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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen Pemasaran International Journal of Supply Chain Management E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Nabla Dewantara : Jurnal Pendidikan Matematika Asia-Pacific Journal of Public Policy International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Studi Ilmu Manajemen dan Organisasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Empowerment: Jurnal Pengabdian Masyarakat Visioner & Strategis Journal of Health, Education, Economics, Science, and Technology (J-HEST) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Buletin Pengabdian
Ikramuddin, Ikramuddin
Departement Of Management, Faculty Of Economic And Business, Universitas Malikussaleh
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Customer Loyalty Revisited: A Mediation Moderated Analysis of Perceived Value, Customer Satisfaction, And Café Atmosphere Ikramuddin Ikramuddin; Mariyudi Mariyudi; Ghazali Syamni; Rico Nur Ilham; Sariyulis Terfiadi; Em. Yusuf Iis
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6448

Abstract

Purpose: This study aims to explore how perceived value influences customer loyalty, with customer satisfaction acting as a mediating variable and café atmosphere as a moderating factor. Research Methodology: A quantitative research method was used. Data were gathered using self-administered questionnaires distributed at the cashier desk of a café in Lhokseumawe, Indonesia. A total of 190 customers were selected using convenience and intercept sampling techniques. Conditional process analysis was used to assess the direct, mediating, and moderating relationships among the variables. Results: The results revealed that perceived value significantly and positively affected both customer satisfaction and loyalty. Customer satisfaction has a strong positive impact on customer loyalty and partially mediates the relationship between perceived value and loyalty. Furthermore, the café atmosphere significantly moderates the relationship between customer satisfaction and loyalty, indicating that a more pleasant atmosphere enhances this connection. Conclusions: This study shows that perceived value enhances loyalty through customer satisfaction, with the café atmosphere strengthening these relationships. Limitations: This study's limitations include the fact that it was limited to the city of Lhokseumawe and did not differentiate between café sizes. Contributions: This study provides an integrated view by combining perceived value, customer satisfaction, and café atmosphere within a moderated-mediation framework. This study contributes to the understanding of customer loyalty formation, particularly in the café industry, both theoretically and practically.
Penguatan Kemampuan Komunikasi dan Gaya Bahasa Komentator Sepakbola pada Turnamen Silaturrahmi Unimal FC 2025 Juni Ahyar; Ikramuddin; Iba Harliyana
Jurnal Solusi Masyarakat (JSM) Vol. 4 No. 1 (2026)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v4i1.25659

Abstract

This study aims to describe and analyze the Language Style (Stylistic) used by commentators during football matches at the 2025 Unimal FC Silaturrahmi Tournament. The language style of the commentator in the context of sports shows its own uniqueness influenced by the speed of the game, the need to trigger the emotions of the spectator, and the persuasive function. This phenomenon is reflected in the choice of diction, intonation, and tempo of speech which tend to be fast and full of emphasis. This research uses a qualitative approach based on Stylistic studies. The research data was in the form of the verbal speech of the commentators which were collected through the audio-visual recording technique of the match and then copied in the form of a textual transcript. Data analysis is carried out through the process of heuristic reading to identify and classify the types of language styles, as well as hermeneutic reading to interpret the functions and meanings contained in the language style. The results of this study are expected to describe the variation of the dominant language styles and explain the function of these language styles (e.g., informative, expressive, or conative functions) in building the atmosphere of the match.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOUR WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT THE ACEH PROVINCIAL LAND OFFICE Enik Wijayanti; Faisal Matriadi; Marbawi; Sapna Biby; Ikramuddin; Husaini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to analyse the influence of transformational leadership and job satisfaction on organizational citizenship behaviour with organisational commitment as an intervening variable at the Aceh Provincial Land Office, where the dependent variables of this study are transformational leadership and job satisfaction, the independent variable is organizational citizenship behaviour, and the intervening variable is organisational commitment. The population in this study consists of employees of the Aceh Provincial Land Office, including the North Aceh District office, the Lhokseumawe City office and the Bireuen District office. The sampling technique used was simple random sampling, and a sample of 68 respondents was obtained, all of whom are employees of the Aceh Provincial Land Office. The research method used is quantitative, and data analysis is conducted using path analysis. The results of this study indicate that transformational leadership has a significant effect on organisational commitment, job satisfaction has a significant effect on organisational commitment. Transformational leadership has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office, and job satisfaction has a significant effect on the organisational citizenship behaviour of employees at the Aceh Provincial Land Office. Furthermore, organizational commitment has a significant effect on the organizational citizenship behaviour of employees at the Aceh Provincial Land Office, transformational leadership significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable, and job satisfaction significantly influences organizational citizenship behaviour through organizational commitment as an intervening variable.
Pengaruh Strategi Segmentasi, Targeting, dan Positioning Terhadap Keputusan Pembelian Konsumen Toko Byaudey di Era Digital Fara Azmira; Muchsin Muchsin; Ikramuddin Ikramuddin; T. Edyansyah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Segmenting, Targeting, dan Positioning terhadap keputusan pembelian konsumen pada Toko Byaudey di era digital. Toko Byaudey merupakan usaha fashion yang berkembang dari bisnis online menjadi usaha yang juga memiliki toko fisik, namun masih menghadapi kendala dalam memperoleh pelanggan baru di tengah ketatnya persaingan industri fashion. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi seluruh konsumen yang pernah melakukan pembelian pada Toko Byaudey. Sampel penelitian berjumlah 115 responden yang ditentukan menggunakan metode Hair et al. (2021). Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Segmenting, Targeting, dan Positioning masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Toko Byaudey, dengan Targeting memberikan pengaruh paling dominan (Beta = 0,447), diikuti Positioning (Beta = 0,367) dan Segmenting (Beta = 0,135). Nilai Adjusted R Square sebesar 0,689 menunjukkan bahwa 68,9% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini menunjukkan bahwa penerapan strategi Segmenting, Targeting, dan Positioning yang tepat berperan penting dalam mendorong keputusan pembelian konsumen, khususnya bagi pelaku usaha fashion yang memasarkan produknya melalui platform digital.
THE INFLUENCE OF DIGITAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON SHOPEE EXPRESS COURIER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Liani Sabrina; Mohd. Heikal; Ikramuddin; A. Hadi Arifin; Ibrahim Qamarius; Yanita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1448

Abstract

This research examines the influence of digital leadership and organizational commitment on courier performance with job satisfaction as an intervening variable at PT. Shopee Express Aceh Branch. The sample in this study was PT courier. Shopee Express Aceh Branch as many as 145 people. Data was collected through an on-line questionnaire and analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that digital leadership and organizational commitment have a significant effect on job satisfaction and courier performance. And job satisfaction has a direct effect on courier performance. In testing the indirect effect of job satisfaction, it was found to act as a partial mediating variable in the influence of digital leadership and organizational commitment on courier performance. It is hoped that the results of this study can contribute to the management of PT. Shopee Express Aceh Branch in order to manage employees and improve company performance.
FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY M. Syariful Alam; Khairina AR; Ikramuddin; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1322

Abstract

This study aims to analyze the influence of price, product quality, consumer satisfaction, and variety seeking tendencies on brand switching decisions. A case study was conducted on 100 Tri card users at the Faculty of Economics and Business, Malikussaleh University. Data were collected through an online questionnaire and analyzed using the Partial Least Square (PLS) method. The results showed that price did not have a significant influence on brand switching decisions. This indicates that consumer perceptions of price, whether considered expensive or competitive, were not a major factor in brand switching decisions. Conversely, product quality was proven to have a positive and significant influence on brand switching decisions. Signal quality, network stability, data package durability, and service features were the dominant factors that encouraged consumers to switch to another brand. Consumer satisfaction did not have a significant influence on brand switching decisions, which means that even though consumers were quite satisfied, this did not guarantee they would remain loyal to using Tri cards. In addition, variety seeking also did not have a significant influence on brand switching decisions. Thus, brand switching decisions among Tri card users were more influenced by product quality aspects than by price, satisfaction, or the tendency to try new products.
THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY Maryana Br Manik; Mohd. Heikal; Rusydi Abubakar; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the influence of price, location, and service quality on repurchase decisions among MSMEs at the Ahad Festival in Lhokseumawe City. The research method applied is quantitative with an associative approach. Data were collected through questionnaires distributed to 125 respondents who had previously made purchases at the Ahad Festival. Instrument testing was carried out using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity tests. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that price, location, and service quality have a positive and significant effect on repurchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 0.376 shows that 37.6% of the variation in repurchase decisions can be explained by the independent variables, while the remaining portion is influenced by other factors outside this research model.
Penggunaan Alat Tangkap Perikanan yang Ramah Lingkungan untuk Keberlanjutan Pendapatan Nelayan Tradisional Faisal Matriadi; Imamshadiqin Imamshadiqin; Chalirafi Chalirafi; Ikramuddin Ikramuddin; A. Hadi Arifin
Jurnal Solusi Masyarakat Dikara Vol 3, No 3 (2023): Desember 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Kemiskinan menjadi issue yang sangat mendominasi masyarakat nelayan. Data menunjukkan jumlah masyarakat miskin masih sangat tinggi di Provinsi Aceh termasuk di Kota Lhokseumawe yang pada tahun 2021 tercatat mencapat 11.16 persen. Kemiskinan nelayan salah satunya disebabkan oleh rendahnya pendapatan akibat jumlah tangkapan yang semakin menurun. Penurunan jumlah tangkapan nelayan salah satunya disebabkan oleh kerusakan ekosistem laut dimana jumlah populasi ikan diperairan semakin menurun. Demikian juga dengan pola tangkap yang berlebih serta penggunaan alat tangkap yang tidak ramah lingkungan telah menjadi penyebab utama kerusakan ekosistem laut yang menyebabkan keberlajutan proses penangkapan ikan menjadi terhenti. PElatihan ini bertujuan untuk memberikan pemahaman yang utuh kepada masyarakat nelayan bahwa penggunaan alat tangkap yang tidak ramah lingkungan akan mengancam pendapatan mereka dimasa yang akan datang. Demikian juga budaya menjaga kebersihan lingkungan pesisir menjadi sangat strategis dalam upaya menjaga kesehatan ekosistem perairan dan Kesehatan populasi ikan. Selanjutnya sebagai alternative kegiatan yang dapat menambah pendapatan dan mereduksi kemiskinan adalah dengan cara meningkatkan dan kemampuan ketrampilan masyarakat dibidang tertentu sekaligus membuka lapangan kerja serta membangun usaha mandiri. Tujuan kegiatan ini adalah untuk melatih masyarakat. nelayan dalam menggunakan alat tangkap ramah lingkungan serta menumbuhkan kesadaran masyarakat dalam menjaga kebersihan ekosistem laut. Selanjutnya kegiatan ini juga diharapkan dapat membuka wawasan masyarakat nelayan terhadap berbagai kegiatan yang dapat meningkatkan pendapatan mereka dalam menghindari peningkatan kemiskinan.
How Price Perception and Digital Marketing Drive Frozen Food Consumers' Repurchase Intention: The Role of Purchasing Decision Mediation yeni mauliana; Adnan; Ikramuddin
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol. 10 No. 1 (2026): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v10i1.8017

Abstract

This study aims to examine the influence of price perception and digital marketing on repurchase intention and also explores the role of purchase decisions as an intervening variable in this relationship. This study uses primary data collected by distributing questionnaires as the main instrument, with the Hair method applied for sampling. The study consists of a total sample size of 144 respondents. This study uses a quantitative approach using Structural Equation Modeling (SEM). The findings reveal that digital marketing and price perception positively affect purchase decisions. Furthermore, purchase decisions and digital marketing positively and significantly influence repurchase intention. However, price perception, on its own, does not have a significant effect on repurchase intention. Also, the purchase decision partially mediates the relationship between price perception and digital marketing with repurchase intention. It implies that the purchase decision variable serves as a key intermediary in the impact of price perception and digital marketing on repurchase intention for frozen food products in Lhokseumawe City. Substantially, price perception itself does not significantly affect repurchase intention when not mediated by purchase decisions.
Co-Authors ., Indah Safira A Hadi Arifin A Hadi Arifin A. Hadi Arifin A. Hadi Arifin A. Hadi Arifin Adnan Adnan Adnan Afrilian Saputra Aini Liza Aiyub Aiyub Yahya Ajra Ahdima Akhyar, Chairil Alfisyahri Ramadhani Andi Quraisy Annisa Ramazana Ari Lasta Irawan Arifin, A. Hadi Asfiani Rizkina Askari, Muhammad Pavel Asnawi Asnawi Ayu Sahara Bahri, Halida Bambang Ali Nugroho BOBBY RAHMAN, BOBBY Chalirafi Chalirafi Chalirafi, Chalirafi Cut Nabilla Mutiza Zahap Darmawati EM Yusuf Iis Em. Yusuf Iis Enik Wijayanti Era Ekawati Essa Rebina Burza Br Ginting Fachry Zaldi Fadhla, Teuku Fara Azmira Fayza Yovania Br Sembiring Ferji Hariansyah Fini Nurul Azzara Fitri Faryani Manik Ghazali Syamni Ghazali Syamni Halimatus Sakdiah Hamdiah Hamdiah Hamdiah Hamdiah Harahap, Sakinah Tul Marhamah Harliyana, Iba Harvina Sawitri Hendra Syahputra Heriyana Heriyana Husaini Ibnu Sina Ibrahim Qamarius Imamshadiqin Imamshadiqin Indradewa, Rhian Iskandarsyah Jaya, Wahyu Indra Jullimursyida Julyadi Julyadi Juni ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Khairil Anwar Khairil Anwar Khairina Khairina AR Khairina AR Kussyeri Kussyeri Kussyeri, Kussyeri Leli Anita Liani Sabrina M Sayuti M Subhan M. Subhan M. Syariful Alam Maemonah, Maemonah Mahathir Febrian Mahdani Ibrahim Manhasa Hira Nur'Asyi AL Utary Maqfiratun Misla Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Maryana Br Manik Matriadi, Faisal Matriadi, Faisal Matriadi Mohd Heikal Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Monica Juliani Sagala MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Adam, Muhammad Muhammad Akram Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Fadli Hasballah Muhammad Farhan Muhammad Hayani Muhammad Pavel Askari Munandar Nadia Shalaty Naufal Bachri, Naufal Nuhfil Hanani Nur Adinda Nur Faliza Nurainun Nurainun Nurfaliza Nurmafuzah Nurul Azmi Rahma Maulidya Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rico Nur Ilham Rika Wulandari Rina Malinda Ristati Ristati Rizka Astuti Rizka Astuti Rizkina Putri Mahmuddin Roni, Muhammad Roro Shafira Rizka Amelia Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saifuddin Saifuddin Yunus Sakinah Tul Marhamah Harahap Samsul Bahri Sapna Biby Sara, Sara Yulis Sariyulis Terfiadi Selvi Evika Siti Maimunah Siti Maimunah Siti Syaprila Suci Ramandhani Syamsul Bahri Syamsul Bahri Sylfiyatul Hulfa Zalza T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Tasya Dara Fonna Teuku Fadhla Teuku Zulkarnaen Titi Yulmaida Ulvia Ajnura Wahyu Indra Jaya Wahyuddin Albra Widyana Verawaty Siregar Wiratama, Rio Wiratama Yanita YANITA YANITA yeni mauliana Yulius Dharma Yunus, Saifuddin Yunus Zulfan Zulkifli Zulkifli