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Edy Ikhsan
Program Studi Magister Ilmu Hukum Universitas Sumatera Utara
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Prohibition on Social Business Transaction Practices of E-Commerce Tiktok Shop Based on The Minister of Trade Regulation No. 31 of 2023 Ainun Adilla Siregar; Edy Ikhsan; Mahmul Siregar
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.452

Abstract

The main concept in the development of social commerce based on the Regulation of the Minister of Trade of the Republic of Indonesia Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Trading Through Electronic Systems based on article 21 number 3 is that Electronic Trading Organizers (PPMSE) with a Social Commerce business model are prohibited from Facilitating Payment Transactions on their Electronic Systems. The prohibition on social commerce that carries out online transactions at the same time on one platform in Indonesia is related to efforts to prevent potential monopolies. There should not be two shopping functions on one platform with social media, this must be separated because this is related to licensing and supervision issues. The prohibition on direct transactions on social commerce aims to prevent control of algorithms to protect personal data from business interests. All platforms that provide direct transactions are prohibited because they can create unfair business competition, especially the TikTok Shop platform can use user information to control the algorithm on TikTok Shop, user data without permission is used for marketing and sales purposes, this can lead to market control and result in potential monopolistic practices. The research that has been conducted is a normative legal research that focuses on norms and legal objects as the main data. The results of this study are: (1) the Ministry of Trade issued strict regulations to TikTok in the Regulation of the Ministry of Trade Number 31 of 2023 in Article 21 Paragraph 3 that PPMSE with a social-commerce business model, namely social media organizers, are prohibited from facilitating payment transactions on electronic systems. TikTok only has a license as a social media, not as a market place, so social media and market place must be separated. (2) The prohibition on combining e-commerce with social media in the same application is regulated in the Regulation of the Minister of Trade Number 31 of 2023 in Article 21 Paragraph (3) that PPMSE with a social-commerce business model, namely social media organizers, are prohibited from facilitating payment transactions on electronic systems. In this regulation, social commerce must first obtain a permit before being able to operate in Indonesia. This regulation prohibits social media and social commerce from facilitating transactions and payments like e-commerce. Social commerce is only allowed for promotion or advertising without transactions. (3) The results of the analysis with the emergence of legal uncertainty in the Tiktok Shop incident which combines social commerce and e-commerce in one social media platform are, First, the business operations carried out by Tiktokshop are contrary to the Regulation of the Minister of Trade Number 31 of 2023, which prohibits the combination of social commerce with e-commerce. Second,there are no significant changes to the previous TiktokShop with the current Tiktokshop, such as social e-commerce transactions which are still carried out on the Tiktok social media application itself. Third, there are indications of legal uncertainty. The government at one time prohibited the Tiktokshop business practice for various considerations, but in a short time later allowed the business practice again using the same legal regulations as the regulations to prohibit the Tiktokshop business practice.
Co-Authors Ade Irawan Damanik Afnila Afnila Agusmidah Agusmidah Ainun Adilla Siregar Alvi Syahrin Alvi Syahrin Alvi Syahrin Alvi Syahrir Anna Kholilah Daulay Apnes Perlindungan Zaro Hura Areza, Tri Sandi Muji Arfansyah Munthe Arie Kartika Ariga, Hijrah Purnama Sari Ariga, Selviani Astria Is'a Anwi Siregar Azwar, Tengku Keizerina Devi Batubara, Dinda Aprilia Bayu Putra Samara Bornok Simanjuntak Brunner, Emil BUDIMAN GINTING Burhan Sidabariba Chairul Bariah Denny Reynold Octavianus Devi Azwar, T.Keizerina Dewi Yulia Andriany Sitorus Dian Maya Sari Dian Maya Sari Dinda Aprilia Batubara Edi Warman Edi Yunara Ediwarman Ediwarman Ediwarman Ediwarman Edy Warman Ekaputra, Mohammad Elizabeth Nela Sari Elmas Dwi Ainsyiyah Elyna Simanjuntak Erwin Pangihutan Situmeang Eva Santa R Sitepu Eva Syahfitri Nasution, Eva Syahfitri Fahmi Jalil Fahri Rahmadhani Faisal Akbar Faisal Akbar Nasution Fajar Amanah Ariga Fajar Amanah Ariga Faomasi Laia Farah Diba Batubara Faris Bashel, Yasmin Frans Martin Sihotang Gaol, Yulinda Regina C. Lumban Ginting, J. Putra Gita Cristin Debora Sihotang Guslihan Dasa Cipta Matondang Habibie, Maulana Habibullah Harahap Hamidansyah Putra Putra Harahap, Habibullah Harisoni Hutasoit Harris, Abd. Hasballah Thaib Hasim Purba HASIM PURBA Hasim Purba Hasim Purba Hijrah Purnama Sari Ariga Idha Aprilyana Sembiring Indra Kurnia Sinulingga Indri Romauli Marbun, Luya Iwan Wahyu Pujiarto Iwan Wahyu Pujiarto Jamaluddin Jamaluddin Jamil, Rafiqoh Putriana Jelly Leviza Jimmy Carter A. Junisyah Nasution Jusmadi Sikumbang Kaban, Maria Keke Wismana Purba Khairul Anwar Hasibuan Kinski Vania Naibaho Kondios Meidarlin Pasaribu Kurniati Siregar M. Ekaputra M. Ichsan Rouyas Sitorus Madiasa Madiasa Ablisar Madiasa Ablisar Madiasa Ablisar Madiasa Ablisar Mahmud Mulyadi Mahmud Mulyadi MAHMUL SIREGAR Mahmul Siregar Mangasitua Simanjuntak Maria Kaban Marlina Marlina Marlina Marlina Marlina Marlina, Marlina Maulana Muslim Hrp Mazmur Septian Rumapea Mhd. Yamin Miki Yanti P. Mirza Nasution Mirza Nasution Misalina Br. Bukit Mohammad Eka Putra Muhammad Akbar Siregar Muhammad Eka Putra Muhammad Ekaputra Muhammad Ekaputra Muhammad Hamdan Muhammad Hamdan Muhammad Ihsan Muhammad Nur Muhammad Ricky Rivai Muhammad Yamin Lubis, Muhammad Yamin Munthe, Arfansyah Naibaho, Kinski Vania Nasrun Pasaribu Nasution, Junisyah Nasution, Mirza NINGRUM NATASYA SIRAIT Novita Rahmaini Tumanggor Nurbaiti Nurbaiyah Siregar OK Saidin OK. Saidin Pendastaren Tarigan Pinem, Faisal Hadi Pohan, Desi Permatasari Purba, Asrot Putra Rizki Akbar Putri Ramadhona Rambe Putri Rumondang Siagian Rafiqoh Putriana Jamil Ramadani Ramadani Ramli Tambunan Randy Anugrah Putranto Renhard Harve Reni Asmara Ariga Ridha Fahmi Ananda Rina Melati Sitompul Rinaldi Rinaldi Robert Rosmalinda Rosnidar Sembiring Rosnidar Sembiring Rudy Rudy Runtung Runtung Saddam Hussein Saddam Yafizham Lubis Saidin Saidin Saidin, OK saidin, saidin Santi Silaban, Susi Sari Kartika Sembiring Selviani Ariga Sibarani, Fauzi Anshari Sihotang, Frans Martin Silitonga, Glotty Christina Sinambela, Maichael Sinulingga, Indra Kurnia Sisera, Perida Apriani Sri Budi Astuti Sri Budi Astuti, Sri Budi Sugeharto Imam Wibowo Suhaidi Suhaidi Sulaiman Al- Hafiz Rambe Sunarmi, Sunarmi Suprayitno Suprayitno Susi Santi Silaban Sutiarnoto Sutiarnoto Syafruddin Kalo Syahrir, Alvi Syaiful Asmi Hasibuan, Syaiful Asmi Syarifah Lisa Andriati Tan Kamello Tan Kamello Tengku Keizerina Devi Tony Tony Tri Sandi Muji Areza Trisna, Wessy Utary Maharani Barus Utary Maharani Barus, Utary Maharani Utary Maharany Barus Wahyudi Chandra Wessy Trisna Winda Asry Yati Sharfina Desiandri Yosef Warmanto Panggabean Yowa Abardani Lauta Yulinda Regina C. Lumban Gaol Yusuf Hanafi Pasaribu Zahra, Dania Zai, Fransiskus Rahmad