Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

12.629

P-Index

This Author published in this journals

Santi Rimadias

Program Studi Manajemen, STIE Indonesia Banking School

Author-ID : 2531957

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 112 Documents Claim Missing Document

Claim Missing Document

Articles

6 7 8 9 10

Peningkatan Daya Saing Usaha Ayam Penyet Budhe Sutet Melalui Strategi Promosi Adinda Adinda; Jonathan Owen M; Kent Valentino; Louis Halim; Lydia Setiawan; Nadya Putri Anjani; Stephanie Shiela C.S.; Santi Rimadias
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Maret : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i1.920

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving Indonesia's national economy, where the culinary sector is located. Ayam Penyet Budhe Sutet, a culinary MSME, faces a major challenge in its promotional strategy, limiting its visibility and customer reach. To overcome this, community service programs are implemented to increase competitiveness through a series of targeted initiatives, including redesigning banners, updating menu lists, creating promotional materials for social media, and registering business locations on Google Maps. These efforts aim to increase brand exposure, simplify operational processes, and attract more customers. The expected results include increased sales, increased market presence, and increased business sustainability, thereby contributing to the growth of Indonesia's culinary MSME sector

Memperkuat UMKM di Pasar Kuliner: Identitas Merek dan Inovasi Pemasaran Digital Untuk Haochi Bites Aerish Theodora Budi Sentoso; Aerith Theodora Budi Sentoso; Cynthia Kamal; Febby Yen Gunawan; Nathania Gracia Christabella; Valentino Valentino; Wina Hudoyo; Santi Rimadias
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.964

Micro, Small, and Medium Enterprises (MSMEs) show greater flexibility in adapting to market changes compared to large companies. They have the resilience to survive in challenging economic conditions, such as the global economic crisis or pandemic. One of the MSMEs in Indonesia, Dimsum Haochi Bites, shows strong potential in the local culinary market due to its distinctive taste and high-quality raw materials. However, its growth has been hampered by a lack of developed brand identity and limited digital marketing efforts. This community service activity aims to overcome these challenges by assisting Haochi Bites in creating a strong brand identity and expanding its digital marketing presence. The program begins with a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify internal and external factors that affect business performance. Furthermore, customized business support is provided, which results in the development of a new business logo and an improved digital marketing strategy through social media. In addition, the team facilitated product innovation by introducing new topping and sauce variants. The results of this community service activity increase the competitiveness of Haochi Bites and increase its market potential in the culinary sector in Tangerang.

Strategi Promosi Untuk Meningkatkan Daya Saing UMKM Kedai Gading Serpong Santi Rimadias; Milka Abigail Soetadi; Jonathan Jonathan; Kenny Wellianto; Muhammad A; Novaristo Novaristo; Celine Chow; Natasya Natasya
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.915

This community service aims to increase the competitiveness and visibility of Kedai Gading Serpong MSMEs through the creation of offline promotional media and the addition of locations on Google Maps. Within ± 2 months, the community service team provided promotional assistance in the form of banner redesign, menu creation, and location improvements on Google Maps. Through the planning, implementation, and evaluation stages, the program has succeeded in improving the professionalism and accessibility of store customers. As a result, the increase in visibility and attractiveness of the store can be seen through the installation of banners, menu posts, and the addition of locations on Google Maps. Kedai Gading Serpong positively welcomed this program, showing success in improving promotions and services. In conclusion, the combination of offline and digital promotion is effective in developing MSMEs in the era of fierce market competition.

Pemberdayaan UMKM Melalui Penguatan Branding Produk pada Cakwe Cigombong untuk Meningkatkan Daya Saing Melalui Promosi Visual dan Pembayaran Digital Hansen Hansen; Fatimah Azzahra Auliyani; Eugene Tjoa Putra; Jodista Patricia; Ghaida Zhabira; Marsyal Ananda; Gianina Benedicta; Santi Rimadias
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.933

Cakwe Cigombong, a micro business located on Jalan Cibogo, Kelapa Dua District, Tangerang Regency, Banten, faces challenges in improving its branding to attract a wider consumer base. An effective branding strategy is very important to support the growth and competitiveness of these MSMEs. This community service activity aims to design and implement branding improvements that are tailored to business needs and conditions. The interventions carried out include the creation and installation of promotional banners, the development of more attractive menu designs, and the integration of the QRIS digital payment system to facilitate transactions. The results show that these efforts increase the attractiveness of the product among consumers. By adopting this branding strategy, Cakwe Cigombong is in a better position to compete and grow in the local market.

Implementasi Komunikasi Pemasaran Terpadu untuk Peningkatan Brand Awareness UMKM Draw Coffee Santi Rimadias; Shalsa Bella Putri Irawan; Adinda Pambayun Indraswari; Shandy Surya Lazuardy; Maulana Fadhil; Seichant Mardhira
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1090

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economy, but often find it difficult to adapt to the demands of marketing in the digital era. This community service aims to increase the marketing effectiveness of Draw Coffee MSMEs, a "ready-to-eat coffee" business based in Jakarta, by applying The Integrated Marketing Communications (IMC) concept. Its main goals include increasing brand awareness, expanding market reach, and building customer loyalty through a combination of digital and traditional marketing channels. The program uses methods such as SWOT analysis, market trend evaluation, and IMC strategies involving social media, digital marketing, and sales promotion. Over the course of three months, the program resulted in an 18% increase in sales, a 30% growth in social media engagement, and a 15% increase in new customers. Despite its success, challenges such as fierce market competition and the need for product diversification are still areas that need to be further developed.

Analisis Strategi Pemasaran UMKM Martabak Tip Top Santi Rimadias; Fahru Zaman; Keisha Aulia Zahra; Suci Wulan Ramadhani Basumbul; Azzahra Syahirra; Yan Martawijaya
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2309

This study presents an analysis of the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, which are the backbone of the national economy. Using qualitative and quantitative approaches, this study aims to identify the challenges and opportunities faced by MSMEs, as well as their impact on local economic growth. The subject of the research in this case is the Martabak Tip Top MSMEs. Data was collected through surveys, interviews, and relevant literature studies. The results of the analysis show that Martabak Tip Top MSMEs face various obstacles in their marketing strategy, such as digitalization and increasing consumer awareness of local products. This research is expected to provide strategic recommendations for stakeholders to support the development of MSMEs, so that they can contribute more to the national economy and job creation.

Penerapan Komunikasi Pemasaran Terpadu untuk Meningkatkan Brand Awareness dan Penjualan UMKM Smoothies Fruits Santi Rimadias; Dinda Nurfira Rindiani; Salfa Firyal Ninada; Sisilya Fujiya; Surya Migel Sinurat
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 1 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i1.1088

This dedication to the community aims to design an effective integrated marketing strategy to enhance brand awareness and sales of Smoothies Fruits, a small business producing fresh smoothies without added sugar or preservatives. By employing an Integrated Marketing Communication (IMC) approach, this research analyzes market conditions, identifies target audiences, and develops appropriate communication strategies. The results of the social media campaign showed increased reach, impressions, and engagement, successfully attracting new customers. This study provides guidance for small businesses in formulating more focused and effective marketing strategies to improve competitiveness in an increasingly challenging market.

Peningkatan Daya Saing UMKM Melalui Pemasaran Media Visual: Studi Kasus Warkop Nyak Babeh Di Kabupaten Tangerang W, Lorenzo Daniel; Patricia, Jesslyn; Hakim, Raditya Ikhsan; Suwisman, Marcel Frederick; Florensia, Fernanda; Wijaya, Michele; Tenyhardja, Hugo Joputra; Rimadias, Santi
ZONA: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2025): ZONA: Jurnal Pengabdian Masyarakat
Publisher : Fanshur Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71153/zona.v2i1.197

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam menopang perekonomian bangsa. Salah satu UMKM tersebut, Warkop Nyak Babeh di Kabupaten Tangerang, bergerak di bidang penjualan aneka minuman sachet yang disajikan dalam gelas plastik dengan tambahan es sebagai penyegar. Meski berpotensi untuk terus berkembang, usaha ini belum sepenuhnya memanfaatkan pemasaran media visual sebagai strategi promosi. Pengabdian kepada masyarakat ini bertujuan untuk membantu Warkop Nyak Babeh dalam meningkatkan strategi promosi dan daya saingnya melalui pembuatan materi pemasaran visual, termasuk spanduk, poster, dan papan nama. Metode yang digunakan dalam bentuk pendampingan strategi promosi pada UMKM Warkop Nyak Babeh. Hasil dari upaya ini adalah tersedianya media visual yang menarik, yang diharapkan dapat mendongkrak kegiatan promosi dan memperkuat daya saing Warkop Nyak Babeh di pasaran.

PENDAMPINGAN DAN PEMBUATAN MEDIA INFORMASI, QRIS DAN GOOGLE MAPS PADA UMKM WARUNG OPA PADA KAWASAN KELAPA DUA Santi Rimadias; Raka Hibatilllah
Asskruie: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): November
Publisher : Saniya Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/85bnjq10

Dalam lingkungan bisnis global dan kompetitif saat ini, perbaikan berkelanjutan sangatlah penting. UMKM perlu meningkatkan kemampuan mereka agar tetap kompetitif dan membedakan diri mereka dari perusahaan lain di pasar. Tim pengabdian kepada masyarakat menemukan salah satu permasalahan pada UMKM di Indonesia, yaitu UMKM Warung Opa pada kawasan Kelapa Dua. Warung OPA belum optimal dalam memanfaatkan teknologi digital dan media informasi. Berdasarkan permasalahan tersebut, maka tim memutuskan untuk melakukan pendampingan dan pembuatan media informasi, QRIS dan Google Maps pada UMKM Warung Opa. Hasil pengabdian kepada masyarakat sesuai dengan yang direncanakan, di mana Warung Opa berhasil mengimplementasikan media informasi, QRIS dan Google Maps sehingga menjadi lebih kompetitif dalam menjalankan usahanya

Peran Customer-Based Brand Equity Terhadap Peningkatan Customer Satisfaction Dan Brand Loyalty Pada Djournal Coffee Annisaa Leonida Regi; Santi Rimadias; Lediana Sufina
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1: Juli-Desember 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i1.1834

This study aims to examine and analyze the role of customer-based brand equity in increasing customer satisfaction and brand loyalty in Djournal Coffee. The field survey was conducted on 125 Djournal Coffee customer respondents located in the DKI Jakarta area. The proposed model is evaluated using structural equation analysis. The results show that customer satisfaction plays the most important role in creating brand loyalty for Djournal Coffee customers. Physical quality, staff behavior, and lifestyle-congruence which are part of customer-based brand equity can drive increased customer satisfaction. However, ideal self-congruence and brand identification have no effect on customer satisfaction. With limited research on the buying behavior of coffee shop customers, these findings can be used meaningfully to increase brand loyalty.

Co-Authors Aaron Christian Abbiegai, Kayla Abraham Reinhard Lapondu Adelya Vasya Maharani Adinda Adinda Adinda Pambayun Indraswari Adinda Putri Amelia Adipratama, Brian Aerish Theodora Budi Sentoso Aerith Theodora Budi Sentoso Ahmad Adriansyah Ahmad Farhan Baqi Aisya, Alula Faiza Ajeng Rida Riyanti Akhtar Faiz Rabbanie Alexander, Angelina Alexio Manuelo Alvinnu, Alexandria AMALIA, ALVIEN NUR Amanda, Jennifer Anastasia, Daniella Quinta Andani Artanti Yodani Andreas Candra Andrew Andriani, Meta Angel Avrilia Angela, Jeanever Vellycia Angelyn Panjaitan Angin, Pettia Weharima Perangin Annisa Nur Azima Zulfa Annisaa Leonida Regi Anthony, Bentrand Cornelius Ardelia, Flora Ardianto, Ferenisyah Arsyad Aditya Arifin Artanti, Vania Fredline As-Syifa, Salsabila Nur Aulia Rahma Wahyudi Aurellius Krisna Putra Axton Axton Ayu Ochtavia Rohmah Azzahra Syahirra Babun Suharto Bani Saad Bani Saad STIE Indonesia Banking School Beatrice Ellena Kurniawan Bella Vista Bintang , Muhamad Fachry Pratama Brilian, Brilian Budhijana, Bambang Cahyani, Rizka Diah Carita, Herlina Reva Carnelius, Carnelius Carren Vivien Catherine Patricia Catur Nugrahani Celine Chow Celloni, Alexa Princie Centiawan, Vina Chairunnisa, Greisa Changgasukha, Arya Charles Frederic Lutmand Bir Chelsea Angela Chen, Liviaxander Cherard, Federico Christian, Marcellino Christie Natania Harjono Clarence, Andreas Clarrise Michelle Effendi Claudius Kristian Hery Cynthia Kamal Della Vista Delvin Brelyan Deni Wardani Denok Sunarsi Denok Sunarsi Desvicka Tamianca Putri Dewi Anjani Sudrajat, Nikita Dian Pratiwi Diana Damayanti Dikdik S. Sadikin Dina Dwi Marinda Dinda Nurfira Rindiani Dita Krisdiyani Diva Sri Dhamayanti Donato, Alden Dustin Antonio Edi Komara Elnick, Stefany Elsa Anna Natasya Ernaningsih, Indria Erric Wijaya, Erric Ervina Leonita Eugene Tjoa Putra Euginia Felicia Eva Yulianti Fahiya Arsy H Fahru Zaman Fajar Hertingkir Fajrian Angelo STIE Indonesia Banking School Fakhri, Muhammad Zulfikar Farah Safira Rachmayanti Fatimah Azzahra Auliyani Fatmawati, Erma Fauzan Danuwijaya Febby Yen Gunawan Felisita Sekar Larasati Ferenisyah Ardianto Ferenisyah Ardianto Ferli, Ossi Fidel Mervin Effendi Florencia Irena Florensia, Fernanda Frederick Amadeo Jonathan Genta Pamekas STIE Indonesia Banking School Ghaida Zhabira Gianina Benedicta Gilbert Giofflen Gita, Dea Sapta Glen Andrian Prawinata Gouwtama, Brian Gracella, Silvia Greisa Chairunnisa Gunawan, Dennis Andreas Gunawan, Farrel Alexander Habibi Mustofa Hadiah Fitriyah Hakim, Raditya Ikhsan Halim, Marchel Hansen Albertus Hansen Hansen Harianja, Stefan Hariyanti, Enny Haryanti, Enny Hasrulia, Hasrulia Hermani, Ira Putri Hertingkir, Fajar Hilton, Johnatan Illona Hartanto Imam Fathur Rahman Indah Ratry Pandini Indra Satria Utama Isabel, Angeliqe Ishadi, Muhammad Jansen Kalyano Tan Januar, Ahmad Javine Hagin Maengga Jemmy Jemmy Jennifer Huang Jericho Nathanael Jessica Audrey Jodista Patricia Jonathan Jonathan Jonathan Owen M Josua Bagoes Adhi Nugroho Julia Sara Felita Justin Tan Juwita Amanda Kamila, Nadya Keisha Aulia Zahra Kenny Wellianto Kent Valentino Kevin Timothy Khairani, Zahra Komara, Edi Kosasih Lauren MI. Aidelin Lediana Sufina Leonaldo Jonathan Lestariani, Ni Made Lie, Apricia Jocelyn Lifa, Vito Lisa Faradila Louis Halim Lubis, Maryam Asiah Lulu Meiliani Orlando Lydia Setiawan M. Bugo Vandori Madeliene, Excelcya Madihah, Siham Maharani, Adelya Vasya Mahardika Mandaris, Alfonsus Aryaveda Maria Jesica Octariani Marissa Grace Haque Marissa Grace Haque Marissa Grace Haque, Marissa Grace Marsyal Ananda Martiza, Annisa Dwimarya Masithah, Siti Nur Maulana Fadhil Mawarni, Nor Anisa Meliana, Priska Melisha Oktaviana Aisyah Michaela, Raissa Milka Abigail Soetadi Muhammad A Muhammad Emil Muhammad Emil Muhammad Fikri Azmi Muhammad Fikri Azmi Muhammad Irfan Fadhilah Daulay Muhammad Luthfi Haiban Mulyana, Zahwa Revalina Nadya Putri Anjani Nasya Aurelia Susanto Natasya Natasya Nathan Aurelius Artha Nathania Gracia Christabella Navilia, Monica Nelmida, Nelmida Nesta Alvionita Ni Putu Mira Virgayanti Nicho Febrianto Nikita Dewi Anjani Sudrajat Nikita Putri Yuningsih Nila Amalia Nabila Novaristo Novaristo Novia Romadona Novita Lis Setiyawan Noviyanti, Indah Salsa Nugraheni, Searlina Nur Assyifa, Salsabila Nur Fadhilah Nur Oktaviani Nurhidayat, Maulana Furqon Nuri Wulandari, Nuri Nurul Luthfia Octora, Hanifa Olivia, Gabrielle Onari, Priscilla Yen Ongdy, Angelica Ossi Ferli Panjaitan, Angelyn Panjaitan, Anjelya Parlindungan, Rudi Samuel Pasha, Faradilla Patricia, Jesslyn Paulina Paulina Phimnoi, Kanokwan Phiong, Michael Pracoyo, Antyo Praditya Wibowo Putra, Exan Adityatama Putra, Rama Aldian Putri Aisy Salma Putri Destania, Karina Putri, Annisa Fadilla Purnomo Putri, Silvia Ernawati Putri, Vidiyanna Rizal Raden Bambang Budhijana Raden Roro Vemmi Kesumadewi Radithya, Gregorius Nara Raffael, Raffael Rahmah Syakbaniah Raka Hibatilllah Raka Hibatilllah Rampisela, Matthew Glorious Rana Nabila Rangga Lesmana Rasyid, Soelaeman Ratih Wulandari Ratna Komalasari, Ratna Rema Injani Milenia Resya Adia Pramesti Reynaldi, Reynaldi Riedmen Gifar Widagdo Rika Nabila Azzahra Ririn Riani Rofianto , Whony Rudi Samuel Rudi Samuel Parlindungan Salfa Firyal Ninada Sanjaya, Lili Sari, Lavenia Permata Saville, Ramadhona Savira, Izky Sayidina Emir Seichant Mardhira Sendjaja, Kenji Manuel Setiawan, Keila Marie Setiawati, Asri Shakila Nur Azzah Afifa Shalsa Bella Putri Irawan Shandy Surya Lazuardy Sharon Miscal Pricilla Simatupang, Batara Maju Sinta Ayu Ningrum Sisilya Fujiya Siti Kolila Slamet Widayanto Sparta, Sparta Stefany Elnick Stephanie Shiela C.S. Stephen, Yodi Suci Wulan Ramadhani Basumbul Suhaimi, Abdulloh Sunarsi, Denok Surya Migel Sinurat Suryanto, Florencia Irena Suwisman, Marcel Frederick Tan, Daniel Farrell Tenyhardja, Hugo Joputra Thaulie, Lavinnia Dhammadinna Trismi, Jesslyn Valent Tansuri Valentino Valentino Vanes Irvan Nandes, Vanes Irvan Nandes Vanessa Augustin Vanessa Elvaretta Vellyta Vernanda, Louisa Vernando, Jose Veterina, Isbandini Vicky Aditya Vinco, Daniel Vip Paramarta Vito Lifa W, Lorenzo Daniel Wardani, Deni Wasi Bagasworo Wasi Bagasworo Wibowo, Praditya Widarta, Jonathan Wijaya, Benny Wijaya, Michele Wijaya, Samuel Jason Wijaya, Sherlynn Josephine Wina Hudoyo Yan Martawijaya Yeremias David Satya Yola Pangestu Anggraeni Yonatan Yunda Satria Putrandally Yunda Satria Yunda Satria Yunita Werdiningsih Zaid Muhammad Zaidan Zaid Muhammad Zaidan Zaidan, Zaid Muhammad Zelig Kenzie Kent Zulfiati, Dwi Putri ZULFISON, ZULFISON

Title

Found 112 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 112 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 112 Documents
Search