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Branding dan Pemanfaatan Media Sosial dalam Meningkatkan Penjualan Nasi Uduk Ayam Geprek ECO Aurellius Krisna Putra; Andreas Candra; Claudius Kristian Hery; Illona Hartanto; Jennifer Huang; Jemmy Jemmy; Lauren MI. Aidelin; Santi Rimadias
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v3i4.1899

Abstract

The growth of the digital era has brought changes in the operations of Micro, Small, and Medium Enterprises (MSMEs). The key to the success of MSMEs today can be supported by branding and the use of social media. The use of social media is still not optimal. However, business actors already have a fairly inherent branding, namely ECO which means "Delicious". The writer here is a facilitator to bridge business actors to enter the digital world and help market it through social media. In addition, the author also physically assisted in the form of making a logo, creating a new menu, creating social media accounts (Instagram), creating video content, giving banners and giving new aprons to help increase sales and cleanliness of Nasi Uduk Ayam Geprek ECO
PERAN KREDIBILITAS INFLUENCER SARAH AYU DAN CONTENT QUALITY TERHADAP ONLINE ENGAGEMENT DAN PURCHASE INTENTION PADA MEDIA SOSIAL INSTAGRAM Putri, Annisa Fadilla Purnomo; Rimadias, Santi
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the role of beauty influencer Sarah Ayu's credibility on online engagement, the influence of online engagement on purchase intention, and the influence of content quality on the purchase intention of Instagram users in Indonesia. Data was collected through a Google Forms questionnaire filled out by 110 active Instagram users and analyzed using SmartPLS 3.0 software. The findings are: 1) Influencer Credibility significantly increases online engagement. 2) Online engagement has no significant effect on Purchase Intention. 3) Content Quality significantly increases Purchase Intention. These insights provide valuable guidance for marketers and companies looking to leverage influencer credibility, online engagement, and content quality to drive purchase intent among Instagram users in Indonesia.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN, KEAMANAN, HARGA, KEMUDAHAN, PROMOSI, TERHADAP KEPUASAN KONSUMEN DALAM MELAKUKAN PEMBELIAN TERHADAP E-COMMERCE SHOPEE Nurhidayat, Maulana Furqon; Komara, Edi; Rofianto , Whony; Rimadias, Santi
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Influence of Product Quality, Security, Trust, Price, Ease of Use, and Promotion on Consumer Satisfaction in Making Purchases on the E-commerce Platform Shopee." The independent variables in this research are product quality, security, trust, price, ease of use, and promotion, while the dependent variable is consumer satisfaction. The hypothesis testing in this study uses PLS or Partial Least Square with the SmartPLS 3.0 software. The data collection technique involves using a Google Form questionnaire to gather information from respondents. The sample in this study consists of 150 respondents from various groups who use the Shopee e-commerce platform. The analysis results show that product quality does not have a positive and significant effect on consumer satisfaction, security does not have a positive and significant effect on consumer satisfaction, trust does not have a positive and significant effect on consumer satisfaction, price has a positive and significant effect on customer satisfaction, ease of use does not have a positive and significant effect on consumer satisfaction, and promotion does not have a positive and significant effect on consumer satisfaction.
PEMBERDAYAAN UMKM NASI BEBEK MERCON KHAS MADURA CAK MANSURO DENGAN MENINGKATKAN KEPERCAYAAN PELANGGAN MELALUI MEDIA VISUAL DAN INTEGRASI QRIS Wijaya, Sherlynn Josephine; Aisya, Alula Faiza; Adipratama, Brian; Brilian, Brilian; Carnelius, Carnelius; Thaulie, Lavinnia Dhammadinna; Raffael, Raffael; Rimadias, Santi
Insanta : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): INSANTA: JURNAL PENGABDIAN KEPADA MASYARAKAT, Volume 3 Nomor 1, Januari 2025
Publisher : LPP ARROSYIDIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61924/insanta.v3i1.48

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan komponen penting dalamperekonomian Indonesia, yang memberikan kontribusi signifikan terhadap lapangan kerja. UMKMyang memanfaatkan media visual seperti banner promosi dan daftar menu yang menarik akanmeningkatkan kepercayaan pelanggan. Namun banyak UMKM yang masih mengandalkan carapromosi tradisional yang kurang efektif dalam membangun kepercayaan pelanggan. Inisiatifpengabdian masyarakat ini mengatasi kesenjangan tersebut dengan melakukan pendampingankepada pemilik UMKM dan mengembangkan media visual seperti banner promosi dan daftar menumenarik secara visual yang terintegrasi dengan QRIS (Quick Response Code Indonesian Standard).Upaya-upaya ini bertujuan untuk memodernisasi strategi promosi, meningkatkan kepercayaanpelanggan, dan mendukung transformasi digital UMKM, yang pada akhirnya mendorongpertumbuhan dan keberlanjutannya.
Realisasi Promosi Melalui Pemasaran Digital pada UMKM Homestay Komodo Mountain View di Labuan Bajo Arsyad Aditya Arifin; Charles Frederic Lutmand Bir; Chelsea Angela; Christie Natania Harjono; Fauzan Danuwijaya; Jessica Audrey; Nasya Aurelia Susanto; Santi Rimadias
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3537

Abstract

This community service program aims to support the development of Komodo Mountain View Homestay, a newly established business in Labuan Bajo, NTT, through digital marketing strategies. The program addresses key issues such as limited visibility and facilities. The implementation method involves planning, execution, and evaluation stages, focusing on digital marketing initiatives. Activities include creating a logo for brand identity, managing social media accounts on Instagram, registering the location on Google Maps, and producing attractive visual content. Results indicate that these strategies successfully enhanced the homestay's visibility, attracted tourist attention, and supported local economic growth. With continuous efforts, the homestay is expected to compete effectively in broader markets.
Pemberdayaan UMKM Melalui Transformasi Digital: Meningkatkan Daya Saing Roti Bakar Bahagia di Sektor Kuliner Indonesia Alexio Manuelo; Bella Vista; Catherine Patricia; Della Vista; Ervina Leonita; Lulu Meiliani Orlando; Maria Jesica Octariani; Santi Rimadias
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 1 No. 4 (2024): Desember : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v1i4.974

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in encouraging economic equity in Indonesia by encouraging economic growth, encouraging innovation and creativity, and reducing unemployment. Among the various MSME sectors, the culinary business stands out because it is very promising due to the universal food needs. One of the culinary businesses, Roti Bakar Bahagia, located in Medang Lestari, Tangerang Regency, shows significant growth potential but faces challenges in optimizing digital marketing and payment systems. To overcome these challenges, community service activities are carried out to increase the digital presence and digital payment infrastructure of the business. The assistance provided includes designing and making logos, designing and recreating menu lists, creating Google Maps lists, and integrating digital payment systems through QRIS. These efforts proved to be very beneficial, equipping Roti Bakar Bahagia to increase its competitiveness and sustain growth in the dynamic culinary market.
Strategi Pengembangan Bisnis UMKM Mie Ayam Pak Sorodi: Optimalisasi QRIS, Pemanfaatan Media Sosial, dan Desain Visual untuk Pertumbuhan Usaha Sharon Miscal Pricilla; Felisita Sekar Larasati; Juwita Amanda; Resya Adia Pramesti; Jericho Nathanael; Vicky Aditya; Santi Rimadias
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Maret : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i1.905

Abstract

The culinary industry in Indonesia is one of the fastest-growing sectors of the creative economy, contributing approximately 41% to the total GDP of the creative economy in 2020. However, product marketing challenges remain a significant obstacle for Micro, Small, and Medium Enterprises (MSMEs) in this sector. Issues such as limited marketing skills, intense competition, and restricted access to digital technology hinder MSMEs' competitiveness. Mie Ayam Pak Sorodi, as one of the MSMEs, faces challenges in digital marketing, including the absence of digital payment systems and social media platforms. This community service aims to assist the MSME in adopting digital transformation by creating social media profiles, adding business locations to Google Maps, and implementing QRIS payment systems. The methods include direct mentoring and technical training for business owners. The results indicate an improvement in market reach, customer engagement, and operational efficiency. This digital transformation is expected to enhance competitiveness and business sustainability in an increasingly competitive market (Ftindustri, n.d.).
Peningkatan Daya Saing Usaha Ayam Penyet Budhe Sutet Melalui Strategi Promosi Adinda Adinda; Jonathan Owen M; Kent Valentino; Louis Halim; Lydia Setiawan; Nadya Putri Anjani; Stephanie Shiela C.S.; Santi Rimadias
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Maret : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i1.920

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving Indonesia's national economy, where the culinary sector is located. Ayam Penyet Budhe Sutet, a culinary MSME, faces a major challenge in its promotional strategy, limiting its visibility and customer reach. To overcome this, community service programs are implemented to increase competitiveness through a series of targeted initiatives, including redesigning banners, updating menu lists, creating promotional materials for social media, and registering business locations on Google Maps. These efforts aim to increase brand exposure, simplify operational processes, and attract more customers. The expected results include increased sales, increased market presence, and increased business sustainability, thereby contributing to the growth of Indonesia's culinary MSME sector
Memperkuat UMKM di Pasar Kuliner: Identitas Merek dan Inovasi Pemasaran Digital Untuk Haochi Bites Aerish Theodora Budi Sentoso; Aerith Theodora Budi Sentoso; Cynthia Kamal; Febby Yen Gunawan; Nathania Gracia Christabella; Valentino Valentino; Wina Hudoyo; Santi Rimadias
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.964

Abstract

Micro, Small, and Medium Enterprises (MSMEs) show greater flexibility in adapting to market changes compared to large companies. They have the resilience to survive in challenging economic conditions, such as the global economic crisis or pandemic. One of the MSMEs in Indonesia, Dimsum Haochi Bites, shows strong potential in the local culinary market due to its distinctive taste and high-quality raw materials. However, its growth has been hampered by a lack of developed brand identity and limited digital marketing efforts. This community service activity aims to overcome these challenges by assisting Haochi Bites in creating a strong brand identity and expanding its digital marketing presence. The program begins with a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify internal and external factors that affect business performance. Furthermore, customized business support is provided, which results in the development of a new business logo and an improved digital marketing strategy through social media. In addition, the team facilitated product innovation by introducing new topping and sauce variants. The results of this community service activity increase the competitiveness of Haochi Bites and increase its market potential in the culinary sector in Tangerang.
Strategi Promosi Untuk Meningkatkan Daya Saing UMKM Kedai Gading Serpong Santi Rimadias; Milka Abigail Soetadi; Jonathan Jonathan; Kenny Wellianto; Muhammad A; Novaristo Novaristo; Celine Chow; Natasya Natasya
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Desember: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.915

Abstract

This community service aims to increase the competitiveness and visibility of Kedai Gading Serpong MSMEs through the creation of offline promotional media and the addition of locations on Google Maps. Within ± 2 months, the community service team provided promotional assistance in the form of banner redesign, menu creation, and location improvements on Google Maps. Through the planning, implementation, and evaluation stages, the program has succeeded in improving the professionalism and accessibility of store customers. As a result, the increase in visibility and attractiveness of the store can be seen through the installation of banners, menu posts, and the addition of locations on Google Maps. Kedai Gading Serpong positively welcomed this program, showing success in improving promotions and services. In conclusion, the combination of offline and digital promotion is effective in developing MSMEs in the era of fierce market competition.
Co-Authors Aaron Christian Abbiegai, Kayla Abraham Reinhard Lapondu Adelya Vasya Maharani Adinda Adinda Adinda Pambayun Indraswari Adinda Putri Amelia Adipratama, Brian Aerish Theodora Budi Sentoso Aerith Theodora Budi Sentoso Ahmad Adriansyah Ahmad Farhan Baqi Aisya, Alula Faiza Ajeng Rida Riyanti Akhtar Faiz Rabbanie Alexa Princie Celloni Alexander, Angelina Alexio Manuelo Alvinnu, Alexandria AMALIA, ALVIEN NUR Amanda, Jennifer Amelia, Syifa Anastasia, Daniella Quinta Andani Artanti Yodani Andreas Candra Andrew Andriani, Meta Angel Avrilia Angela, Jeanever Vellycia Angelyn Panjaitan Angin, Pettia Weharima Perangin Annisa Nur Azima Zulfa Annisaa Leonida Regi Anthony, Bentrand Cornelius Ardelia, Flora Ardianto, Ferenisyah Ariani, Alvini Arsyad Aditya Arifin Artanti, Vania Fredline Arzeti Tamianca Putri As-Syifa, Salsabila Nur Aulia Rahma Wahyudi Aurellius Krisna Putra Axton Axton Ayu Ochtavia Rohmah Azzahra Syahirra Babun Suharto Bani Saad Bani Saad STIE Indonesia Banking School Beatrice Ellena Kurniawan Bella Vista Brilian, Brilian Budhijana, Bambang Cahyani, Rizka Diah Carita, Herlina Reva Carnelius, Carnelius Carren Vivien Catherine Patricia Catur Nugrahani Celine Chow Centiawan, Vina Chairunnisa, Greisa Changgasukha, Arya Charles Frederic Lutmand Bir Chelsea Angela Chen, Liviaxander Cherard, Federico Christian, Marcellino Christie Natania Harjono Clarence, Andreas Clarrise Michelle Effendi Claudius Kristian Hery Cynthia Kamal Della Vista Delvin Brelyan Deni Wardani Denok Sunarsi Denok Sunarsi Desvicka Tamianca Putri Dewi Anjani Sudrajat, Nikita Dhea Nur Wahdah Dian Pratiwi Diana Damayanti Dikdik S. Sadikin Dina Dwi Marinda Dinda Nurfira Rindiani Dita Krisdiyani Diva Sri Dhamayanti Donato, Alden Dustin Antonio Edi Komara Elnick, Stefany Elsa Anna Natasya Ernaningsih, Indria Erric Wijaya, Erric Ervina Leonita Eugene Tjoa Putra Euginia Felicia Eva Yulianti Fahiya Arsy H Fahru Zaman Fajar Hertingkir Fajrian Angelo STIE Indonesia Banking School Fakhri, Muhammad Zulfikar Farah Safira Rachmayanti Farrel Alexander Gunawan Fatimah Azzahra Auliyani Fatmawati, Erma Fauzan Danuwijaya Febby Yen Gunawan Felisita Sekar Larasati Ferenisyah Ardianto Ferenisyah Ardianto Ferli, Ossi Fidel Mervin Effendi Florencia Irena Florencia Irena Suryanto Florensia, Fernanda Frederick Amadeo Jonathan Genta Pamekas STIE Indonesia Banking School Ghaida Zhabira Gianina Benedicta Gilbert Giofflen Gita, Dea Sapta Glen Andrian Prawinata Gouwtama, Brian Greisa Chairunnisa Gunawan, Dennis Andreas Habibi Mustofa Hadiah Fitriyah Hakim, Raditya Ikhsan Halim, Marchel Hansen Albertus Hansen Hansen Harianja, Stefan Hariyanti, Enny Haryanti, Enny Hasrulia, Hasrulia Hermani, Ira Putri Hertingkir, Fajar Hilton, Johnatan Illona Hartanto Imam Fathur Rahman Indah Ratry Pandini Indra Satria Utama Isabel, Angeliqe Ishadi, Muhammad Jansen Kalyano Tan Januar, Ahmad Javine Hagin Maengga Javine Hagin Maengga Jemmy Jemmy Jennifer Huang Jericho Nathanael Jessica Audrey Jodista Patricia Jonathan Jonathan Jonathan Owen M Josua Bagoes Adhi Nugroho Julia Sara Felita Justin Tan Juwita Amanda Kamila, Nadya Keisha Aulia Zahra Kenny Wellianto Kent Valentino Kevin Timothy Khairani, Zahra Khairunnisa Nur Azizah Komara, Edi Kosasih Lauren MI. Aidelin Lediana Sufina Leonaldo Jonathan Lestariani, Ni Made Lie, Apricia Jocelyn Lifa, Vito Lisa Faradila Louis Halim Lubis, Maryam Asiah Lulu Meiliani Orlando Lydia Setiawan M. Bugo Vandori Madeliene, Excelcya Madihah, Siham Maharani, Adelya Vasya Mahardika Mandaris, Alfonsus Aryaveda Maria Jesica Octariani Marissa Grace Haque Marissa Grace Haque Marissa Grace Haque, Marissa Grace Marsyal Ananda Martiza, Annisa Dwimarya Masithah, Siti Nur Maulana Fadhil Mawarni, Nor Anisa Meliana, Priska Melisha Oktaviana Aisyah Milka Abigail Soetadi Muhamad Fachry Pratama Bintang Muhammad A Muhammad Emil Muhammad Emil Muhammad Fikri Azmi Muhammad Irfan Fadhilah Daulay Muhammad Luthfi Haiban Mulyana, Zahwa Revalina Nadya Putri Anjani Nadya Vidiapati Ganiswarna Namira Nur Fajriyyah Nasya Aurelia Susanto Natasya Natasya Nathan Aurelius Artha Nathania Gracia Christabella Navilia, Monica Nelmida, Nelmida Nesta Alvionita Ni Putu Mira Virgayanti Nicho Febrianto Nikita Dewi Anjani Sudrajat Nikita Putri Yuningsih Nila Amalia Nabila Novaristo Novaristo Novia Romadona Novita Lis Setiyawan Noviyanti, Indah Salsa Nugraheni, Searlina Nur Assyifa, Salsabila Nur Fadhilah Nur Oktaviani Nurhidayat, Maulana Furqon Nuri Wulandari, Nuri Nurul Luthfia Octora, Hanifa Olivia, Gabrielle Onari, Priscilla Yen Ongdy, Angelica Panjaitan, Angelyn Panjaitan, Anjelya Parlindungan, Rudi Samuel Pasha, Faradilla Patricia, Jesslyn Paulina Paulina Phimnoi, Kanokwan Phiong, Michael Pracoyo, Antyo Praditya Wibowo Putra, Exan Adityatama Putra, Rama Aldian Putri Aisy Salma Putri Destania, Karina Putri, Annisa Fadilla Purnomo Putri, Silvia Ernawati Putri, Vidiyanna Rizal Raden Bambang Budhijana Raden Roro Vemmi Kesumadewi Radithya, Gregorius Nara Raffael, Raffael Rahmah Syakbaniah Raissa Michaela Raka Hibatilllah Raka Hibatilllah Rampisela, Matthew Glorious Rana Nabila Rangga Lesmana Rasyid, Soelaeman Ratih Wulandari Ratna Komalasari, Ratna Rema Injani Milenia Resya Adia Pramesti Reynaldi Reynaldi Riedmen Gifar Widagdo Rika Nabila Azzahra Ririn Riani Rochmawardani, Yullita Rofianto , Whony Rudi Samuel Rudi Samuel Parlindungan Salfa Firyal Ninada Sanjaya, Lili Sari, Lavenia Permata Saville, Ramadhona Savira, Izky Sayidina Emir Seichant Mardhira Sendjaja, Kenji Manuel Setiawan, Keila Marie Setiawati, Asri Shakila Nur Azzah Afifa Shalsa Bella Putri Irawan Shandy Surya Lazuardy Sharon Miscal Pricilla Silvia Gracella Simatupang, Batara Maju Sinta Ayu Ningrum Sisilya Fujiya Siti Kolila Slamet Widayanto Sparta, Sparta Stefany Elnick Stephanie Shiela C.S. Stephen, Yodi Suci Wulan Ramadhani Basumbul Suhaimi, Abdulloh Sunarsi, Denok Surya Migel Sinurat Suwisman, Marcel Frederick Tan, Daniel Farrell Tenyhardja, Hugo Joputra Thaulie, Lavinnia Dhammadinna Trismi, Jesslyn Valent Tansuri Valentino Valentino Vanes Irvan Nandes, Vanes Irvan Nandes Vanessa Augustin Vanessa Elvaretta Vellyta Vernanda, Louisa Vernando, Jose Veterina, Isbandini Vicky Aditya Vinco, Daniel Vip Paramarta Vito Lifa W, Lorenzo Daniel Wardani, Deni Wasi Bagasworo Wasi Bagasworo Wibowo, Praditya Widarta, Jonathan Wijaya, Benny Wijaya, Michele Wijaya, Samuel Jason Wijaya, Sherlynn Josephine Wina Hudoyo Wulandari, Retno Tiara Yan Martawijaya Yeremias David Satya Yola Pangestu Anggraeni Yonatan Yunda Satria Putrandally Yunda Satria Yunda Satria Yunita Werdiningsih Zahrotusita Zahrotusita Zaid Muhammad Zaidan Zaid Muhammad Zaidan Zaidan, Zaid Muhammad Zelig Kenzie Kent Zulfiati, Dwi Putri ZULFISON, ZULFISON