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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Studi Ilmu Manajemen dan Organisasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Buletin Pengabdian
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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THE INFLUENCE OF THE MARKETING MIX ON PURCHASING DECISIONS FOR THRIFT IN LHOKSEUMAWE CITY Suci Ramandhani; Adnan; Ikramuddin; Zulfan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1368

Abstract

The purpose of this study was to analyze and determine the effect of product, price, place, and promotion on purchasing decisions for thrift by the people of Lhokseumawe City. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 112 people who were taken using a judgment sampling technique where the sample withdrawal was based on the personal judgment of the researcher concerned. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and coefficient of determination and correlation test and analyzed with the help of SPSS version 16 application program. The results of this study indicate that partially the variables of product, price, place, and promotion have a positive and significant effect on the decision to purchase thrift goods in the people of Lhokseumawe city. Product is the most dominant variable influencing consumer purchasing decisions with a t value of 3.519.
THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE Nadia Shalaty; Ikramuddin; Rusydi; Muchsin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1723

Abstract

Indonesia's e-commerce sector is predicted to continue to increase until 2027, but some Indonesians are not yet actively using e-commerce and are starting to reduce spending on e-commerce Shopee and then switch to social commerce such as TikTok and Instagram. This research focuses on Shopee e-commerce users who have watched Shopee live streaming. The aim of this research is to test the live streaming feature and its influence on purchase intention on Shopee e-commerce at the Faculty of Economics and Business, Malikussaleh University. This research also tests trust as a mediator to increase purchase intention on Shopee e-commerce. This research is a quantitative research using a purposive sampling technique with a sample of 140 students from the Faculty of Economics and Business, Malikussaleh University. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is PLS-SEM with SmartPLS software. The research construct is a second order multidimensional construct with The Embedded Two-Stage Approach. The research results show that the live streaming feature has a positive and significant effect on trust and purchase intention. Then trust has a positive and significant effect on purchase intention, and there is a strong mediating influence between the relationship between the live streaming feature and purchase intention through trust. This research concludes that the trust built in live streaming is a key factor in driving purchase intention. These findings provide practical implications for e-commerce managers and sellers in using live streaming features to increase trust and encourage purchases.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON MOUNT AQUA PRODUCTS BY THE LHOKSEUMAWE CITY COMMUNITY WITH BRAND IMAGE AS A MEDIATING VARIABLE Nur Adinda; Ikramuddin; Teuku Zulkarnaen; Mohd Heikal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2003

Abstract

The purpose of this study is to to test the direct impact of Green marketing Mix on Brand Image of Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Green Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, to test the direct influence of Brand image on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community, and to test the indirect influence of Marketing Mix on Purchasing Decisions on Mount Aqua Users by Lhokseumawe City Community. The study used a quantitative method with a sample size of 96 respondents. The results showed that green products, green places , brand image influenced purchasing decisions on young consumers who use Mount Aqua products in Lhokseumawe City. while green price, and green promotion do not affect purchasing decisions of young consumers who use Mount Aqua products in Lhokseumawe City. Green marketing Mix has a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City. Purchasing Decisions have a significant influence on Brand image among young consumers who use Mount Aqua products in Lhokseumawe City.
THE EFFECT OF COMPENSATION AND AFFECTIVE COMMITMENT ON EMPLOYEE PERFORMANCE WITH PERCEIVED ORGANIZATIONAL SUPPORT AS AN INTERVENING VARIABLE AT THE LHOKSEUMAWE CITY REGIONAL SECRETARIAT Era Ekawati; Faisal Matriadi; Nurfaliza; A. Hadi Arifin; Ikramuddin; Marbawi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.3759

Abstract

This study examines the Influence of Compensation and Affective Commitment on Employee Performance with Perceived Organizational Support (POS) as an Intervening Variable. The sample in this study were 104 employees of the Lhokseumawe City Regional Secretariat Office. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that employee competence and affective commitment have a significant effect on POS and employee performance. And POS has a direct effect on employee performance. Then in testing the indirect effect, POS was found to play a role as a partial mediating variable in the relationship between competence and affective commitment on employee performance. The results of this study are expected to be important information for organizational leaders in making policies related to the development of employee performance at the Lhokseumawe City Regional Secretariat
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436236

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Training and mentoring for Posyandu cadres as a preventive effort to address stunting through application of cross-sector partnership synergy Mariyudi Mariyudi; Faisal Matriadi; Ikramuddin; A Hadi Arifin; M Sayuti; Harvina Sawitri; Saifuddin Yunus; Muhammad Subhan; Ibnu Sina; Muhammad Pavel Askari
Buletin Pengabdian Bulletin of Community Services Vol. 6 No. 1 (2026): Bull. Community. Serv.
Publisher : LPPM Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpen.v6i1.72

Abstract

Background and Aim: Stunting is a growth disorder in children under five years old that can hinder physical and mental development. In Lhokseumawe City, 797 children were still enrolled in the stunting reduction program in 2024. This study aimed to improve the knowledge and capacity of Posyandu cadres through training and mentoring activities by implementing cross-sector partnership synergy as a preventive effort to address stunting. Methods: This community service activity was conducted in Blang Pulo Village, Muara Satu District, Lhokseumawe City, and completed on November 11, 2025. The study used a Collaborative Decision Making: Community-Based Methods approach with the SARAR method involving 30 Posyandu cadres. Data were collected through pre- and post-training tests and mentoring evaluations. Results: The training effectively increased participants’ knowledge, as shown by significant improvements in pre- and post-test scores with a significance level of 0.0001 (<0.05). Mentoring activities further strengthened the implementation of knowledge gained during the training. Conclusion: Training and mentoring activities for Posyandu cadres were effective in improving knowledge and strengthening the quality of basic health services at the village level. These activities also served as a community empowerment strategy in preventive efforts to reduce stunting through cross-sector partnership synergy.
THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH) Manhasa Hira Nur'Asyi AL Utary; Hamdiah; Ikramuddin; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effects of influencers, discounts, and live shopping on purchasing decisions for the Originate brand on TikTok, focusing on female students of the Faculty of Economics and Business at Malikussaleh University. The background of this research is based on the rapid development of digital marketing through social media, particularly TikTok, which has evolved not only as an entertainment platform but also as an effective marketing medium influencing consumer behavior. This study employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who met the research criteria. The independent variables in this study are influencers, discounts, and live shopping, while the dependent variable is purchasing decisions. The results indicate that, partially, influencers, discounts, and live shopping do not have a significant effect on purchasing decisions. Furthermore, simultaneously, these three variables also do not significantly influence purchasing decisions for the Originate brand on TikTok. These findings suggest that purchasing decisions among female students are not solely influenced by these digital marketing strategies, but may also be influenced by other factors outside the research model. This study is expected to contribute to the development of digital marketing knowledge and serve as a reference for businesses in formulating more effective and targeted marketing strategies, especially in using social media as a promotional tool.
TRADE PROMOTION AND SALES VOLUME: THE MEDIATING ROLE OF DISTRIBUTOR MARKETING PERFORMANCE Muhammad Fadli Hasballah; Nurainun; Syamsul Bahri; Mariyudi; Ikramuddin; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of sales contest, promotion policy, and distributor salesperson incentives on sales volume, withdistributor marketing performance serving as a mediating variable. The research utilized a probability sampling method with a census approach, involving all 180 official distributors of PT Pupuk Iskandar Muda as respondents. Data were analyzed using the SEM-PLS technique through SmartPLS 4.0. The results reveal that distributor salesperson incentives and distributor marketingperformance significantly affect sales volume, whereas sales contest shows no significant impact. Promotion policy does not directly influence sales volume but demonstrates a significant effect on distributor marketing performance. Furthermore, distributor marketing performance is confirmed to mediate the relationship between promotion policy and distributor salesperson incentives on sales volume. These findings highlight the crucial role of distributor marketing effectiveness in strengthening the impact of incentive-based strategies, offering important managerial insights for optimizing distribution performance and enhancing market penetration.
Pengaruh Media Sosial Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Produk Nike Dan Dampak Terhadap Loyalitas Merek Pada Generasi Z Ferji Hariansyah; Ikramuddin Ikramuddin; Sapna Biby; Siti Maimunah
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mendorong perubahan perilaku konsumen, khususnya Generasi Z, dalam mencari informasi dan mengambil keputusan pembelian melalui media sosial dan Electronic Word of Mouth (E-WOM). Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan E-WOM terhadap keputusan pembelian serta dampaknya terhadap loyalitas merek pada Generasi Z di kota lhokseumawe. Jenis penelitian ini menggunakan metode kuantitatif, pengumpulan data menggunakan kuesioner yang berisi pertanyaan -pertanyaan dan membagikan kepada generasi Z di kota Lhokseumawe yang menggunakan produk Nike dengan jumlah 119 responden. Teknik pengambilan sampel menggunakan metode nonprobability sampling. Pengukuran instrumen ini menggunakan skala liker. Teknik analisis data menggunakan SPSS (Statistical Package For The Social Sciene) dengan analisis jalur (path analysis) dan uji sobel. Hasil penelitian menunjukkan variabel media sosial dan electronic word of mouth (E-WOM) tidak berpengaruh positif terhadap variabel keputusan pembelian produk Nike, sedangkan media sosial, E-WOM, dan keputusan pembelian berpengaruh positif dan signifikan terhadap loyalitas merek. Keputusan pembelian tidak dapat memediasi secara signifikan antara media sosial dan E-WOM terhadap loyalitas merek produk Nike pada generasi Z di kota Lhokseumawe.
Pengaruh Rating Toko, Review Konsumen, Diskon Produk Dan Tren Belanja Online Terhadap Minat Beli di Shopee Pada Mahasiswa Prodi Manajemen di Universitas Malikussaleh Annisa Ramazana; Rusydi Rusydi; Ikramuddin Ikramuddin; Hamdiah Hamdiah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 01 (2026): Februari - Maret 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui rating toko, review konsumen, diskon produk dan tren belanja online Terhadap minat beli di shopee. Penelitian ini dilaksanakan di Kampus Universitas Malikussaleh jurusan manajemen fakultas Ekonomi dan Bisnis. Mahasiswa. Objek yang akan digunakan dalam penelitian ini adalah 145 orang mahasiswa. Lokasi dalam penelitian ini di lakukan pada prodi manajemen di universitas malikussaleh. Teknik pengumpulan data yang digunakan adalah angket kuesioner melalui google prom. Adapun metode analisis data yang digunakan adalah metode kuantitatif. Hasil penelitian yang diperoleh yaitu Rating Toko memiliki pengaruh positif dan signifikan terhadap Minat Beli mahasiswa Prodi Manajemen di Universitas Malikussaleh pada platform Shopee, dengan nilai signifikansi sebesar 0,004 < 0,05, sehingga H1 diterima. Review Konsumen tidak berpengaruh signifikan terhadap Minat Beli, dengan nilai signifikansi sebesar 0,077 > 0,05. Diskon Produk memiliki pengaruh positif dan signifikan terhadap Minat Beli, dengan nilai signifikansi sebesar 0,000 < 0,05. Tren Belanja Online juga berpengaruh positif dan signifikan terhadap Minat Beli, dengan nilai signifikansi sebesar 0,000 < 0,05.
Co-Authors ., Indah Safira A Hadi Arifin A Hadi Arifin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Afrilian Saputra Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Alfisyahri Ramadhani Andi Quraisy Annisa Ramazana Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Em. Yusuf Iis Enik Wijayanti Era Ekawati Essa Rebina Burza Br Ginting Fachry Zaldi Fadhla, Teuku Fara Azmira Fayza Yovania Br Sembiring Ferji Hariansyah Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Ghazali Syamni Halimatus Sakdiah Hamdiah Hamdiah Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Harliyana, Iba Harvina Sawitri Hendra Syahputra Heriyana Heriyana Husaini Ibnu Sina Ibrahim Qamarius Imamshadiqin Imamshadiqin Indradewa, Rhian Iskandarsyah Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni Ahyar Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Sayuti M Subhan M. Subhan M. Syariful Alam Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Manhasa Hira Nur'Asyi AL Utary Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Maryana Br Manik Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Akram Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Fadli Hasballah Muhammad Farhan Muhammad Hayani Muhammad Pavel Askari Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurainun Nurfaliza Nurmafuzah Nurul Azmi Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rico Nur Ilham Rika Wulandari Rina Malinda Ristati Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saifuddin Saifuddin Yunus Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Sara, Sara Yulis Sariyulis Terfiadi Selvi Evika Siti Maimunah Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita YANITA YANITA yeni mauliana Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli