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Hari Bakti Mardikantoro
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Aksara

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Penggunaan Bahasa Persuasif dalam Buku Pengayaan Digital Literasi: Pendekatan Retorika terhadap Tema Eco Green Sumirah, Sumirah; Zulaeha, Ida; Mardikantoro, Hari Bakti; Haryadi, Haryadi
Aksara Vol 37, No 1 (2025): AKSARA, EDISI JUNI 2025
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v37i1.4801.68-76

Abstract

This study analyzes the use of persuasive language in eco-green literacy digital enrichment books for junior high school students through a rhetorical approach. By combining critical discourse analysis (CDA) and classical rhetorical theory (pathos, logos, ethos), this study identifies effective linguistic strategies in conveying environmental messages. The research method uses a descriptive qualitative approach with a case study design. Data collection techniques include: (1) document analysis of 15 eco green digital books for junior high schools, (2) in-depth interviews with 12 students and 8 teachers, (3) participatory observation during the implementation of teaching materials for 3 months, and (4) focus group discussions (FGD) with linguistics and environmental education experts. Data analysis was carried out through triangulation of methods using the Miles & Huberman model (data reduction, data display, verification) combined with Aristotle's rhetorical analysis framework and thematic coding techniques to identify linguistic persuasive patterns. The results of the study show that the combination of emotional narrative (pathos), scientific facts (logos), and source credibility (ethos) successfully builds students' ecological awareness, improves conceptual understanding, and encourages real action. Concrete examples such as the story "The Magic Switch in Class 7A", metaphors ("The Earth is our home"), and calls to action ("Turn off the lights!") have proven effective in creating emotional engagement and behavior change. These findings reinforce the theory of the Elaboration Likelihood Model (Petty & Cacioppo, 1986) and provide practical recommendations for digital teaching material developers: integration of holistic rhetorical strategies, emphasis on empirical experience, and adaptive content design for the digital native generation. This research contributes to strengthening environmental literacy through a linguistic-rhetorical approach that is relevant to the challenges of 21st century education.  AbstrakPenelitian ini menganalisis penggunaan bahasa persuasif dalam buku pengayaan digital literasi bertema eco green untuk siswa SMP melalui pendekatan retorika. Dengan menggabungkan analisis wacana kritis (CDA) dan teori retorika klasik (pathos, logos, ethos), studi ini mengidentifikasi strategi linguistik yang efektif dalam menyampaikan pesan lingkungan. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Teknik pengumpulan data meliputi: (1) analisis dokumen terhadap 15 buku digital eco green untuk SMP, (2) wawancara mendalam dengan 12 siswa dan 8 guru, (3) observasi partisipatif selama implementasi bahan ajar selama 3 bulan, dan (4) focus group discussion (FGD) dengan ahli linguistik dan pendidikan lingkungan. Analisis data dilakukan melalui triangulasi metode menggunakan model Miles & Huberman (reduksi data, display data, verifikasi) yang dikombinasikan dengan framework analisis retorika Aristoteles dan teknik coding tematik untuk mengidentifikasi pola persuasif linguistik. Hasil penelitian menunjukkan bahwa kombinasi narasi emosional (pathos), fakta ilmiah (logos), dan kredibilitas sumber (ethos) berhasil membangun kesadaran ekologis siswa, meningkatkan pemahaman konseptual, serta mendorong aksi nyata. Contoh konkret seperti cerita "Saklar Ajaib di Kelas 7A", metafora ("Bumi adalah rumah kita"), dan call to action ("Matikan lampu!") terbukti efektif menciptakan emotional engagement dan perubahan perilaku. Temuan ini memperkuat teori Elaboration Likelihood Model (Petty & Cacioppo, 1986) sekaligus memberikan rekomendasi praktis bagi pengembang bahan ajar digital: integrasi strategi retorika yang holistik, penekanan pada pengalaman empiris, dan desain konten yang adaptif bagi generasi digital native. Penelitian ini berkontribusi pada penguatan literasi lingkungan melalui pendekatan linguistik-retoris yang relevan dengan tantangan pendidikan abad ke-21. 
Co-Authors Afidah, Annisa Ul Agus Nuryatin Ahmad Salah Ahmad Syaifudin Alfaris, Lukman alfiah alfiah Alfiah Alfiah Amin, Yusuf Syaiful Amin, Yusuf Syaiful Amirin, Amirin Anak Agung Istri Sri Wiadnyani Andi Maulana Asnawi, Asnawi Asrizal Wahdan Wilsa Aulia, Rizki Anti Azizah, Eva Noor B. Wahyudi Joko Santoso Deby Luriawati Dianastiti, Firstya Evi Dina Mardiana Dwirahayu, Endang Pudji Eka Yulin Adriani Ekasari, Denis Endang Kurniati Endang Kurniati Esti Sudi Utami Esti Sudi Utami Esti Sudi Utami Fandy Prasetya Kusuma Fathur Rahman Fathur Rokhman Fathur Rokhman Fathur Rokhman Fauzul Etfita Funadah, Luluk Atul Habibi, Ahmad Fajar Haekal, Muhamad Haekal, Muhamad Hananta, Rakhmat Dwi Hariyadi, Muhamad Hariyani Hariyani, Hariyani Haryadi - Haryadi Haryadi Haryadi Haryadi Hasanah, Alif Hastuti Hastuti Hayatun Nufus Hayatun Nufus Hetilaniar Hetilaniar Hetilaniar, Hetilaniar Huda, Wahyul Ida Zulaeha Ida Zulaeha Ida Zulaeha Ida Zulaeha Imam Baehaqie Imam Baehaqie Imbowati, Dian Indri Indiatmoko, Bambang Indiatmoko, Bambang Isnaini, Faridha Jati Kurniawan, Mikael Joko Santoso, Wahyudi Junaidi Junaidi Juwanda Juwanda Juwanda, Juwanda Karina, Alfa Zulia Dwi Kustiah, Hariani Kusworo, Andy Lachlan, Nicholas Lenga, Klemens Maksianus Lestari, Esti Puji Martha Dua Sary, Maria Petrasia Masruroh, Nashihah Laila Maya Dewi Kurnia Meina Febriani Meina Febriani Meku, Andir Mila Roysa Mila Roysa, Mila Muhammad Badrus Siroj Muhammad Thobroni Mukhlis Mukhlis Mulyaningsih, Indrya Mustika, Prisma Meita Mustika, Prisma Meita Nafiyah, Khifdiyatun Nantu, Marselina Yosefina Nas Haryati Setyaningsih Neina, Qurrota Ayu Nenoliu, Dian Sidiarna Noorapsari, Deby Triananda Nurpadillah, Veni Pangestuti, Tri Yuli Parwaningtiyas, Anung Anindita Pekuwali, Dian Sari Arindah Pratama, Galih Suci Putri, Meidiana Qurrota Ayu Neina R. M Teguh Supriyanto Rahayu Pristiwati Rahmatia Ardila Rehulina Rehulina, Rehulina Rivaldi, Sacandra Aji Rizqon Hilmi, Muhammad Rustono Rustono - Rustono Rustono Sabbardi, Muhammad Safrihady, Safrihady Samsudin Samsudin Samsudin Sari, Devita Maliana Sari, Devita Maliana Septina Sulistyaningrum Sholikhati, Nur Indah Sri Wahyuni Sri Wahyuni Subiyantoro Subiyantoro Subyantoro Subyantoro Sugianto Sugianto Sukarismanti Sukma, Dimas Pramata Sumirah Sumirah Sumirah Sumirah Sumirah Sumirah Suningcih, Suningcih Suntoro Suntoro Surya Anis, Novalinda Susanto Susanto Suyitno Suyitno Swantyka Ilham Prahesti Tati Sri Uswati Teguh Supriyanto Tommi Yuniawan Tommy Yuniawan Tri Jayanti, Tri Umi Nur Sholikhah Utami, Etika Widi Utsman Utsman, Utsman Wahyuni, Sri Wardani, Vera Wati, Maulida Laily Kusuma Widianti, Nurhannah Wiwi Isnaeni Wiwit Lili Sokhipah, Wiwit Lili Yuniawan, Dwi Zainarthur, Henry Zuhra Sl. Datu