Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Language Teaching and Learning (IJLTL)

Social Campaign Signs in Ruteng, Flores Eastern Indonesia (A Case Study on Jendral Ahmad Yani Street) Gabriel Fredi Daar; I Nyoman Suparwa; Anak Agung Putu Putra

Publisher : Pusat Kegiatan Belajar Masyarakat (PKBM) Sambi Poleng

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Outdoor sign of social campaign is needed to increase awareness and knowledge of the viewer and foster positive perceptions and behaviours. Social campaigns signs can be made by the government or private parties concerned about human living and usually placed in public places. This study aims to analyse social campaign outdoor signs’ verbal and visual grammar. The data were collected through photographic techniques by documenting the outdoor signs using a digital camera. The data were obtained from social campaign outdoor signs placed in the street of Jenderal Ahmad Yani as one of the main streets in Ruteng, Flores, Indonesia. The results showed that the government provides the outdoor signs of a social campaign to change people’s behaviour. The outdoor signs use local language in verbal signs. It represents an effort to facilitate the viewer to obtain the meaning of information given by the sign easily. It is also found that the social campaign outdoor signs use social language that tends to be more formal, and verbal signs are used dominantly. They are placed at the centre of the sign and are the most salient elements. However, other participants are as salient as the main element and are considered to reduce the viewer’s attention to focus more on the main element of the sign. Thus, it is recommended that the next study focuses on analysing the producer (government) motive to use more verbal signs in social campaign outdoor signs in Jenderal Ahmad Yani Street in Ruteng, Indonesia.
Co-Authors Adnyani, Ni Luh Putu Sri Afianci Gobai Anak Agung Putu Putra Anak Agung Putu Putra Anggie Ray Salvatore Antari, Ni Made Suwari Aron Meko Mbete Astawa, I Gede Asyatunnisa Adhitama Eka Putri Bayu Islam Assasaki Daar, Gabriel Fredi Dewa Gede Agung Aditya . Dhanawati, Ni Made Dian Pradnyani, Ni Gusti Ayu Putu Fadillah, Reza Bakti Fransiska Dewi Setiowati Sunaryo Harani . I Gede Budasi I Gusti Ngurah Mayun Susandhika I Ketut Ardhana Ardhana, I Ketut Ardhana I Ketut Artawa I Ketut Darma Laksana I Ketut Wardana I Ketut Wardana I Komang Vio Vandi I Made Budiarsa I Made Suastra I Nengah Sudipa I Wayan Agus Anggayana I WAYAN PASTIKA I Wayan Simpen I Wayan Teguh Ida Ayu Gde Yadnyawati Ida Ayu Made Puspani Ida Ayu Putri Gita Ardiantari Ida Bagus Putra Yadnya Laksono Trisnantoro Lindawati, Ni Putu Made Ratna Dian Aryani Made Sri Satyawati Marpaung, Magdalena Marpaung, Magdalena Br. Menggo, Sebastianus Mirsa Umiyati Muliawan, Made Sani Damayanthi Naniana N. Benu Ni Kadek Ety Dwiyantari Ni Kadek Nita Dewi Ni Kadek Nita Wiryandani Ni Ketut Widhiarcani Matradewi Ni Ketut Widhiarcani Matradewi Ni Luh Ketut Mas Indrawati Ni Luh Nyoman Seri Ni Luh Nyoman Seri Malini Ni Luh Sutjiati Beratha Ni Made Adi Anggaraeni Ni Made Dhanawaty Ni Made Dhanawaty Ni Made Putri Indah Suari Ni Nyoman Astiti Dewi Ni Putu Candra Lestari Ni Putu Dian Angga Melani Ni Putu N Widarsini Ni Putu Ratna Purnama Dewi Ni Putu Sintya Juniari Ni Wayan Kencanawati Ni Wayan Krismayani Ni Wayan Peni Putu Agus Bratayadnya, Putu Agus Putu Eka Dambayana Suputra Putu Putra Putu Putra Revina Inelda Nivirawati Reza Bakti Fadillah Rima Andriani Sari Rima Andriani Sari Ristati Ristati Ristati Riza Milinia Vrindi Khusnika Sebastianus Menggo Seno, Dominikus Siti Rabiatun Nur Annisa Sri Indriani Susini, Made Sutarmaya, I Made Abdi Wayan Sri Kusuma Wardani Wisman Hadi Yendra