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All Journal JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Indonesian Journal of Business and Entrepreneurship (IJBE) Studia Economica: Jurnal Ekonomi Islam Jurnal AGROSAINS dan TEKNOLOGI JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JASc (Journal of Agribusiness Sciences) Journal Analytica Islamica Al-Irsyad: Jurnal Pendidikan dan Konseling JURNAL AGRICA Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Saintech Transfer Agro Bali: Agricultural Journal Agrica Ekstensia International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting and Finance Management (JAFM) Riwayat: Educational Journal of History and Humanities Buletin Pengabdian Multidisiplin Baileo: Jurnal Sosial Humaniora El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Agro Journal of Ekonomics, Finance, and Management Studies
Iskandarini
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JASc (Journal of Agribusiness Sciences)

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Analysis Of Consumer Preferences To Local Aglaonema In Deli Serdang District Jopianus Tumanggor; Iskandarini Iskandarini; Rahmanta Rahmanta
JASc (Journal of Agribusiness Sciences) Vol 5, No 1 (2021): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v5i1.7613

Abstract

The trend of ornamental plants during the Covid-19 pandemic has led to high public demand, especially for imported Aglaonema types because they are considered to have striking colors and patterns that are more attractive than local Aglaonema. Knowledge of consumer preferences or tastes is one of the solutions in developing local Aglaonema products so that they are not less competitive. This study aims to analyze consumer preferences for local aglaonema seen from the relative importance of attributes and the combination of attributes that consumers prefer the most. The location of the research was determined purposively, namely in Deli Serdang district. Determination of the sample is done by purposive sampling with 100 respondents. The types of data used in this study are primary data and secondary data. The analysis uses conjoint analysis. The results showed that the level of consumer interest in local aglaonema attributes ranging from the highest to the lowest was the attribute price, leaf color, leaf shape, leaf motif, plant appearance, leaf texture, and leaf size. Meanwhile, the combination of attributes that consumers like the most is a combination of red and green leaf color, lanceolate leaf shape, batik leaf motif, small leaf size, thick leaf texture, compact leaf arrangement and low price.
Co-Authors A. Rahim Matondang Abdul Rahim Matondang Ade Fitri Yasha Afrizal . Agung Arinanda Agustina Agustina Ahmad Fitra Alexander Limbong Ameilia Zuliyanti Siregar Amelia Natasya P Andryanto Simanjuntak Anggi Ardiansyah Anggi Aulia Nasution Anggriyani, Yuli Anizar Anizar Annevelin Naibaho Arief Gibran Hidayat Siregar Arisa Viniasari Lubis Aulia Harfi S Bahauddin Barus, Mozart Barus, Mozart Bahauddin Beby Karina Fawzeea Sembiring Benny Candra Kurniawan Bima Oskar S H Cheptian Simamora Claudya Rahmi Cosine Melvin Sitorus Pane Cut T.B Risty Dahlia Dara Meutiasari Dara Meutiasari Darma, Endra Debby Octaviani Dewi Irwana Sari Dewi Rucci Manulang Dexna Sofiaranti Solin Diana Chalil Dini Khairina Pasaribu Diwan Hadi Prakoso Edberg Partogi Eka Syaputra Emalisa Emalisa Emalisa Emalisa Emalisa Erman Munir Erpina Pakpahan Faiz Ahmad S Faiz Andito Fanani Rizki Pohan Fanny Sitompul Fauziah, Lily Fauzul Azhimah Febrina, Elizabeth Sarah Febrira, Sabrina Finella Gilda Novia Sembiring Frandi Simbolon Friskila Elsy Simbolon Fritz Mesakh Tarigan Silangit Hadiwinata, Hadiwinata Haposan Hutabarat Harmein Nasution Harmen Nasution Hasman Hasyim Hasman Hasyim Hilda Iriany Hirorimus Limbong Husni Sinulingga, Muhammad Ika Desni Sarwesti Ikram Anggita Nasution Imam Indarto Gunawan Indira Rosalyn Tamba Inomo Pratama Iqbal, Muhammad Iqlima Syafira J. Arnold Parlindungan Gultom Jopianus Tumanggor Josua Robi Simbolon Jumiyati Jumiyati Karina Shafira Khairul Rasyid Kholida Zuhri Harahap Laurensius Parsaulian Sitinjak Lily Fauzia Lily Fauzia Lily Fauzia Lily Fauzia Linda Trimurni Mass Lindawati Lindawati Luhut Sihombing Luhut Sihombing Luhut Sihombing M Fariz Afif Hasibuan M Fariz Al Hafiz M. Jufri M. Jufri M. Jufri Machfira Ernisolia Putri Mahyuni Miraza Maliki Marpaung Marisca Girsang Masyhuril Ahmad Prayogi Meidianta Ginting Meilia Krisanti Meilita Tryana Sembiring, Meilita Tryana Mita Suryani Limbong Muhammad Ardi Muhammad Azwar Rangkuti Muhammad Daffa Ramadhan Siregar Muhammad Febri Anggian Siregar Muhammad Habibie Muhammad Hafiz Muhammad Ihsan Nasution Muhammad Ihsan Nasution, Muhammad Ihsan Muhammad Ikhlasul Amal Muhammad Jufri Muhammad Nur Ridho Siregar Muhammad Rifki Muhammad Sucahyo Muhammad Zikri Atthariq Daulay Nasution, Khairina Nazaruddin Negara Lubis , Satia Nelva Ginting Nidya Diani Noviarny Anggasta Lara Sumarlan Nur Hasanah Azka Tiffany Nurchalis Farid Nurmawaddah Rahmah Nusantry Sirait Pangeran Christ Romario Napitupulu Pohan, Vivi Gusrini R Prihatin Lumbanraja Prindo Pranata Tarigan Pro Deo Et Patria Sembiring Pujiati Pujiati Pujiati Pujngkoro, Sugih Arto Putri Dian Sari Damanik Putri Yulia Rahmadhani, Vivi Gusrini Rahmanta Rahmanta Ginting Rahmanta Ginting Rahmanta Rahmanta Rahmanta Rahmanta Rahmat Saleh Ramadhani Fitri Ramadhani, Ayu Rizki Ramli Ratu Aisyah Ratih Primaputri Relli Karosekali Retno Lestari Reza Susanto Ridho Islami Rio Rahman Rizka Faradina Rizki Yulia Siregar Rizky Yunanda Sitepu Rulianda P Wibowo Rulianda P Wibowo Rulianda Purnomo Wibowo Salmiah Salmiah Salmiah Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Satia Negara Lubis Savira, Nadila Sembiring, Yanita Melissa Br Siahaan, Elisabet Silalahi, Firmann RL Sirojuzilam Hasyim SITI FATIMAH Siti Hafsah Siregar Siti Khadijah Sri Fajar Ayu Sugih Arto Pujangkoro Sugih Arto Pujngkoro Sutarman Sutarman Sylvia Nurul Aini T. Risha Sefilla Chairawani Tahani Badrul Munir Tania Alda Tavi Supriana Tavi Supriana Tengku Ina Maghfira Terkelin Surbakti Thomson Sebayang Thomson Sebayang Thomson Sebayang Tiara Ulfa Purba Tuty Flower Kaban Vivi Gusrini Pohan Vivi Gusrini Rahmadani Vivin Oktaviani Wanda Aruan Wiji Setiawan Wolfgang Alfredo Lumbantobing Yabani Yeni Absah yeni absah Yoangga Praditya Yoga Muhammad Phalovey Yuli Anggriyani Yusak Maryunianta Yusak Maryunianta Yusra Mauliza Nasution Yusuf Luqman Zahari Zein Zainal Abidin Damanik Zuliya Hermis