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All Journal Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam JURNAL EDUKASI NONFORMAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jutkel: Jurnal Telekomunikasi, Kendali dan Listrik Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Publikasi Manajemen Informatika (JUPUMI) Maktabatun: Jurnal Perpustakaan dan Informasi Jurnal Motivasi Pendidikan dan Bahasa EduInovasi: Journal of Basic Educational Studies Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Communicative : Jurnal Komunikasi dan Penyiaran Islam
Winda Kustiawan
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Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Converage and Broadcast Media Functions : Advertising Media, Entertainment Media, Information Media, Service Media Winda Kustiawan; Tri Andini; Dermawan Wijaya Harahap; Adelia Hasibuan; Khairil Anzar; Sahlan Habibi Siregar
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.1940

Abstract

Broadcast media encompassing television, radio, public broadcasting, and digital platforms plays a central and increasingly significant role within the sphere of contemporary societal life. The content presented, particularly in the form of advertising, entertainment, information, and public services, possesses the capability to transform the way individuals access knowledge, consume leisure, and utilize public facilities. This paper aims to elaborate upon and describe these four essential functions of broadcast media, analyze their implications, and delineate the interconnection and functional integration of media amidst the progress of the digital era. In the digital age, these four media functions no longer operate in isolation (siloism) but tend to integrate with one another through the mechanism of convergence within a single platform ecosystem, as evidenced by platforms such as YouTube or TikTok. This convergence facilitates simultaneous and streamlined access for the public to a diverse range of needs. Consequently, this integration necessitates the strengthening of digital literacy among the audience to enable critical content filtering and the mitigation of potential negative impacts. A comprehensive understanding of broadcast media functions constitutes an essential prerequisite for ensuring their optimal utilization for the public good and supporting national development.
Co-Authors Abdi Verdiansyaf Abdul Majid Nasution Abdul Rahman Abdul Rahman Pais Nasution Abdul Rahman Rasyid Abdul Rahman Rasyied Abdulrahman Pais Nasution Adelia Hasibuan Adinda Rizki Julianti Adrian Syahputra Ahmad Andrehadi Ahmad Farhan Ulya Ahmad Fauzi Ahmad Husein Aidil Masri Aini Astri Wulan Ainun Mardiah Ajizah Nurul Fadhilah Siddiq Ajniver Hamnur Zebua Alfin Qodri Hafiz Alfina, Sherly Ali Akbar Ali Akbar Siregar Alphy Shahri Maulana Alvi Khaira Amelia Lestari Butar Butar Aminatun Nisa Amran Sahputra Tanjung Andia Fitrah Anggi Martuah Purba Anggun Dwi Nanda Nst Anis Safitri Anis Sa’adah Anissa Rahmadhani Annisa Nainggolan Aqilah Anisah Parkha Siregar Ari Oldwin Sitorus Ariati Putri Siagian Arif Indra Hasan Arif Indra Hasan Harahap Arif Indra Hasan hrp Arkanuddin Padang Arofah Sri Mulyani MZ Siregar Atika Syalsabila Putri Ayu Sawitri Azbar Rifai Azbar Rifa’i Azmiar Nasution Bagus Prasetya Bayu Anggara Chaerona Artha Lubis Cindy Indarti Kesuma Cindy Satika Lesmana Daffaul Haqqi Defi Nurfajaria Dermawan Wijaya Harahap Dewi Rahmadanti Dian Indah Multazam Dimas Siswanda Dina Evi Rahmi Dina Puspita Sari Dinny Rahmayani Zebua Dodi Candra Dwi Asyila Sabrina Br. Saragih Dyna Mardiana Efi Brata Madya Elsa Jeynita Agustias Elvira Zahra Emyah Kampina Erwan Efendi Fadhlan Rizky Hazmar Firdaus Ritonga Fahira Rahmah Hani Faiz Ahmad Zidan Faradia Kristanti Dewi Farah Dalilah Balqis Farhan Sauqi Abdi Harahap Farid Arkana Silalahi Fariz Rizwan Siregar Fathan Mubina Fatur Rizky Sylvanad Fauzan Hazim Tanjung Fauzi Iqbal Fauzul Azmi Daulay Fikril Hakim Frisca Nabila Ghita Irwanty Haddad Alwi Syihab Hanifah Fitri Harris Fadhillah Heri Ernanda Pandiangan Ijlal Faiz Ika Sartika Ilham Anggianto Ilham Sani Imam Khair Caniago Inayah Sajida Indah Sari Indah Sari Harahap Intan Farinnisa Intan Suci Melani Irfan Diki Wahyudi Irma Yanti Lubis Iskandar Mubin Dongorang Izky Putri Ramadhani Izzatul Muthmainnah Jarosim Simbolon Ja’far, Ja’far Jihan Hana Nasution Joni Romaito Ritonga Khafita Aini Khairil Anzar Khairunisa Harani Harahap Khairunnisa Syakira Khalid Rasyidin Khalishah Salsabila Khoirunnas Adlani Khoirunnisa Az-Zahra Laila Fitri Lana Sari Rkt Latifah Aini Latifah Rahmawati Latifah Wulandari Lola Fahira Lola Fahira Mutahar Lukman Hakim Lulu Ul Jannah M Alpa Rizky M. Amirul Fahmi Siregar M. Darma Marpaung M. Imam Malik, M. Nadzim M. Iqbal Ishsani M. Saripuddin M. Susanto Syahputra Manaor M. Susanto Syahputra Manaor Limbong M.Darma Marpaung Mahadir Muhammad Mahisa Agni Mailin Mailin Maisarah Maisarah Maisya Nurhalija Masitoh Br Simbolon Masrona Harahap Melda Wati Simanjuntak Melja Ramadhan Mhd Aldi Syahputra Mhd Alpin Azhari Lubis Mhd Darul Amin Sitorus Mhd Farhan Aziz Mhd Irsyad Azhari Milla Salsaby Muammar Dzaki Ihsan Mudinillah, Adam Muhammad Al Amin Muhammad Alfazar Muhammad Andra Syahputra Muhammad Aziz Syahridani Muhammad Fatur Rizki Muhammad Fauzan Fayrozi Muhammad Fharisi Muhammad Ghazali Muhammad Hafiz Sapriadi Muhammad Ibnu Thariq Muhammad Imam Malik Muhammad izwan Muhammad Nadzim Muhammad Panusunan Harahap Muhammad R Fachlevi Nasution Muhammad Ridha Muhammad Rusdi Muhammad Sholehuddin Al-QadriMuhammad Sholehuddin Al-Qadri Muhammad Syarif Harefah Muhammad wisudawan Muhammad Yazid Muqtada Ibrahim Muridayani Muridayani Nabillah Miftahul Jannah Nadia Maharani Nadya Syakilah Nafiis Satria Pratama Nairatul Anisah Najiah Maisaro Br Nst Nanda Risani Raqiqah Nandini Nandini Natasya Natasya Nayla Aidilla Sambas Nazmi Wiki Kartika Ni Luh Ari Yusasrini Niatul Mukarramah Novendra Hariyadi Ritonga Novi Lestari Nugi Lahuddini Pulungan Nur Syahfitri Nuraina Nabilah Nurfadila Nurfadila Nurhaida Nadila Nurhalimah Br, Manik Nurhalimah Br. Manik Nurhidayah Lubis Nursadimah Berutu Nursadimah Brutu Nursamsiah Pasya Hasibuan Nurul Fitri Isnani Pahmi Barus Putri Amelia Putri Anggria Putri Anggria N. Rkt Putri Rahmadhani Zein Rahmatan Lilalamin Hasibuan Raja Batar Hasibuan Rakhas Djuniardi Ramadhani Nanda Amelia Rara Ardina Khairi Rashin Salsabila Rawiyah Safitri Amanda Rayan Al-Ghazali Raysa Finarik Rambe Razkiatul Fitri Matondang Refli Sepriandito Rehan Fazalia Ananda Ridho Khairul Imam Ridho Khirul Imam Rifqi Prayogi Hidayat Rina Angriani Rindiyani Rindiyani Rindy Winanti Rini Handayani Siregar Riska Amanda Pratiwi Risky Azzahra Rita Damayanti Silitonga Rizki Hajar Rizky Ramadhan Rizqi Ramadhani Siregar Sabna Sabilla Sahlan Habibi Siregar Saidatul Akida Saipul Bahri Salsabila Padang Salsabillah Ritongga Samudra Sugiarto Sari Muliyani Sarmila Haerani Siregar Sehta Jupiter Ketaren Sherly Alfina Silvi Hibriyanti Siti Auliza Siti Fadilah Siti Fatimah Hasibuan Siti Nuraisah Nst Siti Zahara Sophia Lajuba Sri Ayu Ulandari Sri Idah Wati Harahap Suci Nabila Suci Ramadhani Syahraini Puspa Daulay Syahrul Afrianyah Syarief Mulia Siregar Syindi Putri Padillah Tamara Apsyara Tasya Salsabila Tri Andini Tris Supriadi Tuti Restilia Vera Widya Ningsih Rangkuti Vira Nabila Wahyu Candra Wahyudi Wahyudi Wirdatul Wisfa Yaumi Saidah Yoga Bali Prawira Yohani Putri Dinar Yughni Faidah Yulyal Cahyani Zulfah Hannum Bahri Zulfan Affandi Zulhafiz Zulhafiz Zuli Iskandar Zulita Mega Aggriany Zur Rahman