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Iwan Hermawan
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Innovative Entrepreneurship for Online Business: Qualitative Study Hermawan, Iwan; Hindrawati, Gita; Inayah; Suharmanto
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.619

Abstract

Entrepreneurship in online business is related to the rapidly growing number of internet literacy in Indonesia. Currently, 160 million people access the internet, making Indonesia an economical cake that creates a potential market. It encourages market competition and innovation in the red zone. Competition triggers business actors, including entrepreneurs, to rethink the strategies applied to win market competition relevant to the current phenomenon. The research question is related to how online business entrepreneurs take advantage of innovation to survive the business turbulence, such as developing technology, changing regulations, market tastes, and the need for social distancing in a pandemic situation. Innovative Entrepreneurship (IE), initially inspired by Schumpeter and Lumpkin Dess, is now further transformed by the evolution of generations from generation X to generation Y (millennial generation). Millennials have different characters and lifestyles, so that in terms of entrepreneurial characteristics, millennials have an IE perspective that brings their uniqueness. In line with the development of the internet and application breakthroughs by unicorn developers, E-marketplaces have become an interesting online business phenomenon to explore and create the dynamics of IE. This study is based on the perspective of technology-based entrepreneurship through a qualitative approach. The results of the study obtained an IE construct with millennial ownership. The construct of IE in the online business environment is formed by four dimensions, namely technology, work atmosphere, organizational strategy, and market agility. By applying these four dimensions, the IE construct will foster entrepreneurship to formulate better ways to survive and win the competition in the e-marketplace business environment.
Designing Internet Shopping Mall in the Customer Behavior Perspective Hermawan, Iwan; Sartono; Hindrawati, Gita; Amid, Jusmi; Suwondo, Agus
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.621

Abstract

Internet shopping mall (E-mall) is a form of e-shop expansion that has a trading complexity and many product variants. E-mall is still limited in its application because its development requires relatively large capital than building an e-shop. Moreover, the development of application portfolios and architectural design that facilitates how the physical and virtual value chains are elaborated has not been carried out in many system development studies. In designing the portfolio, it is related to the consumer behaviour perspective. The direction of the study is to build an e-mall design concept that elaborates the physical and virtual value chain. The sample of this research is the target consumers who have shopped online as many as 168 respondents in Indonesia. A multivariate statistical study approach using conjoint analysis was employed to develop the E-mall design. This study produces five main dimensions that can be used as a reference for E-mall developers and further develop an application portfolio.
Co-Authors Abdul Muin Abidah Nur Achmad Fauzi Achmad Solechan Adah, Nur Nelisa Agus Suwondo Ahmad, Nurwadjah Aini Farida, Nur Al Faaiz, Nabil Amalya, Kanaya Amid, Jusmi Andewi Suhartini, Andewi Andini Andini, Maryzka Andriani, Della Anuar, Aimi Ashari, Della Amaylia Asmanah, Siti Asshagab, Sri Milawati Aulia, Ivana Rizki Ayuwardani, Mellasanti Ayuwardhani, Mellasanti Az Zahro, Fatimah Azizah Azizah Bariah, Oyoh Bayu Setyo Nugroho, Bayu Setyo Carnawi, Carnawi Choiriyah Choiriyah Fadhilah, Muhammad Arief Fadhlan Zuhdi, Fadhlan Fahmy Fachrezzy Fajar Kurniawan Farida, Nur Aini Fatimatuzzahro, Rima Febrina Indrasari Fitrianto, Eko Juli Gatot Jariono Habibah, Erika Habsari, Najla Debi Hanipah, Siti Harahap, Hotsawadi Hardjanto, Vannes Arafah Putra Hasyim, Aika hazami, fauzan Hindrawati, Gita Ihsani, Sri Indah Inayah Inayah Inayah Ineu Nopita, Ineu Isnasari, Yovita Istisakinah, Rini Istiyanti, Istiyanti Jati Nugroho Junaidi Junaidi Kartini, Entin Khoerunisa, Asti Kurniawansyah, Khairul Kusumo, Dimas Aryo Loebis, Irwan Meidi Luqman Khakim Lusiana Rahmawati Luthfia, Irin Mirrah Marani, Ika Novitaria Masnur Ali Medeiros, Alexandre Igor Araripe Muhammad Idris Mustofa, Taufik Musyarrofah, Mia Nada, Haya Marshella Lifnatin Naziroh, Ima Nofriza, Eri Norman Norman Novida, Irma Nugraheni, Reninta Dewi Nur Hikmah Nur Rini, Nur Nurfauziah, Nabilla Nurhidayat Nurhidayat pengelola, pengelola Permata Sari, Ariestya Indah Permata, Ananda Dwinur Pradana, Vian Octrialinanggih Pradana, Willy Pratomo, Ariawan Wahyu Pujiono Pujiono Putri, Devani Nariratya Putri, Rika Amalia Putri, Saffir Rambe, Khoiru Rizqy Ramdhani, Khalid Redani, Firdaus Indra Refky Fielnanda Rina Ambar Dewanti Rina Windiarti, Rina Rizkyani, Ayu Rosinda Siagian, Stefani Mutiara Ruliando Hasea Purba Rustono - Saharullah Sari, Ardianita Nur Indah Sartono Sartono Sartono, Sartono Satria, M. Aksal Septiani, Rini Awalia Setyawati, Dewi Siregar, Faris Zhafran Sobari, Rhiza Mohammad Ishaq Sri Santo, Muhamad Raihan Suharmanto Suharnomo Suharnomo Sulistiyani, Endang Sunandar, Firman Nurdiyansyah Sunaryo, Aris Surjono, Deni Wirhana Suroso, Triono Adi Syafitri, Annisa Syarifah Amaliah Taufik, Muhamad Syamsul Taviyastuti, Taviyastuti Tilova, Izaura Navra Tisna, Tamin Utami, Hadiahti Uzizatun Maslikah VS Tripriyo PS, VS Tripriyo W, Dika Vivi Waloyo, Kasja Eki Waluyo, Kasja Eki WIDIASTUTI - Widyastutik Yusuf Dewantoro Herlambang Zaidah, Niklah Zulkifli Ahmad