion Mix and Price Perception on Purchase Decisions at the Mangkok Makan Food Bowl in Tasikmalaya. This study uses a quantitative descriptive method. The sampling technique used in this study is a non-probability sampling technique by means of purposive sampling. Sources of primary data obtained from the distribution of questionnaires. The results show that Promotion Mix and Price Perception simultaneously have a significant effect on Purchase Decisions at the Mangkok Makan Food Bowl in Tasikmalaya, also Promotion Mix partially has a significant effect on Purchasing Decisions at the Mangkok Makan Food Bowl in Tasikmalaya and Partial Price Perception has not a significant effect on Purchase Decisions at the Mangkok Makan Food Bowl in Tasikmalaya.
Pengaruh Disiplin Kerja dan Komunikasi terhadap Prestasi Kerja : Survei pada Karyawan Bagian Pemasaran PT. Bumi Makmur Indah Pangandaran Sinta Anisa Riswanda; Arga Sutrisna; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.921

Abstract

This study aims to determine the effect of work discipline and communication on work performance (a survey of employees in the marketing division of PT. Bumi Makmur Indah Pangandaran). This type of research is quantitative research with causality method and survey approach. The sample that will be selected in this study is the Marketing Section Employees of PT. Bumi Makmur Indah Pangandaran as many as 27 people. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that work discipline and communication had a significant influence on job performance for employees of the marketing division of PT. Beautiful Prosperous Earth in Pangandaran. Partially, Work Discipline has not a significant influence on Work Performance for Employees in the Marketing Division of PT. Beautiful Prosperous Earth in Pangandaran. Communication has a significant influence on the work performance of employees in the marketing division of PT. Beautiful Prosperous Earth in Pangandaran.
Pengaruh Visual Brand Communication dan Kualitas Produk terhadap Brand Experience : Survei pada Konsumen Kosmetik Wardah di Kota Tasikmalaya Denthanika Shena Bagia; Ari Arisman; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Visual Brand Communication and Product Quality on Brand Experience (Survey of Wardah Cosmetics Consumers in Tasikmalaya City). The method used in this study is causality through a survey approach. With a research sample of 100 Wardah Cosmetic Consumers in Tasikmalaya City. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Visual brand communication has very good assessment criteria, product quality has very good assessment criteria and brand experience has good rating classifications. Visual brand communication and product quality simultaneously have a significant effect on brand experience, meaning that they are able to improve brand experience together. Partially, Visual Brand Communication has a significant influence on Brand Experience. Partially Product Quality has a significant effect on Brand Experience, meaning that both variables are proven to improve brand experience.
Pengaruh Beban Kerja dan Kompensasi terhadap Loyalitas Karyawan: Sensus pada Karyawan Bagian Pengiriman Paket Driver dan Rider Shopee Express di Kota Tasikmalaya Ilham Ajie Saputra Wibawa; Barin Barlian; Nita Fauziah Oktaviani
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 3: Februari 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i3.1398

Abstract

This study aims to determine the Effect of Workload and Compensation on Employee Loyalty (Census on Employees of the Shopee Express Driver and Rider Package Delivery Section in Tasikmalaya City). This study uses the census method. The type of data used is primary data and secondary data, with a research sample of 30 people, using the saturated sample method. The analytical tool used in this research is SPSS version 25. Data collection techniques used are interviews, questionnaires, and documentation studies. The results showed that workload and compensation simultaneously had a significant effect on employee loyalty. Workload partially has a significant effect on employee loyalty. Compensation partially has no significant effect on employee loyalty.
The Influence Of Work Environment And Work Discipline On Employee Performance (Survey at the HSB Ban Tasikmlaya workshop): Alwin Fralesta Nugraha, Barin Barlian, Ai Kusmiati Asyiah Nugraha, Alwin Fralesta; Barlian, Barin; Asyiah, Ai Kusmiati
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 3 (2025): April,
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i3.117

Abstract

This research purposse to determine and analyze the description of work environment, work discipline and employee performance at the HSB Ban Tasikmalaya. The Simultaneous Influence of Work Environment and Work Discipline on the Employees Perfomance at the HSB Ban Tasikmalaya. As well as the partial influence of work environment and work discipline on the employee performance at the HSB Ban Tasikmalaya. The method used in this research is descriptive quantitative. With a research sample of 32 as respondents. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 26 support application. The results of the research show that work environment at the HSB Ban Tasikmalaya is qualified in the very good category, for the work discipline of employees at the HSB Ban Tasikmalaya it can be said to have high criteria, and for the employee perfromance at the HSB Ban Tasikmalaya is also in very good. The results of the hypothesis test show that simultaneously the variables used in the research, namely work environment and work discipline, have a significant effect on the employee performance at the HSB Ban Tasikmalaya. But, this research partially shows that work environment has no effect significant influence of employee performance, and partially there is a significant influence of work discipline on the employee performance at the HSB Ban Tasikmalaya.
Pengembangan Kewirausahaan Digital: Pendekatan Optimasi Bisnis Lokal Abdul Ghonisyah, Ghaling Achmad; Barlian, Barin
Journal of Empowerment Community Vol. 5 No. 1 (2023): Maret 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i1.1201

Abstract

Indonesia is optimistic about becoming a developed country with a projected national entrepreneurship ratio of 3.9% in 2024. The government's strategic steps in encouraging institutions concerned with human development to work more progressively make it happen. The roles of higher education institutions in efforts to accelerate the achievement of the national entrepreneurship ratio through its tri dharma is also a responsibility that must be carried out sustainably. In community service, higher education creates entrepreneurial human resources relevant to science and technology development and can answer market problems or needs through the Digital Entrepreneurship Development Program. The science and technology that will be used in implementing the Digital Entrepreneurship Development Program is through the Local Business Optimization technology application platform. The method used in implementing the program is adapting the integrated learning initiatives approach, which includes masterclasses, action learning, peer-to-peer learning, and experiential workshops. After the participants took part in the integrated learning series, the program participants were able to determine a business model that suits their resources, whether to focus on the B2B scheme or the B2C scheme. However, this program will have more impact if its implementation receives support from partners who have the same program. Kata kunci: Kewirausahaan Digital, Transformasi Digital, Wirausaha Baru.
The Influence Of Leadership Style And Communication On Employee Performance At RPA Jabal Nur Ciamis Firdaus, Elanda Rachman; Barlian, Barin; Sutrisna, Arga
Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i3.207

Abstract

This research aims to determine the influence of leadership and communication styles on employee performance at RPA Jabal Nur Ciamis. The method used was quantitative with a research sample of 54 employee respondents. The data used is primary data. The analytical tool used in this research is multiple linear regression using SPSS Version 25. The results of the research show that the Leadership Style perceived by RPA Jabal Nur Ciamis employees has very good criteria. The communication possessed by RPA Jabal Nur Ciamis employees has very good criteria. The performance of RPA Jabal Nur Ciamis employees has very good criteria. Simultaneously Leadership Style and Communication have a significant effect on Employee Performance. Partially Leadership and Communication Style have a significant effect on Employee Performance.
Pengaruh Pelatihan Kerja, Pengembangan Sumber Daya Manusia Dan Kompetensi Terhadap Kinerja Karyawan Pada Hotel Harmoni Tasikmalaya Annisa Rachmania Putri; Barin Barlian; H. Ari Arisman
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.431 KB) | DOI: 10.30640/jmcbus.v1i2.952

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Pelatihan Kerja, Pengembangan SDM dan Kompetensi terhadap Kinerja Karyawan pada Hotel Harmoni Tasikmalaya. Metode yang digunakan dalam penelitian ini adalah menggunakan pendekatan kuantitatif dengan metode survei. Dengan sampel 40 responden Hotel Harmoni Tasikmalaya berdasarkan 40 data populasi yang diketahui. Data yang digunakan adalah data primer. Alat analisis yang digunakan dalam penelitian ini adalah regresi linear berganda dengan menggunakan aplikasi support SPSS versi 25. Hasil pengujian menunjukkan bahwa secara parsial Pelatihan kerja berpengaruh tidak signifikan terhadap Kinerja Karyawan, variabel Pengembangan SDM secara parsial berpengaruh signifikan terhadap Kinerja Karyawan, begitu juga dengan variabel Kompetensi berpengaruh signifikan terhadap Kinerja Karyawan. Secara simultan Pelatihan Kerja, Pengembangan SDM dan Kompetensi berpengaruh signifikan terhadap Kinerja Karyawan.
Co-Authors Abdi Mutahari Atilah Adi Syahdana Nurfauzi Adi Syahdana Nurfauzi Agin Ahmad Muhaemin Agin Ahmad Muhaemin Agis Pebrian Agit Triyana Agus Peni Jaelani Ai Kusmiati Asyiah Ai Kusmiyati Asyiah Ajeng Intan Mahmudah Ajeng Intan Mahmudah Aji Faisal Lutfie Akbar Maula Fachreza Akhsay, Mochamad Alvisyah Zanatunnisa Anggi Risnawati Anggi Risnawati Anis Wulandari, Anis Annisa Rachmania Putri Ansori, Muhammad Bahrul Arga Sutrisna Arga Sutrisna Arga Sutrisna Arga Sutrisna Arga Sutrisna Arga Sutrisna Ari Arisman Ari Arisman arif Arif Arif Arif Arif Asep Hermawan Askolani Askolani Askolani Asyiah, Ai Kusmiati Ayu Khoerun Nisa Budhi Wahyu Fitriadi Cece Rakhmat Cecep Abdul Hak Clarisa, Sonia Cucu Cahyati Dara, Nira Dya Dede Ilham Solehudin Delfi Santika Delia Mutia Sobirin Denthanika Shena Bagia Depy Muhamad Pauzy Dewi Yulianti Dhea Aprilyani Dhiya Ahadia Shafa Didah Nurhidayah Dita Ratna Kania Dudu Risana Dudung Suryana Dudung Suryana Duri Noor Magnum Dwi Yanti Anjani Dwiki Rizki Utama Egi Dia Safitri Endah Julia Indrika Evilia Sri Yuniar Fahda Aidatul Fitroh Fahrani, Daffa Annasya Fanny Nurhasanah Fariyana Kusumawati, Fariyana Faujiah, Riska Fazdi Syah Praja Feby Febriandini Firdaus, Elanda Rachman Firmansyah, Hary Fitriana Fitriana Fitroh, Fahda Aidatul Fransiska Soejono Ghaling Achmad Abdul Ghonisyah Ghina Sofhi Oktaviani Gian Riksa Wibawa Gifar Fathur Rohman Gilang Tendi Abdillah Gunawan, Moch Tomi H. Ari Arisman Haikal Pikri Haikal Pikri Hary Firmansyah Hary Firmansyah Herdis Rusyana Herdis Rusyana Heryani, Rena Hidayat, Mufti Kamil Hidayat, Ujang Rahmat Himawan Sulistio Ilham Ajie Saputra Wibawa Ima Herdiana Indah Lupitasari Intan Rahayu Iqbal Nugraha Irawan, Irly Artiara Irma Andini Irsan Darma Santika Isha Putra Tejakusuma Jawad Nauqib Fazan Julmiansah, Yoga Kamil, Muahammad Rifqi Kartiko, Alfi Rahadya Kiki Wulansari Krisma Rama Nagara Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lestari , Suci Putri Lestari, Suci Putri Lia Nursaadah Lismandini Lismandini Lismandini, Lismandini Lucy Dian Rosalin Lutfiah Sahara Luthfi Maolani Mardiana, Nurul Maulana, Sesep Miftah Mubarok Miftah Mubarok Mila Karmila Mila Karmila Mila Karmila Mila Karmila Moch Tomi Gunawan Mufti Kamil Hidayat Muhamad Edwin Juwana Muhamad Faiz Alawi Muhamad Gifar Arsyad Gundara Muhammad Denden Ramdani Muhammad Razi Fiqri Hasani Muhammad Rifat Pratama Murtadho, Naufal Mustikasari, Putri Nabila Annisa Fitri Nadhira Tsaniya Salma Hakim Nanda Namira Ramadina Nandila, Lisma Puput Neng Rindiani Sudrajat Ni Nyoman Ayu Suryandari Nira Dya Dara Nita Fauziah Oktaviani Novita Dewi Nugraha, Alwin Fralesta Nugraha, Iqbal Nugraha, Renaldy Anamal Nurhalimatu Syaidah Nurhayati, Sari Nurjanah, Endah Nurmalasari Nurmalasari Nurna Yuni Nurul Kompyurini, Nurul Nurul Mardiana Nurulaida, Rida Oktaviani, Ni Kadek Oktaviani, Nita Fauziah Panji Amanulloh Parid, Asep Patimah, Titin Praja, Fazdi Syah Pramadieta Herniwan Puja Fachri Hazami Putri Mustikasari Rafa Nur Afifah Ramdani Al Falah Ramdhani A, Naufan Renaldy Anamal Nugraha Rerdiana, Diki Restiani, Melpa Rexssa Fitriana Rezeki, Mila Sri Rida Nurulaida Rifa Melinda Nurachman Riska Faujiah Rismawan Rita Tri Yusnita Rizky Adam Fauzi Fadilla Rohman, Gifar Fathur Safitri, Egi Dia Sandra Sri Rahayu Sarah Munparidah Sekar Wangi, Ni Luh Ayu Sesep Maulana Shahnaz Tsamarotul Puadah Shahnaz Tsamrotul Paudah Sindi Febrianti Sinta Anisa Riswanda Sinta Sri Nurjanah Sintha Trisnayuni, Komang Ayu Sintia, Elis Sista Avrilyani Siti Zulfah Syahidah Sonia Clarisa Sri Ayu Agustini sri sudiarti Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari suci putri lestari Sugestianita, Mitra Sulastri Sulastri Sutrisna , Arga Sutrisna, Arga Syahidah, Siti Zulfah Syahra Aliya Syahril Ramdani Syahrul Ramdani Nugraha Tanti Tiara Tatan Rusmawan Tiara, Tanti Titin Patimah Titin Patimah Titin Patimah Utama, Dwiki Rizki Utami, Anastasya Regita Wildan Maulana Yudhanta Sambharakreshna Yuni, Nurna Yuniar, Evilia Sri Yusril Fauzi Zamzam Fazrian Zamzam Fazrian