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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Ilomata International Journal of Tax and Accounting Jurnal Terapung : Ilmu - Ilmu Sosial Community Development Journal: Jurnal Pengabdian Masyarakat JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Ekonomi Journal of Innovation Research and Knowledge Jurnal Kabar Masyarakat Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Manajemen Pendidikan Islam Hut Publication Business and Management Journal Of Humanity Dedication Jurnal Penelitian Pendidikan Indonesia Mimbar Administrasi International Journal of Economics, Management and Accounting
Khuzaini Khuzaini
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru Khuzaini Khuzaini; Junaidi Junaidi; Noorlaily Maulida; Ilisa Fajriyati; Sanusi Sanusi; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs
Mengembangkan Ide Kreatif Penjualan Produk Purun Melalui Digital Marketing Khuzaini Khuzaini; Periyadi Periyadi; Sri Bulkia; Dewi Ariefahnoor
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i2.731

Abstract

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.
Peran Hukum Bisnis dan Economic Analysis Of Law (EAL) dalam Konteks Sumber Daya Manusia Elektronik (E-SDM) Sebagai Legitimasi dan Media Pengelolaan SDM Yang Multiguna di Era Society 5.0 dan Era Digitalisasi di Bidang Pertambangan Hernawan, Rosyanto Yudha; Susilo, Hendra; Bayu, Benediktus; Budiwaty Budiwaty; Khuzaini Khuzaini; Shaddiq, Syahrial; Fahmanadie, Daddy
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 2 (2024): Oktober: Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i2.2006

Abstract

Current developments in technology and information systems This is progressing quite rapidly. Electronic human resource management (E-HRM) as an organizational unit consisting of personnel who process human resource data using computer and non-computer technology. This study uses the literature review method related to business law (BL), economic analysis of law (EAL), and E-HRM research. Literature sources in this study used books, information sources from official government agencies and international organizations as well as scientific articles accredited by Science and Technology Index (SINTA) or SCOPUS. The search strategy uses keywords related to related topics. E-HRM is the embodiment of the intelligent society 5.0 culture in managing the staffing system. Various scopes of personnel management such as planning, administration, payroll and staff evaluation can be carried out effectively and efficiently in mining industry
Relevansi Tujuan Era Society 5.0 terhadap Complex Problem Solving, Social Skill, Marketing, dan Process Skill dalam Perilaku Sumber Daya Manusia (PSDM) dan Pemasaran Digital (PD) di Bidang Pertambangan Susanti, Yeni; Rizki Maulida, Emelia; Shaddiq, Syahrial; Khuzaini Khuzaini; Fahmanadie, Daddy
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 2 (2024): Oktober: Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i2.2007

Abstract

The main goal of designing the Society 5.0 concept is to build a human-centered society, balance economic and social progress, and create new value through technological developments. The development of human resources (HR) in the era of digitalization has become the focus of attention of many companies. In this era, information and communication technology has changed the way of working and interaction between individuals and organizations. Therefore, the main focus of this article is to find out how the relevance of the goals to be achieved in the Society 5.0 era to the aspects needed in human resource management, namely Complex Problem Solving (CPS), Social Skills (SS), and Process Skills (PS) in Human Resource Behavior (PSDM) and Digital Marketing (PD) which are studied using qualitative research methods. The results of the study show that in synthesis, Complex Problem Solving, Social Skill, Marketing, and Process Skill are three very important abilities in HR behavior in the Society 5.0 era. They help HR to solve complex problems, interact with others, and manage industrial processes effectively and efficiently. The relevance of the goals of the Society 5.0 era to Complex Problem Solving, Social Skills, Marketing, and Process Skills in PSDM and PD is very significant. The Society 5.0 era prioritizes the use of technology to improve the quality of human life, so human resources must have the ability to adapt to technological changes and build competencies that are in accordance with the needs of organizations in the mining world.
Impact of Viral Marketing and Gimmick Marketing on Transformation of Customer Behavior Mediated by Influencer Marketing Yoesoep Edhie Rachmad; Budiyanto Budiyanto; Khuzaini Khuzaini
International Journal of Economics, Management and Accounting Vol. 2 No. 1 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i1.419

Abstract

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers to active participants within the digital marketing ecosystem. A quantitative approach was employed, collecting data from 200 respondents actively involved in digital marketing on TikTok as resellers, dropshippers, affiliates, and co-creators. Using the Partial Least Squares method for analysis, the findings reveal that viral marketing significantly influences the transformation of customer behavior. Similarly, gimmick marketing demonstrates a direct and significant impact on this transformation. Moreover, influencer marketing serves as a mediator, amplifying the effects of both viral and gimmick marketing on transformation of customer behavior. This behavioral shift is evident in the transition of consumers from passive roles to active contributors, taking on positions such as resellers, dropshippers, affiliates, and co-creators. At the same time, sellers are evolving from traditional marketing practices to utilizing e-commerce, social media, and live streaming to reach wider audiences. By actively engaging consumers, sellers foster a collaborative ecosystem where consumers play a pivotal role in expanding the marketing framework. To sustain long-term consumer engagement in this digital marketing ecosystem, it is essential to prioritize the selection of credible and relevant influencers while providing continuous education and support for resellers, dropshippers, and affiliates. This research strengthens the theory of planned behavior and the diffusion of innovations theory, offering fresh insights into designing marketing campaigns based on the 4Ps of digital marketing (Platform, Page, Program, and Posting) to address the needs of the digital era.
Risk Management and Its Role in Business Success: Building Organizational Resilience Amid Global Uncertainty from a Prophetic Hadith Perspective Maskur Maskur; Khuzaini Khuzaini
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 9 No 2 (2024): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v9i2.4916

Abstract

The research objective is to analyze risk management in business success, building organizational resilience amidst global uncertainty from the perspective of the Prophet's hadith. The method used is a combination of qualitative methods and literature research based on previous studies on the role of risk management. The results of this research show that risk management helps organizations understand their conditions, readiness, and capabilities in implementing organizational programs. Risk management is crucial and must be implemented because,, through formal, structured, and integrated risk management, an organization can adapt to its environment and provide appropriate policies to achieve program objectives. The management process has been exemplified in the Quran and applied directly by the Prophet Muhammad (SAW). While the Quran and the Prophet's hadith do not detail management practices explicitly, they provide principles that can be interpreted and applied. Management concepts such as planning, organizing, implementing, and monitoring, as well as leadership skills and competencies, are embedded within Islamic teachings found in the Quran and Hadith.
TRANSFORMASI MANAJEMEN SDM USAHA MIKRO MELALUI HRIS Siti Fatimah; Ratna Susanti; Syahrial Shaddiq; Khuzaini Khuzaini; Rico Rico
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.48511

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku usaha mikro di Kecamatan Kapuas Kuala, Kabupaten Kapuas dalam memanfaatkan Human Resource Information System sebagai alat untuk mentransformasi pengelolaan sumber daya manusia. Metode yang digunakan adalah pelatihan partisipatif selama tiga hari, yang mencakup penyampaian materi, praktik langsung, diskusi kelompok, dan konsultasi teknis. Data dikumpulkan melalui observasi partisipatif, kuesioner sebelum dan sesudah pelatihan, serta wawancara dengan peserta. Analisis data dilakukan secara deskriptif untuk mengevaluasi perubahan pemahaman, keterampilan, serta persepsi peserta terhadap penggunaan Human Resource Information System. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam pemahaman dan keterampilan mengelola data sumber daya manusia secara digital. Peserta juga melaporkan efisiensi waktu kerja yang lebih baik, peningkatan akurasi dokumentasi, serta perbaikan hubungan kerja melalui transparansi pengelolaan. Temuan lain mengindikasikan bahwa dukungan pemilik usaha, pendekatan pelatihan partisipatif, dan jejaring sosial antar peserta menjadi faktor keberhasilan penting. Meskipun masih ada hambatan berupa keterbatasan infrastruktur teknologi dan literasi digital, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi digital usaha mikro serta memperkuat daya saing mereka di era modern.
Membangun Masa Depan: Pentingnya Literasi Keuangan bagi TKI di Malaysia Miftahul Arifin; Herliani Herliani; Hasnaniah Hasnaniah; Khuzaini Khuzaini
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3844

Abstract

Digitalization has become a fundamental pillar in the transformation of global labor governance, including for Indonesian Migrant Workers (TKI) in Malaysia, whose numbers reach more than 1.4 million people. This article aims to conduct an in-depth analysis of the urgency of digitalization in improving welfare, legal protection, and access to financial services for TKI in Malaysia through a systematic literature review with a descriptive qualitative approach. The research results show that digitalization has a significant impact in three main domains: (1) legal protection through migtech that bridges the gap between policy and practice, (2) economic efficiency and financial inclusion through fintech and digital wallets, and (3) competency empowerment through digital literacy training. However, various studies also highlight challenges such as suboptimal system privatization, low digital literacy, limited internet access, and the risk of cyber exploitation. The research conclusion emphasizes that digitalization is not merely an additional option but a strategic necessity for migrant workers in Malaysia to build a more independent, protected, and competitive future, with the caveat that a holistic approach involving the government, financial institutions, communities, and the strengthening of bilateral policies is needed.
Co-Authors A.S Kartika Husain Abdul Kadir MS Agus Firdaus Agus Salim Ainun Faridah Apriya Santi Basuki Basuki Bayu, Benediktus Budiwaty Budiwaty Budiyanto Budiyanto Burhannudin Burhannudin Bustani, Bustani Cahyaningrum, Yuniana Deli Anhar Dewi Ariefahnoor Didi Susanto Dwi Sogi Sri Redjeki Dwi Wahyu Artiningsih Fahmanadie, Daddy Fanlia Prima Jaya Firdaus Firdaus Hasnaniah Hasnaniah Herliani Herliani Hernawan, Rosyanto Yudha Husnul Madihah Ilisa Fajriyati Junaidi Junaidi Kamsariaty Kamsariaty Kaspul Ridani Lina Paulina Lukman Hakim Lusiana, Herlina M Irpan M Rizeki Yuda Saputra M. Haris Syafitri M. Irpan M. Ramadhan Akbari Mardiana Mardiana Mardiana Mardiana Maskur Maskur Maskur Maskur Mohammad Manan Mohammad Zainul Muhammad Rizalni Muhammad Yuliansyah Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Noorlaily Maulida Periyadi Periyadi Popo Subroto Rafikah Rafikah Rahmi Widyanti Rahmi Widyanti Ratna Susanti Renny Fitriati Rico Rico Rico Rico Rizki Maulida, Emelia Sanusi Sanusi Sanusi Sanusi SANUSI SANUSI Siti Fatimah Sri Bulkia Sulastini Susilo, Hendra Syahrial Shaddiq Thomas S Kaihatu Yeni Susanti Yoesoep Edhie Rachmad Zakky Zamrudi