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All Journal ETIKONOMI MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Mirai Management Jurnal Sinar Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI BJRA (Bongaya Journal of Research in Accounting) EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Aptisi Transactions on Technopreneurship (ATT) Atma Jaya Accounting Reseach (AJAR) Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Bilancia : Jurnal Ilmiah Akuntansi Jurnal Mantik International Journal of Communication and Society CERMIN: Jurnal Penelitian Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Bina Manajemen Jurnal Bina Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Economics and Digital Business Review Quantitative Economics and Management Studies ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Ekonomi Jurnal Pengabdian Masyarakat Bestari (JPMB) JURNAL ILMU MANAJEMEN SABURAI (JIMS) Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Social Works (DARMA) Jurnal Bisnis Kolega Jurnal Pengabdian Pada Masyarakat METHABDI Majalah Ilmiah METHODA e-Jurnal Apresiasi Ekonomi Indonesian Journal of Economics, Entrepreneurship, and Innovation International Journal of Educational and Life Sciences (IJELS) Journal Accounting International Mount Hope Jurnal Media Akademik (JMA) Jurnal Penelitian Pendidikan Indonesia International Transactions on Artificial Intelligence (ITALIC) Jurnal Ilmiah Accusi Manajemen : Jurnal Ekonomi Society Jurnal Ilmu Manajemen METHONOMIX METHOSIKA: Jurnal Akuntansi dan Keuangan Methodist JOT BEAM
Thomas Sumarsan Goh
Universitas Methodist Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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PENGARUH PENGAWASAN DAN SEMANGAT KERJA TERHADAP EFEKTIVITAS KERJA KARYAWAN PT. MULTI ARTHA UNIVERSINDO MEDAN Wily Julitawaty; Rinaldi; Thomas Sumarsan Goh
JURNAL BISNIS KOLEGA Vol 4, No 2: Jurnal Bisnis Kolega (JBK), Desember 2018
Publisher : STIE-PMCI

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Abstract

The success and progress of the company is strongly influence by human resources that exist within the company. For the good quality of human resources, the company must apply good monitoring and improve job enthusiasm to makes job effectiveness better in future. The purpose of this study was to determine the influence of monitoring and job enthusiasm to  job effectiveness  at PT. Multi Artha Universindo Medan.The analysis methods used in this research are quantitative analysis. The data used in this researchwere primary data and secondary data. The population of this research is 34 peoplesand the sampling is using saturation sampling technique in which all members of the population become samples. The variables were measured by Likert scale. Data analysis technique in this research is multiple linear regressions.The results of this research stated that simultaneously monitoring and job enthusiasm are influencing job effectiveness at PT.Multi Artha Universindo Medan. Partially, monitoring is influencing job effectiveness and job enthusiasm is influencing job effectivenessat PT.Multi Artha Universindo Medan. Key Words : Monitoring, Job Enthusiasm, Job Effectiveness  
PENGARUH DIFERENSIASI PRODUK DAN KUALITAS PELAYANAN TERHADAP TINGKAT PENJUALAN PT. AMORINDO MITRA SENTOSA MEDAN Winny Ricky; Thomas Sumarsan Goh; Wily Julitawaty
JURNAL BISNIS KOLEGA Vol 5 , No 1: Jurnal Bisnis Kolega (JBK), Juni 2019
Publisher : STIE-PMCI

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Abstract. PT. Amorindo Mitra Sentosa Medan is a company engaged in the sale of shoes and bags. In its operations, there has been a decline in sales over the past 3 years due to a lack of differentiation of products offered by the company and service quality that has not been optimal so that it does not meet customer expectations. The formulation of the problem in this study is whether product differentiation and service quality affect the level of sales at PT. Amorindo Mitra Sentosa Medan.The method used in this study is a survey approach, this type of research is quantitative descriptive and the nature of this research is descriptive explanatory. The population in this study is permanent customers of PT. Amorindo Mitra Sentosa Medan as many as 64 stores. The sampling technique used in this study was saturated sampling and amounted to 64 stores. The method of data collection is done by a Likert scale. The data analysis model used to answer the hypothesis is multiple regression.The results also showed that partially product differentiation had an effect on sales volume and service quality had an effect on sales volume at PT. Amorindo Mitra Sentosa Medan. The results showed that simultaneously product differentiation and service quality had an effect on sales volume at PT. Amorindo Mitra Sentosa Medan.  Keywords: Product Differentiation, Service Quality, Sales Volume
PENGARUH DIFFERENSIASI PRODUK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PADA PT PAREWA AERO CATERING MEDAN vivi Kosalim; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 5 , No 1: Jurnal Bisnis Kolega (JBK), Juni 2019
Publisher : STIE-PMCI

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Abstract. This research was conducted at PT Parewa Aero Catering Medan. Buying interest has decreased, as seen from Himodo's food sales due to the negligence of company officers in providing catering orders resulting in disappointment for consumers and catering food delivery times are also limited. The management of the company presents two types of traditional products that are useful to attract the attention of airline logging, but the dishes that are served often occur imperfections and result in airlines complaining about this dish such as the taste of food is not right, the color of the cuisine is less attractive and frequent forgetfulness put chili The taste of chillies put in the order is less spicy so consumers complain. The image of PT Parewa Aero Catering Medan's catering food brand namely Himudo and Himudo is still less well known among customers, so the demand for catering food is not as many as competing companies such as Aerofood ACS Garuda Indonesia catering services. The population in this study were 145 consumers and a sample of 107 consumers. Data collection techniques are by distributing questionnaires, interviews, documentation studies and literature studies. Data analysis using validity and reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. Conclusions in the study that simultaneously product differentiation influences and brand image on consumer buying interest at PT. Parewa Aero Catering Medan. Partially Product Differentiation has an effect on Consumer Buying Interest at PT. Parewa Aero Catering Medan. Partially Brand Image influences Consumer Purchasing Interests at PT Parewa Aero Catering Medan. Keywords: Differentiation, Brand Image, Buying Interest 
PENGARUH BAURAN PEMASARAN DAN KOMUNIKASI TERHADAP LOYALITAS NASABAH PADA PT. BANK MASPION INDONESIA, TBK CABANG MEDAN Wily Julitawaty; Shelly Carolina; Thomas Sumarsan Goh
JURNAL BISNIS KOLEGA Vol 5, No 2 : Jurnal Bisnis Kolega (JBK), Desember 2019
Publisher : STIE-PMCI

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Abstract. In the development of the banking business at this time, marketing plays an important role for the business continuity and this should be supported by customer loyalty. Marketing mix and communication are the factors that influence customer loyalty in marketing a product. The purpose of this study is to find the relationship between marketing mix and communication towards customer loyalty. The research methodology that is being used to measure is by survey, the type of research is quantitative descriptive and the nature of this research is explanatory research. The populations in this research were customers of PT. Bank Maspion Indonesia, Tbk Medan Branch as many as 163 people with a sample of 116 people. The method of data collections are done by distributing questionnaires, interviews, and literature studies. The variable was measured by a Likert scale. The results showed that marketing mix and communication simultaneously have a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch. Partially, the marketing mix does not have a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch and communication has a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch.Keywords: Marketing Mix, Communication, Customer Loyalty.
PENGARUH PERSONAL SELLING DAN PENGEMBANGAN PRODUK TERHADAP VOLUME PENJUALAN PT. INFINITI INTERNASIONAL LOGISTIC MEDAN Hery Hery; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 5, No 2 : Jurnal Bisnis Kolega (JBK), Desember 2019
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Abstract

Abstract. Sales volume is one of the determining factors that greatly influences the achievement of net income, while profit or profit is an important means for the survival of a company, therefore the company must strive to create profitable sales volumes. The higher the sales volume, the profits obtained increase, thus the company will be able to survive, grow and develop further, and be strong in overcoming the influence of environmental factors that are constantly changing.The method used in this study is quantitative. The population and sample of this study are customers of PT. Infiniti International which amounted to 81 respondents. Questionnaire processing is measured by a Likert scale. The data analysis model used is multiple linear regression analysis and classical assumption test.The results of the study show that partially and simultaneously personal selling and product development have a significant positive effect on sales volume at PT. Infiniti International Logistics.  Keywords: Personal Selling, Product Development, Sales Volume. 
PENGARUH PERSONAL SELLING DAN PROMOSI PENJUALAN TERHADAP EFEKTIFITAS PENJUALAN BAN SEPEDA MOTOR PT. MEGA ANUGRAH MANDIRI Wily Julitawaty; Frith Willy; Thomas Sumarsan Goh
JURNAL BISNIS KOLEGA Vol 6, No 1: Jurnal Bisnis Kolega (JBK), Juni 2020
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Abstract

Abstract. PT. Mega Anugrah Mandiri is a company engaged in distribution of sparepart. The decline in sales effectiveness of motorcycle tires is because the company has not yet made maximum personal selling and the company's sales promotion activities still have obstacles. In this study the population is the customers totaling 50 people. The techniques used for data collection are: interviews, documentation studies and literature studies. Data analysis techniques using Multiple Linear Regression. The results of the study indicate that personal selling and sales promotion simultaneously have a significant effect on the sales effectiveness of motorcycle tires PT. Mega Anugrah Mandiri, and partially sales promotion has a more dominant influence on the sales volume of effectiveness of motorcycle tires PT. Mega Anugrah Mandiri than personal selling. Keywords: Personal Selling, Sales Promotion, Sales Effectiveness.
PENGARUH UPAH DAN INSENTIF TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. DARMASINDO INTIKARET MEDAN Jimmy Andreas; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 6, No 1: Jurnal Bisnis Kolega (JBK), Juni 2020
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Abstract

Abstract. PT.Darmasindo Intikaret, Medan is a company engaged in the rubber industry that produces semi-finished goods in the form of rubber latex. There is a problem in productivity at PT.Darmasindo Inti Karet where the output results are not as planned. The wage problem that occurs in production division is the provision of wages based on working hours, but does not make a difference in the amount of wages given per hour on national holidays, or at night. The problem of incentives is the promise of giving incentives that are not kept. The company demands the search for sap for raw materials in large quantities and promises to provide incentives to employees.The population in this study were 120 people. The sample in this study amounted to 120 people. Simultaneous hypothesis test results show that wages and incentives have a significant effect on the work productivity of employees of PT.Darmasindo Intikaret, Medan. The results of the partial hypothesis test indicate that each wage and incentive have a significant effect on the work productivity of PT.Darmasindo Intikaret's employees, Medan.  Keywords: Wages, Incentives, Employee Work Productivity.
PENGARUH SISTEM INFORMASI PEMASARAN DAN SEGMENTASI PASAR TERHADAP KEPUASAN KONSUMEN PT GROWTH SUMATERA MEDAN Novita Sari; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol 6, No 2: Jurnal Bisnis Kolega ( JBK), Des 2020
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Abstract

Abstract. This research was conducted at PT Growth Sumatera Medan. The purpose of this study was to determine the effect of Marketing Information Systems and Market Segmentation on the Consumer Satisfaction of PT Growth Sumatera Medan.The population and sample in this study were 62 respondents. Data collection techniques are by distributing questionnaires, interviews and documentation studies. Data analysis uses multiple linear regression analysis.The conclusion of the research is that partially that the Marketing Information System has a positive and significant effect on the Consumer Satisfaction of PT Growth Sumatera Medan. Partially, Market Segmentation has a positive and significant influence on PT Growth Sumatra Medan's Consumer Satisfaction. Simultaneously that the Marketing Information System and Market Segmentation has a positive and significant effect on the Consumer Satisfaction of PT Growth Sumatera Medan. Keywords: Marketing Information Systems, Market Segmentation, Consumer Satisfaction.
ANALISIS PENGENDALIAN INTERNAL KAS DENGAN PIUTANG TERHADAP EFEKTIVITAS ARUS KAS PADA PT. SINAR LESTARI UTAMA Elidawati; Regina Jaya; Thomas Sumarsan Goh
JURNAL BISNIS KOLEGA Vol 6, No 2: Jurnal Bisnis Kolega ( JBK), Des 2020
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Abstract

Abstract.The company is currently developing rapidly, making the company expand its business in the business world. A company is an agent-organized by management, growth, and development that cannot be separated from economic law and the company's basic principles. The research method used in this research is a descriptive method that is a research method by studying the method used to describe or describe a collection of data or observations that have been made. The results showed that there are an organizational structure and job descriptions that reflect the duties and responsibilities of each employee from each department in the company and encourage employees to comply with existing regulations; there is also a division of functions related to authorization, monitoring, recording, and cash storage includes procedures related to corporate cash and the implementation of monitoring reports on cash receipts and distributions received by the Ministry of Finance. The company applies four credit limit conditions such as Capacity, Collateral, Character, and Conditions, so it is sufficient to make internal control of cash and receivables in PT. Sinar Lestari Utama is quite effective and efficient, intentionally or unintentionally providing effectiveness on the Cash Flow Statement Keywords: Internal Control, Cash, Account Receivable.
PENGARUH PERSEPSI KONSUMEN DAN PROMOSI TERHADAP MINAT PEMBELIAN PRODUK PT. SUMBER LAUTAN REZEKI MEDAN Jeffry Tanoto; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol. 7 No. 1 (2021): Vol 7 No 1: Jurnal Bisnis Kolega (JBK), Juni 2021
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Abstract

PT. Sumber Lautan Rezeki Medan is a company engaged in production and furniture sales. There are problems with the interest in purchasing furniture to customers which is indicated by furniture sales that are declining every month. Consumer perception in this company always has the view that the products marketed by this furniture company are more expensive compared to other furniture companies. The promotion problem at this company is less attractive to consumers because this company only applies promotions such as price discounts for some types of furniture when at the end and beginning of the year. This research uses descriptive quantitative research. The population in the study was 731 consumers with a sampling technique using the Slovin formula of 5% error tolerance in the sample of 259 respondent. Data analysis techniques using multiple linear regression analysis. Partially and simultaneously there is a positive and significant effect between the consumer perception and promotion variables on purchasing interest at PT. Sumber Lautan Rezeki Medan Product. Keywords: Consumer Perception, Promotion, Purchasing Interest
Co-Authors Abda Abda Agus Kristian Agustina Agustina Ahmad Ramadan Aidil Putra Aidil Putra Aidil Putra Aidil Putra Aidil Putra Aidil Putra Aidil Saputra Albert Albert Albert Albert Albert Albert Aldy Vincent Alpian Tionarto Alvin Alvin Alvinia Christina Sinaga Amin Hou Anasthasia Pricillia Handayani Angel, Mary Angelai Rena Angelina Fransisca Angeline Malik Apriani Magdalena Sibarani Apriani Magdalena Sibarani Archa Erica Arison Nainggolan Arison Nainggolan, Arison Aroha, Lila Arthika Iradat R Lase Arthur Simanjuntak Billy Jovan Bramanto Wijaya Carin Carin Carissa Carissa Caroline Iewanto Cherry Cherry Chon Cho Reynols Manday Chon Cho Reynols Manday Chrestella Chrestella Christina Marsella Cindy Jessica Cindy Seleste Clara Pasha Lim Clarissa Daslim Cleren Cleren Cynthia Cynthia Cynthia daniel christian Daniel Christian Darwanto Pangestu David David David Patar Sitangggang Denny Denny Desy Putri Sari Dewi Fortuna Diego Abbas Dimita H. P. Purba Dona Pasaribu Duma Megaria Elisabeth Duma R. Situmorang Duma Rahel Situmorang, Duma Rahel Eda Judith Edison Sagala Edison Sagala Edison Sagala Edison Sagala Edison Sagala Edison Sagala Edison Sagala Edwin Edwin Elcy Handayani Pramita Elcy Handayani Pramita Elcy Handayani Pramita Elcy Handayani Pramita Eldo Wijaya Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati, Elidawati Enda Noviyanti Simorangkir Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Errie Margery Errie Margery Errie Margery Errie Margery Errie Margery Errie Margery Ester Ananda Natalia Eva Julia Gunawati Harianja Fadillah, Ega Nur Falio Kristianto Fandy Susanto Farida Sagala Fati Gratianus Nafiri Larosa Fernando, Allen Stephen Feronika Feronika Fidelia, Jesselynn Fitriyanti, Elvira Frith Willy Geraldo Fransiskho Ginting, Mitha C. Ginting, Mitha Christina Giovanna Lodeva Gracesiela Y Simanjuntak Gracesiela Y Simanjuntak HAN TONO HANTONO Handayani Pramita, Elcy Handoko Syahputra Salim Henny Permata Sari Henry Henry Henry Henry Henry Henry Henry Henry Henry Henry Henry, Henry Heri Imanuel Nadeak Hery Hery Hong, Rita Hotlan Butar-Butar Hutabarat, Chiristian Veri Irene Apriani Widjaya Ivo M. Silitonga Ivo Maelina Silitonga Jaja Suteja Jamaluddin Januardi Mesakh Jatongam Nainggolan Jatongan Nainggolan Jeffry Tanoto Jennifer Jennifer Jessica Jessica Jessica Jessica Jeudi A. T. P. Sianturi Jimmy Andreas Juliani Juliani Julianti Julianti, Julianti Julina Julina Kamal Arif Al-Farouqi Karen Karsa, Aldo Hermaya Aditiya Nur Kelvin Alwendo Kenny Khaterine Pratama Kristanty M N Nadapdap Larosa, Dian Priliany Lase, Arthika Iradat R Leni Leni Leony Chandra Lianna Primavera Liem, Gai Sin Lisa Fredicia Lisa Susan Liviani Luis Andreas Mahfudi, Khasan Malik, Angeline Manda Dwipayani Bhastary Margery, Errie Mario Handoko Markus Doddy Simanjuntak Melanie Friska Melanthon Rumapea Meliati Meliati Melisa Melisa Melissa Rinata Melviana Melviana Melviana, Melviana Merry Anna Napitupulu Michael Tek Kaslim Putra Mila Asmawiani Mila Asmawiani Okta Mila Asmawiani Okta Mila Asmawiani Okta Mila Asmawiani Okta Mirabel, Ellene Mitha Christina Ginting Mulatua Silalahi, Mulatua Nadapdap, Kristanty M.N. Nadeak, Heri Nagian Toni Nagian Toni Nagian Toni Naipospos, Cindy Febly Kisse Nasib Niastyna Simorangkir Nindy L Simanullang Noveliana Noveliana Novita Sari nur subiantoro Nyoto Nyoto Nyoto Nyoto, Nyoto Panjaitan, Rike Yolanda Pomelia Pomelia Pomelia, Pomelia Pramita, Elcy Handayani Putri J. Sitorus PUTRI JESICA SITORUS Qurotul Aini Rahel Junita Rahel Yunita Raja, Rosmauli Lumban Ramulia Sembiring Rasmulia Sembiring Regina Jaya Reki Briyan Iwan Saputra Ricardo Albert Richard Richard Rike Y. Panjaitan Rimky M. P. Simanjuntak Rimky Mandala Putra Simanjuntak Rinaldi Rintan Saragih Rita Hong Robinhot Gultom Rocky Louis Linardi Roma Simbolon Sagala, Edison Sagala, Edison Sagala, Lamria Sahala Purba Samantha Martinez Santa Lusianna Sitorus Saur Melianna Sipayung, Saur Melianna Selli Selli Selywati Selywati Sembiring, Yosephine N. Sembiring, Yosephine Natalita Septony B. Siahaan Shella Shelly Carolina Shelly Shelly Sherina Sherina Siahaan, Septoni B. Sihombing, Daulat Silitonga, Ivo Maeliana Simanjuntak, Faido M. P. Simanjuntak, Faido M.P. Simanjuntak, Gracesiela Y SIMANJUNTAK, GRACESIELA YOSEPHINE Simanullang, Nindy L Simbolon, Roma Sipayung, Saur Meliana Sipayung, Tasya Krista Winda Siregar, Jeremia Siti Normi Sjukun Sondang Visiana Sihotang Sormin, Partogian Stefanni Stefanni Stephanie Stephanie Steven Chandra Sunarji Harahap Sunarji Harahap Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin, Syawaluddin Syawaludin Syawaludin Sylvy Sylvy Tambunan, Erheina Cristy Br Tan, Willy Tandiono, Trys Hartono Tanoto, Michael Tantri, Elisabeth Theresia Cuangnita Tiur Rajagukguk, Tiur Tiurida Lily Anita Tongam Pratama Sitompul Toni, Nagian Tri Darma Sipayung Tri Dharma Sipayung Tri Dharma Sipayung Tri Dharma Sipayung, Tri Dharma Umi Narimawati Untung Rahardja Vanessa Vanessa Vanny Vanny Venesa Vin Sen Vincent Alberto Vinniesya Vinniesya Viona Violita vivi Kosalim Vivi Meilinda Vivian Diaphenia Wesly Andri Simanjuntak Widya Widya Wilbert Wilbert Willy Tan Wily Julitawaty Wily Julitawaty Wily Julitawaty Wily Julitawaty Windya Permai Br Sirait Winnie Winniecia Winniecia Winny Ricky Wiriaty Wijaya Yauandi, Kevin Marcelino Yosephine Natalita Sembiring Yosephine Sembiring