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Journal : Journal of Applied Management Research

Sharia Hospital As An Added Value: Sharia Hospital Competitive Excellence Strategy Based On Positioning Nugroho, Arif Julianto Sri; Almasitoh, Ummu Hany; Tasari, Tasari; Supratikno, Supratikno; Christanti, Paramita Lea; Santoso, Agus
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2067

Abstract

This research aims to determine the excellent position of each sharia hospital in Klaten Regency so that it can determine the right marketing strategy to satisfy and increase public interest in trusting the quality of services provided by sharia hospitals. This research was carried out with a quantitative approach through Multivariate multidimensional scaling statistical tests. The novelty of the research combines the concept of competitive excellence, quality performance of sharia health service institutions through position mapping using a multidimensional scaling model. The population in the study were all people who had used sharia hospital services in Klaten. The sample of respondents was taken using a purposive sampling technique as many as 120 adult respondents. Attributes in the questionnaire include Sharia facilities, paramedical services, medical expertise, medical atmosphere and facilities, administrative services. In the final stage of the research, a map of the position of each sharia hospital was formed so as to create the competitiveness of each excellent sharia hospital in Klaten Regency to welcome the era of achieving SDGs goals and achieving optimal sharia economic growth in the health sector in 2045
Co-Authors Abdul Haris Abdul Haris Abdul Haris Abdul Haris Abdul Haris Abdul Harris Agung Nugroho Jati Agung Nugroho Jati Agung Nugroho Jati Agung Nugroho Jati Agus Santoso Aji, Wisnu Nugroho Almasitoh, Ummu Hany Ana Setyandari Aniek Wulandari Anis Marjukah Anis Marjukah Anita Setiyaningsih Anita Setiyaningsih Anna Febrianty Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Dandang Setyawanti Dandang Setyawanti Dandang Setyawanti Dandang Setyawanti Doni Setyawan Dwi Wanito Ambarsari Endang Eko Djati S Endang Eko DS Endang Eko DS Eric Kunto Aribowo Fery Firmansah Fika Aisyah Munif Fika Aisyah Munif FS Anna Gunawan Budi S Gunawan Budi Santoso Gunawan Budi Santoso Haris Abdul Haris, Abdul Hersulastuti Hersulastuti Hersulastuti, Hersulastuti Heru Murjito I Nyoman Adi Putra I Wayan Angga Wijaya Kusuma Ike Anisa Imam Santoso Iswan Riyadi Jarot Prasetyo Jati, Agung Nugroho Joko Sungkono Krisna Pebryawan M Puji Darmo M. Ridlo Yuwono Ridlo M. Wahid Syaifuddin Marjukah Anis Marjukah, Anis Miftacha Febriani Putri Nina Agustyaningrum Nugrahani, Cahaya Nugroho Jati Agung Nugroho, Arif Julianto Sri Paramita Lea Christanti Pratomo, Sigit Adhi Pratomo, Sigit Adhi Purwo Haryono Purwo Haryono Purwo Haryono Purwo Haryono S, Anna Febrianty Santoso, Agus Setyawanti Dandang Setyawanti, Dandang Sigit Adhi Pratomo Sri Nugroho, Arif Julianto Suhendro Suhendro Sukasih Ratna W Sukasih Ratna W. Sukasih Ratna Widayanti Supratikno, Supratikno Supratikno, Supratikno Suranto, Much Suranto, Much Syams Kurniawan Hidayat Triyono Triyono Tukiyo Tukiyo Tukiyo Tukiyo Tukiyo, Tukiyo Ummu Hany Almasitoh Uningowati, Dwi Wahyuni Wijayanti, Septiana Winarno Heru Murjito Yuliana