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Pengaruh Harga dan Citra Merek terhadap Loyalitas Merek PT. Andalas Nusa Perkasa Medan Christian, Daniel; Goh, Thomas Sumarsan; Margery, Errie; Syawaluddin, Syawaluddin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.4102

Abstract

Penelitian ini dilakukan pada konsumen yang bekerja di PT. Andalas Nusa Perkasa Medan. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh harga dan citra merek terhadap loyalitas merek. Populasi dan sampel dalam penelitian ini berjumlah 58 orang. Teknik sampling yang digunakan adalah jenuh. Teknik pengumpulan data dengan menyebarkan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian bahwa secara simultan harga dan citra merek berpengaruh positif dan signifikan terhadap loyalitas merek PT. Andalas Nusa Perkasa Medan. Secara parsial harga berpengaruh positif dan signifikan terhadap loyalitas merek PT. Andalas Nusa Perkasa Medan. Secara parsial brand image berpengaruh positif dan signifikan terhadap brand loyalty PT. Andalas Nusa Perkasa Medan. Besarnya koefisien determinasi terlihat dari nilai RSquare sebesar 0,223 yang berarti harga dan citra merek dapat menjelaskan loyalitas merek sebesar 22,3% sedangkan sisanya 77,7% dipengaruhi oleh variabel yang tidak diteliti seperti: desain produk, saluran distribusi, dan seterusnya.Kata kunci: Harga, Citra Merek, Loyalitas Merek
Pengaruh Lokasi Penjualan dan Motivasi Konsumen terhadap Target Penjualan PT. Arista Jaya Lestari Medan Ringroad Yauandi, Kevin Marcelino; Goh, Thomas Sumarsan; Margery, Errie; Syawaluddin, Syawaluddin
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.4103

Abstract

Penelitian ini dilakukan pada konsumen yang bekerja di PT. Arista Jaya Lestari Medan Ringroad. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lokasi penjualan dan motivasi konsumen terhadap target penjualan. Populasi dan sampel dalam penelitian ini berjumlah 52 orang. Teknik sampling yang digunakan adalah jenuh. Teknik pengumpulan data dengan menyebarkan kuesioner dan wawancara. Analisis data menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian bahwa secara simultan lokasi penjualan dan motivasi konsumen berpengaruh positif dan signifikan terhadap target penjualan PT. Arista Jaya Lestari Medan Ringroad. Secara parsial lokasi penjualan mempengaruhi target penjualan PT. Arista Jaya Lestari Medan Ringroad. Secara parsial motivasi konsumen berpengaruh positif dan signifikan terhadap target penjualan PT. Ringroad Arista Jaya Lestari Medan. Besarnya koefisien determinasi terlihat dari nilai Adjusted RSquare sebesar 0,427 yang berarti lokasi penjualan dan motivasi konsumen mampu menjelaskan target penjualan sebesar 42,7% sedangkan sisanya sebesar 57,3% dipengaruhi oleh variabel yang tidak diteliti seperti: pasar segmentasi, promosi, saluran distribusi, dan lain-lain. Kata Kunci: Lokasi Penjualan, Motivasi Konsumen, Target Penjualan
Strategic Management and Socialpreneurship for Achieving Food Sustainability in Free Lunch Programs Goh, Thomas Sumarsan; Suteja, Jaja; Erika, Erika; Simanjuntak, Arthur; Karsa, Aldo Hermaya Aditiya Nur; Angel, Mary
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.528

Abstract

Achieving Sustainable Development Goal 2 (SDG 2), which focuses on ending hunger, requires innovative approaches in strategic management and socialpreneurship food sustainability. This study investigates the intersection between these fields from 2016 to 2024. The primary objective is to analyze trends and contributions in the area of strategic management applied to food sustainability, particularly focusing on SDG 2, and to understand how business strategies and government policies can contribute to food security and hunger reduction. A bibliometric analysis was conducted using Scopus and VOSviewer to examine bibliometric relationships between countries, authors, organizations, journals, documents, and emerging keywords related to strategic management and socialpreneurship food sustainability. The study specifically looks at the growth of research and the relationship between key concepts. The analysis revealed a significant increase in research activity, with the volume of publications more than tripling from 2016 to 2023. Key countries contributing to this growth include India, Spain, and Bangladesh, with Dar es Salaam University emerging as a leader in food sustainability research in Africa. VOSviewer highlighted the rising importance of Artificial Intelligence and blockchain technologies in optimizing food security through supply chain management. The findings underscore the critical role of government policies and corporate responsibility in achieving SDG 2 and reducing hunger. Successful implementation of sustainable practices in corporate strategies requires strong collaboration between companies, government agencies, and other stakeholders.
Transformation of Higher Education Management Based on Data and Blockchain: Transformasi Manajemen Pendidikan Tinggi Berbasis Data dan Blockchain Mahfudi, Khasan; Fadillah, Ega Nur; Goh, Thomas Sumarsan; Fitriyanti, Elvira; Aroha, Lila
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 2 (2025): March
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i2.743

Abstract

Di era digital, pendidikan tinggi menghadapi tantangan dalam menjaga keamanan data akademik, transparansi rekam akademik, dan kepercayaan institusional. Blockchain menawarkan solusi potensial, namun adopsinya masih terkendala kepercayaan institusi dan kesiapan infrastruktur. Penelitian ini bertujuan untuk menganalisis dampak Blockchain Adoption terhadapInstitutional Trust dengan Data Security dan Academic Record Transparency sebagai variabel mediasi. Menggunakan metode SEM berbasis SmartPLS, data dikumpulkan dari 250 responden, termasuk tenaga pendidik, mahasiswa, dan staf administrasi di perguruan tinggi yang telah atau akan mengadopsi blockchain. Hasil penelitian menunjukkan bahwa Blockchain Adoption berkontribusi positif terhadap peningkatan Data Security dan Academic Record Transparency, yang pada akhirnya memperkuat Institutional Trust. Temuan ini memberikan wawasan bagi institusi pendidikan dalam mengebangkan strategi transformasi digital berbasis blockchain yang lebih efektif, sehingga meningkatkan efisiensi dan kepercayaan dalam manajemen akademik.
Antaseden Kinerja Pegawai PT. Angkasa Pura II Bandara Silangit Siti Normi Sinurat; Kristanty M N Nadapdap; Thomas Sumarsan Goh; Saur Melianna; Markus Doddy Simanjuntak
Manajemen: Jurnal Ekonomi USI Vol 6 No 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/zcxz2v25

Abstract

Human Resources (HR) are an important asset for every organization, including PT. Angkasa Pura II Silangit Airport, North Sumatra Province. Effective HR management through good leadership and proper training is essential to achieve organizational goals. This study aims to analyze the effect of leadership style and job training on employee performance at PT. Angkasa Pura II Silangit Airport, North Sumatra Province. Data were obtained through a questionnaire filled out by 64 respondents in July 2024, with a response rate of 100%. The results showed that timely job training and participatory leadership styles had a positive and significant impact on employee performance. Ticket sales data showed fluctuations from year to year, which was consistent with the lack of training and leadership style. A study of respondents showed that employee performance can be improved through the opportunity provided by leadership to convey input and complaints. Training that is relevant to operational needs and technological developments has been shown to improve employee competence and productivity. The conclusion of this study is that structured job training and good leadership style significantly improve employee performance at PT. Angkasa Pura II Silangit Airport, North Sumatra Province. Recommendations from this study include the importance of effective communication between management and employees and the development of ongoing training programs to maintain employee competence and motivation. It is hoped that the implementation of these strategies will optimize the overall performance of the organization
PENGARUH ARUS KAS, NILAI PERUSAHAAN, TOTAL ASET DAN LABA AKUNTANSI TERHADAP RETURN SAHAM PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI TAHUN 2020-2022 Erika; Niastyna Simorangkir; Thomas Sumarsan Goh; Arthur Simanjuntak; Syawaluddin
Manajemen: Jurnal Ekonomi USI Vol 6 No 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/nv8f9m17

Abstract

Penelitian ini bertujuan untuk menguji pengaruh arus kas, nilai perusahaan, total aset dan laba akuntansi terhadap return saham secara parsial dan pengaruh arus kas, nilai perusahaan, total aset dan laba akuntansi secara bersama-sama terhadap return saham dengan menggunakan populasi pada perusahaan sektor industri barang konsumsi yang terdaftar di BEI periode 2020 - 2022. Sampel di dalam penelitian ini dipilih dengan menggunakan metode data sekunder. Hasil penelitian ini menunjukkan bahwa secara parsial arus kas operasi, dividend payout ratio, total asset turnover dan Laba Akuntansi tidak berpengaruh terhadap return saham, Return on Equity berpengaruh negatif dan signifikan terhadap return saham. Sedangkan Price to Book Value Ratio berpengaruh positif dan signifikan terhadap return saham. Dan hasil dari uji F memiliki nilai Fhitung 6.865 > Ftabel 2.18 yang artinya varibel arus kas investasi, return on equity, dividend payout ratio, price to book value ratio, total asset turnover dan Laba akuntansi berpengaruh positif dan signifikan terhadap return saham
ANALISIS FAKTOR - FAKTOR KEUANGAN DAN EKONOMI TERHADAP RETURN SAHAM Erika Erika; Niastyna Simorangkir; Arthur Simanjuntak; Thomas Sumarsan Goh
Manajemen: Jurnal Ekonomi USI Vol 7 No 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/drppt983

Abstract

Penelitian ini bertujuan untuk menguji pengaruh profitabilitas, likuiditas, equity multiplier, inflasi, market capitalization, dan kebijakan dividen terhadap return saham secara simultan dan profitabilitas, likuiditas, equity multiplier, inflasi, market capitalization, dan kebijakan dividen secara bersama - sama terhadap return saham dengan menggunakan populasi pada perusahaan manufaktur yang terdaftar di BEI periode 2020 - 2022. Sampel di dalam penelitian ini dipilih dengan menggunakan metode data sekunder. Dari hasil penelitian likuiditas, equity multiplier, market capitalization, dan kebijakan dividen tidak berpengaruh terhadap return saham. Sedangkan profitabilitas dan inflasi berpengaruh terhadap return saham. Dan hasil dari uji F memiliki nilai Fhitung 2.290 > Ftabel 2.28 artinya bahwa profitabilitas, likuiditas, multiplier equity, inflasi, market capitalization, dan kebijakan dividen memberikan pengaruh positif terhadap return saham pada perusahaan manufaktur periode 2020 – 2022
The Influence Of Capital Structure, Liquidity, And Leverage On Firm Value With Profitability As An Intervening Variable In Automotive Companies Listed On The Indonesia Stock Exchange (IDX) Period 2019 - 2021 Arthur Simanjuntak; Yosephine Natalita Sembiring; Thomas Sumarsan Goh; Gracesiela Y Simanjuntak; Nindy L Simanullang
Jurnal Ilmiah Accusi Vol. 5 No. 2 (2023): Jurnal Ilmiah Accusi Vol 5(2) November 2023
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/6mxfe088

Abstract

This study aims to examine the impact of capital structure, liquidity, and leverage on firm value while considering profitability as an intervening variable. The independent variables in this study are measured using Debt to Equity Ratio (DER) for capital structure, Current Ratio (CR) for liquidity, and Debt to Assets Ratio (DAR) for leverage. The dependent variable is the firm value, which is measured using Price to Book Value (PBV), and profitability is measured using Return on Assets (ROA) as the intervening variable. The population of this study consists of companies listed on the Indonesia Stock Exchange (BEI) that have published financial reports during the period 2019-2021 in the automotive sector. The sampling method used in this research is census sampling, and a total of 42 data points are analyzed. The results of the analysis indicate that capital structure has a positive impact on firm profitability, while liquidity and leverage do not have a significant influence on profitability. Furthermore, the combined effect of capital structure, liquidity, and leverage does not significantly affect firm value. However, profitability has a positive impact on firm value. Further analysis reveals that capital structure directly affects firm value, while liquidity indirectly affects it through profitability. Moreover, profitability also has a direct impact on firm value. These findings suggest that profitability plays a crucial role in linking the factors of capital structure and liquidity to firm value within the context of the automotive companies in Indonesia. Therefore, the findings of this study provide valuable insights for companies in managing their capital structure and liquidity with the goal of enhancing firm value through improved profitability
Calculus Driven Creativepreneurship as an Innovative Economic Solution for MSMEs: Kewirausahaan Kreatif Berbasis Kalkulus sebagai Solusi Ekonomi Inovatif untuk UMKM Rahardja, Untung; Natalia, Ester Ananda; Aini, Qurotul; Goh, Thomas Sumarsan; Lim, Clara Pasha
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1213

Abstract

Calculus-based creativepreneurship is an innovative approach aimed at enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) by applying mathematical concepts in business strategies. In the midst of the creative economy and digital transformation, MSMEs face challenges related to product innovation, financial management, and optimal use of digital technology. Limited access to data-driven training and quantitative analysis skills hinders effective and measurable business decision-making. This community service activity aims to bridge the gap between academic theory and field practice by integrating calculus concepts into MSME business decision-making processes. The program was conducted as part of the Raharja Enrichment Program (REP), which adopts the Outcome-Based Education (OBE) approach to provide practical, hands-on learning experiences. The method involved direct consultation with MSME actors. Students conducted observations, problem identification, and data analysis to apply calculus in calculating production costs, setting selling prices, break-even analysis and profit projections. Additionally, students used basic software tools to simulate cost and revenue scenarios and their impact on profit margins, making the learning experience more contextual and practical. The results show that the application of calculus supports MSMEs in improving operational efficiency, developing product innovation, and implementing more systematic, data driven financial strategies. Several partner MSMEs began adopting periodic performance evaluations using function graphs and rates of change. The integration of calculus in the development of creativepreneurship through REP provides dual benefits empowering MSMEs and enhancing student competencies. This model represents a strategic step toward building creative, data-based business solutions and can be replicated across various business sectors in the digital era.
Asistensi Pelaporan Pajak oleh Relawan Pajak Universitas Methodist Indonesia Goh, Thomas Sumarsan; Purba, Dimita H. P.; Rumapea, Melanthon; Sembiring, Rasmulia; Simanjuntak, Arthur; Ginting, Mitha Christina; Jamaluddin, Jamaluddin; Elisabeth, Duma Megaria; Sagala, Farida; Sagala, Lamria
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp40-43

Abstract

The campus tax volunteer value chain refers to the contributions and benefits provided by active tax volunteers to help in providing tax information and knowledge and also assist in reporting taxpayers' tax returns. Volunteers give guidance to individuals or groups who need assistance in managing their taxes, such as filling out tax returns or understanding tax rights and obligations. Regional Office of DJP Sumbagut I will give awards and recognition to tax volunteers who have contributed significantly to increasing tax awareness in the community.
Co-Authors Agustina Agustina Aidil Putra Albert Albert Albert Albert Alvinia Christina Sinaga Amin Hou Angel, Mary Angelai Rena Angeline Malik Anita, Tiurida Lily Apriani Magdalena Sibarani Arison Nainggolan Arison Nainggolan, Arison Aroha, Lila Arthur Simanjuntak Billy Jovan Carissa Carissa Chon Cho Reynols Manday Cleren Cleren Cynthia Daniel Christian daniel christian David David Desy Putri Sari Dimita Hemalli Premasari Purba Duma M. Elisabeth Duma R. Situmorang Duma Rahel Situmorang, Duma Rahel Edison Sagala Edison Sagala Elcy Handayani Pramita Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati, Elidawati Elisabeth, Duma Megaria Enda Noviyanti Simorangkir Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Errie Margery Errie Margery Errie Margery Eva Julia G. Harianja Fadillah, Ega Nur Fandy Susanto Farida Sagala Fati Gratianus Nafiri Larosa Fernando, Allen Stephen Fitriyanti, Elvira Frith Willy Geraldo Fransiskho Ginting, Mitha C. Ginting, Mitha Christina Giovanna Lodeva Gracesiela Y Simanjuntak HAN TONO HANTONO Handoko Syahputra Salim Helena Helena, Helena Henry Henry Henry Henry Henry Henry Henry Henry Henry, Henry Hery Hery Hong, Rita Hotlan Butar-Butar Hutabarat, Chiristian Veri Ivo M. Silitonga Ivo Maelina Silitonga Jaja Suteja Jamaluddin Jamaluddin Januardi Mesakh Jatongam Nainggolan Jatongan Nainggolan Jeffry Tanoto Jimmy Andreas Julianti Julianti, Julianti Julina Julina Karsa, Aldo Hermaya Aditiya Nur Khaterine Pratama Kristanty M N Nadapdap Lamria Sagala Larosa, Dian Priliany Lase, Arthika Iradat R Leni Leni Liem, Gai Sin Lim, Clara Pasha Lisa Fredicia Mahfudi, Khasan Malik, Angeline Manda Dwipayani Bhastary Margery, Errie Markus Doddy Simanjuntak Martinez, Samantha Melanthon Rumapea Meliati Meliati Melisa Melisa Melviana, Melviana Mila Asmawiani Okta Mitha Christina Ginting Mulatua P. Silalahi Nadapdap, Kristanty M.N. Nadeak, Heri Nagian Toni Nagian Toni Nasib Natalia, Ester Ananda Niastyna Simorangkir Nindy L Simanullang Novita Sari nur subiantoro Nyoto Nyoto, Nyoto Panjaitan, Rike Yolanda Pomelia Pomelia Pomelia, Pomelia Pramita, Elcy Handayani Purba, Dimita H. P. Putri J. Sitorus PUTRI JESICA SITORUS Qurotul Aini Rahel Junita Rahel Yunita Rasmulia Sembiring Regina Jaya Reki Briyan Iwan Saputra Richard Richard Rimky M. P. Simanjuntak Rimky Mandala Putra Simanjuntak Rinaldi Rintan Saragih Robinhot Gultom, Robinhot Rocky Louis Linardi Sagala, Edison Sagala, Edison Sagala, Lamria Sagala, Lamria Sahala Purba Saur Melianna Sembiring, Yosephine N. Sembiring, Yosephine Natalita Septony B. Siahaan, Septony B. Shelly Carolina Sherina Sherina Siahaan, Septoni B. Siahaan, Septony B Sianturi, Jeudi A.T.P. Sihombing, Daulat Silalahi, Mulatua P. Silitonga, Ivo Maeliana Simanjuntak, Faido M. P. Simanjuntak, Faido M.P. Simanjuntak, Gracesiela Y SIMANJUNTAK, GRACESIELA YOSEPHINE Simanullang, Nindy L Simbolon, Roma Siregar, Jeremia Siti Normi Siti Normi, Siti Sitorus, Santa Lusianna Sjukun Sormin, Partogian Stephanie Stephanie Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin, Syawaluddin Tan, Willy Tandiono, Trys Hartono Tanoto, Michael Tantri, Elisabeth Tiur Rajagukguk, Tiur Toni, Nagian Tri Darma Sipayung Tri Dharma Sipayung, Tri Dharma Untung Rahardja Vanny Vanny Vincent Alberto Wesly A. Simanjuntak Willy Tan Wily Julitawaty Wily Julitawaty Wily Julitawaty, Wily Winny Ricky Yauandi, Kevin Marcelino Yosephine Natalita Sembiring Yosephine Sembiring